推廣 API

應用程式廣告

相關主題

本文件介紹各種專為推動桌面和流動應用程式安裝次數和互動而設的廣告單位。

您應將此類廣告單位用於推動用戶前往您的桌面版應用程式或流動應用程式，讓他們安裝應用程式或與相片、影片、輪播廣告或試玩廣告創意互動。

理論上，此類廣告單位適用於以下廣告：

相片 影片 輪播 試玩

流動應用程式安裝廣告

✓

✓

✓

✓

流動應用程式互動廣告

✓

✓

✓

桌面版安裝廣告

✓

✓

✓

桌面版互動廣告

✓

✓

✓

宣傳虛擬商品的桌面版應用程式廣告

✓

✓

✓

宣傳虛擬商品的桌面版應用程式廣告是桌面版互動廣告的一種，您可以使用虛擬商品的優惠來重新吸引玩家再次使用應用程式。例如，應用程式可以在動態消息中提供項目折扣或一組應用程式內貨幣，以重新吸引舊有玩家。請參閱此處，取得如何將應用程式設為接受付款的指示。

以下為流動版安裝廣告圖像單位的例子，供您參考：

附有圖像的虛擬商品桌面版應用程式廣告則如下圖所示：

必要條件

  • 如要建立應用程式廣告，應用程式開發人員必須完成此教學導覽中的步驟。
  • 廣告客戶必須擁有可以刊登這些廣告的 Facebook 專頁。

建立

建立廣告時，請注意以下要求：

  • 宣傳活動目標必須為 APP_INSTALLS、LINK_CLICKS 或 CONVERSIONS。
  • 必須設定廣告組合推廣的物件
  • 目標設定
  • 對於流動應用程式廣告，我們要求使用流動目標設定規格user_os 欄位。廣告版位應該設有值為 ['mobile'] 的 device_platforms 欄位，而且我們強烈建議使用規格的其他欄位來在 Facebook 上鎖定流動裝置。如果您的目標只為特定平台，您也可以指定 publisher_platforms。
  • 如果是全螢幕展示應用程式廣告，device_platforms 必須為 desktop。如果您不希望廣告出現在 Facebook 桌面版動態消息和右欄，您也可以指定 facebook_positions。
  • 如果您為虛擬商品使用了 GET_OFFER，則必須為價格加上折扣。詳情請參閱虛擬商品。

應用程式廣告呼籲字句：

以下額外呼籲字句適用於應用程式廣告，可在帖子的 call_to_action 欄位或廣告創意的 object_story_spec 中使用。您也可以在 app_link 欄位中指定流動應用程式的深層連結，或者在 product_link 欄位中指定桌面版應用程式的虛擬商品物件。

鍵 值 必填欄位

type

流動版廣告的呼籲字句類型（包括安裝廣告和互動廣告）：
SHOP_NOW
BOOK_TRAVEL
LEARN_MORE
SIGN_UP
DOWNLOAD
INSTALL_MOBILE_APP
USE_MOBILE_APP
WATCH_VIDEO
WATCH_MORE
OPEN_LINK
桌面版安裝廣告或互動廣告的呼籲字句類型：
USE_APP（桌面版應用程式）
PLAY_GAME（桌面版遊戲應用程式）
宣傳虛擬商品的桌面版應用程式廣告之呼籲字句類型：
BUY_NOW
GET_OFFER

是

value

以下項目的 JSON 字典：{"link": "<APP_STORE_LINK>","app_link": "<MOBILE_DEEP_LINK>","product_link": "<VIRTUAL_GOOD_DEEP_LINK>","link_title": "<NAME_FOR_LINK>"}

是

  • 只有部分值為必填

value.link

指 App Store、Google Play 商店或 Facebook 全螢幕展示廣告應用程式網址，例如 https://itunes.apple.com/us/app/facebook/id284882215

是

value.app_link

用於定義僅適用於流動應用程式的深層連結目的地，例如 myapp://product/12345。如要為桌面版應用程式指定深層連結，您應在網址連結欄位直接指定。

是，僅限流動版安裝或互動廣告

value.product_link

用於定義網址，該網址會指向產品的開放式圖表虛擬商品物件。請參閱此處了解設定詳情。

是，僅限桌面版虛擬商品

value.link_title

讓您自訂連結名稱，該名稱會顯示於廣告圖像之下

否

欄位規格

以相片建立

如要建立附有相片的桌面版或流動應用程式廣告，請先使用廣告創意的 object_story_spec: {'link_data': ...} 欄位來建立附有相片的連結專頁帖子。

範例：

curl -X POST \
  -F 'name="Sample Creative"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "link_data": {
         "call_to_action": {
           "type": "INSTALL_MOBILE_APP",
           "value": {
             "link": "<APP_STORE_URL>"
           }
         },
         "image_hash": "<IMAGE_HASH>",
         "link": "<APP_STORE_URL>",
         "message": "Try it out"
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adcreatives

