Facebook Pages API

Просмотр статистики Страницы

В этом руководстве поясняется, как получать метрики для Страниц Facebook. Вы можете узнать, сколько человек поставили отметку "Нравится" вашей Странице или поделились новостями о ней.

On March 14, 2024, a number of the Page Insights metrics were deprecated for all API versions. The API returns an invalid metric error when calling any of these metrics. Read our blog to learn more.

Ограничения

  • Метрики для общедоступных Страниц хранятся на Facebook два года.
  • Для неопубликованных Страниц они хранятся всего пять дней.
  • При просмотре дневных метрик с помощью since и until первым значением end_time будет дата since + 1, чтобы метрика содержала данные с даты since. Например, если вы настроите since на 1 января 2018 г., в качестве end_time будет использоваться 2 января 2018 г., 8:00 GMT.

Прежде чем начать

Получение одной метрики

Отправьте запрос GET к конечной точке /{page-id}/insights/{metric-name}:

curl -i -X GET "https://graph.facebook.com/{page-id}/insights/page_impressions_unique
  ?access_token={page-access-token}"

В случае успеха приложение получит следующий ответ:

{
  "data": [
    {
      "name": "page_impressions_unique",
      "period": "day",
      "values": [
        {
          "value": 66226,
          "end_time": "2020-03-10T07:00:00+0000"
        },
        {
          "value": 78037,
          "end_time": "2020-03-11T07:00:00+0000"
        }
      ],
      "title": "Daily Total Reach",
      "description": "Daily: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)",
      "id": "{page-id}/insights/page_impressions_unique/day"
    },
    {
      "name": "page_impressions_unique",
      "period": "week",
      "values": [
        {
          "value": 202229,
          "end_time": "2020-03-10T07:00:00+0000"
        },
        {
          "value": 206982,
          "end_time": "2020-03-11T07:00:00+0000"
        }
      ],
      "title": "Weekly Total Reach",
      "description": "Weekly: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)",
      "id": "{page-id}/insights/page_impressions_unique/week"
    },
    {
      "name": "page_impressions_unique",
      "period": "days_28",
      "values": [
        {
          "value": 427380,
          "end_time": "2020-03-10T07:00:00+0000"
        },
        {
          "value": 432909,
          "end_time": "2020-03-11T07:00:00+0000"
        }
      ],
      "title": "28 Days Total Reach",
      "description": "28 Days: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)",
      "id": "{page-id}/insights/page_impressions_unique/days_28"
    }
  ],
  "paging": {
    "previous": "https://graph.facebook.com/{page-id}/insights?access_token={page-access-token}&pretty=0&metric=page_impressions_unique&since=1583568000&until=1583737200",
    "next": "https://graph.facebook.com/{page-id}/insights?access_token={page-access-token}&pretty=0&metric=page_impressions_unique&since=1583910000&until=1584082800"
  }
}

Получение нескольких метрик

Отправьте запрос GET к конечной точке /{page-id}/insights, указав при этом поле metric:

curl -i -X GET "https://graph.facebook.com/{page-id}/insights
  ?metric=page_impressions_unique,page_impressions_paid
  &access_token={page-access-token}"

В случае успеха приложение получит следующий ответ:

{
  "data": [
    {
      "name": "page_impressions_unique",
      "period": "day",
      "values": [
        {
          "value": 60,
          "end_time": "2024-03-11T07:00:00+0000"
        },
        {
          "value": 50,
          "end_time": "2024-03-12T07:00:00+0000"
        }
      ],
      "title": "Daily Total Reach",
      "description": "Daily: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)",
      "id": "PAGE_ID/insights/page_impressions_unique/day"
    },
    {
      "name": "page_impressions_paid",
      "period": "day",
      "values": [
        {
          "value": 8,
          "end_time": "2024-03-11T07:00:00+0000"
        },
        {
          "value": 10,
          "end_time": "2024-03-12T07:00:00+0000"
        }
      ],
      "title": "Daily Paid Impressions",
      "description": "Daily: The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad. (Total Count)",
      "id": "PAGE_ID/insights/page_impressions_paid/day"
    },
    {
      "name": "page_impressions_unique",
      "period": "week",
      "values": [
        {
          "value": 40,
          "end_time": "2024-03-11T07:00:00+0000"
        },
        {
          "value": 50,
          "end_time": "2024-03-12T07:00:00+0000"
        }
      ],
      "title": "Weekly Total Reach",
      "description": "Weekly: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)",
      "id": "PAGE_ID/insights/page_impressions_unique/week"
    },
    {
      "name": "page_impressions_paid",
      "period": "week",
      "values": [
        {
          "value": 50,
          "end_time": "2024-03-11T07:00:00+0000"
        },
        {
          "value": 106,
          "end_time": "2024-03-12T07:00:00+0000"
        }
      ],
      "title": "Weekly Paid Impressions",
      "description": "Weekly: The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad. (Total Count)",
      "id": "PAGE_ID/insights/page_impressions_paid/week"
    },
    {
      "name": "page_impressions_unique",
      "period": "days_28",
      "values": [
        {
          "value": 110,
          "end_time": "2024-03-11T07:00:00+0000"
        },
        {
          "value": 10,
          "end_time": "2024-03-12T07:00:00+0000"
        }
      ],
      "title": "28 Days Total Reach",
      "description": "28 Days: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)",
      "id": "PAGE_ID/insights/page_impressions_unique/days_28"
    },
    {
      "name": "page_impressions_paid",
      "period": "days_28",
      "values": [
        {
          "value": 120,
          "end_time": "2024-03-11T07:00:00+0000"
        },
        {
          "value": 20,
          "end_time": "2024-03-12T07:00:00+0000"
        }
      ],
      "title": "28 Days Paid Impressions",
      "description": "28 days: The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad. (Total Count)",
      "id": "PAGE_ID/insights/page_impressions_paid/days_28"
    }
  ],
...

Получение метрик для публикации Страницы

Отправьте запрос GET к конечной точке /{page-post-id}/insights, указав при этом поля metric:

curl -i -X GET "https://graph.facebook.com{page-post-id}/insights
  ?metric=post_reactions_like_total,post_reactions_love_total,post_reactions_wow_total
  &access_token={page-access-token}"

В случае успеха приложение получит следующий ответ:

{
  "data": [
    {
      "name": "post_reactions_like_total",
      "period": "lifetime",
      "values": [
        {
          "value": 226
        }
      ],
      "title": "Lifetime Total Like Reactions of a post.",
      "description": "Lifetime: Total like reactions of a post.",
      "id": "{page-post-id}/insights/post_reactions_like_total/lifetime"
    },
    {
      "name": "post_reactions_love_total",
      "period": "lifetime",
      "values": [
        {
          "value": 17
        }
      ],
      "title": "Lifetime Total Love Reactions of a post.",
      "description": "Lifetime: Total love reactions of a post.",
      "id": "{page-post-id}/insights/post_reactions_love_total/lifetime"
    },
    {
      "name": "post_reactions_wow_total",
      "period": "lifetime",
      "values": [
        {
          "value": 1
        }
      ],
      "title": "Lifetime Total wow Reactions of a post.",
      "description": "Lifetime: Total wow Reactions of a post.",
      "id": "{page-post-id}/insights/post_reactions_wow_total/lifetime"
    }
  ],
  "paging": {
    "previous": "https://graph.facebook.com/{page-post-id}/insights?access_token={page-access-token}b&pretty=0&metric=post_reactions_like_total%2Cpost_reactions_love_total%2Cpost_reactions_wow_total&since=1583568000&until=1583737200",
    "next": "https://graph.facebook.com/{page-post-id}/insights?access_token={page-access-token}&pretty=0&metric=post_reactions_like_total%2Cpost_reactions_love_total%2Cpost_reactions_wow_total&since=1583910000&until=1584082800"
  }
}

