Baby & Kids

This category also supports additional attributes.

For Google Product Category mapping, see Baby & Toddler.

Recommended Attributes

Include these attributes to enrich your product details page (PDP) and help buyers during purchase consideration. We advise providing all of them for improved buyer experience.

Attribute and Type	Categories (Note, for some attributes not all sub-categories apply.)	Description
`material` string	Baby carriers, Baby bathing, Feeding, Bath tubs, Nursery, Strollers & Accessories	Primary material(s) of your item. Sample values: `Cotton`, `Linen`, `Cashmere`, `Silk`. Provide this attribute for all products where a color, size or material variation exists
`size` string	Baby & Kids	Size as it appears on the label. Includes generic sizes, such as `Small` and `One Size`. Includes numeric sizes, such as `2`, `4`. Sample Values: `Small`, `Medium`, `Large`, `2`, `4`, `6`, `One Size`.
`pattern` string	Baby carriers, Nursery	Recurring design, pattern, or motif on your item. Sample values: `Plaid`, `Polka Dot`, `Gingham`, `Chevron`.
`decor_style` string	Nursery	Decorative style in which the product was made. Sample values: `Bohemian`, `Contemporary`, `Industrial`, `Mid-Century`, `Modern`, `Rustic`, `Vintage`.
`finish` string	Nursery	External treatment to the product that usually includes a change in appearance or texture to the item. Commonly used for furniture include wood, metal, and fabric. Sample values: `Natural/Unfinished`, `Walnut`, `Pewter`, `Antiqued`. .

Additional Attributes

This category supports additional attributes for nursery, toys, baby feeding, baby transport, diapering & potty training.

For Google Product Category mapping, see Baby & Toddler.

Nursery

Attribute and Type Description

additional_features

Type: list of strings

Special features related to your item that might be important for buyers. Sample values: Waterproof, Personalized, Vintage.

To provide multiple values using a single feed additional_features field, the acceptable input format is 'Waterproof', 'Personalized', 'Vintage'.
To provide multiple values with one value per feed field, use feed field names, such as additional_features[0], additional_features[1]. For example, the acceptable attribute value input format for fields, such as Waterproof.

character

Type: string

Particular character, person, or entity that the item represents or is associated with. Sample values: Chewbacca, Spongebob.

comfort_level

Type: string

Firmness or softness of a mattress. Sample values: Extra Plush, Plush, Medium, Firm, Extra Firm, Adjustable.

fabric_care_instructions

Type: list of strings

Specific care instructions for how the fabric of your item should be cleaned. Instructions are on the item label. Sample values: Dry Clean Only, Machine Washable, Do Not Iron, Hand Wash.

To provide multiple values using a single feed fabric_care_instructions field, the acceptable input format is 'Dry Clean Only', 'Machine Washable', 'Do Not Iron', 'Hand Wash'.
To provide multiple values with one value per feed field, use feed field names, such as fabric_care_instructions[0], fabric_care_instructions[1]. For example, the acceptable attribute value input format for fields such as this is Dry Clean Only.

fill_material

Type: list of strings

Material(s) used to fill the item; usually in cushions, pillows, mattresses, and bean bags. Sample values: Polyester, Foam, Latex, Down, Cotton.

To provide multiple values using a single feed fill_material field, the acceptable input format is 'Polyester', 'Foam', 'Latex', 'Down', 'Cotton'.
To provide multiple values with one value per feed field, use feed field names, such as fill_material[0], fill_material[1]. For example, the acceptable attribute value input format for fields such as this is Polyester.

is_assembly_required

Type: boolean

Indicates if the product arrives unassembled and must be put together before use. Sample values: Yes, No.

mattress_thickness

Type: string

Measure from the bottom of the mattress to the crown. The first part is the number. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: 12 in, 15 in, 30 cm, 38 cm.

number_of_drawers

Type: integer

Number of drawers included in the product. Sample values: 2, 4, 8.

number_of_shelves

Type: integer

Number of shelves included in the product. Sample values: 2, 4, 8.

shape

Type: string

General shape of the product. Often used to describe furniture and home furnishings. Sample values: Rectangle, Square, Oval, Round.

standard_features

Type: list of strings

Standard features related to the item. Sample values: Foldable, Wheeled, Antique.