或者，您也可以透過專頁的動態消息端點建立專頁帖子，然後使用廣告創意中的帖子編號。請參閱以下範例部分，查看更多範例。

如要使用輪播廣告格式建立流動應用程式安裝廣告或互動廣告，請按輪播廣告文件中的指示操作，但要在每個 child_attachments 的 link 欄位中指定應用程式商店連結。

考慮事項

  • 目前輪播流動應用程式廣告僅支援一個應用程式
  • 最少要有 3 張圖像（非應用程式廣告的輪播廣告只要求 2 張）
  • 必須為輪播流動應用程式廣告定義呼籲字句
  • 輪播流動應用程式廣告不會顯示結束圖卡（一般會顯示專頁的個人檔案相片）。

請注意，您應在每個 child_attachment 中指定相同的應用程式商店連結。您不必在 call_to_action:{'value':{'link':... }}} 中再次指定該連結

curl -X POST \
  -F 'name="Carousel app ad"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "link_data": {
         "message": "My message",
         "link": "http://www.example.com/appstoreurl",
         "caption": "WWW.ITUNES.COM",
         "name": "The link name",
         "description": "The link description",
         "child_attachments": [
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           }
         ],
         "multi_share_optimized": true
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adcreatives

以影片建立

如要建立附有影片的應用程式廣告，請先上載影片至廣告帳戶的影片庫。然後使用廣告創意object_story_spec: {'video_data':...} 欄位的影片編號。

範例：

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdCreativeVideoData;
use FacebookAds\Object\Fields\AdCreativeVideoDataFields;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Fields\AdCreativeFields;

$video_data = new AdCreativeVideoData();
$video_data->setData(array(
  AdCreativeVideoDataFields::IMAGE_URL => '<THUMBNAIL_URL>',
  AdCreativeVideoDataFields::VIDEO_ID => <VIDEO_ID>,
  AdCreativeVideoDataFields::CALL_TO_ACTION => array(
    'type' => 'INSTALL_MOBILE_APP',
    'value' => array(
      'link' => '<APP_STORE_URL>',
    ),
  ),
));

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::VIDEO_DATA => $video_data,
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');

$creative->setData(array(
  AdCreativeFields::NAME => 'Sample Creative',
  AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
));

$creative->create();
from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec
from facebookads.adobjects.adcreativevideodata \
    import AdCreativeVideoData

video_data = AdCreativeVideoData()
video_data[AdCreativeVideoData.Field.description] = 'try it out'
video_data[AdCreativeVideoData.Field.video_id] = <VIDEO_ID>
video_data[AdCreativeVideoData.Field.image_url] = '<THUMBNAIL_URL>'
video_data[AdCreativeVideoData.Field.call_to_action] = {
    'type': 'INSTALL_MOBILE_APP',
    'value': {
        'link': '<APP_STORE_URL>',
        'link_title': 'Facebook',
    },
}

object_story_spec = AdCreativeObjectStorySpec()
object_story_spec[AdCreativeObjectStorySpec.Field.page_id] = <PAGE_ID>
object_story_spec[AdCreativeObjectStorySpec.Field.video_data] = video_data

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Sample Creative'
creative[AdCreative.Field.object_story_spec] = object_story_spec
creative.remote_create()
AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setName("Sample Creative")
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldPageId(<PAGE_ID>)
      .setFieldVideoData(
        new AdCreativeVideoData()
          .setFieldCallToAction(
            new AdCreativeLinkDataCallToAction()
              .setFieldType(AdCreativeLinkDataCallToAction.EnumType.VALUE_INSTALL_MOBILE_APP)
              .setFieldValue(
                new AdCreativeLinkDataCallToActionValue()
                  .setFieldLink(<APP_STORE_URL>)
              )
          )
          .setFieldLinkDescription("try it out")
          .setFieldImageUrl(<THUMBNAIL_URL>)
          .setFieldVideoId(<VIDEO_ID>)
      )
  )
  .execute();
String ad_creative_id = adCreative.getId();
curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "video_data": { 
      "call_to_action": {"type":"INSTALL_MOBILE_APP","value":{"link":"<APP_STORE_URL>"}}, 
      "image_url": "<THUMBNAIL_URL>", 
      "video_id": "<VIDEO_ID>" 
    } 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

或者，您也可以透過專頁的影片端點建立專頁帖子，然後使用廣告創意中的影片編號。請參閱以下範例部分，查看更多範例。

讀取

如要檢索有關專頁帖子的詳情，請參閱連結專頁帖子文件或影片專頁帖子文件。

您可以透過專頁的 /promotable_posts 關係連線列出所有專頁帖子。

curl https://graph.facebook.com/{API_VERSION}/{PAGE_ID}/promotable_posts

如要檢索有關廣告創意的詳情，請參閱廣告創意文件。

流動版成效衡量

請參閱應用程式廣告主文件。

準備工作

程式碼範例

"call_to_action={'type':'LEARN_MORE', 'value':{'link':'https://itunes.apple.com/us/app/facebook/id284882215', 'app_link':'facebook://path/to/page'}}"

