Developer Spotlight: Pinterest

We are beginning to highlight timeline apps that have great user experiences and to give you an idea of what is possible with the Platform. Today's developer spotlight is on Pinterest.

Overview
Pinterest is a virtual pinboard which lets you share all of the interesting things you find on the web with your friends.

   

Pinterest’s goals are to attract new users and re-engage existing users through the Open Graph.

What Pinterest Did Well
Pinterest focused on the most frequent and social things people do on their site - pin and follow - and built Open Graph stories that people could identify with. Pinterest also prompts people to add the app to their timelines through a clear call out that is integrated into the design of the site.

Implementation Profile

Actions - Objects Pin - Pin: "Vatsal Mehta pinned to Products I Love" Follow - Pinner, Pinboard: "Will Liu followed Jennifer Taylor" Comment - Pin: "Jackie Chang commented on Food" Like - Pin: "Bryant Lee liked Photography"
Aggregations Active Boards Boards Followed Pinners Followed

Result
Since launching their Open Graph integration less than a month ago, the number of Facebook users visiting Pinterest every day has increased by more than 60%.

We're excited to see how the use of simple Platform techniques can help drive an app's success so dramatically.