To provide multiple values using a single feed standard_features field, the acceptable input format is 'Foldable', 'Wheeled', 'Antique'.
To provide multiple values with one value per feed field, use feed field names, such as standard_features[0], standard_features[1]. For example, the acceptable attribute value input format for fields, such as Foldable.

theme

Type: string

Particular subject, theme, or idea that your item represents or is associated with. Sample values: Space, Super Heroes, Automobiles.

Toys

Attribute and Type Description

additional_features

Type: list of strings

Special features related to your item that might be important for buyers. Sample values: Waterproof, Personalized, Vintage.

To provide multiple values using a single feed additional_features field, the acceptable input format is 'Waterproof', 'Personalized', 'Vintage'.
To provide multiple values with one value per feed field, use feed field names, such as additional_features[0], additional_features[1]. For example, the acceptable attribute value input format for fields, such as Waterproof.

character

Type: string

Particular character, person, or entity that the item represents or is associated with. Sample values: Chewbacca, Spongebob.

educational_focus

Type: list of strings

Determines if the item intended to improve a particular educational skill. Sample values: Shape Identification, Language, Motor Skills, Pretend Play, Color Identification, Science, Nature, Math, Counting, Music, Reading, Writing, Creativity.

To provide multiple values using a single feed educational_focus field, the acceptable input format is 'Language', 'Math', 'Reading', 'Music.
To provide multiple values with one value per feed field, use feed field names, such as educational_focus[0],educational_focus[1]. For example, the acceptable attribute value input format for fields such as this is Language.

theme

Type: string

Particular subject, theme, or idea that your item represents or is associated with. Sample values: Space, Super Heroes, Automobiles.

Baby Feeding

Attribute and Type Description

additional_features

Type: list of strings

Special features related to your item that might be important for buyers. Sample values: Waterproof, Personalized, Vintage.

To provide multiple values using a single feed additional_features field, the acceptable input format is 'Waterproof', 'Personalized', 'Vintage'.
To provide multiple values with one value per feed field, use feed field names, such as additional_features[0], additional_features[1]. For example, the acceptable attribute value input format for fields, such as Waterproof.

allergens

Type: list of strings

Statement regarding any ingredients that may be food allergens, often written as "Contains X" or "Manufactured in a facility which processes Y". Sample values: Contains Peanuts, Soy, Manufactured in a facility that processes tree nuts, milk, and eggs.

To provide multiple values using a single feed allergens field, the acceptable input format is 'Contains Peanuts, Soy', 'Manufactured in a facility that processes tree nuts, milk, and eggs'.
To provide multiple values with one value per feed field, use feed field names, such as allergens[0], allergens[1]. For example, the acceptable attribute value input format for fields, such as Contains Peanuts, Soy.

character

Type: string

Particular character, person, or entity that the item represents or is associated with. Sample values: Chewbacca, Spongebob.

color

Type: list of strings

Primary color(s) of your item. Sample values: Beige, Black, Blue, Bronze, Brown, Gold, Gray.

To provide multiple values using a single feed color field, the acceptable input format is 'Beige', 'Black', 'Blue', 'Bronze', 'Brown', 'Gold', 'Gray'.
To provide multiple values with one value per feed field, use feed field names, such as allergens[0], allergens[1]. For example, the acceptable attribute value input format for fields, such as Beige.

flavor

Type: list of strings

Describes the taste or flavor of the item, as described by the manufacturer. May be an important attribute for shoppers for items, such as dental products or medicine. Multiple values accepted. Samples values: Cinnamon, Peppermint, Bubble Gum, Citrus, Chocolate, Berry.