指定應用程式連結之前，您應驗證是否已抓取連結，方法是執行以下呼叫：

https://graph.facebook.com/{API_VERSION}/?type=og&amp;scrape=true&amp;id={APP_LINK}

流動應用程式洞察報告

洞察報告僅適用於設有推廣的物件且此物件具應用程式編號的廣告。如要取得應用程式編號，請在 Facebook 上註冊應用程式。

Meta 會提供彙整的每日洞察報告，讓您了解安裝應用程式的用戶之人口統計資料。如要檢索此洞察報告，您應使用應用程式存取憑證並查詢。

https://graph.facebook.com/{API_VERSION}/{APP_ID}/insights/application_mobile_app_installs?&access_token={ACCESS_TOKEN}

您也可以指定額外的網址參數 breakdown 來細分統計資料，而此參數可以是以下任何一個值。目前您無法合併資料細節。

名稱 說明

gender_age

按廣告受眾的年齡和性別細分統計資料

country

按廣告受眾的國家／地區細分統計資料

locale

按廣告受眾的地區設定細分統計資料

範例：

https://graph.facebook.com/{API_VERSION}/{APP_ID}/insights/application_mobile_app_installs?breakdown=gender_age&amp;access_token={ACCESS_TOKEN}

https://graph.facebook.com/{API_VERSION}/{APP_ID}/insights/application_mobile_app_installs?breakdown=country&amp;access_token={ACCESS_TOKEN}

https://graph.facebook.com/{API_VERSION}/{APP_ID}/insights/application_mobile_app_installs?breakdown=locale&amp;access_token={ACCESS_TOKEN}

範例

建立流動應用程式安裝圖像廣告

第 1 步：使用圖像建立專頁帖子。請注意，您應使用 PAGE_ACCESS_TOKEN 和專頁 API 連線階段來建立專頁帖子。

use FacebookAds\Api;
use FacebookAds\Http\RequestInterface;

$params = array(
  'message' => 'Sign up today',
  'picture' => '<IMAGE_URL>',
  'link' => '<LINK>',
  'published' => 1,
  'call_to_action' => array(
    'type' => 'SIGN_UP',
    'value' => array(
      'link' => '<LINK>',
    ),
  ),
);

$data = Api::instance()->call(
  '/'.<PAGE_ID>.'/feed',
  RequestInterface::METHOD_POST,
  $params)->getContent();
from facebookads import FacebookAdsApi

params = {
    'massage': 'Sign up today.',
    'picture': '<IMAGE_URL>',
    'link': '<LINK>',
    'published': 1,
    'call_to_action': {
        'type': 'SIGN_UP',
        'value': {
            'link': '<LINK>',
        },
    },
}

data = FacebookAdsApi.get_default_api().\
    call('POST', (<PAGE_ID>, 'feed'), params=params)
curl \
  -F 'message=Sign up today' \
  -F 'picture=<IMAGE_URL>' \
  -F 'link=<LINK>' \
  -F 'published=1' \
  -F 'call_to_action={"type":"SIGN_UP","value":{"link":"<LINK>"}}' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/<PAGE_ID>/feed

第 2 步：建立廣告創意（以 '{PAGE_ID}_{POST_ID}' 形式呈現 {STORY_ID}）

curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adcreatives
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdCreative = bizSdk.AdCreative;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'object_story_id' : '<pageID>_<postID>',
};
const adcreatives = (new AdAccount(id)).createAdCreative(
  fields,
  params
);
logApiCallResult('adcreatives api call complete.', adcreatives);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'object_story_id' => '<pageID>_<postID>',
);
echo json_encode((new AdAccount($id))->createAdCreative(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'object_story_id': '<pageID>_<postID>',
}
print AdAccount(id).create_ad_creative(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdCreative()
      .setObjectStoryId(\"<pageID>_<postID>\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adcreatives = ad_account.adcreatives.create({
    object_story_id: '<pageID>_<postID>',
})
Open In Graph API Explorer

第 3 步：在廣告中使用廣告創意

curl -X POST \
  -F 'name="My AdGroup with Redownload"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
       "creative_id": "<CREATIVE_ID>"
     }' \
  -F 'redownload=1' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/ads
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My AdGroup with Redownload',
  'adset_id' : '<adSetID>',
  'creative' : {'creative_id':'<adCreativeID>'},
  'redownload' : '1',
  'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
  fields,
  params
);
logApiCallResult('ads api call complete.', ads);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My AdGroup with Redownload',
  'adset_id' => '<adSetID>',
  'creative' => array('creative_id' => '<adCreativeID>'),
  'redownload' => '1',
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My AdGroup with Redownload',
  'adset_id': '<adSetID>',
  'creative': {'creative_id':'<adCreativeID>'},
  'redownload': '1',
  'status': 'PAUSED',
}
print AdAccount(id).create_ad(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAd()
      .setName(\"My AdGroup with Redownload\")
      .setAdsetId(<adSetID>L)
      .setCreative(
          new AdCreative()
            .setFieldId(\"<adCreativeID>\")
        )
      .setParam(\"redownload\", \"1\")
      .setStatus(Ad.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
    name: 'My AdGroup with Redownload',
    adset_id: '<adSetID>',
    creative: {'creative_id':'<adCreativeID>'},
    redownload: '1',
    status: 'PAUSED',
})
Open In Graph API Explorer

