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비즈니스 관리자 계정 또는 단순히 비즈니스 계정으로 불리기도 하는 Meta 비즈니스 계정의 이름이 비즈니스 포트폴리오로 변경됩니다. 이 변경 사항은 Meta 테크놀로지 전반에 점진적으로 적용될 예정입니다. 해당 변경 사항은 겉치레에 불과하며, Meta 비즈니스 계정 ID(비즈니스 포트폴리오 ID)에는 영향을 미치지 않습니다.
App Review
App Review is part of app development that enables us to verify that your app uses our Products and APIs in an approved manner. Meta needs to validate how you intend to use the requested permissions to make sure it is compliant with our requirements and policies.
Businesses first need to develop a prototype of their product so they can demonstrate their use case with a video recording for the App Review submission. To pass App Review, it is important that you ask for only the permissions your app needs. Requesting unnecessary permissions is a common reason for rejection during app review.
The following video provides a brief overview of the App Review process:
Business apps are automatically approved for Standard Access for all Permissions and Features available to the Business app type, so you can test your app while you are in this access level. Make sure your test users have a developer or admin role in the Meta app being used to implement embedded signup. This means that if you are using the API for yourself as a Direct Developer, you do not need advanced access or app review.
If you are a Solution Partner developing on behalf of others, then you need to request Advanced Access through App Review. You can request Advanced Access by submitting your app to App Review. To get Advanced Access, you need to complete App Review for the following permissions outlined in the table below.
| Permission | Capability | Access Levels |
|---|---|---|
| Meta-wide permission for reading and/or managing WhatsApp business assets you own or have been granted access to by other businesses. This allows Solution Partners to manage WhatsApp Business Accounts that are shared with them. | Standard Access: For Direct Developers Advanced Access: For both On-Prem and Cloud Solution Partners |
| Specific to Cloud API. Allows an app to use Cloud API to send WhatsApp messages to a specific phone number, upload & retrieve media from messages, manage & get WhatsApp business profile information, then register those phone numbers with Meta. | Standard Access: For Direct Developers Advanced Access: For Cloud Solution Partners |
The average turnaround time for app reviews is about 24 hours. We recommend starting the app review process as soon as possible. For more information, see WhatsApp Business Platform Messaging Sample Submission on how to submit your app for App Review. You don't need to wait for embedded signup to be fully implemented to start this process.
Reducing Chances of App Review Rejection
You must request Advanced access for the permissions above. If you are a Solution Partner using On-Premises API, however, you do not need to request the whatsapp_business_messaging permission.
You can request these permissions in a single bulk submission, or as separate submissions. For each permission, an explanation and screen recording specific to the permission being requested is required.
As part of your submission, you must include separate screen recordings that show how your app uses each permission in your submission. Provide as much context as possible so that the reviewer can easily verify your app's intended use for each permission.
Do not submit the same video clip for each permission, even if it covers the use cases for each permission in your submission, or your submission may be rejected.
Permission Requirements
For each of the permissions, you will need to demonstrate your business intentions that are specific to the permission, via a written explanation and a demo video. When producing the video, a user can go through the embedded signup flow without having advanced access via App Review if the user has a role on your app and your business. You can then create a test user with this role to create your demo video.
| Permission | Business Intention | What to Include in Submission |
|---|---|---|
| whatsapp_business_management 권한은 앱이 개발자가 소유하거나 이 권한을 통해 다른 비즈니스로부터 액세스 권한이 부여된 WhatsApp Business 자산을 읽거나 관리하도록 허용합니다. 이러한 비즈니스 자산에는 WhatsApp Business 계정, 전화번호, 메시지 템플릿, QR 코드 및 연결된 메시지와 Webhooks 구독이 포함됩니다. | Written: Explain how you will use this permission to read the business assets of logged in users as part of the onboarding through Embedded Signup. Video: On your website, start by clicking the Embedded Signup signup flow link. Then have developers associated with the business go through Embedded Signup. |
| whatsapp_business_messaging 권한을 부여하면 앱에서 WhatsApp 메시지를 특정 전화번호로 전송하고, 메시지에서 미디어를 업로드 및 검색하고, WhatsApp 비즈니스 프로필 정보를 관리 및 가져오고, Meta로 전화번호를 등록할 수 있습니다. | Written: Explain how you will use this permission to manage your customers’ accounts after they onboard through Embedded Signup. Video: Show a post-onboarding user experience with account setup and connection to a phone number. This could be a flow where you set up a user's phone and take them to a messaging experience. When you display users phone or message templates on your portal, we should be able to verify connection between the data fetched and the permission used. |