市场营销 API
图谱 API 版

Ad Account, Custom Conversions

Data on custom conversion events from event sources, such as pixels. You can query this data to measure the effectiveness of our ads. Or use it to optimize ad delivery to target people who converted as defined by your customization and rules.

读取

AdAccountCustomConversions

例子

Graph API Explorer
GET /v21.0/{ad-account-id}/customconversions HTTP/1.1
Host: graph.facebook.com
/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '/{ad-account-id}/customconversions',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */
/* make the API call */
FB.api(
    "/{ad-account-id}/customconversions",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/{ad-account-id}/customconversions",
    null,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/{ad-account-id}/customconversions"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];
如果你希望详细了解如何使用图谱 API，请阅读我们的图谱 API 指南。

参数

这个端点不包含任何参数。

字段

从这条连线读取将返回一个 JSON 格式的结果：

{
    "data": [],
    "paging": {}
}

data

CustomConversion 节点列表。

paging

详细了解分页功能，请见图谱 API 指南。

错误代码

错误描述
100Invalid parameter
368The action attempted has been deemed abusive or is otherwise disallowed
190Invalid OAuth 2.0 Access Token
200Permissions error
80004There have been too many calls to this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-management.

创建

你可以通过下列路径向 customconversions 连线发出 POST 请求：
发布到这个连线会创建 a CustomConversion 。

参数

参数描述
action_source_type
enum{app, chat, email, other, phone_call, physical_store, system_generated, website, business_messaging}

action source type the custom conversion is created from

advanced_rule
string

Advanced ruleset for the custom conversion being created allowing multiple sources.

custom_event_type
enum {ADD_PAYMENT_INFO, ADD_TO_CART, ADD_TO_WISHLIST, COMPLETE_REGISTRATION, CONTENT_VIEW, INITIATED_CHECKOUT, LEAD, PURCHASE, SEARCH, CONTACT, CUSTOMIZE_PRODUCT, DONATE, FIND_LOCATION, SCHEDULE, START_TRIAL, SUBMIT_APPLICATION, SUBSCRIBE, LISTING_INTERACTION, FACEBOOK_SELECTED, OTHER}

The custom event type of the conversion being created

default_conversion_value
float
默认值：0

The default conversion value of the conversion being created

description
string

The description of the conversion being created

event_source_id
numeric string or integer

Event source ID, where event sources are pixel, offline event sets and so on. Aggregate custom conversion data from these sources.

name
string

The name of the conversion being created

必填
rule
string

Only count an event as a custom conversion if it fulfills this rule.

返回类型

这个端点支持先写后读，并会读取返回类型中 id 代表的节点。
Struct {
id: numeric string,
is_custom_event_type_predicted: numeric string,
}

错误代码

错误描述
100Invalid parameter
200Permissions error
190Invalid OAuth 2.0 Access Token

更新

你无法在此端点执行该操作。

删除

你无法在此端点执行该操作。