建立附有深層連結的流動應用程式圖像廣告，以點擊次數為優化目標，按展示次數付款

第 1 步：使用圖像建立專頁帖子。請注意，您應使用 PAGE_ACCESS_TOKEN 和專頁 API 連線階段來建立專頁帖子。

curl -X POST \
  -F 'message="This is a test message"' \
  -F 'call_to_action={
       "type": "BUY_NOW",
       "value": {
         "link": "{app-store-url}",
         "app_link": "{deep-link}"
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/{page-id}/feed
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const Page = bizSdk.Page;
const PagePost = bizSdk.PagePost;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<PAGE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'message' : 'This is a test message',
  'call_to_action' : {'type':'BUY_NOW','value':{'link':'<appLink>','app_link':'<deepLinkURL>'}},
};
const feed = (new Page(id)).createFeed(
  fields,
  params
);
logApiCallResult('feed api call complete.', feed);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\Page;
use FacebookAds\Object\PagePost;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<PAGE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'message' => 'This is a test message',
  'call_to_action' => array('type' => 'BUY_NOW','value' => array('link' => '<appLink>','app_link' => '<deepLinkURL>')),
);
echo json_encode((new Page($id))->createFeed(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.page import Page
from facebook_business.adobjects.pagepost import PagePost
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<PAGE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'message': 'This is a test message',
  'call_to_action': {'type':'BUY_NOW','value':{'link':'<appLink>','app_link':'<deepLinkURL>'}},
}
print Page(id).create_feed(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<PAGE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new Page(id, context).createFeed()
      .setMessage(\"This is a test message\")
      .setCallToAction(\"{\\"type\\":\\"BUY_NOW\\",\\"value\\":{\\"link\\":\\"<appLink>\\",\\"app_link\\":\\"<deepLinkURL>\\"}}\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<PAGE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

page = FacebookAds::Page.get(id)
feed = page.feed.create({
    message: 'This is a test message',
    call_to_action: {'type':'BUY_NOW','value':{'link':'<appLink>','app_link':'<deepLinkURL>'}},
})
Open In Graph API Explorer

第 2 步：建立廣告創意

curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adcreatives
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdCreative = bizSdk.AdCreative;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'object_story_id' : '<pageID>_<postID>',
};
const adcreatives = (new AdAccount(id)).createAdCreative(
  fields,
  params
);
logApiCallResult('adcreatives api call complete.', adcreatives);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'object_story_id' => '<pageID>_<postID>',
);
echo json_encode((new AdAccount($id))->createAdCreative(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'object_story_id': '<pageID>_<postID>',
}
print AdAccount(id).create_ad_creative(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdCreative()
      .setObjectStoryId(\"<pageID>_<postID>\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adcreatives = ad_account.adcreatives.create({
    object_story_id: '<pageID>_<postID>',
})
Open In Graph API Explorer

第 3 步：在廣告組合設定出價，以點擊次數為優化目標，按展示次數付款。

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'LifetimeBudgetSet',
  AdsetFields::LIFETIME_BUDGET => 100000,
  AdSetFields::BID_AMOUNT => 500,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::LINK_CLICKS,
  AdSetFields::PROMOTED_OBJECT => array(
      'application_id' => <APP_ID>,
      'object_store_url' => '<APP_STORE_URL>',
  ),
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::USER_OS => array(
      'IOS',
    ),
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',

    ),
    TargetingFields::FACEBOOK_POSITIONS => array('feed'),
  )),
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::END_TIME =>
    (new \DateTime("+1 week"))->format(\DateTime::ISO8601),
));

$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));
import time
from facebookads.adobjects.adset import AdSet

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'LifetimeBudgetSet',
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.lifetime_budget: 10000,
    AdSet.Field.start_time: int(time.time()),
    AdSet.Field.end_time: int(time.time() + 100000),
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.link_clicks,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 500,
    AdSet.Field.promoted_object: {
        'application_id': <APP_ID>,
        'object_store_url': '<APP_STORE_URL>',
    },
    AdSet.Field.targeting: {
        'geo_locations': {
            'countries': ['US'],
        },
        'user_os': ['iOS'],
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.facebook_positions: ['feed'],
    },
})

adset.remote_create(params={
    'status': AdSet.Status.paused,
})
curl \
  -F 'name=LifetimeBudgetSet' \
  -F 'lifetime_budget=100000' \
  -F 'bid_amount=500' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'promoted_object={"application_id":"<APP_ID>","object_store_url":"<APP_STORE_URL>"}' \
  -F 'targeting={ 
    "facebook_positions": ["feed"], 
    "geo_locations": {"countries":["US"]}, 
    "publisher_platforms": ["facebook","audience_network"], 
    "user_os": ["IOS"] 
  }' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'end_time=2018-02-06T04:45:30+0000' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

