availability
| fb_availability
| availability
| Value must be available_soon, for_rent, for_sale, off_market, recently_sold or sale_pending.
|
body_style
| fb_body_style
| body_style
| Body style of the vehicle: CONVERTIBLE, COUPE, HATCHBACK, MINIVAN, TRUCK, SUV, SEDAN, VAN, WAGON, CROSSOVER, OTHER.
|
checkin_date
| fb_checkin_date
| checkin_date
| The date the user is wanting to check-in to the hotel in the hotel's time-zone. We accept dates in YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD and YYYY-MM-DDThh:mm:ssTZD.
|
city
| fb_city
| city
| Provide the city of the location from user intent.
|
condition_of_vehicle
| fb_condition_of_vehicle
| condition_of_vehicle
| Condition of vehicle.
|
content_ids
| fb_content_ids
| content_ids
| The content IDs associated with the event, such as product SKUs for items in an AddToCart event. If content_type is a product, then your content IDs must be an array with a single string value. Otherwise, this array can contain any number of string values.
|
content_type
| fb_content_type
| content_type
| Should be set to product or product_group:
Use product if the keys you send represent products. Sent keys could be content_ids or contents. Use product_group if the keys you send in content_ids represent product groups. Product groups are used to distinguish products that are identical but have variations such as color, material, size or pattern.
|
contents
| fb_contents
| contents
| A list of JSON objects that contain the product IDs associated with the event plus information about the products.
Available fields: id, quantity, item_price, delivery_category.
|
country
| fb_country
| country
| Provide the country of the location from user intent.
|
currency
| fb_currency
| currency
| Required for purchase events.
The currency for the value specified, if applicable. Currency must be a valid ISO 4217 three-digit currency code.
|
delivery_category
| fb_delivery_category
| delivery_category
| Optional for purchase events.
Type of delivery for a purchase event. Supported values are:
in_store — Customer needs to enter the store to get the purchased product.curbside — Customer picks up their order by driving to a store and waiting inside their vehicle.home_delivery — Purchase is delivered to the customer's home.
|
departing_arrival_date
| fb_departing_arrival_date
| departing_arrival_date
| The date and time for arrival at the destination of the outbound journey.
|
departing_departure_date
| fb_departing_departure_date
| departing_departure_date
| The date and time for start of the outbound journey.
|
destination_airport
| fb_destination_airport
| destination_airport
| Use official IATA code of destination airport.
|
destination_ids
| fb_destination_ids
| destination_ids
| If you have a destination catalog, you can associate one or more destinations in your destination catalog with a specific hotel event.
|
dma_code
| fb_dma_code
| dma_code
| The Designated Market Area (DMA) code, which the user looks at for offers.
|
drivetrain
| fb_drivetrain
| drivetrain
| Drivetrain of the vehicle: 4X2, 4X4, AWD, FWD, RWD, OTHER, NONE.
|
exterior_color
| fb_exterior_color
| exterior_color
| Exterior color.
|
fuel_type
| fb_fuel_type
| fuel_type
| Fuel type of the vehicle: DIESEL, ELECTRIC, FLEX, GASOLINE, HYBRID, PETROL, PLUGIN_HYBRID, OTHER, NONE.
|
hotel_score
| fb_hotel_score
| hotel_score
| An indicator representing the relative value of this hotel to the advertiser compared to its other hotels.
|
interior_color
| fb_interior_color
| interior_color
| Interior color.
|
lead_event_source
| lead_event_source
| lead_event_source
| Lead event source.
|
lease_end_date
| fb_lease_end_date
| lease_end_date
| Specified using ISO 8601 date format: YYYY-MM-DD.
|
lease_start_date
| fb_lease_start_date
| lease_start_date
| Allows us to recommend properties based off their date availability (using available_dates_price_config in the catalog), and improve the user landing experience (using template tags).
|
listing_type
| fb_listing_type
| listing_type
| Value must be for_rent_by_agent, for_rent_by_owner, for_sale_by_agent, for_sale_by_owner, foreclosed, new_construction or new_listing.
|
make
| fb_make
| make
| Make or brand of the vehicle.
|
mileage.unit
| fb_mileage.unit
| mileage.unit
| Mileage unit.
|
mileage.value
| fb_mileage.value
| mileage.value
| Mileage value.
|
model
| fb_model
| model
| Model of the vehicle.
|
neighborhood
| fb_neighborhood
| neighborhood
| Neighborhood of interest.
|
net_revenue
| net_revenue
| net_revenue
| The margin value of a conversion event.
|
num_adults
| fb_num_adults
| num_adults
| Number of adults that will be staying.
|
num_children
| fb_num_children
| num_children
| Number of children that will be staying.
|
num_infants
| fb_num_infants
| num_infants
| Number of infants that will be staying.
|
num_items
| fb_num_items
| num_items
| Use only with InitiateCheckout events.
