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Data Processing Options for US Users
Limited Data Use is a data processing option that gives you more control over how your data is used in Meta’s systems and better supports your compliance efforts with various US state privacy regulations. To utilize this feature, you must proactively enable Limited Data Use. When Meta receives data with Limited Data Use enabled from people in the states where Limited Data Use applies, we will process that data in accordance with our role as a service provider or processor, as applicable, and limit the use of that data as specified in our State-Specific Terms.
Meta products that offer the Limited Data Use
The following Meta products offer Limited Data Use. Availability varies by state. See the table below for details:
| California | Colorado | Connecticut | Florida | Texas | Oregon | |
|---|---|---|---|---|---|---|
| ✓ | ✓ Effective June 1, 2023 | ✓ Effective June 1, 2023 | ✓ Effective June 24, 2024 | ✓ Effective June 24, 2024 | ✓ Effective June 24, 2024 |
✓ | ✓ Effective June 1, 2023 | ✓ Effective June 1, 2023 | ✓ Effective June 24, 2024 | ✓ Effective June 24, 2024 | ✓ Effective June 24, 2024 | |
✓ Effective June 1, 2023 | ❌ | ❌ | ❌ | ❌ | ❌ |
Limited Data Use is sent through a parameter called Data Processing Options, and it can optionally be sent alongside a user’s country and state. If an advertiser is not sure of the country or state, they can opt for Meta to determine if the event or record is from an applicable state.
For Business Tools and Audience Network SDK
For Business Tools and Audience Network, Limited Data Use is available only for people in California, Colorado, Connecticut, Florida, Texas, or Oregon. If a business enables Limited Data Use but does not set the location parameters to US and California, Colorado, Connecticut, Florida, Texas, or Oregon we will determine if the event is from one of those states. If Limited Data Use is enabled for an event in California, Colorado, Connecticut, Florida, Texas, or Oregon we will process data in accordance with our role as a service provider or processor and limit the use of that data in accordance with our State-Specific Terms.
Businesses may notice an impact to campaign performance and effectiveness, and retargeting and measurement capabilities will be limited when Limited Data Use is enabled.
For Customer List Custom Audiences
For Customer List Custom Audiences, Limited Data Use is available only for people in California. If Limited Data Use is enabled for a record in a customer list from California, we will process data in accordance with our role as a service provider and limit the use of that data in accordance with our State-Specific Terms. If a business enables Limited Data Use but does not set the location parameters to US and California, we will determine if the record is from California.
Businesses may notice an impact to audience size when Limited Data Use is enabled.
Supported APIs are listed below.
Learn more about Data Processing Options:
Reference
| Field | Description |
|---|---|
Data Processing Options array | Processing options you would like to enable for a specific event or record. Current accepted value is The name of this field can be presented differently, depending on the API and implementation you are using. For example, this is An empty array can be sent to explicitly specify that this event or record shouldn't be processed with the Limited Data Use restrictions. |
Data Processing Options Country integer | Optional for most APIs. See note below for details. A country that you want to associate with this data processing option. Current accepted values are |
Data Processing Options State integer | Optional for most APIs. See note below for details. A state that you want to associate to this data processing option. Current accepted values are Note:
|
Supported Tools and APIs
Meta Pixel
| 实现 | 添加数据处理选项 |
|---|---|
浏览器 Pixel 像素代码 | 先更新 Pixel 像素代码初始化代码以指定 如要明确不启用“限制数据使用”(LDU)，请使用以下代码：
fbq('dataProcessingOptions', []);
fbq('init', '{pixel_id}');