第 4 步：在廣告中使用廣告創意

use FacebookAds\Object\Ad;
use FacebookAds\Object\Fields\AdFields;

$data = array(
  AdFields::NAME => 'My Ad',
  AdFields::ADSET_ID => <AD_SET_ID>,
  AdFields::CREATIVE => array(
    'creative_id' => <CREATIVE_ID>,
  ),
);

$ad = new Ad(null, 'act_<AD_ACCOUNT_ID>');
$ad->setData($data);
$ad->create(array(
  'redownload' => 1,
));
from facebookads.adobjects.ad import Ad

ad = Ad(parent_id='act_<AD_ACCOUNT_ID>')
ad[Ad.Field.name] = 'My Ad'
ad[Ad.Field.adset_id] = <AD_SET_ID>
ad[Ad.Field.creative] = {'creative_id': <CREATIVE_ID>}
ad[Ad.Field.redownload] = True
ad.remote_create(params={
    'status': Ad.Status.paused,
})
Ad ad = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAd()
  .setName("My Ad")
  .setAdsetId(<AD_SET_ID>)
  .setCreative(
    new AdCreative()
      .setFieldId(<CREATIVE_ID>)
  )
  .setRedownload(true)
  .execute();
String ad_id = ad.getId();
curl \
  -F 'name=My Ad' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'redownload=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/ads

建立附有應用程式連結的流動應用程式互動圖像廣告，以應用程式事件為優化目標，按展示次數付款

第 1 步：使用圖像建立專頁帖子。請注意，您應使用 PAGE_ACCESS_TOKEN 和專頁 API 連線階段來建立專頁帖子。

use FacebookAds\Api;
use FacebookAds\Http\RequestInterface;

$params = array(
  'message' => 'Check out this App today. Available on iTunes.',
  'published' => 1,
  'link' => '<APP_STORE_URL>',
  'picture' => '<IMAGE_URL>',
  'call_to_action' => array(
    'type' => 'LEARN_MORE',
    'value' => array(
      'link' => '<APP_STORE_URL>',
      'app_link' => '<APP_DEEP_LINK>',
    ),
  ),
);

$data = Api::instance()->call(
  '/'.<PAGE_ID>.'/feed',
  RequestInterface::METHOD_POST,
  $params)->getContent();
from facebookads import FacebookAdsApi

params = {
    'massage': 'Check out this App today. Available on iTunes.',
    'picture': '<IMAGE_URL>',
    'link': '<APP_STORE_URL>',
    'published': 1,
    'call_to_action': {
        'type': 'LEARN_MORE',
        'value': {
            'link': '<APP_STORE_URL>',
            'app_link': '<APP_DEEP_LINK>',
        },
    },
}

path = "/{}/feed".format(<PAGE_ID>)
data = FacebookAdsApi.get_default_api().call('POST', (path,), params=params)
curl \
  -F 'message=Check out this App today. Available on iTunes.' \
  -F 'published=1' \
  -F 'link=<APP_STORE_URL>' \
  -F 'picture=<IMAGE_URL>' \
  -F 'call_to_action={ 
    "type": "LEARN_MORE", 
    "value": {"link":"<APP_STORE_URL>","app_link":"<APP_DEEP_LINK>"} 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/<PAGE_ID>/feed

第 2 步：建立廣告創意

curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adcreatives
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdCreative = bizSdk.AdCreative;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'object_story_id' : '<pageID>_<postID>',
};
const adcreatives = (new AdAccount(id)).createAdCreative(
  fields,
  params
);
logApiCallResult('adcreatives api call complete.', adcreatives);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'object_story_id' => '<pageID>_<postID>',
);
echo json_encode((new AdAccount($id))->createAdCreative(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'object_story_id': '<pageID>_<postID>',
}
print AdAccount(id).create_ad_creative(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdCreative()
      .setObjectStoryId(\"<pageID>_<postID>\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adcreatives = ad_account.adcreatives.create({
    object_story_id: '<pageID>_<postID>',
})
Open In Graph API Explorer

