"Only incentivize a person to log into your App, enter a promotion on your App’s Page or on Instagram, check-in at a place, or to use Messenger to communicate with your business. Don’t incentivize other actions."
The purpose of this policy is to ensure the quality and authenticity of content being shared on our surfaces, while still allowing businesses to grow. For example, this means a developer cannot say something like, “Share this post with 10 friends, and for each friend you share it with, we will give you 10 points within the game.” This creates a negative experience for the content recipients and compromises the integrity of the channel that is being incentivized.
Additional examples of incentivization policy violations:
Examples of incentivization that are compliant with our policies:
Visual examples for both do’s and don’ts are here.