The number of items that a user tries to buy during checkout.
|
order_id
| fb_order_id
| order_id
| The order ID for this transaction as a string.
|
origin_airport
| fb_origin_airport
| origin_airport
| Use official IATA code of departure airport.
|
postal_code
| fb_postal_code
| postal_code
| Postal code.
|
predicted_ltv
| predicted_ltv
| predicted_ltv
| The predicted lifetime value of a conversion event.
|
preferred_baths_range
| fb_preferred_baths_range
| preferred_baths_range
| Number of bathrooms chosen as range.
|
preferred_beds_range
| fb_preferred_beds_range
| preferred_beds_range
| Number of bedrooms chosen as range.
|
preferred_neighborhoods
| fb_preferred_neighborhoods
| preferred_neighborhoods
| Preferred neighborhoods.
|
preferred_num_stops
| fb_preferred_num_stops
| preferred_num_stops
| Indicate the preferred number of stops the user is looking for.
|
preferred_price_range
| fb_preferred_price_range
| preferred_price_range
| Preferred price range for vehicle. Min/max, up to 2 decimals.
|
preferred_star_ratings
| fb_preferred_star_ratings
| preferred_star_ratings
| A tuple of minimum and maximum hotel star rating that a user is filtering for.
|
price
| fb_price
| price
| Cost and currency of the vehicle. Format the price as the cost, followed by the ISO currency code, with a space between cost and currency.
|
product_catalog_id
| product_catalog_id
| product_catalog_id
| Product catalog id.
|
property_type
| fb_property_type
| property_type
| Must be apartment, condo, house, land, manufactured, other or townhouse.
|
region
| fb_region
| region
| State, district, or region of interest.
|
returning_arrival_date
| fb_returning_arrival_date
| returning_arrival_date
| The date and time when the return journey is done.
|
returning_departure_date
| fb_returning_departure_date
| returning_departure_date
| The date and time for start of the return journey.
|
search_string
| fb_search_string
| search_string
| Use only with Search events.
A search query made by a user.
|
state_of_vehicle
| fb_state_of_vehicle
| state_of_vehicle
| State of vehicle.
|
suggested_destinations
| fb_suggested_destinations
| suggested_destinations
| Suggested destinations.
|
suggested_home_listings
| fb_suggested_home_listings
| suggested_home_listings
| Suggested home listings.
|
suggested_hotels
| fb_suggested_hotels
| suggested_hotels
| Suggested hotels.
|
suggested_jobs
| fb_suggested_jobs
| suggested_jobs
| Suggested jobs.
|
suggested_local_service_businesses
| fb_suggested_local_service_businesses
| suggested_local_service_businesses
| Suggested local service businesses.
|
suggested_location_based_items
| fb_suggested_location_based_items
| suggested_location_based_items
| Suggested location based items.
|
suggested_vehicles
| fb_suggested_vehicles
| suggested_vehicles
| Suggested vehicles.
|
transmission
| fb_transmission
| transmission
| Transmission of the vehicle:: AUTOMATIC, MANUAL, OTHER, NONE.
|
travel_class
| fb_travel_class
| travel_class
| Must be economy, premium, business or first.
|
travel_end
| fb_travel_end
| travel_end
| Travel end date.
|
travel_start
| fb_travel_start
| travel_start
| Travel start date.
|
trim
| fb_trim
| trim
| Max characters: 50.
|
user_bucket
| fb_user_bucket
| user_bucket
| User bucket.
|
value
| _valueToSum
| value
| Required for purchase events or any events that utilize value optimization.
A numeric value associated with the event. This must represent a monetary amount.
|
vin
| fb_vin
| vin
| VIN.
|
year
| fb_year
| year
| Year the vehicle was launched in yyyy format.
|
| | item_number
| Unique identifier to distinguish events within the same order or transaction.
|
| ad_type
| | Ad type.
|
| fb_content
| | A list of JSON object that contains the International Article Number (EAN) when applicable, or other product or content identifier(s) as well as quantities and prices of the products. Required: id, quantity.
Example: "[{\"id\": \"1234\", \"quantity\": 2,}, {\"id\": \"5678\", \"quantity\": 1,}]".
|
| fb_content_id
| | International Article Number (EAN) when applicable, or other product or content identifier(s). For multiple product ids: e.g. "[\"1234\",\"5678\"]".
|
| fb_description
| | A string description.
|
| fb_level
| | Level of a game.
|
| fb_max_rating_value
| | Upper bounds of a rating scale, for example 5 on a 5 star scale.
|
| fb_payment_info_available
| | 1 for yes, 0 for no.
|
| fb_registration_method
| | Facebook, Email, Twitter, etc.
|
| fb_success
| | 1 for yes, 0 for no..
|
| _valueToSum
| | Numeric value of individual event to be summed in reporting.
|
