行銷 API

應用程式廣告

相關主題

本文件說明各種廣告單位，旨在推動桌面版和行動應用程式的安裝和互動。

您應該使用此廣告單位將用戶吸引到您的桌面版或行動應用程式，以便透過相片、影片、輪播廣告或試玩廣告創意進行安裝或互動。

其允許下列廣告：

照片 影片 輪播廣告 試玩

行動版安裝廣告

✓

✓

✓

✓

行動版互動廣告

✓

✓

✓

桌面版安裝廣告

✓

✓

✓

桌面版互動廣告

✓

✓

✓

虛擬商品的桌面版應用程式廣告

✓

✓

✓

虛擬商品的桌面版應用程式廣告是桌面版互動的一部分，您可以使用虛擬商品優惠來重新吸引玩家，讓他們重新回到您的應用程式中。例如，應用程式可以為動態消息中的某項商品或一組應用程式內部貨幣提供折扣，以重新吸引過去的付款人。如需設定應用程式以接受付款的操作說明，請參閱此處。

如需參考資訊，行動版安裝影像單元如下所示：

虛擬商品的桌面版應用程式廣告影像如下所示

必要條件

  • 若要建立應用程式廣告，應用程式開發人員必須完成此教學導覽中的步驟。
  • 廣告商必須要有能刊登這些廣告的 Facebook 粉絲專頁。

建立

建立廣告時，請注意下列必要條件：

  • 行銷活動目標必須為 APP_INSTALLS、LINK_CLICKS 或 CONVERSIONS。
  • 必須設定廣告組合推廣物件
  • 目標設定
  • 如為行動應用程式廣告，必須使用行動目標設定規格user_os 欄位。廣告版位應有 device_platforms 欄位且值應為 ['mobile'] 並強烈建議使用規格的其他欄位來設定 Facebook 上的行動裝置目標。如果只想要特定平台，也可選擇性指定 publisher_platforms。
  • 如為全螢幕互動廣告應用程式廣告，device_platforms 必須是 desktop。如果您不需要同時擁有 Facebook 桌面版動態消息和右側欄，也可選擇性指定 facebook_positions。
  • GET_OFFER 用於虛擬商品時，價格必須享折扣。如需詳細資訊，請參閱虛擬商品。

應用程式廣告行動呼籲：

下列額外的行動呼籲適用於貼文的 call_to_action 欄位中的應用程式廣告或廣告創意的 object_story_spec。您也可在 app_link 欄位指定行動應用程式深層連結或在 product_link 欄位指定桌面版應用程式的虛擬商品物件。

索引鍵 值 必要項目

類型

行動版的行動呼籲類型，無論為安裝或互動：
SHOP_NOW
BOOK_TRAVEL
LEARN_MORE
SIGN_UP
DOWNLOAD
INSTALL_MOBILE_APP
USE_MOBILE_APP
WATCH_VIDEO
WATCH_MORE
OPEN_LINK
桌面版安裝或互動的行動呼籲類型：
USE_APP（桌面版應用程式）
PLAY_GAME（桌面版遊戲應用程式）
虛擬商品的桌面版應用程式廣告的行動呼籲類型：
BUY_NOW
GET_OFFER

是

值

JSON 字典：{"link": "<APP_STORE_LINK>","app_link": "<MOBILE_DEEP_LINK>","product_link": "<VIRTUAL_GOOD_DEEP_LINK>","link_title": "<NAME_FOR_LINK>"}

是

  • 只需特定值

value.link

請參閱 App Store、Google Play 商店或 Facebook 全螢幕互動廣告應用程式網址，例如 https://itunes.apple.com/us/app/facebook/id284882215

是

value.app_link

若只要為行動應用程式定義深層連結目的地，例如 myapp://product/12345。若要為桌面版應用程式指定深層連結，應直接在網址連結欄位中指定。

是，僅適用於行動安裝或互動廣告

value.product_link

定義指向產品的開放社交關係圖虛擬商品物件的網址。如需設定詳細資料，請參閱此處。

是，僅適用於桌面版虛擬商品

value.link_title

允許您自訂連結的名稱，該名稱顯示在廣告圖像下方

否

欄位規格

以相片建立

若要使用相片建立桌面版或行動應用程式廣告，請先使用廣告創意的 object_story_spec: {'link_data': ...} 欄位，以相片建立連結粉絲專頁貼文。

範例：

curl -X POST \
  -F 'name="Sample Creative"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "link_data": {
         "call_to_action": {
           "type": "INSTALL_MOBILE_APP",
           "value": {
             "link": "<APP_STORE_URL>"
           }
         },
         "image_hash": "<IMAGE_HASH>",
         "link": "<APP_STORE_URL>",
         "message": "Try it out"
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adcreatives

或者，可透過粉絲專頁的動態消息端點及使用廣告創意中的貼文編號建立粉絲專頁貼文。如需更多範例，請參閱下文的範例部分。

若要使用輪播廣告格式建立行動應用程式安裝或互動廣告，請按照輪播廣告文件中的說明進行（除了各 child_attachments 的 link 欄位以外），指定應用程式商店連結。

