API de Páginas do Facebook

Obter insights sobre a Página

Este guia explica como obter métricas sobre suas Páginas do Facebook. Descubra o total de pessoas que curtiram sua Página ou que compartilharam stories sobre sua Página.

On March 14, 2024, a number of the Page Insights metrics were deprecated for all API versions. The API returns an invalid metric error when calling any of these metrics. Read our blog to learn more.

Limitações

  • O Facebook armazena dados de métricas de Páginas públicas por 2 anos.
  • Os dados de Páginas fora do ar são armazenados por apenas 5 dias.
  • Ao visualizar as métricas diárias com since e until, o primeiro valor de end_time será a data especificada em since mais 1. Assim, os dados da data since serão incluídos. Por exemplo, se você definir since como 1º de janeiro de 2018, end_time será 2 de janeiro de 2018, às 8h GMT.

Antes de começar

Obter uma métrica

Envie uma solicitação GET ao ponto de extremidade /{page-id}/insights/{metric-name}:

curl -i -X GET "https://graph.facebook.com/{page-id}/insights/page_impressions_unique
  ?access_token={page-access-token}"

Se o processo for bem-sucedido, o app receberá a seguinte resposta:

{
  "data": [
    {
      "name": "page_impressions_unique",
      "period": "day",
      "values": [
        {
          "value": 66226,
          "end_time": "2020-03-10T07:00:00+0000"
        },
        {
          "value": 78037,
          "end_time": "2020-03-11T07:00:00+0000"
        }
      ],
      "title": "Daily Total Reach",
      "description": "Daily: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)",
      "id": "{page-id}/insights/page_impressions_unique/day"
    },
    {
      "name": "page_impressions_unique",
      "period": "week",
      "values": [
        {
          "value": 202229,
          "end_time": "2020-03-10T07:00:00+0000"
        },
        {
          "value": 206982,
          "end_time": "2020-03-11T07:00:00+0000"
        }
      ],
      "title": "Weekly Total Reach",
      "description": "Weekly: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)",
      "id": "{page-id}/insights/page_impressions_unique/week"
    },
    {
      "name": "page_impressions_unique",
      "period": "days_28",
      "values": [
        {
          "value": 427380,
          "end_time": "2020-03-10T07:00:00+0000"
        },
        {
          "value": 432909,
          "end_time": "2020-03-11T07:00:00+0000"
        }
      ],
      "title": "28 Days Total Reach",
      "description": "28 Days: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)",
      "id": "{page-id}/insights/page_impressions_unique/days_28"
    }
  ],
  "paging": {
    "previous": "https://graph.facebook.com/{page-id}/insights?access_token={page-access-token}&pretty=0&metric=page_impressions_unique&since=1583568000&until=1583737200",
    "next": "https://graph.facebook.com/{page-id}/insights?access_token={page-access-token}&pretty=0&metric=page_impressions_unique&since=1583910000&until=1584082800"
  }
}

Obter diversas métricas

Envie uma solicitação GET ao ponto de extremidade /{page-id}/insights com o campo metric:

curl -i -X GET "https://graph.facebook.com/{page-id}/insights
  ?metric=page_impressions_unique,page_impressions_paid
  &access_token={page-access-token}"

Se o processo for bem-sucedido, o app receberá a seguinte resposta:

{
  "data": [
    {
      "name": "page_impressions_unique",
      "period": "day",
      "values": [
        {
          "value": 60,
          "end_time": "2024-03-11T07:00:00+0000"
        },
        {
          "value": 50,
          "end_time": "2024-03-12T07:00:00+0000"
        }
      ],
      "title": "Daily Total Reach",
      "description": "Daily: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)",
      "id": "PAGE_ID/insights/page_impressions_unique/day"
    },
    {
      "name": "page_impressions_paid",
      "period": "day",
      "values": [
        {
          "value": 8,
          "end_time": "2024-03-11T07:00:00+0000"
        },
        {
          "value": 10,
          "end_time": "2024-03-12T07:00:00+0000"
        }
      ],
      "title": "Daily Paid Impressions",
      "description": "Daily: The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad. (Total Count)",
      "id": "PAGE_ID/insights/page_impressions_paid/day"
    },
    {
      "name": "page_impressions_unique",
      "period": "week",
      "values": [
        {
          "value": 40,
          "end_time": "2024-03-11T07:00:00+0000"
        },
        {
          "value": 50,
          "end_time": "2024-03-12T07:00:00+0000"
        }
      ],
      "title": "Weekly Total Reach",
      "description": "Weekly: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)",
      "id": "PAGE_ID/insights/page_impressions_unique/week"
    },
    {
      "name": "page_impressions_paid",
      "period": "week",
      "values": [
        {
          "value": 50,
          "end_time": "2024-03-11T07:00:00+0000"
        },
        {
          "value": 106,
          "end_time": "2024-03-12T07:00:00+0000"
        }
      ],
      "title": "Weekly Paid Impressions",
      "description": "Weekly: The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad. (Total Count)",
      "id": "PAGE_ID/insights/page_impressions_paid/week"
    },
    {
      "name": "page_impressions_unique",
      "period": "days_28",
      "values": [
        {
          "value": 110,
          "end_time": "2024-03-11T07:00:00+0000"
        },
        {
          "value": 10,
          "end_time": "2024-03-12T07:00:00+0000"
        }
      ],
      "title": "28 Days Total Reach",
      "description": "28 Days: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)",
      "id": "PAGE_ID/insights/page_impressions_unique/days_28"
    },
    {
      "name": "page_impressions_paid",
      "period": "days_28",
      "values": [
        {
          "value": 120,
          "end_time": "2024-03-11T07:00:00+0000"
        },
        {
          "value": 20,
          "end_time": "2024-03-12T07:00:00+0000"
        }
      ],
      "title": "28 Days Paid Impressions",
      "description": "28 days: The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad. (Total Count)",
      "id": "PAGE_ID/insights/page_impressions_paid/days_28"
    }
  ],
...

Obter métricas de uma publicação da Página

Envie uma solicitação GET ao ponto de extremidade /{page-post-id}/insights com os campos metric:

curl -i -X GET "https://graph.facebook.com{page-post-id}/insights
  ?metric=post_reactions_like_total,post_reactions_love_total,post_reactions_wow_total
  &access_token={page-access-token}"

Se o processo for bem-sucedido, o app receberá a seguinte resposta:

{
  "data": [
    {
      "name": "post_reactions_like_total",
      "period": "lifetime",
      "values": [
        {
          "value": 226
        }
      ],
      "title": "Lifetime Total Like Reactions of a post.",
      "description": "Lifetime: Total like reactions of a post.",
      "id": "{page-post-id}/insights/post_reactions_like_total/lifetime"
    },
    {
      "name": "post_reactions_love_total",
      "period": "lifetime",
      "values": [
        {
          "value": 17
        }
      ],
      "title": "Lifetime Total Love Reactions of a post.",
      "description": "Lifetime: Total love reactions of a post.",
      "id": "{page-post-id}/insights/post_reactions_love_total/lifetime"
    },
    {
      "name": "post_reactions_wow_total",
      "period": "lifetime",
      "values": [
        {
          "value": 1
        }
      ],
      "title": "Lifetime Total wow Reactions of a post.",
      "description": "Lifetime: Total wow Reactions of a post.",
      "id": "{page-post-id}/insights/post_reactions_wow_total/lifetime"
    }
  ],
  "paging": {
    "previous": "https://graph.facebook.com/{page-post-id}/insights?access_token={page-access-token}b&pretty=0&metric=post_reactions_like_total%2Cpost_reactions_love_total%2Cpost_reactions_wow_total&since=1583568000&until=1583737200",
    "next": "https://graph.facebook.com/{page-post-id}/insights?access_token={page-access-token}&pretty=0&metric=post_reactions_like_total%2Cpost_reactions_love_total%2Cpost_reactions_wow_total&since=1583910000&until=1584082800"
  }
}

