- Success Stories
- Marketing Messages
- Hop Tac Xa Sinh Duoc
RECURRING NOTIFICATIONS
Hop Tac Xa Sinh Duoc
Growing customer relationships with consistent, creative messaging at scale
Hop Tac Xa Sinh Duoc
Partner
SUCCESS STORY
Hop Tac Xa Sinh Duoc, a retailer and co-operative specializing in herbal health and beauty products, uses marketing messages in Meta Business Suite to nurture customer relationships that increase their sales and engagement rates.
increase in sales attributable to marketing messages in Meta Business Suite
increase in customer engagement in Messenger attributable to marketing messages
customers subscribed to marketing messages over ten weeks
THEIR STORY
Sharing natural beauty with shoppers
Hop Tac Xa Sinh Duoc is a retailer and co-operative that uses herbs harvested from the base of the Bai Dinh mountain in Vietnam to create beauty and health products. Many years ago, people used the herbs to create medicines for royalty — now Hop Tac Xa Sinh Duoc is bringing those ancient herbs to market to help modern-day customers enjoy beautiful fragrances for clean, healthy skin.
THEIR GOAL
Growing long-term customer relationships
Hop Tac Xa Sinh Duoc looked to build deeper relationships with customers, while also wanting to save the time and effort required to follow up with customers via text and other messaging platforms after they had made a purchase. To continually engage customers, the company needed a scalable way to deliver creative, personalized messages via preferred social media channels.
THEIR SOLUTION
Creative, consistent messaging takes root
The village of Sinh Duoc sits at the base of the fertile Bai Dinh mountain and is celebrated across Vietnam for its abundance of rare and natural herbs. Many years ago, farmers harvested those herbs to make medicine for royalty. Today, Hop Tac Xa Sinh Duoc uses these herbs to create salts, soaps, essential oils, and other health and beauty products to the delight of their customers.
To build personal relationships, the small but mighty Hop Tac Xa Sinh Duoc team engaged prospective customers through the company’s Facebook page, responding to comments and direct messages with detailed information about their products. Prior to Meta Business Suite (MBS) and marketing messages, customer engagement involved manually texting or even calling customers to promote sales and new products. This task required a significant investment in time and labor, without the assurance that customers would be responded to quickly by team members.
Wanting a faster, more efficient approach to growing fruitful connections with customers, the team turned to Meta Business Suite. With marketing messages in MBS, the team could now reach customers through their Facebook or Instagram accounts, delivering promotional newsletters, special offers and updates about anything from the latest fragrant soaps to banana paper products, straight to their message threads.
When customers click on the business’ FAQ or comment on a Facebook post, they’re greeted with an invitation to opt-in to marketing messages. Businesses can also send out subscriber invitations to recent Messenger threads.
“We’ve already acquired 300 subscribers to marketing messages in MBS, a significant boost in outreach capabilities for a local, home-grown business like ours, while saving us considerable time, effort, and cost related to marketing,” says Trinh Hao, Marketing Manager at Hop Tac Xa Sinh Duoc. “The effective, consistent communication through marketing messages has contributed to a 24 percent increase in the number of customers who connect to us over Messenger alone.”
Using marketing messages in Meta Business Suite, the company can be even more creative and timely as it engages customers. In addition to messages about new products and special promotions, customers can also receive marketing messages that thank them for subscribing, celebrate their birthdays, remind them to complete shopping carts in-progress, and share products that will complement their most recent purchases.
The company also promotes live online shopping events and even offline activities through marketing messages – ensuring that customers don’t miss out on the fun as it happens.
“Customers appreciate the unique campaigns we can create with marketing messages in MBS. We’ve seen a 28 percent increase in sales in only two months. With each message, we plant a seed that encourages shoppers to stay engaged with us over the long term and make our products staples for their health and beauty routines,” says Hao.
The company plans to deepen its abilities to segment customers based on their interests, eventually allowing customers to opt-in to marketing messages that feature tips and tricks on how to best use purchased items.
“Our business involves blending the right herbs and ingredients to make products our customers enjoy. In adopting marketing messages in MBS, we can create the right mix of marketing to engage through shoppers’ preferred social media channels with creative messages and exciting offers,” says Hao.
THEIR SUCCESS
Increased sales, engagement
When Hop Tac Xa Sinh Duoc used marketing messages in Meta Business Suite to send consistent messages promoting products and events directly to customers, the company saw increases in sales and engagement.
- 28% increase in sales attributable to marketing messages in Meta Business Suite
- 24% increase in customer engagement over Messenger attributable to marketing messages
- 300 customers subscribed to marketing messages over ten weeks
“We’ve already acquired 300 subscribers to marketing messages in MBS, a significant boost in outreach capabilities for a local, home-grown business like ours, while saving us considerable time, effort, and cost related to marketing. The effective, consistent communication through marketing messages has contributed to a 24 percent increase in the number of customers who connect to us over Messenger alone.”
Trinh Hao
PRODUCTS USED
Marketing Messages
Send re-engagement messages that drive sales, loyalty, and engagement across the journey.