考量重點

  • 行動應用程式輪播廣告目前僅支援單一應用程式
  • 至少 3 個圖像（相較於非應用程式輪播廣告的 2 個圖像）
  • 行動應用程式輪播廣告必須定義行動呼籲
  • 結束圖卡（通常顯示粉絲專頁大頭貼照）不會在行動應用程式輪播廣告中顯示。

請注意，您應在每個 child_attachment 中指定相同的應用程式商店連結。不需要在 call_to_action:{'value':{'link':... }}} 中再次指定連結

curl -X POST \
  -F 'name="Carousel app ad"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "link_data": {
         "message": "My message",
         "link": "http://www.example.com/appstoreurl",
         "caption": "WWW.ITUNES.COM",
         "name": "The link name",
         "description": "The link description",
         "child_attachments": [
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           }
         ],
         "multi_share_optimized": true
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adcreatives

以相片建立

若要建立包含影片的應用程式廣告，請先將影片上傳到廣告帳號的影片庫。然後使用廣告創意的 object_story_spec: {'video_data':...} 欄位中的影片編號。

範例：

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdCreativeVideoData;
use FacebookAds\Object\Fields\AdCreativeVideoDataFields;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Fields\AdCreativeFields;

$video_data = new AdCreativeVideoData();
$video_data->setData(array(
  AdCreativeVideoDataFields::IMAGE_URL => '<THUMBNAIL_URL>',
  AdCreativeVideoDataFields::VIDEO_ID => <VIDEO_ID>,
  AdCreativeVideoDataFields::CALL_TO_ACTION => array(
    'type' => 'INSTALL_MOBILE_APP',
    'value' => array(
      'link' => '<APP_STORE_URL>',
    ),
  ),
));

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::VIDEO_DATA => $video_data,
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');

$creative->setData(array(
  AdCreativeFields::NAME => 'Sample Creative',
  AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
));

$creative->create();
from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec
from facebookads.adobjects.adcreativevideodata \
    import AdCreativeVideoData

video_data = AdCreativeVideoData()
video_data[AdCreativeVideoData.Field.description] = 'try it out'
video_data[AdCreativeVideoData.Field.video_id] = <VIDEO_ID>
video_data[AdCreativeVideoData.Field.image_url] = '<THUMBNAIL_URL>'
video_data[AdCreativeVideoData.Field.call_to_action] = {
    'type': 'INSTALL_MOBILE_APP',
    'value': {
        'link': '<APP_STORE_URL>',
        'link_title': 'Facebook',
    },
}

object_story_spec = AdCreativeObjectStorySpec()
object_story_spec[AdCreativeObjectStorySpec.Field.page_id] = <PAGE_ID>
object_story_spec[AdCreativeObjectStorySpec.Field.video_data] = video_data

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Sample Creative'
creative[AdCreative.Field.object_story_spec] = object_story_spec
creative.remote_create()
AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setName("Sample Creative")
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldPageId(<PAGE_ID>)
      .setFieldVideoData(
        new AdCreativeVideoData()
          .setFieldCallToAction(
            new AdCreativeLinkDataCallToAction()
              .setFieldType(AdCreativeLinkDataCallToAction.EnumType.VALUE_INSTALL_MOBILE_APP)
              .setFieldValue(
                new AdCreativeLinkDataCallToActionValue()
                  .setFieldLink(<APP_STORE_URL>)
              )
          )
          .setFieldLinkDescription("try it out")
          .setFieldImageUrl(<THUMBNAIL_URL>)
          .setFieldVideoId(<VIDEO_ID>)
      )
  )
  .execute();
String ad_creative_id = adCreative.getId();
curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "video_data": { 
      "call_to_action": {"type":"INSTALL_MOBILE_APP","value":{"link":"<APP_STORE_URL>"}}, 
      "image_url": "<THUMBNAIL_URL>", 
      "video_id": "<VIDEO_ID>" 
    } 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

或者，您可以透過粉絲專頁的影片端點建立粉絲專頁貼文，然後使用廣告創意中的影片編號。如需更多範例，請參閱下文的範例部分。

讀取

若要擷取有關粉絲專頁貼文的詳細資料，請參閱連結粉絲專頁貼文說明文件或影片粉絲專頁貼文說明文件。

您可從粉絲專頁的 /promotable_posts 關係連線列出所有粉絲專頁貼文。

curl https://graph.facebook.com/{API_VERSION}/{PAGE_ID}/promotable_posts

若要擷取廣告創意的詳細資料，請參閱廣告創意說明文件。

行動衡量

請參閱應用程式廣告的主要說明文件。

準備工作

程式碼範例

"call_to_action={'type':'LEARN_MORE', 'value':{'link':'https://itunes.apple.com/us/app/facebook/id284882215', 'app_link':'facebook://path/to/page'}}"

在指定應用程式連結前，您應呼叫以下命令，驗證系統是否已抓取該連結：

https://graph.facebook.com/{API_VERSION}/?type=og&amp;scrape=true&amp;id={APP_LINK}