第 3 步：在廣告組合設定出價，以應用程式事件為優化目標，按展示次數付款。

請注意，您也必須設定廣告組合的 promoted_object，來加入 custom_event_type 以作進一步優化。詳見廣告組合文件。

curl -X POST \
  -F 'name="A CPA Ad Set optimized for App Events"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'daily_budget=300' \
  -F 'start_time="2024-11-28T11:42:05-0800"' \
  -F 'end_time="2024-12-05T11:42:05-0800"' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="OFFSITE_CONVERSIONS"' \
  -F 'bid_amount=100' \
  -F 'status="PAUSED"' \
  -F 'promoted_object={
       "application_id": "<APP_ID>",
       "object_store_url": "<APP_STORE_URL>",
       "custom_event_type": "PURCHASE"
     }' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "user_os": [
         "iOS"
       ]
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'A CPA Ad Set optimized for App Events',
  'campaign_id' : '<adCampaignAppInstallsID>',
  'daily_budget' : '300',
  'start_time' : '2024-08-05T17:55:15-0700',
  'end_time' : '2024-08-12T17:55:15-0700',
  'billing_event' : 'IMPRESSIONS',
  'optimization_goal' : 'OFFSITE_CONVERSIONS',
  'bid_amount' : '100',
  'status' : 'PAUSED',
  'promoted_object' : {'application_id':'<appID>','object_store_url':'<appLink>','custom_event_type':'PURCHASE'},
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'user_os':['iOS']},
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'A CPA Ad Set optimized for App Events',
  'campaign_id' => '<adCampaignAppInstallsID>',
  'daily_budget' => '300',
  'start_time' => '2024-08-05T17:55:15-0700',
  'end_time' => '2024-08-12T17:55:15-0700',
  'billing_event' => 'IMPRESSIONS',
  'optimization_goal' => 'OFFSITE_CONVERSIONS',
  'bid_amount' => '100',
  'status' => 'PAUSED',
  'promoted_object' => array('application_id' => '<appID>','object_store_url' => '<appLink>','custom_event_type' => 'PURCHASE'),
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US')),'user_os' => array('iOS')),
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'A CPA Ad Set optimized for App Events',
  'campaign_id': '<adCampaignAppInstallsID>',
  'daily_budget': '300',
  'start_time': '2024-08-05T17:55:15-0700',
  'end_time': '2024-08-12T17:55:15-0700',
  'billing_event': 'IMPRESSIONS',
  'optimization_goal': 'OFFSITE_CONVERSIONS',
  'bid_amount': '100',
  'status': 'PAUSED',
  'promoted_object': {'application_id':'<appID>','object_store_url':'<appLink>','custom_event_type':'PURCHASE'},
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'user_os':['iOS']},
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"A CPA Ad Set optimized for App Events\")
      .setCampaignId(\"<adCampaignAppInstallsID>\")
      .setDailyBudget(300L)
      .setStartTime(\"2024-08-05T17:55:15-0700\")
      .setEndTime(\"2024-08-12T17:55:15-0700\")
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_OFFSITE_CONVERSIONS)
      .setBidAmount(100L)
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .setPromotedObject(\"{\\"application_id\\":\\"<appID>\\",\\"object_store_url\\":\\"<appLink>\\",\\"custom_event_type\\":\\"PURCHASE\\"}\")
      .setTargeting(
          new Targeting()
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
            .setFieldUserOs(Arrays.asList(\"iOS\"))
        )
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'A CPA Ad Set optimized for App Events',
    campaign_id: '<adCampaignAppInstallsID>',
    daily_budget: '300',
    start_time: '2024-08-05T17:55:15-0700',
    end_time: '2024-08-12T17:55:15-0700',
    billing_event: 'IMPRESSIONS',
    optimization_goal: 'OFFSITE_CONVERSIONS',
    bid_amount: '100',
    status: 'PAUSED',
    promoted_object: {'application_id':'<appID>','object_store_url':'<appLink>','custom_event_type':'PURCHASE'},
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'user_os':['iOS']},
})
Open In Graph API Explorer

第 4 步：在廣告中使用廣告創意

use FacebookAds\Object\Ad;
use FacebookAds\Object\Fields\AdFields;

$data = array(
  AdFields::NAME => 'My Ad',
  AdFields::ADSET_ID => <AD_SET_ID>,
  AdFields::CREATIVE => array(
    'creative_id' => <CREATIVE_ID>,
  ),
);

$ad = new Ad(null, 'act_<AD_ACCOUNT_ID>');
$ad->setData($data);
$ad->create(array(
  'redownload' => 1,
));
from facebookads.adobjects.ad import Ad

ad = Ad(parent_id='act_<AD_ACCOUNT_ID>')
ad[Ad.Field.name] = 'My Ad'
ad[Ad.Field.adset_id] = <AD_SET_ID>
ad[Ad.Field.creative] = {'creative_id': <CREATIVE_ID>}
ad[Ad.Field.redownload] = True
ad.remote_create(params={
    'status': Ad.Status.paused,
})
Ad ad = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAd()
  .setName("My Ad")
  .setAdsetId(<AD_SET_ID>)
  .setCreative(
    new AdCreative()
      .setFieldId(<CREATIVE_ID>)
  )
  .setRedownload(true)
  .execute();
String ad_id = ad.getId();
curl \
  -F 'name=My Ad' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'redownload=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/ads

專頁帖子廣告範例

請注意，您應使用 PAGE_ACCESS_TOKEN 和專頁 API 連線階段來建立專頁帖子。

建立流動應用程式安裝影片廣告

  curl \
  -F 'name=My Video' \
  -F 'message=Check out this app!' \
  -F 'thumbnail=<APP_STORE_URL>' \
  -F 'published=0' \
  -F 'call_to_action={"type":"INSTALL_MOBILE_APP","value":{"link":"<APP_STORE_URL>"}}' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<PAGE_ID>/videos

