Messages that drive action

Growing Recurring Notification Opt-ins using m.me links

m.me links for Recurring Notifications are URL links that allow people to opt-in to Recurring Notifications on Messenger.

Use m.me links on website pop ups, confirmation emails, QR codes on product packaging or print media to easily build your contact list.

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Benefits of using m.me links for Recurring Notifications

Frictionless

People can opt-in to Recurring Notifications on a cadence with a single tap from a website.

Personalized

Enables people to engage with businesses on a channel they prefer.

Performant

Build your contact list quickly and easily so you can engage and convert more effectively.

Where can you use m.me links?

Drive opt-ins from websites

  1. Offer something valuable for your customers in exchange for their opt-in. It can be personalized product recommendations, product drop notifications, or anything else that excites your customers.
  2. The offer should be clearly stated, and the call to action button should be big and easily identified.
  3. The pop up should render well on mobile.
  4. Don’t ask for too many things like email, phone number and then opt-in for Messenger. This will lower your opt-in rate.
  5. You can ask people to opt-in to updates over Messenger to make sure they don’t miss out on flight deals, special promos etc.
Drive opt-ins from websites
Drive opt-ins from email

Drive opt-ins from email

  1. Consider tailoring CTA messaging depending on the type of email, as well as information you know about the recipient based on purchasing behavior.
  2. Text links are unobtrusive ways to gain new recurring Notifications opt-ins.
  3. Making it easy for customers to opt in from a transactional email creates new opportunities for marketing interactions.

Drive opt-ins from offline channels

  1. Offer something valuable for your customers in exchange for their opt-in. It can be personalized product recommendations, product drop notifications, or anything else that excites your customers.
  2. The offer should be clearly stated, and the call to action button should be big and easily identified.
  3. The pop up should render well on mobile.
  4. Don’t ask for too many things like email, phone number and then opt-in for Messenger. This will lower your opt-in rate.
  5. You can ask people to opt-in to updates over Messenger to make sure they don’t miss out on flight deals, special promos etc.
Drive opt-ins from offline channels

Examples of re-engagement campaigns by vertical

Travel

Let your best customers know when a hot deal comes up so they can be the first to get away from it all.

  1. Loyalty reward alerts
  2. Weekly member newsletter
  3. Trip upgrade alerts
  4. Monthly flight deals
  5. Monthly partner offers

Media/Entertainment

Keep fans up to date with pre-sale notifications, artist news and last-minute information about their favorite events.

  1. Daily event RSVP reminders
  2. Daily pre-event content
  3. Post-event content (surveys, photos, links to merchandise store)

Retail/Ecommerce

Let your best customers know when a hot deal comes up so they can be the first to get away from it all.

  1. Daily deals
  2. Weekly product tips
  3. Weekly community newsletter
  4. Monthly product pre-sale alerts
  5. Monthly product recommendations based on past purchases
  6. Loyalty rewards updates

Re-Engagement

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