Limited Data Use is a data processing option that gives you more control over how your data is used in Meta’s systems and better supports your compliance efforts with various US state privacy regulations. To utilize this feature, you must proactively enable Limited Data Use. When Meta receives data with Limited Data Use enabled from people in the states where Limited Data Use applies, we will process that data in accordance with our role as a service provider or processor, as applicable, and limit the use of that data as specified in our State-Specific Terms.
The following Meta products offer Limited Data Use. Availability varies by state. See the table below for details:
California | Colorado | Connecticut | Florida | Texas | Oregon | |
---|---|---|---|---|---|---|
| ✓ | ✓ Effective June 1, 2023 | ✓ Effective June 1, 2023 | ✓ Effective June 24, 2024 | ✓ Effective June 24, 2024 | ✓ Effective June 24, 2024 |
✓ | ✓ Effective June 1, 2023 | ✓ Effective June 1, 2023 | ✓ Effective June 24, 2024 | ✓ Effective June 24, 2024 | ✓ Effective June 24, 2024 | |
✓ Effective June 1, 2023 | ❌ | ❌ | ❌ | ❌ | ❌ |
Limited Data Use is sent through a parameter called Data Processing Options, and it can optionally be sent alongside a user’s country and state. If an advertiser is not sure of the country or state, they can opt for Meta to determine if the event or record is from an applicable state.
For Business Tools and Audience Network, Limited Data Use is available only for people in California, Colorado, Connecticut, Florida, Texas, or Oregon. If a business enables Limited Data Use but does not set the location parameters to US and California, Colorado, Connecticut, Florida, Texas, or Oregon we will determine if the event is from one of those states. If Limited Data Use is enabled for an event in California, Colorado, Connecticut, Florida, Texas, or Oregon we will process data in accordance with our role as a service provider or processor and limit the use of that data in accordance with our State-Specific Terms.
Businesses may notice an impact to campaign performance and effectiveness, and retargeting and measurement capabilities will be limited when Limited Data Use is enabled.
For Customer List Custom Audiences, Limited Data Use is available only for people in California. If Limited Data Use is enabled for a record in a customer list from California, we will process data in accordance with our role as a service provider and limit the use of that data in accordance with our State-Specific Terms. If a business enables Limited Data Use but does not set the location parameters to US and California, we will determine if the record is from California.
Businesses may notice an impact to audience size when Limited Data Use is enabled.
Supported APIs are listed below.
Learn more about Data Processing Options:
Field | Description |
---|---|
Data Processing Options array | Processing options you would like to enable for a specific event or record. Current accepted value is The name of this field can be presented differently, depending on the API and implementation you are using. For example, this is An empty array can be sent to explicitly specify that this event or record shouldn't be processed with the Limited Data Use restrictions. |
Data Processing Options Country integer | Optional for most APIs. See note below for details. A country that you want to associate with this data processing option. Current accepted values are |
Data Processing Options State integer | Optional for most APIs. See note below for details. A state that you want to associate to this data processing option. Current accepted values are Note:
|
Penerapan | Menambahkan Opsi Pemrosesan Data |
---|---|
Pixel Browser | Perbarui kode inisialisasi Pixel untuk menentukan metode Untuk secara eksplisit tidak mengaktifkan Penggunaan Data Terbatas (LDU): fbq('dataProcessingOptions', []); fbq('init', '{pixel_id}'); fbq('track', 'PageView'); Untuk mengaktifkan LDU dan meminta Meta melakukan geolokasi: fbq('dataProcessingOptions', ['LDU'], 0, 0); Untuk mengaktifkan LDU dan menentukan lokasi, misalnya, untuk California: fbq('dataProcessingOptions', ['LDU'], 1, 1000); |
Tanda gambar | Tambahkan hal berikut ke tanda gambar Pixel:
Lihat Referensi untuk nilai yang diterima. Untuk secara eksplisit tidak mengaktifkan LDU, teruskan nilai kosong untuk parameter <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=" /> Untuk mengaktifkan LDU dan meminta Meta melakukan geolokasi: <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&vdpo=LDU&dpoco=0&dpost=0" /> Untuk mengaktifkan LDU dan menentukan lokasi secara manual, contoh, untuk California: <img src="https://www.facebook.com/tr?id={pixel_id}&ev=Purchase&dpo=LDU&dpoco=1&dpost=1000" /> |
Untuk kedua API ini, terapkan opsi pemrosesan data dengan menambahkan data_processing_options
, data_processing_options_country
, dan data_processing_options_state
di dalam tiap peristiwa dengan parameter data peristiwa Anda.