建立附有深層連結的流動應用程式影片廣告

  curl \
  -F 'name=My Video' \
  -F 'message=Check out this app!' \
  -F 'thumbnail=<APP_STORE_URL>' \
  -F 'published=0' \
  -F 'call_to_action={ 
    "type": "LEARN_MORE", 
    "value": {"link":"<APP_STORE_URL>","app_link":"<APP_DEEP_LINK>"} 
  }' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<PAGE_ID>/videos

建立桌面版應用程式安裝影片廣告

  curl \
  -F 'name=My Video' \
  -F 'message=Check out this app!' \
  -F 'thumbnail=<THUMBNAIL_PATH>' \
  -F 'published=0' \
  -F 'call_to_action={"type":"PLAY_GAME","value":{"link":"<THUMBNAIL_PATH>"}}' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<PAGE_ID>/videos

為虛擬商品圖像廣告建立桌面版應用程式廣告

curl \
  -F 'message=Buy coins now!' \
  -F 'picture=<IMAGE_URL>' \
  -F 'link=<LINK>' \
  -F 'published=1' \
  -F 'call_to_action={"type":"BUY_NOW","value":{"link":"<LINK>","product_link":"<PRODUCT_LINK>"}}' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<PAGE_ID>/feed

為虛擬商品影片廣告建立桌面版應用程式廣告

  curl \
  -F 'name=My Video' \
  -F 'message=Buy coins now!' \
  -F 'thumbnail=<THUMBNAIL_PATH>' \
  -F 'published=0' \
  -F 'call_to_action={ 
    "type": "BUY_NOW", 
    "value": {"link":"<THUMBNAIL_PATH>","product_link":"<THUMBNAIL_PATH>"} 
  }' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<PAGE_ID>/videos

以流動應用程式安裝次數為目標的進階高效速成目錄廣告

進階高效速成目錄廣告可以推動更多用戶安裝您的流動應用程式。這讓您可以根據用戶的行為，透過流動版安裝廣告來再次鎖定用戶。

第 1 步：為商品目錄建立宣傳活動

curl -X POST \
  -F 'name="App Installs Campaign with Dynamic Product Ads"' \
  -F 'objective="OUTCOME_APP_PROMOTION"' \
  -F 'status="PAUSED"' \
  -F 'special_ad_categories=[]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/campaigns
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'App Installs Campaign with Dynamic Product Ads',
  'objective' : 'OUTCOME_APP_PROMOTION',
  'status' : 'PAUSED',
  'special_ad_categories' : [],
};
const campaigns = (new AdAccount(id)).createCampaign(
  fields,
  params
);
logApiCallResult('campaigns api call complete.', campaigns);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'App Installs Campaign with Dynamic Product Ads',
  'objective' => 'OUTCOME_APP_PROMOTION',
  'status' => 'PAUSED',
  'special_ad_categories' => array(),
);
echo json_encode((new AdAccount($id))->createCampaign(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'App Installs Campaign with Dynamic Product Ads',
  'objective': 'OUTCOME_APP_PROMOTION',
  'status': 'PAUSED',
  'special_ad_categories': [],
}
print AdAccount(id).create_campaign(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCampaign()
      .setName(\"App Installs Campaign with Dynamic Product Ads\")
      .setObjective(Campaign.EnumObjective.VALUE_OUTCOME_APP_PROMOTION)
      .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
      .setParam(\"special_ad_categories\", \"[]\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
    name: 'App Installs Campaign with Dynamic Product Ads',
    objective: 'OUTCOME_APP_PROMOTION',
    status: 'PAUSED',
    special_ad_categories: [],
})
Open In Graph API Explorer

第 2 步：根據上述商品目錄，為特定商品組合建立廣告組合

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');

$adset->setData(array(
  AdSetFields::NAME => 'Mobile App Installs Ad Set with Dynamic Product Ads',
  AdSetFields::BID_AMOUNT => 3000,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::APP_INSTALLS,
  AdSetFields::DAILY_BUDGET => 15000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
    TargetingFields::USER_OS => array(
      'IOS',
    ),
    TargetingFields::DYNAMIC_AUDIENCE_IDS => array(<PRODUCT_AUDIENCE_ID>),
  ),
  AdSetFields::PROMOTED_OBJECT => array(
    'product_set_id' => <PRODUCT_SET_ID>,
    'application_id' => <APP_ID>,
    'object_store_url' => '<APP_STORE_URL>',
  ),
));

$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'Mobile App Installs Ad Set with Dynamic Product Ads',
    AdSet.Field.promoted_object: {
        'product_set_id': product_set_id,
        'application_id': <APP_ID>,
        'object_store_url': '<APP_STORE_URL>',
    },
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.daily_budget: 15000,
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.app_installs,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 3000,
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['US'],
        },
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
        Targeting.Field.user_os: [
            'IOS',
        ],
        Targeting.Field.dynamic_audience_ids: [
            <PRODUCT_AUDIENCE_ID>,
        ],
    },
})

adset.remote_create(params={
    'status': AdSet.Status.paused,
})
curl \
  -F 'name=Mobile App Installs Ad Set with Dynamic Product Ads' \
  -F 'bid_amount=3000' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=APP_INSTALLS' \
  -F 'daily_budget=15000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "geo_locations": {"countries":["US"]}, 
    "publisher_platforms": ["facebook","audience_network"], 
    "device_platforms": ["mobile"], 
    "user_os": ["IOS"], 
    "dynamic_audience_ids": ["<PRODUCT_AUDIENCE_ID>"] 
  }' \
  -F 'promoted_object={ 
    "product_set_id": "<PRODUCT_SET_ID>", 
    "application_id": "<APP_ID>", 
    "object_store_url": "<APP_STORE_URL>" 
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.8/act_<AD_ACCOUNT_ID>/adsets