行動應用程式洞察報告

洞察報告僅適用於有含應用程式編號的推廣物件的廣告。若要取得應用程式編號，請在 Facebook 中註冊應用程式。

Meta 將針對安裝您應用程式的用戶統計資料提供每日的彙總洞察報告。若要擷取洞察報告，您應使用應用程式存取權杖並查詢

https://graph.facebook.com/{API_VERSION}/{APP_ID}/insights/application_mobile_app_installs?&access_token={ACCESS_TOKEN}

您也可以透過指定其他網址參數 breakdown（等於以下其中一個值）來解析統計資料。目前無法合併資料解析項目。

名稱 說明

gender_age

依廣告受眾的年齡和性別解析統計資料

country

依廣告受眾的國家／地區解析統計資料

locale

依廣告受眾的地區設定解析統計資料

範例：

https://graph.facebook.com/{API_VERSION}/{APP_ID}/insights/application_mobile_app_installs?breakdown=gender_age&amp;access_token={ACCESS_TOKEN}

https://graph.facebook.com/{API_VERSION}/{APP_ID}/insights/application_mobile_app_installs?breakdown=country&amp;access_token={ACCESS_TOKEN}

https://graph.facebook.com/{API_VERSION}/{APP_ID}/insights/application_mobile_app_installs?breakdown=locale&amp;access_token={ACCESS_TOKEN}

範例

建立行動應用程式安裝影像廣告

步驟 1：用影像建立粉絲專頁貼文。請注意，您應該使用 PAGE_ACCESS_TOKEN 和粉絲專頁 API 連線階段建立粉絲專頁貼文。

use FacebookAds\Api;
use FacebookAds\Http\RequestInterface;

$params = array(
  'message' => 'Sign up today',
  'picture' => '<IMAGE_URL>',
  'link' => '<LINK>',
  'published' => 1,
  'call_to_action' => array(
    'type' => 'SIGN_UP',
    'value' => array(
      'link' => '<LINK>',
    ),
  ),
);

$data = Api::instance()->call(
  '/'.<PAGE_ID>.'/feed',
  RequestInterface::METHOD_POST,
  $params)->getContent();
from facebookads import FacebookAdsApi

params = {
    'massage': 'Sign up today.',
    'picture': '<IMAGE_URL>',
    'link': '<LINK>',
    'published': 1,
    'call_to_action': {
        'type': 'SIGN_UP',
        'value': {
            'link': '<LINK>',
        },
    },
}

data = FacebookAdsApi.get_default_api().\
    call('POST', (<PAGE_ID>, 'feed'), params=params)
curl \
  -F 'message=Sign up today' \
  -F 'picture=<IMAGE_URL>' \
  -F 'link=<LINK>' \
  -F 'published=1' \
  -F 'call_to_action={"type":"SIGN_UP","value":{"link":"<LINK>"}}' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/<PAGE_ID>/feed

步驟 2：建立廣告創意（{STORY_ID} 的格式為 '{PAGE_ID}_{POST_ID}'）

curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adcreatives
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdCreative = bizSdk.AdCreative;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'object_story_id' : '<pageID>_<postID>',
};
const adcreatives = (new AdAccount(id)).createAdCreative(
  fields,
  params
);
logApiCallResult('adcreatives api call complete.', adcreatives);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'object_story_id' => '<pageID>_<postID>',
);
echo json_encode((new AdAccount($id))->createAdCreative(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'object_story_id': '<pageID>_<postID>',
}
print AdAccount(id).create_ad_creative(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdCreative()
      .setObjectStoryId(\"<pageID>_<postID>\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adcreatives = ad_account.adcreatives.create({
    object_story_id: '<pageID>_<postID>',
})
Open In Graph API Explorer

步驟 3：在廣告中使用廣告創意

curl -X POST \
  -F 'name="My AdGroup with Redownload"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
       "creative_id": "<CREATIVE_ID>"
     }' \
  -F 'redownload=1' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/ads
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My AdGroup with Redownload',
  'adset_id' : '<adSetID>',
  'creative' : {'creative_id':'<adCreativeID>'},
  'redownload' : '1',
  'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
  fields,
  params
);
logApiCallResult('ads api call complete.', ads);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My AdGroup with Redownload',
  'adset_id' => '<adSetID>',
  'creative' => array('creative_id' => '<adCreativeID>'),
  'redownload' => '1',
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My AdGroup with Redownload',
  'adset_id': '<adSetID>',
  'creative': {'creative_id':'<adCreativeID>'},
  'redownload': '1',
  'status': 'PAUSED',
}
print AdAccount(id).create_ad(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAd()
      .setName(\"My AdGroup with Redownload\")
      .setAdsetId(<adSetID>L)
      .setCreative(
          new AdCreative()
            .setFieldId(\"<adCreativeID>\")
        )
      .setParam(\"redownload\", \"1\")
      .setStatus(Ad.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
    name: 'My AdGroup with Redownload',
    adset_id: '<adSetID>',
    creative: {'creative_id':'<adCreativeID>'},
    redownload: '1',
    status: 'PAUSED',
})
Open In Graph API Explorer