Obter impressões de intervalos comerciais de vídeo

Requisitos adicionais

Envie uma solicitação GET ao ponto de extremidade /{page-id} para obter as impressões diárias dos intervalos comerciais de vídeo de uma Página:

curl -i -X GET \
  "https://graph.facebook.com/{page-id}/insights
    ?metric=page_daily_video_ad_break_ad_impressions_by_crosspost_status
    &period=day
    &since=2017-12-10
    &until=2017-12-14"

Se o processo for bem-sucedido, o app receberá a seguinte resposta:

{
  "data": [
    {
      "name": "page_daily_video_ad_breaks_ad_impressions_by_crosspost_status",
      "period": "day",
      "values": [
        {
          "value": {
          "crossposted": 27584,
          "owned": 692730
          },
          "end_time": "2017-12-11T08:00:00+0000"
          },
          {
            "value": {
              "owned": 757456,
              "crossposted": 20593
            },
            "end_time": "2017-12-12T08:00:00+0000"
          },
          {
            "value": {
              "owned": 690092,
              "crossposted": 15372
            },
            "end_time": "2017-12-13T08:00:00+0000"
          }
        ],
        "title": "Daily page level videos ad impression",
        "description": "Number of times an ad was shown during ad breaks in your Page's videos, by distribution type (page_owned and crossposted).",
        "id": "{page-id}/insights/page_daily_video_ad_break_ad_impressions_by_crosspost_status/day"
      }
...

Obter impressões diárias do intervalo comercial de vídeo de uma publicação da Página

Envie uma solicitação GET ao ponto de extremidade /{page-post-id}/insights com o campo metric:

curl -i -X GET "https://graph.facebook.com/{page-post-id}/insights
  ?metric=post_video_ad_break_ad_impressions
  &period=day
  &since=2017-12-10
  &until=2017-12-14
  &access_token={page-access-token}"

Se o processo for bem-sucedido, o app receberá a seguinte resposta:

{ 
  "data": [
    {
      "name": "total_video_ad_break_ad_impressions",
      "period": "day",
      "values": [
        {
          "value": 2612,
          "end_time": "2017-12-11T08:00:00+0000"
        },
        {
          "value": 1038,
          "end_time": "2017-12-12T08:00:00+0000"
        },
        {
          "value": 818,
          "end_time": "2017-12-13T08:00:00+0000"
        },
        {
          "value": 553,
          "end_time": "2017-12-14T08:00:00+0000"
        }
      ],
      "title": "Daily Video Ad Break Ad Impressions",
      "description": "Number of times an ad was shown during your video ad breaks.",
      "id": "{video-id}/video_insights/total_video_ad_break_ad_impressions/day"
    }
...

Obter impressões totais do intervalo comercial de vídeo de uma publicação da Página

curl -i -X GET "https://graph.facebook.com/{page-post-id}/insights
  ?metric=post_video_ad_break_ad_impressions
  &period=lifetime
  &access_token={page-access-token}"

Se o processo for bem-sucedido, o app receberá a seguinte resposta:

{
  "data": [
    {
      "name": "total_video_ad_break_ad_impressions",
      "period": "lifetime",
      "values": [
        {
          "value": 55468
        }
      ],
      "title": "Lifetime Video Ad Break Ad Impressions",
      "description": "Number of times an ad was shown during your video ad breaks.",
      "id": "{video-id}/video_insights/total_video_ad_break_ad_impressions/lifetime"
    }
...

Códigos de erro comuns

Código de erroMensagem de erroDescrição

Nenhum

Um conjunto de dados vazio será retornado.

Você precisa da permissão read_insights para acessar o ponto de extremidade.

100

"(#100) O valor precisa ser uma métrica de insights válida."

Pode haver um problema relacionado à grafia ou à sintaxe.

3001 com "error_subcode": 1504028

"Nenhuma métrica foi especificada para busca. Inclua uma ou mais métricas e tente novamente."

Ao usar o parâmetro metric, pelo menos uma métrica precisa ser incluída na consulta.

Veja também