Re-engage customers at scale

Marketing messages

Send re-engagement messages that drive sales, loyalty, and engagement across the journey

Read the Messenger Docs

Customer Centric

Customers must subscribe to receive marketing messages and can opt-out at any time.

Full Funnel

Marketing messages are sent up to once a day to all subscribers.


Send up to 3 content types in each marketing message to deliver rich messaging experiences.

Drive sales

Use marketing messages to deliver exclusive access to product drops and deals

Boost engagement

Use marketing messages to remind people to tune-in or send behind-the-scenes content for movies, shows, events, and more

Driving sales with marketing messages


increase in open rate compared to email


increase in revenue per customer vs. email


of first-time buyers from notifications made repeat purchases within 60 days

ChicMe wanted to give its digital marketing effort a fresh new look to find ways of reaching customers beyond conventional email and SMS campaigns. Using marketing messages, ChicMe sent coupons and new offer alerts to shoppers who opted-in to the notifications. During the two month long campaign, they increased the number of customers making repeat purchases and improved revenue per customer compared to traditional campaigns.

Ways to grow marketing messages subscribers and Links

URL short links allow people to opt-in to marketing messages on Messenger and Instagram.

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Checkbox Plugin

Allows you to drive opt-ins from your checkout pages and more.

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Customer Chat Plugin

The Customer Chat Plugin allows you to integrate your Messenger experience directly into your website.

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Ads that click to subscribe (beta)

Ads optimized to grow marketing messages subscriber lists, cost-effectively

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Facebook and Instagram

People can message your bot directly from your Facebook Page or Instagram Profile.

Send to Messenger Plugin

Add the plugin to your website to allow people to opt-in to marketing messages, event confirmations and more.

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Marketing messages developer partners

Alcmeon logo
 Appier logo
 botcake logo
 brandwatch logo
 emplifi logo
 manychats logo
MessageGate logo
 page365 logo
 sanuker logo
 shopline logo
 spectrm logo
 sprinklr logo

Innovative companies already re-engaging customers through marketing messages

 auchan logo
 bmw logo
 chicme logo
 Carrefour logo
 DisneyLand Paris
 eticket logo
 Kee Wah Bakery logo
 outer aisle logo
 nivea logo
 outer aisle logo
 Susan G. Komen logo
 Urban List Perth logo


Marketing messages is a new, optional premium feature that we intend to charge businesses for. It is currently available to all businesses in a free trial period. We currently charge businesses to send messages from the WhatsApp Business API and we’re listening to customer feedback to guide decisions on our pricing model. We will inform customers and partners of any changes to the free trial with ample advance notice.


Get insights on everything from how marketing messages works to best practices on how to incorporate it as part of your re-engagement strategy.

Get the Overview
Get the Playbook
Marketing API from Facebook for Developers Footway Case Study Video

Messenger Solutions

These are the building blocks of your Messenger experience. Whether you’re looking to generate leads, drive sales, or provide customer service, we have the solutions you need.


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Lead Generation

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Find a Developer Partner

Our Partner Directory will help you find a developer partner with experience building Messenger solutions.

Partner Directory

Start Building

Our developer documentation contains information you need to get started with Messenger.

Developer Documentation