To provide multiple values using a single feed flavor field, the acceptable input format is 'Cinnamon', 'Peppermint', 'Bubble Gum', 'Citrus', 'Chocolate', 'Berry'.
To provide multiple values with one value per feed field, use feed field names, such as flavor[0], flavor[1]. For example, the acceptable attribute value input format for fields such as this is Cinnamon.

ingredients

Type: list of strings

List of active ingredients as shown on the item label. Active ingredients usually perform a specific purpose, such as hydration, anti-acne, and so on. Sample values: Vitamin C, Benzoyl Peroxide, Alpha Hydroxy Acid, Hyaluronic Acid, Hydroquinone.

To provide multiple values using a single feed ingredients field, the acceptable input format is 'Vitamin C', 'Benzoyl Peroxide', 'Alpha Hydroxy Acidm', 'Hyaluronic Acid', 'Hydroquinone'.
To provide multiple values with one value per feed field, use feed field names, such as ingredients[0], ingredients[1]. For example, the acceptable attribute value input format for fields such as this is Vitamin C.

life_stage

Type: string

Life stage of a child. Sample values: Newborn, Infant, Toddler.

maximum_weight

Type: string

Upper weight limit or capability of an item, often used in conjunction with minimum_weight. The meaning varies with context of the product. For example, when used with minimum_weight, this attribute provides weight ranges for a range of products including pet medicine, baby carriers, and outdoor play structures. The first part is the number. The second part is one of the accepted units: mg, g, kg, oz, lb. Sample values: 35 lb, 45 lb, 15 kg, 20 kg.

minimum_weight

Type: string

Lower weight limit or capability of an item, often used in conjunction with maximum_weight. The meaning varies with context of the product. For example, when used with maximum_weight, this attribute provides weight ranges for a range of products including pet medicine, baby carriers, and outdoor play structures. The first part is the number. The second part is one of the accepted units: mg, g, kg, oz, lb. Sample values: 35 lb, 45 lb, 15 kg, 20 kg.

package_quantity

Type: integer

Total number of items included in the package or box. Sample values: 12, 24, 36`.

product_form

Type: string

Consistency, texture, or formulation of the item and the way it can be consumed or dispensed. Sample values: Oil, Gel, Spray, Cream, Powder, Serum, Liquid, Frozen, Granules, Liquid, Bars, Fresh, Whole, Stewed, Sliced, Chopped, Diced, Blended, Powders.

product_height

Type: string

Height of the fully assembled product. This may be separate from the seat_height and seat_back_height attributes. The first part is the number. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: 5 in, 2 ft, 60 cm.

product_length

Type: string

Length of the fully assembled product. The first part is the number. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: 5 in, 2 ft, 60 cm.

product_width

Type: string

Width of the fully assembled product. The first part is the number. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: 5 in, 2 ft, 60 cm.

theme

Type: string

Particular subject, theme, or idea that your item represents or is associated with. Sample values: Space, Super Heroes, Automobiles.

Baby Transport

Attribute and Type	Description
`additional_features` Type: list of strings	Special features related to your item that might be important for buyers. Sample values: `Waterproof`, `Personalized`, `Vintage`. To provide multiple values using a single feed `additional_features` field, the acceptable input format is `'Waterproof', 'Personalized', 'Vintage'`. To provide multiple values with one value per feed field, use feed field names, such as `additional_features[0], additional_features[1]`. For example, the acceptable attribute value input format for fields, such as `Waterproof`.
`baby_carrier_position` Type: string	Applies to wearable baby carriers. Describes the part of the body against which the child is placed along with the direction the child faces (where applicable) while in the wearable baby carrier. Sample values: `front carry - facing in`, `front carry - facing out`, `back carry`, `hip carry`, `side carry`.
`baby_carrier_style` Type: string	Which direction the car seat faces. Sample values: `Forward-Facing`, `Rear-Facing`, `Convertible`.
`car_seat_facing_direction` Type: string	Prominent wearable baby carrier styles. Sample values: `sling`, `skin-to-skin`, `wrap`, `frame carrier`.
`car_seat_max_child_height` Type: string	Maximum height of the child occupant as given by the manufacturer, measured in inches or centimeters. The first part is the number. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: `57 in`, `145 cm`.
`character` Type: string	Particular character, person, or entity that the item represents or is associated with. Sample values: `Chewbacca`, `Spongebob`.
`child_car_seat_style` Type: string	Prominent car seat styles. Sample values: `Backless Booster`, `Combination Seat`, `Convertible Car Seats`, `5-Point Convertible`, `High-back Booster`, `Infant Seat`, `Overhead Shield Convertible`.
`number_of_seats` Type: integer	Seating capacity of the furniture. Sample values: `1`, `2`, `4`, `6`, `8`.
`safety_harness_style` Type: string	Style of the occupant restraint harness included with the car seat, stroller, carrier, and so on. Sample values: `3-point harness`, `5-point harness`, `no harness`.
`standard_features` Type: list of strings	Standard features related to the item. Sample value: `Foldable`.
`stroller_type` Type: string	Prominent stroller styles. Sample values: `jogging`, `lightweight`, `umbrella`, `full-size`, `sit and stand`, `all-terrain`.
`theme` Type: string	Particular subject, theme, or idea that your item represents or is associated with. Sample values: `Space`, `Super Heroes`, `Automobiles`.