使用深層連結、點擊最佳化、依曝光次數付費，建立行動應用程式影像廣告

步驟 1：用影像建立粉絲專頁貼文。請注意，您應該使用 PAGE_ACCESS_TOKEN 和粉絲專頁 API 連線階段建立粉絲專頁貼文。

curl -X POST \
  -F 'message="This is a test message"' \
  -F 'call_to_action={
       "type": "BUY_NOW",
       "value": {
         "link": "{app-store-url}",
         "app_link": "{deep-link}"
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/{page-id}/feed
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const Page = bizSdk.Page;
const PagePost = bizSdk.PagePost;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<PAGE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'message' : 'This is a test message',
  'call_to_action' : {'type':'BUY_NOW','value':{'link':'<appLink>','app_link':'<deepLinkURL>'}},
};
const feed = (new Page(id)).createFeed(
  fields,
  params
);
logApiCallResult('feed api call complete.', feed);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\Page;
use FacebookAds\Object\PagePost;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<PAGE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'message' => 'This is a test message',
  'call_to_action' => array('type' => 'BUY_NOW','value' => array('link' => '<appLink>','app_link' => '<deepLinkURL>')),
);
echo json_encode((new Page($id))->createFeed(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.page import Page
from facebook_business.adobjects.pagepost import PagePost
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<PAGE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'message': 'This is a test message',
  'call_to_action': {'type':'BUY_NOW','value':{'link':'<appLink>','app_link':'<deepLinkURL>'}},
}
print Page(id).create_feed(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<PAGE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new Page(id, context).createFeed()
      .setMessage(\"This is a test message\")
      .setCallToAction(\"{\\"type\\":\\"BUY_NOW\\",\\"value\\":{\\"link\\":\\"<appLink>\\",\\"app_link\\":\\"<deepLinkURL>\\"}}\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<PAGE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

page = FacebookAds::Page.get(id)
feed = page.feed.create({
    message: 'This is a test message',
    call_to_action: {'type':'BUY_NOW','value':{'link':'<appLink>','app_link':'<deepLinkURL>'}},
})
Open In Graph API Explorer

步驟 2：建立廣告創意

curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adcreatives
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdCreative = bizSdk.AdCreative;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'object_story_id' : '<pageID>_<postID>',
};
const adcreatives = (new AdAccount(id)).createAdCreative(
  fields,
  params
);
logApiCallResult('adcreatives api call complete.', adcreatives);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'object_story_id' => '<pageID>_<postID>',
);
echo json_encode((new AdAccount($id))->createAdCreative(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'object_story_id': '<pageID>_<postID>',
}
print AdAccount(id).create_ad_creative(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdCreative()
      .setObjectStoryId(\"<pageID>_<postID>\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adcreatives = ad_account.adcreatives.create({
    object_story_id: '<pageID>_<postID>',
})
Open In Graph API Explorer

步驟 3：設定廣告組合出價、點擊最佳化、依曝光次數付費。

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'LifetimeBudgetSet',
  AdsetFields::LIFETIME_BUDGET => 100000,
  AdSetFields::BID_AMOUNT => 500,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::LINK_CLICKS,
  AdSetFields::PROMOTED_OBJECT => array(
      'application_id' => <APP_ID>,
      'object_store_url' => '<APP_STORE_URL>',
  ),
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::USER_OS => array(
      'IOS',
    ),
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',

    ),
    TargetingFields::FACEBOOK_POSITIONS => array('feed'),
  )),
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::END_TIME =>
    (new \DateTime("+1 week"))->format(\DateTime::ISO8601),
));

$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));
import time
from facebookads.adobjects.adset import AdSet

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'LifetimeBudgetSet',
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.lifetime_budget: 10000,
    AdSet.Field.start_time: int(time.time()),
    AdSet.Field.end_time: int(time.time() + 100000),
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.link_clicks,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 500,
    AdSet.Field.promoted_object: {
        'application_id': <APP_ID>,
        'object_store_url': '<APP_STORE_URL>',
    },
    AdSet.Field.targeting: {
        'geo_locations': {
            'countries': ['US'],
        },
        'user_os': ['iOS'],
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.facebook_positions: ['feed'],
    },
})

adset.remote_create(params={
    'status': AdSet.Status.paused,
})
curl \
  -F 'name=LifetimeBudgetSet' \
  -F 'lifetime_budget=100000' \
  -F 'bid_amount=500' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'promoted_object={"application_id":"<APP_ID>","object_store_url":"<APP_STORE_URL>"}' \
  -F 'targeting={ 
    "facebook_positions": ["feed"], 
    "geo_locations": {"countries":["US"]}, 
    "publisher_platforms": ["facebook","audience_network"], 
    "user_os": ["IOS"] 
  }' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'end_time=2018-02-06T04:45:30+0000' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

