Instagram Video Implications for the Developer Community

As of October 5, 2021, we have combined IGTV and feed videos into one format - Instagram Video. In-app, the IGTV tab has been replaced with a new combined video tab where videos will live. This means that going forward, newly created videos of all lengths will no longer have titles, and the FEED vs IGTV distinction will be phased out. In particular, the following changes will apply.

Key details & timeline

• October 5, 2021:
  • v10.0+,for all newly created Instagram Videos:
    • IG Media media_product_type will only return FEED (i.e., IGTV cannot be returned)
    • IG Media video_title will not be returned
    • Instagram Webhooks comments and mentions fields are now supported
  • For legacy IGTV videos
    • IG Media media_product_type will continue to return IGTV
    • IG Media video_title will continue to be returned
    • Instagram Webhooks are still not supported
• January 3, 2022:
  • All current API versions, for all Instagram Videos:
    • IG Media media_product_type will only return FEED (i.e., IGTV cannot be returned)
    • IG Media video_title will not be returned
    • Instagram Webhooks comments and mentions fields will be supported
• In ~2 years:
  • v14.0+
    • IG Media video_title will be deprecated, and will throw an error if requested.
    • v13.0 is the last time developers can request this permission without erroring, but it still will not be returned
    • Instagram Webhooks comments and mentions fields will be supported

Please refer to our developer documentation and changelog for more details on how this may affect you or your app.

For more details on the video consolidation update, including all the changes that are also occurring in-app, please see this blog post.