Diapering & Potty Training

Attribute and Type Description

additional_features

Type: list of strings

Special features related to your item that might be important for buyers. Sample values: Waterproof, Personalized, Vintage.

To provide multiple values using a single feed additional_features field, the acceptable input format is 'Waterproof', 'Personalized', 'Vintage'.
To provide multiple values with one value per feed field, use feed field names, such as additional_features[0], additional_features[1]. For example, the acceptable attribute value input format for fields, such as Waterproof.

character

Type: string

Particular character, person, or entity that the item represents or is associated with. Sample values: Chewbacca, Spongebob.

diaper_type

Type: string

Type of diaper. Sample values: Cloth, Disposable, Training Pants.

ingredients

Type: list of strings

To provide multiple values using a single feed ingredients field, the acceptable input format is 'Vitamin C', 'Benzoyl Peroxide', 'Alpha Hydroxy Acidm', 'Hyaluronic Acid', 'Hydroquinone'.
To provide multiple values with one value per feed field, use feed field names, such as ingredients[0], ingredients[1]. For example, the acceptable attribute value input format for fields such as this is Vitamin C.

instructions

Type: list of strings

Information that describes how the item should be assembled, consumed, or used. Sample values: Spray directly on floors and then wipe away with a damp mop, Dilute a bit of the all purpose cleaner in water and use the solution to mop your floors.

To provide multiple values using a single feed instructions field, the acceptable input format is 'Spray directly on floors and then wipe away with a damp mop', 'Dilute a bit of the all purpose cleaner in water and use the solution to mop your floors'.
To provide multiple values with one value per feed field, use feed field names, such as instructions[0], instructions[1]. For example, the acceptable attribute value input format for fields such as this is Spray directly on floors and then wipe away with a damp mop.

life_stage

Type: string

Life stage of a child. Sample values: Newborn, Infant, Toddler.

maximum_weight

Type: string

minimum_weight

Type: string

product_form

Type: string

scent

Type: list of strings

Scent(s) or fragrance(s) of your item, including items labeled as "unscented". Multiple values accepted. Sample values: Lavender, Vanilla, Lemon, Coconut, Jasmine, Pine.

To provide multiple values using a single feed scent field, the acceptable input format is 'Lavender', 'Vanilla', 'Lemon', 'Coconut', 'Jasmine', 'Pine'.
To provide multiple values with one value per feed field, use feed field names, such as scent[0], scent[1]. For example, the acceptable attribute value input format for fields such as this is Lavender.

stop_use_indications

Type: list of strings

Information that describes symptoms or reactions that indicate when to stop taking medicine. Sample values: Stop using if you experience swelling, rash, or fever….

theme

Type: string

Particular subject, theme, or idea that your item represents or is associated with. Sample values: Space, Super Heroes, Automobiles.

Baby & Kids

Recommended Attributes

Additional Attributes

Nursery

Toys

Baby Feeding

Baby Transport

Diapering & Potty Training

Learn More