步驟 4：在廣告中使用廣告創意

use FacebookAds\Object\Ad;
use FacebookAds\Object\Fields\AdFields;

$data = array(
  AdFields::NAME => 'My Ad',
  AdFields::ADSET_ID => <AD_SET_ID>,
  AdFields::CREATIVE => array(
    'creative_id' => <CREATIVE_ID>,
  ),
);

$ad = new Ad(null, 'act_<AD_ACCOUNT_ID>');
$ad->setData($data);
$ad->create(array(
  'redownload' => 1,
));
from facebookads.adobjects.ad import Ad

ad = Ad(parent_id='act_<AD_ACCOUNT_ID>')
ad[Ad.Field.name] = 'My Ad'
ad[Ad.Field.adset_id] = <AD_SET_ID>
ad[Ad.Field.creative] = {'creative_id': <CREATIVE_ID>}
ad[Ad.Field.redownload] = True
ad.remote_create(params={
    'status': Ad.Status.paused,
})
Ad ad = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAd()
  .setName("My Ad")
  .setAdsetId(<AD_SET_ID>)
  .setCreative(
    new AdCreative()
      .setFieldId(<CREATIVE_ID>)
  )
  .setRedownload(true)
  .execute();
String ad_id = ad.getId();
curl \
  -F 'name=My Ad' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'redownload=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/ads

使用應用程式連結、應用程式事件最佳化、依曝光次數付費，建立行動應用程式互動影像廣告

步驟 1：用影像建立粉絲專頁貼文。請注意，您應該使用 PAGE_ACCESS_TOKEN 和粉絲專頁 API 連線階段建立粉絲專頁貼文。

use FacebookAds\Api;
use FacebookAds\Http\RequestInterface;

$params = array(
  'message' => 'Check out this App today. Available on iTunes.',
  'published' => 1,
  'link' => '<APP_STORE_URL>',
  'picture' => '<IMAGE_URL>',
  'call_to_action' => array(
    'type' => 'LEARN_MORE',
    'value' => array(
      'link' => '<APP_STORE_URL>',
      'app_link' => '<APP_DEEP_LINK>',
    ),
  ),
);

$data = Api::instance()->call(
  '/'.<PAGE_ID>.'/feed',
  RequestInterface::METHOD_POST,
  $params)->getContent();
from facebookads import FacebookAdsApi

params = {
    'massage': 'Check out this App today. Available on iTunes.',
    'picture': '<IMAGE_URL>',
    'link': '<APP_STORE_URL>',
    'published': 1,
    'call_to_action': {
        'type': 'LEARN_MORE',
        'value': {
            'link': '<APP_STORE_URL>',
            'app_link': '<APP_DEEP_LINK>',
        },
    },
}

path = "/{}/feed".format(<PAGE_ID>)
data = FacebookAdsApi.get_default_api().call('POST', (path,), params=params)
curl \
  -F 'message=Check out this App today. Available on iTunes.' \
  -F 'published=1' \
  -F 'link=<APP_STORE_URL>' \
  -F 'picture=<IMAGE_URL>' \
  -F 'call_to_action={ 
    "type": "LEARN_MORE", 
    "value": {"link":"<APP_STORE_URL>","app_link":"<APP_DEEP_LINK>"} 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/<PAGE_ID>/feed

步驟 2：建立廣告創意

curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adcreatives
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdCreative = bizSdk.AdCreative;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'object_story_id' : '<pageID>_<postID>',
};
const adcreatives = (new AdAccount(id)).createAdCreative(
  fields,
  params
);
logApiCallResult('adcreatives api call complete.', adcreatives);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'object_story_id' => '<pageID>_<postID>',
);
echo json_encode((new AdAccount($id))->createAdCreative(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'object_story_id': '<pageID>_<postID>',
}
print AdAccount(id).create_ad_creative(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdCreative()
      .setObjectStoryId(\"<pageID>_<postID>\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adcreatives = ad_account.adcreatives.create({
    object_story_id: '<pageID>_<postID>',
})
Open In Graph API Explorer

