Graph API Version

Ad Creative Link Data Call To Action

Link data for a call to action in ad creative.

Note that ads in Facebook Stories do not support CALL_NOW and GET_DIRECTIONS.

Reading

Data defining the call to action for a link or video ad.

Parameters

This endpoint doesn't have any parameters.

Fields

Field Description

Field	Description
`type` enum {OPEN_LINK, LIKE_PAGE, SHOP_NOW, PLAY_GAME, INSTALL_APP, USE_APP, CALL, CALL_ME, VIDEO_CALL, INSTALL_MOBILE_APP, USE_MOBILE_APP, MOBILE_DOWNLOAD, BOOK_TRAVEL, LISTEN_MUSIC, WATCH_VIDEO, LEARN_MORE, SIGN_UP, DOWNLOAD, WATCH_MORE, NO_BUTTON, VISIT_PAGES_FEED, CALL_NOW, APPLY_NOW, CONTACT, BUY_NOW, GET_OFFER, GET_OFFER_VIEW, BUY_TICKETS, UPDATE_APP, GET_DIRECTIONS, BUY, SEND_UPDATES, MESSAGE_PAGE, DONATE, SUBSCRIBE, SAY_THANKS, SELL_NOW, SHARE, DONATE_NOW, GET_QUOTE, CONTACT_US, ORDER_NOW, START_ORDER, ADD_TO_CART, VIDEO_ANNOTATION, RECORD_NOW, INQUIRE_NOW, CONFIRM, REFER_FRIENDS, REQUEST_TIME, GET_SHOWTIMES, LISTEN_NOW, WOODHENGE_SUPPORT, SOTTO_SUBSCRIBE, FOLLOW_USER, RAISE_MONEY, EVENT_RSVP, WHATSAPP_MESSAGE, FOLLOW_NEWS_STORYLINE, SEE_MORE, BOOK_NOW, FIND_A_GROUP, FIND_YOUR_GROUPS, PAY_TO_ACCESS, PURCHASE_GIFT_CARDS, FOLLOW_PAGE, SEND_A_GIFT, SWIPE_UP_SHOP, SWIPE_UP_PRODUCT, SEND_GIFT_MONEY, PLAY_GAME_ON_FACEBOOK, GET_STARTED, OPEN_INSTANT_APP, AUDIO_CALL, GET_PROMOTIONS, JOIN_CHANNEL, MAKE_AN_APPOINTMENT, ASK_ABOUT_SERVICES, BOOK_A_CONSULTATION, GET_A_QUOTE, BUY_VIA_MESSAGE, ASK_FOR_MORE_INFO, CHAT_WITH_US, VIEW_PRODUCT, VIEW_CHANNEL}	The type of the action. Not all types can be used for all ads. Check Ads Product Guide to see which type can be used based on the `objective` of your campaign. Default
`value` AdCreativeLinkDataCallToActionValue	JSON containing the call to action data. Default

type

enum {OPEN_LINK, LIKE_PAGE, SHOP_NOW, PLAY_GAME, INSTALL_APP, USE_APP, CALL, CALL_ME, VIDEO_CALL, INSTALL_MOBILE_APP, USE_MOBILE_APP, MOBILE_DOWNLOAD, BOOK_TRAVEL, LISTEN_MUSIC, WATCH_VIDEO, LEARN_MORE, SIGN_UP, DOWNLOAD, WATCH_MORE, NO_BUTTON, VISIT_PAGES_FEED, CALL_NOW, APPLY_NOW, CONTACT, BUY_NOW, GET_OFFER, GET_OFFER_VIEW, BUY_TICKETS, UPDATE_APP, GET_DIRECTIONS, BUY, SEND_UPDATES, MESSAGE_PAGE, DONATE, SUBSCRIBE, SAY_THANKS, SELL_NOW, SHARE, DONATE_NOW, GET_QUOTE, CONTACT_US, ORDER_NOW, START_ORDER, ADD_TO_CART, VIDEO_ANNOTATION, RECORD_NOW, INQUIRE_NOW, CONFIRM, REFER_FRIENDS, REQUEST_TIME, GET_SHOWTIMES, LISTEN_NOW, WOODHENGE_SUPPORT, SOTTO_SUBSCRIBE, FOLLOW_USER, RAISE_MONEY, EVENT_RSVP, WHATSAPP_MESSAGE, FOLLOW_NEWS_STORYLINE, SEE_MORE, BOOK_NOW, FIND_A_GROUP, FIND_YOUR_GROUPS, PAY_TO_ACCESS, PURCHASE_GIFT_CARDS, FOLLOW_PAGE, SEND_A_GIFT, SWIPE_UP_SHOP, SWIPE_UP_PRODUCT, SEND_GIFT_MONEY, PLAY_GAME_ON_FACEBOOK, GET_STARTED, OPEN_INSTANT_APP, AUDIO_CALL, GET_PROMOTIONS, JOIN_CHANNEL, MAKE_AN_APPOINTMENT, ASK_ABOUT_SERVICES, BOOK_A_CONSULTATION, GET_A_QUOTE, BUY_VIA_MESSAGE, ASK_FOR_MORE_INFO, CHAT_WITH_US, VIEW_PRODUCT, VIEW_CHANNEL}

The type of the action. Not all types can be used for all ads. Check Ads Product Guide to see which type can be used based on the objective of your campaign.

Default

value

AdCreativeLinkDataCallToActionValue

JSON containing the call to action data.

Default

Creating

You can't perform this operation on this endpoint.

Updating

You can't perform this operation on this endpoint.

Deleting

You can't perform this operation on this endpoint.