What Are Flows?
Flows is a feature of the WhatsApp Business Platform that allows you to swiftly develop and deploy native, task-centric workflows on WhatsApp. This results in enhanced interactions between customers and businesses.
With WhatsApp Flows businesses can design, build and customize their own journeys, which can make chatbot and AI agent solutions better, as well as offer end-to-end experiences.
For users, Flows can improve interactions with businesses on WhatsApp, leading to better task completion and fewer drop offs than alternative channels.
For businesses, Flows can improve engagement and completion rates, resulting in improved business outcomes.
Leveraging Flows
Flows is built for form-based use cases. You can create Flows to achieve a range of tasks with your customers, including:
- Lead generation
- Appointment booking
- Registration, Sign up, and Sign in
- Customer support and feedback
- And many more
We will continue to expand Flows capabilities to unlock additional use cases in the future.
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Appointment Booking
How are Flows configured and used?
Flows are linked from a CTA in a message. Flows are composed of:
Screens: When tapping on the Flows CTA in a message, the user will access the initial screen of the Flow. The user can then interact with the Flow to move through multiple screens until completion.
Layouts: These define how components are presented within a Flow, providing a structured look and feel.
Components: You can use components to display information, and to create input fields for your users. You can display information with Text, Images, and Embedded links. You can create input fields for your users to complete using Text Inputs, Dropdowns, Checkboxes, Radio Buttons, Opt-in, and Date Pickers.
Flows can be attached and sent as Business Initiated Messages, as well as standard messages.