Catatan: Peristiwa Aplikasi dan Offline Conversions API tidak lagi direkomendasikan untuk integrasi baru. Sebagai gantinya, Anda direkomendasikan untuk menggunakan Conversions API karena sekarang API ini mendukung web, aplikasi, dan peristiwa offline. Lihat <Conversions API untuk Peristiwa Aplikasi dan <Conversions API untuk Peristiwa Offline untuk informasi selengkapnya.
Untuk secara eksplisit tidak mengaktifkan Penggunaan Data Terbatas (LDU), tentukan array kosong untuk setiap peristiwa atau cukup hapus kolom di payload:
{ "data": [ { "event_name": "Purchase", "event_time": <EVENT_TIME>, "user_data": { "em": "<EMAIL>" }, "custom_data": { "currency": "<CURRENCY>", "value": "<VALUE>" }, "data_processing_options": [] } ] }
Untuk mengaktifkan LDU dan meminta Meta melakukan geolokasi:
{ "data": [ { "event_name": "Purchase", "event_time": <EVENT_TIME>, "user_data": { "em": "<EMAIL>", "client_ip_address": "256.256.256.256" }, "custom_data": { "currency": "<CURRENCY>", "value": "<VALUE>" }, "data_processing_options": ["LDU"], "data_processing_options_country": 0, "data_processing_options_state": 0 } ] }
Untuk mengaktifkan LDU dan menentukan lokasi secara manual, contoh, untuk California:
{ "data": [ { "event_name": "Purchase", "event_time": <EVENT_TIME>, "user_data": { "em": "<EMAIL>" }, "custom_data": { "currency": "<CURRENCY>", "value": "<VALUE>" }, "data_processing_options": ["LDU"], "data_processing_options_country": 1, "data_processing_options_state": 1000 } ] }
Offline Conversions API menawarkan opsi untuk secara manual mengunggah peristiwa dari file .csv
. Dalam hal ini, tambahkan Opsi Pemrosesan Data, Negara Pemrosesan Data, dan Negara Bagian Pemrosesan Data sebagai kolom dalam file. Informasi selengkapnya tentang ini dapat ditemukan di antarmuka pengguna unggah.
To implement Data Processing Options using the Graph API, add data_processing_options
, data_processing_options_country
, and data_processing_options_state
to your API call.
To explicitly not enable LDU, send an empty data_processing_options
array:
{ "event": "CUSTOM_APP_EVENTS", "application_tracking_enabled": "1", "advertiser_tracking_enabled": "1", "custom_events": ["fb_mobile_purchase"], "data_processing_options": [] }
To enable LDU and have Meta perform geolocation, you can send an event with the following code:
{ "event": "CUSTOM_APP_EVENTS", "application_tracking_enabled": "1", "advertiser_tracking_enabled": "1", "custom_events": ["fb_mobile_purchase"], "data_processing_options": ["LDU"], "data_processing_options_country": 0, "data_processing_options_state": 0 }
To enable LDU and manually specify the location, e.g., for California, you can send an event with the following code:
{ "event": "CUSTOM_APP_EVENTS", "application_tracking_enabled": "1", "advertiser_tracking_enabled": "1", "custom_events": ["fb_mobile_purchase"], "data_processing_options": ["LDU"], "data_processing_options_country": 1, "data_processing_options_state": 1000 }
We recommend using our latest versions to ensure the functionality of Data Processing Options. The below implementation instructions are accurate for the following SDK versions:
Please update if you are using any versions below the ones listed above.
As of July 1, 2023, we are ending the Transition Period for older versions of App Events via the Facebook SDK, whereby we applied Limited Data Use to all personal information shared about people in California. The ability to enable default Limited Data Use will no longer be available for any versions below iOS Facebook SDK v7.1.1, Android Facebook SDK v7.1.0 and Unity SDK v7.21.0. If you choose to use Limited Data Use for a person in California, Colorado, Connecticut, Florida, Texas, or Oregon on or after July 1, 2023, you must update your SDK and implement Data Processing Options as set forth in this document.
