Enabling developers to create innovative AIs on Messenger and WhatsApp

Every week over 1 billion people connect with businesses on our messaging apps. Many of these conversations are made possible by the thousands of developers who build innovative and engaging experiences on Messenger, Instagram and WhatsApp.

Since opening access to our Llama family of large language models, we’ve seen lots of momentum and innovation with more than 30 million downloads to date. As our messaging services continue to evolve, we believe the technology from Llama and other generative AI models have the potential to enhance business messaging through more natural, conversational experiences.

At Connect Meta announced that developers will be able to build third-party AIs – a term we use to refer to our generative AI-powered assistants – for our messaging services.

We’re making it easy for any developer to get started, so we’re simplifying the developer onboarding process and providing access to APIs for AIs that make it possible to build new conversational experiences within our messaging apps.

We’ll keep everyone updated as we make these tools available to more developers later this year. We look forward to your feedback and seeing what you create.