Получение числа перерывов на рекламу в видео

Дополнительные требования

Чтобы получить число перерывов на рекламу в видео за день для Страницы, отправьте запрос GET к конечной точке /{page-id}:

curl -i -X GET \
  "https://graph.facebook.com/{page-id}/insights
    ?metric=page_daily_video_ad_break_ad_impressions_by_crosspost_status
    &period=day
    &since=2017-12-10
    &until=2017-12-14"

В случае успеха приложение получит следующий ответ:

{
  "data": [
    {
      "name": "page_daily_video_ad_breaks_ad_impressions_by_crosspost_status",
      "period": "day",
      "values": [
        {
          "value": {
          "crossposted": 27584,
          "owned": 692730
          },
          "end_time": "2017-12-11T08:00:00+0000"
          },
          {
            "value": {
              "owned": 757456,
              "crossposted": 20593
            },
            "end_time": "2017-12-12T08:00:00+0000"
          },
          {
            "value": {
              "owned": 690092,
              "crossposted": 15372
            },
            "end_time": "2017-12-13T08:00:00+0000"
          }
        ],
        "title": "Daily page level videos ad impression",
        "description": "Number of times an ad was shown during ad breaks in your Page's videos, by distribution type (page_owned and crossposted).",
        "id": "{page-id}/insights/page_daily_video_ad_break_ad_impressions_by_crosspost_status/day"
      }
...

Получение числа перерывов на рекламу в видео за день для публикации Страницы

Отправьте запрос GET к конечной точке /{page-post-id}/insights, указав при этом поле metric:

curl -i -X GET "https://graph.facebook.com/{page-post-id}/insights
  ?metric=post_video_ad_break_ad_impressions
  &period=day
  &since=2017-12-10
  &until=2017-12-14
  &access_token={page-access-token}"

В случае успеха приложение получит следующий ответ:

{ 
  "data": [
    {
      "name": "total_video_ad_break_ad_impressions",
      "period": "day",
      "values": [
        {
          "value": 2612,
          "end_time": "2017-12-11T08:00:00+0000"
        },
        {
          "value": 1038,
          "end_time": "2017-12-12T08:00:00+0000"
        },
        {
          "value": 818,
          "end_time": "2017-12-13T08:00:00+0000"
        },
        {
          "value": 553,
          "end_time": "2017-12-14T08:00:00+0000"
        }
      ],
      "title": "Daily Video Ad Break Ad Impressions",
      "description": "Number of times an ad was shown during your video ad breaks.",
      "id": "{video-id}/video_insights/total_video_ad_break_ad_impressions/day"
    }
...

Получение числа перерывов на рекламу в видео за всё время для публикации Страницы

curl -i -X GET "https://graph.facebook.com/{page-post-id}/insights
  ?metric=post_video_ad_break_ad_impressions
  &period=lifetime
  &access_token={page-access-token}"

В случае успеха приложение получит следующий ответ:

{
  "data": [
    {
      "name": "total_video_ad_break_ad_impressions",
      "period": "lifetime",
      "values": [
        {
          "value": 55468
        }
      ],
      "title": "Lifetime Video Ad Break Ad Impressions",
      "description": "Number of times an ad was shown during your video ad breaks.",
      "id": "{video-id}/video_insights/total_video_ad_break_ad_impressions/lifetime"
    }
...

Коды распространенных ошибок

Код ошибкиСообщение об ошибкеОписание

Нет

Возвращен пустой набор данных.

Для доступа к этой конечной точке требуется разрешение read_insights.

100

(#100) Значением должна быть действительная метрика статистики.

Возможно, есть ошибка в написании или синтаксисе.

3001 с "error_subcode": 1504028

Не указана метрика, которую нужно получить. Укажите одну или несколько метрик и повторите попытку.

Если используется параметр metric, в запросе должна быть хотя бы одна метрика.

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