News for Developers

2017 Games of the Year

What a fantastic year it has been for games across all platforms! This year Facebook celebrated the 1-year anniversary of Instant Games on Messenger, which has more than 70 games available to play on your own or against friends. On Gameroom, our PC desktop client, we've added more than 200 games, and there has been no shortage of excellent titles...

Gaming 2017

December 21, 2017

Earlier this year we released Camera Effects Platform in closed beta, putting the the first augmented reality platform into the hands of talented creators such as brands, publishers, artists and developers.

Earlier this year we released Camera Effects Platform (CEP) in closed beta, putting the first augmented reality platform into the hands of talented creators such as brands, publishers, artists and developers. With AR Studio, this platform empowers creators to connect art with data to bring augmented reality into everyday life through the Facebook...

Augmented Reality 2017

December 20, 2017

Targeting Exclusions - Update

Per our December 5, 2017 email and announcement, advertisers who run ads targeted at specific detailed targeting options, such as multicultural affinity segments, may receive an in-product notification that requires acknowledgment of our anti-discrimination policies.As a result of this update, your ads may be disapproved and advertisers will be...

Business Tools Developer Policy

December 19, 2017

Strict URI Matching

In an effort to increase security for apps using Facebook Login, we're making some important changes to the handling of URI redirects.These changes only affect apps using a custom OAuth flow; for apps using the JavaScript, iOS or Android SDKs, no action is required....

Developer Policy 2017

December 18, 2017

Driving Results with Dynamic Ads

Great case studies inspire and motivate us. Very, an online department store in the UK that offers intuitive, stylish but accessible shopping, needed a customized advertising solution that could scale to deliver highly personalized ads based on the tens of thousands of products it offers. The retailer’s challenge was to reach young, tech-savvy...

2017

December 14, 2017

Accelerator

We're excited to announce that we recently launched an accelerator program at Facebook. The goal of this program is to find and nurture the most innovative, ad-tech companies on our platform.We conducted an expansive search worldwide with 2 primary team goals in mind—self-starter and mission-focused. The selection criteria included companies that...

Business Tools Programs

December 13, 2017

ONNX v1

In September, we released an early version of the Open Neural Network Exchange format(ONNX) with a call to the community to join us and help create an open, flexible standard to enable deep learning frameworks and tools to interoperate. Today Facebook, AWS, and Microsoft are excited to announce that with the support of the community and new...

Artificial Intelligence 2017

December 6, 2017

Targeting Exclusions

We've recently been alerted to an issue in our ads creation process where advertisers could create ads that violate our ads policies.What we're doing to fix this issueActively working to strengthen our review processContinuing to enforce our ad policies against discriminatory behavior on Facebook ...

Business Tools Developer Policy

December 6, 2017

Accurate Event Tracking with Multiple Pixels

Implementing a pixel is one of the cornerstones of Facebook Marketing to help you measure, optimize your ads and create the most relevant audiences for your business. Quite often, planning the optimal setup for your site may simply be getting the base pixel code on to your site and tagging key elements or critical parts of your funnel. But in some...

Business Tools 2017

November 28, 2017