步驟 3：設定廣告組合出價、應用程式事件最佳化、依曝光次數付費。

請注意，您也必須設定廣告組合的 promoted_object，以包含要最佳化的 custom_event_type，請參閱廣告組合說明文件以取得詳細資料。

curl -X POST \
  -F 'name="A CPA Ad Set optimized for App Events"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'daily_budget=300' \
  -F 'start_time="2024-11-28T11:26:20-0800"' \
  -F 'end_time="2024-12-05T11:26:20-0800"' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="OFFSITE_CONVERSIONS"' \
  -F 'bid_amount=100' \
  -F 'status="PAUSED"' \
  -F 'promoted_object={
       "application_id": "<APP_ID>",
       "object_store_url": "<APP_STORE_URL>",
       "custom_event_type": "PURCHASE"
     }' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "user_os": [
         "iOS"
       ]
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'A CPA Ad Set optimized for App Events',
  'campaign_id' : '<adCampaignAppInstallsID>',
  'daily_budget' : '300',
  'start_time' : '2024-08-05T17:55:15-0700',
  'end_time' : '2024-08-12T17:55:15-0700',
  'billing_event' : 'IMPRESSIONS',
  'optimization_goal' : 'OFFSITE_CONVERSIONS',
  'bid_amount' : '100',
  'status' : 'PAUSED',
  'promoted_object' : {'application_id':'<appID>','object_store_url':'<appLink>','custom_event_type':'PURCHASE'},
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'user_os':['iOS']},
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'A CPA Ad Set optimized for App Events',
  'campaign_id' => '<adCampaignAppInstallsID>',
  'daily_budget' => '300',
  'start_time' => '2024-08-05T17:55:15-0700',
  'end_time' => '2024-08-12T17:55:15-0700',
  'billing_event' => 'IMPRESSIONS',
  'optimization_goal' => 'OFFSITE_CONVERSIONS',
  'bid_amount' => '100',
  'status' => 'PAUSED',
  'promoted_object' => array('application_id' => '<appID>','object_store_url' => '<appLink>','custom_event_type' => 'PURCHASE'),
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US')),'user_os' => array('iOS')),
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'A CPA Ad Set optimized for App Events',
  'campaign_id': '<adCampaignAppInstallsID>',
  'daily_budget': '300',
  'start_time': '2024-08-05T17:55:15-0700',
  'end_time': '2024-08-12T17:55:15-0700',
  'billing_event': 'IMPRESSIONS',
  'optimization_goal': 'OFFSITE_CONVERSIONS',
  'bid_amount': '100',
  'status': 'PAUSED',
  'promoted_object': {'application_id':'<appID>','object_store_url':'<appLink>','custom_event_type':'PURCHASE'},
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'user_os':['iOS']},
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"A CPA Ad Set optimized for App Events\")
      .setCampaignId(\"<adCampaignAppInstallsID>\")
      .setDailyBudget(300L)
      .setStartTime(\"2024-08-05T17:55:15-0700\")
      .setEndTime(\"2024-08-12T17:55:15-0700\")
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_OFFSITE_CONVERSIONS)
      .setBidAmount(100L)
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .setPromotedObject(\"{\\"application_id\\":\\"<appID>\\",\\"object_store_url\\":\\"<appLink>\\",\\"custom_event_type\\":\\"PURCHASE\\"}\")
      .setTargeting(
          new Targeting()
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
            .setFieldUserOs(Arrays.asList(\"iOS\"))
        )
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'A CPA Ad Set optimized for App Events',
    campaign_id: '<adCampaignAppInstallsID>',
    daily_budget: '300',
    start_time: '2024-08-05T17:55:15-0700',
    end_time: '2024-08-12T17:55:15-0700',
    billing_event: 'IMPRESSIONS',
    optimization_goal: 'OFFSITE_CONVERSIONS',
    bid_amount: '100',
    status: 'PAUSED',
    promoted_object: {'application_id':'<appID>','object_store_url':'<appLink>','custom_event_type':'PURCHASE'},
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'user_os':['iOS']},
})
Open In Graph API Explorer

步驟 4：在廣告中使用廣告創意

use FacebookAds\Object\Ad;
use FacebookAds\Object\Fields\AdFields;

$data = array(
  AdFields::NAME => 'My Ad',
  AdFields::ADSET_ID => <AD_SET_ID>,
  AdFields::CREATIVE => array(
    'creative_id' => <CREATIVE_ID>,
  ),
);

$ad = new Ad(null, 'act_<AD_ACCOUNT_ID>');
$ad->setData($data);
$ad->create(array(
  'redownload' => 1,
));
from facebookads.adobjects.ad import Ad

ad = Ad(parent_id='act_<AD_ACCOUNT_ID>')
ad[Ad.Field.name] = 'My Ad'
ad[Ad.Field.adset_id] = <AD_SET_ID>
ad[Ad.Field.creative] = {'creative_id': <CREATIVE_ID>}
ad[Ad.Field.redownload] = True
ad.remote_create(params={
    'status': Ad.Status.paused,
})
Ad ad = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAd()
  .setName("My Ad")
  .setAdsetId(<AD_SET_ID>)
  .setCreative(
    new AdCreative()
      .setFieldId(<CREATIVE_ID>)
  )
  .setRedownload(true)
  .execute();
String ad_id = ad.getId();
curl \
  -F 'name=My Ad' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'redownload=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/ads

粉絲專頁貼文廣告範例

請注意，您應該使用 PAGE_ACCESS_TOKEN 和粉絲專頁 API 連線階段建立粉絲專頁貼文。

建立行動應用程式安裝影片廣告

  curl \
  -F 'name=My Video' \
  -F 'message=Check out this app!' \
  -F 'thumbnail=<APP_STORE_URL>' \
  -F 'published=0' \
  -F 'call_to_action={"type":"INSTALL_MOBILE_APP","value":{"link":"<APP_STORE_URL>"}}' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<PAGE_ID>/videos

