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Facebook at LeWeb 2012

December 5, 2012ByJustin Osofsky

We’re at LeWeb in Paris this week to connect with the global developer community about the latest with Open Graph and mobile platform. As the number of European developers building on Facebook increases, Paris has become one of the top places for timeline app development, as the number two city, after San Francisco, for Open Graph submissions.

There are now over 350 apps on with more than 1 million monthly active users each. On the mobile front, nearly 200,000 iPhone and Android apps are integrated with Facebook, including 9 of the top 10 grossing iPhone apps. Additionally, more than 45% of the top 400 grossing iOS apps use the Facebook SDK.

The emerging social lifestyle app category

With the introduction of Open Graph last year at f8 and Facebook Platform now available from all devices, Facebook has become the social building block for some of the biggest mobile and web apps across a variety of categories, such as Deezer, Endomondo, Shazam, Pinterest, Kobo, TripAdvisor,, Gogobot, and Foodspotting.

Several European based start-ups joined us at LeWeb and shared their success with the international tech community:

  • Endomondo: Since launching Open Graph in March 2012, the fitness app that serves as a social motivator and personal trainer has seen referral traffic spike, getting over 8x as many referrals. Over 12 million workouts have been shared to Facebook timelines, generating over 1.5 billion impressions.
  • Deezer: The cross platform music app has seen the number of people using their app triple since integrating with Facebook at the beginning of this year and they are now adding 50,000 new users per day.
  • Shazam: This music discovery app has been integrated with Facebook Login and the Open Graph since June 2012 and is available on iPhone, iPad and Android. 85% of Facebook-connected users post songs they tag to Facebook and they have seen a 47% growth in FB connected users since launching Open Graph.

We have also heard from developers building a new wave of “mobile-first” start-ups, and driving discovery and installs through Open Graph and mobile app install ads:

  • edjing - The first social mobile only DJ & mixing application, integrated with Deezer’s platform and allows people to share mixes with friends
  • Withings – In addition to their wireless scale and blood pressure monitor, Withings has recently launched a health companion app that allows people to stay healthy in a social way. With Open Graph, people can set a goal target and track it weekly, allowing a select group of friends to encourage you as you go.
  • YouMag- With YouMag people can seamlessly build their own digital magazine based on interests and share it with friends.

If you’re not a Le Web in person this year, you can catch a livestream here.

We will continue to work with developers of all sizes, and around the world, to help people tell rich stories through social apps, while making it easier for people to discover new apps and content through friends.