第 3 步：使用範本來建立進階高效速成目錄廣告的廣告創意

curl -X POST \
  -F 'name="Advantage+ catalog ads template creative sample"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "template_data": {
         "call_to_action": {
           "type": "INSTALL_MOBILE_APP",
           "value": {
             "link": "http://www.example.com/appstoreurl"
           }
         },
         "message": "Test {{product.name | titleize}}",
         "link": "http://www.example.com/appstoreurl",
         "name": "Headline {{product.price}}",
         "description": "Description {{product.description}}"
       }
     }' \
  -F 'product_set_id="<PRODUCT_SET_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adcreatives

第 4 步：在廣告中使用以上的廣告創意

use FacebookAds\Object\Ad;
use FacebookAds\Object\Fields\AdFields;

$data = array(
  AdFields::NAME => 'My Ad',
  AdFields::ADSET_ID => <AD_SET_ID>,
  AdFields::CREATIVE => array(
    'creative_id' => <CREATIVE_ID>,
  ),
);

$ad = new Ad(null, 'act_<AD_ACCOUNT_ID>');
$ad->setData($data);
$ad->create(array(
  'redownload' => 1,
));
from facebookads.adobjects.ad import Ad

ad = Ad(parent_id='act_<AD_ACCOUNT_ID>')
ad[Ad.Field.name] = 'My Ad'
ad[Ad.Field.adset_id] = <AD_SET_ID>
ad[Ad.Field.creative] = {'creative_id': <CREATIVE_ID>}
ad[Ad.Field.redownload] = True
ad.remote_create(params={
    'status': Ad.Status.paused,
})
Ad ad = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAd()
  .setName("My Ad")
  .setAdsetId(<AD_SET_ID>)
  .setCreative(
    new AdCreative()
      .setFieldId(<CREATIVE_ID>)
  )
  .setRedownload(true)
  .execute();
String ad_id = ad.getId();
curl \
  -F 'name=My Ad' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'redownload=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/ads

將試玩 HTML 檔案上載至廣告帳戶

curl \
 -X POST \
 -F "name=<name>" \
 -F "source=<>" \
 -F "access_token=<access_token>" \
 "https://graph.facebook.com/<API_VERSION>/act_<account_id>/adplayables"
  • name：用於區分廣告素材與廣告帳戶中其他試玩廣告的名稱，例如 {ad_name} -> {playable_asset_name}
  • source：檔案在本機裝置上的絕對路徑
  • access_token：可從 Graph API 測試工具產生
  • 您亦可以使用廣告帳戶中現有的試玩廣告素材編號

試玩 HTML 檔案的中繼標籤

您可以在試玩 HTML 5 檔案中加入兩個中繼資料標籤。如此一來，Meta 便可以將廣告中的試玩檔案歸因於您的應用程式。

...
<head>
  ...
  <meta name="ref-application-id" content="<YOUR_APP_ID>">
  <meta name="ref-asset-id" content="<YOUR_ASSET_ID>">
  ...
</head>
...
  • 請提供您的 Meta 應用程式編號和試玩 HTML 檔案的廣告素材編號中繼標籤。這樣有助 Meta 在您的廣告中顯示廣告素材時，提供準確的洞察報告。
  • 廣告素材編號是您系統中此試玩素材的不重複識別資料。

在廣告帳戶中建立廣告

  • 將廣告版位設為 Facebook 動態消息。僅限 Audience Network 獎勵式影片和插頁廣告。請聯絡您的 Meta 合作夥伴以了解更多詳情。
  • 廣告創意只能為長闊比例 >= 1 的影片
  • 設定預算和預定時間
  • 在 API 中建立試玩廣告創意：
curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "video_data": { 
      "call_to_action": {"type":"INSTALL_MOBILE_APP","value":{"application":<APP_ID>,"link":"<APP_STORE_URL>"}}, 
      "image_url": "<THUMBNAIL_URL>", 
      "link_description": "try it out", 
      "video_id": "<VIDEO_ID>" 
    } 
  }' \
  -F 'playable_asset_id=<PLAYABLE_ASSET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/adcreatives
  • 在 API 中建立廣告：
curl \
  -F 'name=My Ad' \
  -F 'status=ACTIVE' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/ads

應用程式事件優化設定

請參閱應用程式廣告的應用程式事件優化設定。

值優化設定

請參閱應用程式廣告的值優化設定。