fbq('track', 'PageView');
如要启用 LDU 并让 Meta 执行地理定位，请使用以下代码：
fbq('dataProcessingOptions', ['LDU'], 0, 0);
如要启用 LDU 并指定位置（例如加利福尼亚州），请使用以下代码：
fbq('dataProcessingOptions', ['LDU'], 1, 1000);
|
图片标签 | 将以下内容添加至 Pixel 像素代码图片标签：
请参阅参考资料，了解可接受的值。 如要明确不启用 LDU，请将 <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=" />如要启用 LDU 并让 Meta 执行地理定位，请使用以下代码： <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&vdpo=LDU&dpoco=0&dpost=0" />如要启用 LDU 并手动指定位置（例如加利福尼亚州），请使用以下代码： <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=LDU&dpoco=1&dpost=1000" /> |
Conversions API and Offline Conversions API
对于应用事件 API 和线下转化 API，可在事件数据参数的每个事件内添加 data_processing_options、data_processing_options_country 和 data_processing_options_state，借此实现数据处理选项。
注意：对于新的集成，我们不再推荐使用应用事件 API 和线下转化 API。我们推荐您改为使用转化 API，因为转化 API 现在支持网页事件、应用事件和线下事件。详情请参阅使用转化 API 传递应用事件 和使用转化 API 传递线下事件。
如要明确不启用“限制数据使用”(LDU)，请为每个事件指定空数组，或直接移除负载中的字段：
{
"data": [
{
"event_name": "Purchase",
"event_time": <EVENT_TIME>,
"user_data": {
"em": "<EMAIL>"
},
"custom_data": {
"currency": "<CURRENCY>",
"value": "<VALUE>"
},
"data_processing_options": []
}
]
}如要启用 LDU 并让 Meta 执行地理定位，请使用以下代码：
{
"data": [
{
"event_name": "Purchase",
"event_time": <EVENT_TIME>,
"user_data": {
"em": "<EMAIL>",
"client_ip_address": "256.256.256.256"
},
"custom_data": {
"currency": "<CURRENCY>",
"value": "<VALUE>"
},
"data_processing_options": ["LDU"],
"data_processing_options_country": 0,
"data_processing_options_state": 0
}
]
}如要启用 LDU 并手动指定位置（例如加利福尼亚州），请使用以下代码：
{
"data": [
{
"event_name": "Purchase",
"event_time": <EVENT_TIME>,
"user_data": {
"em": "<EMAIL>"
},
"custom_data": {
"currency": "<CURRENCY>",
"value": "<VALUE>"
},
"data_processing_options": ["LDU"],
"data_processing_options_country": 1,
"data_processing_options_state": 1000
}
]
}手动上传用户界面
线下转化 API 提供手动上传选项，支持通过 .csv 文件上传事件。在这种情况下，请将“数据处理选项”、“数据处理国家/地区”和“数据处理州/省/自治区/直辖市”添加为文件中的列。如需有关该内容的更多信息，请前往上传用户界面。
App Events API
Graph API
To implement Data Processing Options using the Graph API, add data_processing_options, data_processing_options_country, and data_processing_options_state to your API call.
To explicitly not enable LDU, send an empty data_processing_options array:
{
"event": "CUSTOM_APP_EVENTS",
"application_tracking_enabled": "1",
"advertiser_tracking_enabled": "1",
"custom_events": ["fb_mobile_purchase"],
"data_processing_options": []
} To enable LDU and have Meta perform geolocation, you can send an event with the following code:
{
"event": "CUSTOM_APP_EVENTS",
"application_tracking_enabled": "1",
"advertiser_tracking_enabled": "1",
"custom_events": ["fb_mobile_purchase"],
"data_processing_options": ["LDU"],
"data_processing_options_country": 0,
"data_processing_options_state": 0
} To enable LDU and manually specify the location, e.g., for California, you can send an event with the following code:
{
"event": "CUSTOM_APP_EVENTS",
"application_tracking_enabled": "1",
"advertiser_tracking_enabled": "1",
"custom_events": ["fb_mobile_purchase"],
"data_processing_options": ["LDU"],
"data_processing_options_country": 1,
"data_processing_options_state": 1000
} Mobile SDKs
We recommend using our latest versions to ensure the functionality of Data Processing Options. The below implementation instructions are accurate for the following SDK versions:
- iOS Facebook SDK v7.1.1 or higher
- Android Facebook SDK v7.1.0 or higher
- Unity SDK v7.21.0 or higher
Please update if you are using any versions below the ones listed above.
As of July 1, 2023, we are ending the Transition Period for older versions of App Events via the Facebook SDK, whereby we applied Limited Data Use to all personal information shared about people in California. The ability to enable default Limited Data Use will no longer be available for any versions below iOS Facebook SDK v7.1.1, Android Facebook SDK v7.1.0 and Unity SDK v7.21.0. If you choose to use Limited Data Use for a person in California, Colorado, Connecticut, Florida, Texas, or Oregon on or after July 1, 2023, you must update your SDK and implement Data Processing Options as set forth in this document.
