New customization options available in Instant Experiences Marketing API

Instant Experiences are a full-screen, mobile optimized post-click ad destination that loads nearly instantaneously from ads in Feed. Within an Instant Experience, people can watch engaging videos and photos, swipe through carousels, tilt to pan and explore lifestyle images with tagged products - all in a single ad.

As of April 24, we are adding 3 new customization options to product set-based Instant Experiences created in the Marketing API:

• The “product set layout” option unlocks new layout options for displaying your catalog, such as a 3-column layout
• The “enable sections” option allows Facebook to automatically group your product into relevant sections, customized for the viewer.
• The “customized section titles” allows you to set custom titles for the aforementioned sections

Impacted endpoint is:

• gr:post:Page/canvas_elements

For more information, please review the below documents:

• Collection Ads - Meta Marketing API - Dev docs

  • Specifically the subsection The Instant Experience product set

• Help Centre Article