Implementation | Adding Data Processing Options |
---|---|
Facebook SDK for iOS v7.1.1+ (Objective-C) | With Objective-C, use To explicitly not enable Limited Data Use (LDU), use: [FBSDKSettings setDataProcessingOptions:@[]]; To enable LDU and have Meta perform geolocation, use: [FBSDKSettings setDataProcessingOptions:@[@"LDU"] country:0 state:0]; To enable LDU and manually specify the location, e.g., for California, use: [FBSDKSettings setDataProcessingOptions:@[@"LDU"] country:1 state:1000]; |
Facebook SDK for iOS v7.1.1+ (Swift) | With Swift, use To explicitly not enable LDU, use: Settings.setDataProcessingOptions(modes: []) To enable LDU and have Meta perform geolocation, use: Settings.setDataProcessingOptions(modes: ["LDU"], country: 0, state: 0) To enable LDU and manually specify the location, e.g., for California, use: Settings.setDataProcessingOptions(modes: ["LDU"], country: 1, state: 1000) |
Facebook SDK for Android v7.1.0+ | Use the To explicitly not enable LDU, use: FacebookSdk.setDataProcessingOptions(new String[] {}); To enable LDU and have Meta perform geolocation, use: FacebookSdk.setDataProcessingOptions(new String[] {"LDU"}, 0, 0); To enable LDU and manually specify the location, e.g., for California, use: FacebookSdk.setDataProcessingOptions(new String[] {"LDU"}, 1, 1000); |
Unity SDK v7.21.1+ | To explicitly not enable LDU, send an event with: FB.Mobile.SetDataProcessingOptions(new string[] {}); To enable LDU and have Meta perform geolocation, send an event with: FB.Mobile.SetDataProcessingOptions(new string[] {"LDU"}, 0, 0); To enable LDU and manually specify the location, e.g., for California, send an event with: FB.Mobile.SetDataProcessingOptions(new string[] {"LDU"}, 1, 1000); |
We recommend using our latest Audience Network SDK versions to ensure the functionality of Data Processing Options. The below implementation instructions are accurate for Audience Network SDK versions 5.10 and above.
As of July 1, 2023, we are ending the Transition Period for older versions of Audience Network SDK, whereby we limited the data for all personal information that businesses share about people in California and the ability to enable default Limited Data Use will not be available for Audience Network SDK versions below 5.10. If you choose to use Limited Data Use to indicate a person in California, Colorado, Connecticut, Florida, Texas, or Oregon or on or after July 1, 2023, you must update your SDK and implement Data Processing Options as set forth in this document.
Implementation | Adding Data Processing Options |
---|---|
Facebook SDK for iOS, v5.10+ | Use To explicitly not enable Limited Data Use (LDU), use: [FBAdSettings setDataProcessingOptions:@[]]; To enable LDU and have Meta perform geolocation, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:0 state:0]; To enable LDU and manually specify the location, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:1 state:1000]; |
Facebook SDK for Android, v5.10+ | Use the To explicitly not enable Limited Data Use (LDU), use: AdSettings.setDataProcessingOptions(new String[] {}) To enable LDU and have Meta perform geolocation, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 0, 0); To enable LDU and manually specify the location, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 1, 1000); |
Unity SDK, v5.10+ (not using the Audience Network-supplied Unity wrapper) | If you are not using the Audience Network-supplied Unity wrapper, enter the following code. using UnityEngine; using System.Runtime.InteropServices; namespace AudienceNetwork { public static class AdSettings { public static void SetDataProcessingOptions(string[] dataProcessingOptions) { #if UNITY_ANDROID AndroidJavaClass adSettings = new AndroidJavaClass("com.facebook.ads.AdSettings"); adSettings.CallStatic("setDataProcessingOptions", (object)dataProcessingOptions); #endif #if UNITY_IOS FBAdSettingsBridgeSetDataProcessingOptions(dataProcessingOptions, dataProcessingOptions.Length); #endif } public static void SetDataProcessingOptions(string[] dataProcessingOptions, int country, int state) { #if UNITY_ANDROID AndroidJavaClass adSettings = new AndroidJavaClass("com.facebook.ads.AdSettings"); adSettings.CallStatic("setDataProcessingOptions", (object)dataProcessingOptions, country, state); #endif #if UNITY_IOS FBAdSettingsBridgeSetDetailedDataProcessingOptions(dataProcessingOptions, dataProcessingOptions.Length, country, state); #endif } #if UNITY_IOS [DllImport("__Internal")] private static extern void FBAdSettingsBridgeSetDataProcessingOptions(string[] dataProcessingOptions, int length); [DllImport("__Internal")] private static extern void FBAdSettingsBridgeSetDetailedDataProcessingOptions(string[] dataProcessingOptions, int length, int country, int state); #endif } } After entering this code, you can follow the Unity SDK instructions in the row below as if you are using the Unity wrapper. |
Unity SDK, v5.10+ (using the Audience Network-supplied Unity wrapper) | If you are using the Audience Network-supplied Unity wrapper, use the following To explicitly not enable LDU, use: AdSettings.SetDataProcessingOptions(new string[]{}) To enable LDU and have Meta perform geolocation, use:
AdSettings.SetDataProcessingOptions(new string[] {"LDU"}, 0, 0); To enable LDU and manually specify the location, use:
AdSettings.SetDataProcessingOptions(new string[] {"LDU"}, 1, 1000); |
Publishers using a Mediation Partner must set the Data Processing Options (Limited Data Use) on the Meta Audience Network SDK before initializing the Mediation SDK so that it is received by us in the bidding request.
