Webhook Events Reference

Webhook events are how the Messenger Platform notifies your bot when a variety of interactions or events happen, including when a person sends a message. Webhook events are sent by the Messenger Platform as POST requests to your webhook.

Note: You will need to subscribe all messaging apps for your business to the messaging webhooks.

Contents

List of Webhook Events

Below is a list of the events that can be sent to your webhook from the Messenger Platform.

Note: It is recommended that you use the latest API version to receive all information available for each webhook.

Messaging Webhooks Field Description

message_deliveries

A notification is sent when a message that was sent by your business has been delivered to a customer. Only available for Messenger conversations.

message_echoes

A notification is sent when your business has sent a message. Only availalbe for Messenger conversations. For Instagram Messaging conversations, the message webhook will be triggered.

message_edits

A notification is sent when a customer edits a previously-sent message. Only availalbe for Messenger conversations.

message_reactions

A notification is sent when a customer reacts to a message sent by your business.

message_reads

A notification is sent when a customer reads a message sent by your business, for Messenger conversations. See messaging_seen for Instagram Messaging conversations.

messages

A notification is sent when your business has received a message from a customer from any conversation entry point. For Instagram Messaging, a notification is also sent when your Instagram Professional account has sent a message since message_echoes is not supported for Instagram Messaging.

messaging_account_linking

A notification is sent when a customer links or unlinks their Messenger account from their account with your business. Only available for Messenger conversations.

messaging_feedback

A notification is sent when a person has submitted feedback for your business. Only available for Messenger conversations.

messaging_game_plays

A notification is sent when a person has played a round of an Instant Game. Only available for Messenger conversations.

messaging_handovers

A notification is sent when a change has occurred during the Handover Protocol

messaging_optins

A notification is sent when a customer has clicked a Messenger plugin, accepted a message request using customer matching, or has opted in to receive messages via the checkbox plugin. Only available for Messenger conversations.

messaging_policy_enforcement

A notification is sent when a policy enforcement warning has been sent or a policy enforcement action has been taken on the app associated with the Page.

messaging_postbacks

A notification is sent when a customer clicks a postback button, Get Started button, or persistent menu item for Messenger conversations or an Icebreaker option or Generic Template button for Instagram Messaging conversations.

messaging_referrals

A notification is sent when a customer resumes a conversation with the Page by clicking an ig.me or m.me link, an ad or chat plugin.

messaging_seen

A notification is sent when a customer reads a message sent by your business, for Instagram Messaging conversations. See messaging_reads for Messenger conversations.

send_cart

A notification is sent when your business has received a message from a customer, when the message contains cart/order information. Only available for Messenger conversations.

standby

A notification is sent when a conversation is idle for an app during the Handover Protocol

Event Format

All callbacks for the Messenger Platform have a common set of properties that provide information you will need to process and respond to input from people using your bot. In addition to the properties below, each event also has a set of specific properties that detail the event.

{
  "object":"page",
  "entry":[
    {
      "id":"<PAGE_ID>",
      "time":1458692752478,
      "messaging":[
        {
          "sender":{
            "id":"<PSID>"
          },
          "recipient":{
            "id":"<PAGE_ID>"
          },

          ...
        }
      ]
    }
  ]
}

Properties

Property Type Description

object

String

Value will be page

entry

Array of entry

Array containing event data

entry

Property Type Description

id

String

Page ID of page

time

Number

Time of update (epoch time in milliseconds)

messaging

Array<messaging>

Array containing one messaging object. Note that even though this is an array, it will only contain one messaging object.

entry.messaging

Property Type Description

sender.id

String

Sender user ID

recipient.id

String

Recipient user ID