用深層連結建立行動應用程式影片廣告

  curl \
  -F 'name=My Video' \
  -F 'message=Check out this app!' \
  -F 'thumbnail=<APP_STORE_URL>' \
  -F 'published=0' \
  -F 'call_to_action={ 
    "type": "LEARN_MORE", 
    "value": {"link":"<APP_STORE_URL>","app_link":"<APP_DEEP_LINK>"} 
  }' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<PAGE_ID>/videos

建立桌面版應用程式安裝影片廣告

  curl \
  -F 'name=My Video' \
  -F 'message=Check out this app!' \
  -F 'thumbnail=<THUMBNAIL_PATH>' \
  -F 'published=0' \
  -F 'call_to_action={"type":"PLAY_GAME","value":{"link":"<THUMBNAIL_PATH>"}}' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<PAGE_ID>/videos

建立虛擬商品影像廣告的桌面版應用程式廣告

curl \
  -F 'message=Buy coins now!' \
  -F 'picture=<IMAGE_URL>' \
  -F 'link=<LINK>' \
  -F 'published=1' \
  -F 'call_to_action={"type":"BUY_NOW","value":{"link":"<LINK>","product_link":"<PRODUCT_LINK>"}}' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<PAGE_ID>/feed

建立虛擬商品影片廣告的桌面版應用程式廣告

  curl \
  -F 'name=My Video' \
  -F 'message=Buy coins now!' \
  -F 'thumbnail=<THUMBNAIL_PATH>' \
  -F 'published=0' \
  -F 'call_to_action={ 
    "type": "BUY_NOW", 
    "value": {"link":"<THUMBNAIL_PATH>","product_link":"<THUMBNAIL_PATH>"} 
  }' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<PAGE_ID>/videos

行動應用程式安裝的高效速成+ 目錄廣告

高效速成+ 目錄廣告可驅使用戶安裝您的行動應用程式。這可讓您根據使用者的行為，透過行動安裝廣告再次鎖定用戶。

步驟 1：為商品目錄建立行銷活動

curl -X POST \
  -F 'name="App Installs Campaign with Dynamic Product Ads"' \
  -F 'objective="OUTCOME_APP_PROMOTION"' \
  -F 'status="PAUSED"' \
  -F 'special_ad_categories=[]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/campaigns
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'App Installs Campaign with Dynamic Product Ads',
  'objective' : 'OUTCOME_APP_PROMOTION',
  'status' : 'PAUSED',
  'special_ad_categories' : [],
};
const campaigns = (new AdAccount(id)).createCampaign(
  fields,
  params
);
logApiCallResult('campaigns api call complete.', campaigns);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'App Installs Campaign with Dynamic Product Ads',
  'objective' => 'OUTCOME_APP_PROMOTION',
  'status' => 'PAUSED',
  'special_ad_categories' => array(),
);
echo json_encode((new AdAccount($id))->createCampaign(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'App Installs Campaign with Dynamic Product Ads',
  'objective': 'OUTCOME_APP_PROMOTION',
  'status': 'PAUSED',
  'special_ad_categories': [],
}
print AdAccount(id).create_campaign(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCampaign()
      .setName(\"App Installs Campaign with Dynamic Product Ads\")
      .setObjective(Campaign.EnumObjective.VALUE_OUTCOME_APP_PROMOTION)
      .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
      .setParam(\"special_ad_categories\", \"[]\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
    name: 'App Installs Campaign with Dynamic Product Ads',
    objective: 'OUTCOME_APP_PROMOTION',
    status: 'PAUSED',
    special_ad_categories: [],
})
Open In Graph API Explorer

步驟 2：在上述商品目錄下為特定產品組合建立廣告組合

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');

$adset->setData(array(
  AdSetFields::NAME => 'Mobile App Installs Ad Set with Dynamic Product Ads',
  AdSetFields::BID_AMOUNT => 3000,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::APP_INSTALLS,
  AdSetFields::DAILY_BUDGET => 15000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
    TargetingFields::USER_OS => array(
      'IOS',
    ),
    TargetingFields::DYNAMIC_AUDIENCE_IDS => array(<PRODUCT_AUDIENCE_ID>),
  ),
  AdSetFields::PROMOTED_OBJECT => array(
    'product_set_id' => <PRODUCT_SET_ID>,
    'application_id' => <APP_ID>,
    'object_store_url' => '<APP_STORE_URL>',
  ),
));

$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'Mobile App Installs Ad Set with Dynamic Product Ads',
    AdSet.Field.promoted_object: {
        'product_set_id': product_set_id,
        'application_id': <APP_ID>,
        'object_store_url': '<APP_STORE_URL>',
    },
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.daily_budget: 15000,
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.app_installs,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 3000,
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['US'],
        },
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
        Targeting.Field.user_os: [
            'IOS',
        ],
        Targeting.Field.dynamic_audience_ids: [
            <PRODUCT_AUDIENCE_ID>,
        ],
    },
})

adset.remote_create(params={
    'status': AdSet.Status.paused,
})
curl \
  -F 'name=Mobile App Installs Ad Set with Dynamic Product Ads' \
  -F 'bid_amount=3000' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=APP_INSTALLS' \
  -F 'daily_budget=15000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "geo_locations": {"countries":["US"]}, 
    "publisher_platforms": ["facebook","audience_network"], 
    "device_platforms": ["mobile"], 
    "user_os": ["IOS"], 
    "dynamic_audience_ids": ["<PRODUCT_AUDIENCE_ID>"] 
  }' \
  -F 'promoted_object={ 
    "product_set_id": "<PRODUCT_SET_ID>", 
    "application_id": "<APP_ID>", 
    "object_store_url": "<APP_STORE_URL>" 
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.8/act_<AD_ACCOUNT_ID>/adsets