| Implementation | Adding Data Processing Options |
|---|---|
Facebook SDK for iOS v7.1.1+ (Objective-C) | With Objective-C, use To explicitly not enable Limited Data Use (LDU), use: [FBSDKSettings setDataProcessingOptions:@[]]; To enable LDU and have Meta perform geolocation, use: [FBSDKSettings setDataProcessingOptions:@[@"LDU"] country:0 state:0]; To enable LDU and manually specify the location, e.g., for California, use: [FBSDKSettings setDataProcessingOptions:@[@"LDU"] country:1 state:1000]; |
Facebook SDK for iOS v7.1.1+ (Swift) | With Swift, use To explicitly not enable LDU, use: Settings.setDataProcessingOptions(modes: []) To enable LDU and have Meta perform geolocation, use: Settings.setDataProcessingOptions(modes: ["LDU"], country: 0, state: 0) To enable LDU and manually specify the location, e.g., for California, use: Settings.setDataProcessingOptions(modes: ["LDU"], country: 1, state: 1000) |
Facebook SDK for Android v7.1.0+ | Use the To explicitly not enable LDU, use: FacebookSdk.setDataProcessingOptions(new String[] {}); To enable LDU and have Meta perform geolocation, use: FacebookSdk.setDataProcessingOptions(new String[] {"LDU"}, 0, 0); To enable LDU and manually specify the location, e.g., for California, use: FacebookSdk.setDataProcessingOptions(new String[] {"LDU"}, 1, 1000); |
Unity SDK v7.21.1+ | To explicitly not enable LDU, send an event with: FB.Mobile.SetDataProcessingOptions(new string[] {});To enable LDU and have Meta perform geolocation, send an event with: FB.Mobile.SetDataProcessingOptions(new string[] {"LDU"}, 0, 0); To enable LDU and manually specify the location, e.g., for California, send an event with: FB.Mobile.SetDataProcessingOptions(new string[] {"LDU"}, 1, 1000); |
Audience Network SDK
We recommend using our latest Audience Network SDK versions to ensure the functionality of Data Processing Options. The below implementation instructions are accurate for Audience Network SDK versions 5.10 and above.
As of July 1, 2023, we are ending the Transition Period for older versions of Audience Network SDK, whereby we limited the data for all personal information that businesses share about people in California and the ability to enable default Limited Data Use will not be available for Audience Network SDK versions below 5.10. If you choose to use Limited Data Use to indicate a person in California, Colorado, Connecticut, Florida, Texas, or Oregon or on or after July 1, 2023, you must update your SDK and implement Data Processing Options as set forth in this document.
| Implementation | Adding Data Processing Options |
|---|---|
Facebook SDK for iOS, v5.10+ | Use To explicitly not enable Limited Data Use (LDU), use: [FBAdSettings setDataProcessingOptions:@[]]; To enable LDU and have Meta perform geolocation, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:0 state:0]; To enable LDU and manually specify the location, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:1 state:1000]; |
Facebook SDK for Android, v5.10+ | Use the To explicitly not enable Limited Data Use (LDU), use: AdSettings.setDataProcessingOptions(new String[] {}) To enable LDU and have Meta perform geolocation, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 0, 0);To enable LDU and manually specify the location, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 1, 1000); |
Unity SDK, v5.10+ (not using the Audience Network-supplied Unity wrapper) | If you are not using the Audience Network-supplied Unity wrapper, enter the following code.
using UnityEngine;
using System.Runtime.InteropServices;
namespace AudienceNetwork
{
public static class AdSettings
{
public static void SetDataProcessingOptions(string[] dataProcessingOptions)
{
#if UNITY_ANDROID
AndroidJavaClass adSettings = new AndroidJavaClass("com.facebook.ads.AdSettings");
adSettings.CallStatic("setDataProcessingOptions", (object)dataProcessingOptions);
#endif
#if UNITY_IOS
FBAdSettingsBridgeSetDataProcessingOptions(dataProcessingOptions, dataProcessingOptions.Length);
#endif
}
public static void SetDataProcessingOptions(string[] dataProcessingOptions, int country, int state)
{
#if UNITY_ANDROID
AndroidJavaClass adSettings = new AndroidJavaClass("com.facebook.ads.AdSettings");
adSettings.CallStatic("setDataProcessingOptions", (object)dataProcessingOptions, country, state);
#endif
#if UNITY_IOS
FBAdSettingsBridgeSetDetailedDataProcessingOptions(dataProcessingOptions, dataProcessingOptions.Length, country, state);
#endif
}
#if UNITY_IOS
[DllImport("__Internal")]
private static extern void FBAdSettingsBridgeSetDataProcessingOptions(string[] dataProcessingOptions, int length);
[DllImport("__Internal")]
private static extern void FBAdSettingsBridgeSetDetailedDataProcessingOptions(string[] dataProcessingOptions, int length, int country, int state);
#endif
}
}
After entering this code, you can follow the Unity SDK instructions in the row below as if you are using the Unity wrapper. |
Unity SDK, v5.10+ (using the Audience Network-supplied Unity wrapper) | If you are using the Audience Network-supplied Unity wrapper, use the following To explicitly not enable LDU, use: AdSettings.SetDataProcessingOptions(new string[]{})To enable LDU and have Meta perform geolocation, use:
AdSettings.SetDataProcessingOptions(new string[] {"LDU"}, 0, 0);To enable LDU and manually specify the location, use:
AdSettings.SetDataProcessingOptions(new string[] {"LDU"}, 1, 1000); |
Publishers using a Mediation Partner must set the Data Processing Options (Limited Data Use) on the Meta Audience Network SDK before initializing the Mediation SDK so that it is received by us in the bidding request.