Implementation | Adding Data Processing Options |
---|---|
Android | To explicitly not enable LDU for the event, use: AdSettings.setDataProcessingOptions(new String[] {}) To enable LDU and have Meta perform geolocation, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 0, 0); To enable LDU and manually specify the location, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 1, 1000); After setting LDU, initialize the Mediation Partner SDK as per usual. |
iOS | To explicitly not enable Limited Data Use (LDU), use: FBAdSettings setDataProcessingOptions:@[]]; To enable LDU and have Meta perform geolocation, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:0 state:0]; To enable LDU and manually specify the location, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:1 state:1000]; After setting the LDU for the event, initialize the Mediation Partner SDK as per usual. |
For publishers that are working with us through Bidding Kit and other Server-side Bidding, please follow the implementation methods below.
Implementation | Adding Data Processing Options |
---|---|
Android/Bidding Kit 2.0 | To explicitly not enable LDU, use: AdSettings.setDataProcessingOptions(new String[] {}) To enable LDU and have Meta perform geolocation, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 0, 0); To enable LDU and manually specify the location, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 1, 1000); After setting the LDU for the event, generate the bidder token: String token = BidderTokenProvider.getBidderToken(Context); |
iOS/Bidding Kit 2.0 | To explicitly not enable Limited Data Use (LDU), use: [FBAdSettings setDataProcessingOptions:@[]]; To enable LDU and have Meta perform geolocation, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:0 state:0]; To enable LDU and manually specify the location, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:1 state:1000]; After setting the LDU for the event, generate the bidder token: NSString *token = [FBAdSettings bidderToken]; |
Other Server-Side Bidding | For each platform follow the instructions below to specify LDU for the event and retrieve the bidder token before making the server-side bid request. For Android client: To explicitly not enable LDU, use: AdSettings.setDataProcessingOptions(new String[] {}) To enable LDU and have Meta perform geolocation, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 0, 0); To enable LDU and manually specify the location, use:
AdSettings.setDataProcessingOptions(new String[] {"LDU"}, 1, 1000); After setting the LDU for the event, generate the bidder token: String token = BidderTokenProvider.getBidderToken(Context); For iOS client: To explicitly not enable Limited Data Use (LDU), use: [FBAdSettings setDataProcessingOptions:@[]]; To enable LDU and have Meta perform geolocation, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:0 state:0]; To enable LDU and manually specify the location, use:
[FBAdSettings setDataProcessingOptions:@[@"LDU"] country:1 state:1000]; After setting the LDU for the event, generate the bidder token: NSString *token = [FBAdSettings bidderToken]; |
Jika Anda ingin mengaktifkan Penggunaan Data Terbatas bagi orang-orang di California melalui pemirsa khusus daftar pelanggan pada atau setelah 1 Juni 2023, Anda harus mengunggah pemirsa baru atau memperbarui pemirsa yang ada dengan tanda Penggunaan Data Terbatas. Secara rutin perbarui dan pertahankan pemirsa Anda dan status Penggunaan Data Terbatas orang-orang sesuai kebutuhan.
Harap diperhatikan bahwa tanda Penggunaan Data Terbatas diterapkan pada seorang pengguna dalam satu pemirsa tidak akan secara otomatis dibawa ke pemirsa yang berbeda. Dengan cara yang sama, pengiklan harus mengelola masing-masing daftar pelanggan yang ada secara terpisah berdasarkan kriteria yang mereka pilih, tanda Penggunaan Data Terbatas harus diterapkan secara terpisah untuk setiap pemirsa yang mereka manfaatkan untuk iklan mereka.
Untuk secara eksplisit TIDAK mengaktifkan LDU
untuk rekaman, Anda dapat mengirim array data_processing_options
kosong atau menghapus kolom di payload. Contoh array kosong:
{ "payload": { "schema": [ "EMAIL", "DATA_PROCESSING_OPTIONS" ], "data": [ [ "<HASHED_DATA> ", [] ] ] } }
Untuk secara eksplisit mengaktifkan LDU
, dan minta Meta melakukan geolokasi (dengan tidak menyertakan negara bagian dan negara dari rekaman yang diberikan), tentukan array yang berisi LDU
untuk setiap rekaman:
{ "payload": { "schema": [ "EMAIL", "DATA_PROCESSING_OPTIONS" ], "data": [ [ "<HASHED_DATA> ", ["LDU"] ] ] } }
Untuk mengaktifkan LDU dan menentukan lokasi secara manual:
{ "customer_consent": true, "payload": { "schema": [ "EMAIL", "DATA_PROCESSING_OPTIONS", "DATA_PROCESSING_OPTIONS_COUNTRY", "DATA_PROCESSING_OPTIONS_STATE" ], "data": [ [ "<HASHED_DATA>", ["LDU"], 1, 1000 ] ] } }