步驟 3：使用範本建立高效速成+ 目錄廣告創意

curl -X POST \
  -F 'name="Advantage+ catalog ads template creative sample"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "template_data": {
         "call_to_action": {
           "type": "INSTALL_MOBILE_APP",
           "value": {
             "link": "http://www.example.com/appstoreurl"
           }
         },
         "message": "Test {{product.name | titleize}}",
         "link": "http://www.example.com/appstoreurl",
         "name": "Headline {{product.price}}",
         "description": "Description {{product.description}}"
       }
     }' \
  -F 'product_set_id="<PRODUCT_SET_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adcreatives

步驟 4：將上面的廣告創意用於廣告之中

use FacebookAds\Object\Ad;
use FacebookAds\Object\Fields\AdFields;

$data = array(
  AdFields::NAME => 'My Ad',
  AdFields::ADSET_ID => <AD_SET_ID>,
  AdFields::CREATIVE => array(
    'creative_id' => <CREATIVE_ID>,
  ),
);

$ad = new Ad(null, 'act_<AD_ACCOUNT_ID>');
$ad->setData($data);
$ad->create(array(
  'redownload' => 1,
));
from facebookads.adobjects.ad import Ad

ad = Ad(parent_id='act_<AD_ACCOUNT_ID>')
ad[Ad.Field.name] = 'My Ad'
ad[Ad.Field.adset_id] = <AD_SET_ID>
ad[Ad.Field.creative] = {'creative_id': <CREATIVE_ID>}
ad[Ad.Field.redownload] = True
ad.remote_create(params={
    'status': Ad.Status.paused,
})
Ad ad = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAd()
  .setName("My Ad")
  .setAdsetId(<AD_SET_ID>)
  .setCreative(
    new AdCreative()
      .setFieldId(<CREATIVE_ID>)
  )
  .setRedownload(true)
  .execute();
String ad_id = ad.getId();
curl \
  -F 'name=My Ad' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'redownload=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/ads

將試玩的 HTML 檔案上傳至廣告帳號

curl \
 -X POST \
 -F "name=<name>" \
 -F "source=<>" \
 -F "access_token=<access_token>" \
 "https://graph.facebook.com/<API_VERSION>/act_<account_id>/adplayables"
  • name：區分廣告帳號中廣告資產和其他試玩廣告差異的名稱；例如，{ad_name} -> {playable_asset_name}
  • source：本機電腦上檔案的絕對路徑
  • access_token：可從圖形 API 測試工具產生
  • 您也可以在廣告帳號中使用現有的試玩廣告素材編號

試玩 HTML 檔案中的中繼標籤

您可在試玩 HTML 5 檔案中新增兩個中繼資料標籤。如此可讓 Meta 將廣告中的試玩廣告歸入您的應用程式。

...
<head>
  ...
  <meta name="ref-application-id" content="<YOUR_APP_ID>">
  <meta name="ref-asset-id" content="<YOUR_ASSET_ID>">
  ...
</head>
...
  • 請在試玩廣告 HTML 檔案中，提供 Meta 應用程式編號和廣告素材編號中繼標籤。這有助於 Meta 在廣告中顯示廣告素材時提供準確的洞察報告。
  • 廣告素材編號可在您的系統中專門識別此試玩素材。

在廣告帳號中建立廣告

  • 設定刊登在 Facebook 動態消息的廣告版位，僅限 Audience Network 獎勵式影片和插頁。詳情請聯絡您的 Meta 合作夥伴。
  • 廣告創意僅限長寬比 >= 1 的影片
  • 設定預算和排程
  • 在 API 中建立試玩廣告創意：
curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "video_data": { 
      "call_to_action": {"type":"INSTALL_MOBILE_APP","value":{"application":<APP_ID>,"link":"<APP_STORE_URL>"}}, 
      "image_url": "<THUMBNAIL_URL>", 
      "link_description": "try it out", 
      "video_id": "<VIDEO_ID>" 
    } 
  }' \
  -F 'playable_asset_id=<PLAYABLE_ASSET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/adcreatives
  • 在 API 中建立廣告：
curl \
  -F 'name=My Ad' \
  -F 'status=ACTIVE' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/ads

應用程式事件最佳化

請參閱應用程式廣告的應用程式事件最佳化。

價值最佳化

請參閱應用程式廣告的消費金額最佳化。