| Implementation | Adding Data Processing Options |
|---|---|
Android | To explicitly not enable LDU for the event, use: AdSettings.setDataProcessingOptions(new String[] {}) To enable LDU and have Meta perform geolocation, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 0, 0);To enable LDU and manually specify the location, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 1, 1000);After setting LDU, initialize the Mediation Partner SDK as per usual. |
iOS | To explicitly not enable Limited Data Use (LDU), use: FBAdSettings setDataProcessingOptions:@[]]; To enable LDU and have Meta perform geolocation, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:0 state:0]; To enable LDU and manually specify the location, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:1 state:1000]; After setting the LDU for the event, initialize the Mediation Partner SDK as per usual. |
For publishers that are working with us through Bidding Kit and other Server-side Bidding, please follow the implementation methods below.
| Implementation | Adding Data Processing Options |
|---|---|
Android/Bidding Kit 2.0 | To explicitly not enable LDU, use: AdSettings.setDataProcessingOptions(new String[] {})To enable LDU and have Meta perform geolocation, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 0, 0);To enable LDU and manually specify the location, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 1, 1000);After setting the LDU for the event, generate the bidder token: String token = BidderTokenProvider.getBidderToken(Context); |
iOS/Bidding Kit 2.0 | To explicitly not enable Limited Data Use (LDU), use: [FBAdSettings setDataProcessingOptions:@[]]; To enable LDU and have Meta perform geolocation, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:0 state:0]; To enable LDU and manually specify the location, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:1 state:1000]; After setting the LDU for the event, generate the bidder token: NSString *token = [FBAdSettings bidderToken]; |
Other Server-Side Bidding | For each platform follow the instructions below to specify LDU for the event and retrieve the bidder token before making the server-side bid request. For Android client: To explicitly not enable LDU, use: AdSettings.setDataProcessingOptions(new String[] {}) To enable LDU and have Meta perform geolocation, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 0, 0);To enable LDU and manually specify the location, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 1, 1000);After setting the LDU for the event, generate the bidder token: String token = BidderTokenProvider.getBidderToken(Context); For iOS client: To explicitly not enable Limited Data Use (LDU), use: [FBAdSettings setDataProcessingOptions:@[]]; To enable LDU and have Meta perform geolocation, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:0 state:0]; To enable LDU and manually specify the location, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:1 state:1000]; After setting the LDU for the event, generate the bidder token: NSString *token = [FBAdSettings bidderToken]; |
Customer List Custom Audiences
自 2023 年 6 月 1 日起，如果您想在客户名单自定义受众中为加利福尼亚州用户启用“限制数据使用”功能，则必须上传新受众或更新现有受众，以在受众中加入“限制数据使用”标签。请视需要，定期更新和维护您的受众和用户的“限制数据使用”功能状态。
请注意，应用于某个受众中特定用户的“限制数据使用”标记不会自动转移到其他的受众。正如广告主必须根据自己选择的标准单独管理每个现有客户名单自定义受众，他们必须将“限制数据使用”标记单独应用于他们在广告中使用的每个受众。
如要为记录明确不启用 LDU，您可以发送空的 data_processing_options 数组，或将该字段从负载中移除。空数组示例：
{
"payload": {
"schema": [
"EMAIL",
"DATA_PROCESSING_OPTIONS"
],
"data": [
[
"<HASHED_DATA>
",
[]
]
]
}
}
如要明确启用 LDU 并让 Meta 执行地理定位（不提供特定记录的国家/地区和州/省/自治区/直辖市的数据），请指定一个数组，该数组中每项记录都包含 LDU：
{
"payload": {
"schema": [
"EMAIL",
"DATA_PROCESSING_OPTIONS"
],
"data": [
[
"<HASHED_DATA>
",
["LDU"]
]
]
}
}
如要启用 LDU 并手动指定位置，请使用以下代码：
{
"customer_consent": true,
"payload": {
"schema": [
"EMAIL",
"DATA_PROCESSING_OPTIONS",
"DATA_PROCESSING_OPTIONS_COUNTRY",
"DATA_PROCESSING_OPTIONS_STATE"
],
"data": [
[
"<HASHED_DATA>",
["LDU"],
1,
1000
]
]
}
}