应用广告

	照片	视频	轮播	试玩
移动应用安装广告	✓	✓	✓	✓
移动应用互动式广告	✓	✓	✓
桌面应用安装广告	✓	✓	✓
桌面应用互动式广告	✓	✓	✓
虚拟商品的桌面应用广告	✓	✓	✓

前提条件

如需创建应用广告，应用开发者必须完成本教程中的步骤。
广告主必须拥有可投放这些广告的 Facebook 公共主页。

创建

创建广告时，请注意以下要求：

广告目标必须为 APP_INSTALLS、LINK_CLICKS 或 CONVERSIONS。
必须设置广告组推广对象
定位
对于移动应用广告，我们要求使用移动应用定位参数的 user_os 字段。版位应附有值为“mobile”的 device_platforms 字段，我们也强烈建议使用参数的其他字段来定位 Facebook 上的移动设备。如果您只想要定位特定平台，也可以指定 publisher_platforms。
对于应用全屏广告，device_platforms 必须为 desktop。如果您不希望广告出现在 Facebook 桌面版动态和右边栏中，也可以指定 facebook_positions。
如果针对虚拟商品使用了 GET_OFFER，则必须提供折扣价格。请参阅虚拟商品以了解更多信息。

应用广告行动号召：

对于应用广告，以下其他的行动号召可用于帖子的 call_to_action 字段或广告创意的 object_story_spec。您也可以在 app_link 字段中指定移动应用的深度链接，或在 product_link 字段中指定桌面应用的虚拟商品对象。

键	值	必要
类型	移动应用安装或互动式广告的行动号召类型： `SHOP_NOW` `BOOK_TRAVEL` `LEARN_MORE` `SIGN_UP` `DOWNLOAD` `INSTALL_MOBILE_APP` `USE_MOBILE_APP` `WATCH_VIDEO` `WATCH_MORE` `OPEN_LINK` 桌面应用安装或互动式广告的行动号召类型： `USE_APP`（桌面应用） `PLAY_GAME`（桌面游戏应用）虚拟商品桌面应用广告的行动号召类型： `BUY_NOW` `GET_OFFER`	是
值	以下项目的 JSON 字典：`{"link": "<APP_STORE_LINK>","app_link": "<MOBILE_DEEP_LINK>","product_link": "<VIRTUAL_GOOD_DEEP_LINK>","link_title": "<NAME_FOR_LINK>"}`	是只有部分 value 为必要项
value.link	指 App Store、Google Play 商店或 Facebook 全屏广告应用网址，例如 https://itunes.apple.com/us/app/facebook/id284882215	是
value.app_link	仅用于定义移动应用的深度链接目标位置，例如 `myapp://product/12345`。如需为桌面应用指定深度链接，应直接在网址链接字段中指定。	是，仅限移动应用安装或互动式广告
value.product_link	用于定义指向商品的开放图谱虚拟商品对象的网址。请参阅此处以了解设置详情。	是，仅限虚拟商品的桌面广告
value.link_title	可用于自定义显示在广告图片下方的链接名称	否

字段规范

使用照片创建广告

如需创建包含照片的桌面或移动应用广告，首先请使用广告创意的 object_story_spec: {'link_data': ...} 字段，创建包含照片的公共主页帖子链接。

示例：

curl -X POST \
  -F 'name="Sample Creative"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "link_data": {
         "call_to_action": {
           "type": "INSTALL_MOBILE_APP",
           "value": {
             "link": "<APP_STORE_URL>"
           }
         },
         "image_hash": "<IMAGE_HASH>",
         "link": "<APP_STORE_URL>",
         "message": "Try it out"
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adcreatives

或者，您也可以通过公共主页的动态端点创建公共主页帖子，并在创意中使用该帖子编号。请参阅以下示例部分，以查看更多示例。

使用轮播创建广告

如需创建轮播广告格式的移动应用安装或互动式广告，请按照轮播广告文档中的说明操作，但要在每个 child_attachments 的 link 字段中指定应用商店链接。

注意事项

目前轮播移动应用广告仅支持单个应用
最少 3 张图片（非应用广告轮播广告最少 2 张图片）
必须为轮播移动应用广告定义行动号召
轮播移动应用广告不会显示最后一张图卡（一般会显示公共主页的个人头像）。

请注意，您应在每个 child_attachment 中指定相同的应用商店链接。您不必在 call_to_action:{'value':{'link':... }}} 中再次指定该链接

curl -X POST \
  -F 'name="Carousel app ad"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "link_data": {
         "message": "My message",
         "link": "http://www.example.com/appstoreurl",
         "caption": "WWW.ITUNES.COM",
         "name": "The link name",
         "description": "The link description",
         "child_attachments": [
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           }
         ],
         "multi_share_optimized": true
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adcreatives

使用视频创建广告

如需创建包含视频的应用广告，首先请上传视频至广告帐户的视频库。然后在广告创意的 object_story_spec: {'video_data':...} 字段中使用相应视频编号。

示例：

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdCreativeVideoData;
use FacebookAds\Object\Fields\AdCreativeVideoDataFields;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Fields\AdCreativeFields;

$video_data = new AdCreativeVideoData();
$video_data->setData(array(
  AdCreativeVideoDataFields::IMAGE_URL => '<THUMBNAIL_URL>',
  AdCreativeVideoDataFields::VIDEO_ID => <VIDEO_ID>,
  AdCreativeVideoDataFields::CALL_TO_ACTION => array(
    'type' => 'INSTALL_MOBILE_APP',
    'value' => array(
      'link' => '<APP_STORE_URL>',
    ),
  ),
));

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::VIDEO_DATA => $video_data,
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');

$creative->setData(array(
  AdCreativeFields::NAME => 'Sample Creative',
  AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
));

$creative->create();

from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec
from facebookads.adobjects.adcreativevideodata \
    import AdCreativeVideoData

video_data = AdCreativeVideoData()
video_data[AdCreativeVideoData.Field.description] = 'try it out'
video_data[AdCreativeVideoData.Field.video_id] = <VIDEO_ID>
video_data[AdCreativeVideoData.Field.image_url] = '<THUMBNAIL_URL>'
video_data[AdCreativeVideoData.Field.call_to_action] = {
    'type': 'INSTALL_MOBILE_APP',
    'value': {
        'link': '<APP_STORE_URL>',
        'link_title': 'Facebook',
    },
}

object_story_spec = AdCreativeObjectStorySpec()
object_story_spec[AdCreativeObjectStorySpec.Field.page_id] = <PAGE_ID>
object_story_spec[AdCreativeObjectStorySpec.Field.video_data] = video_data

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Sample Creative'
creative[AdCreative.Field.object_story_spec] = object_story_spec
creative.remote_create()

AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setName("Sample Creative")
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldPageId(<PAGE_ID>)
      .setFieldVideoData(
        new AdCreativeVideoData()
          .setFieldCallToAction(
            new AdCreativeLinkDataCallToAction()
              .setFieldType(AdCreativeLinkDataCallToAction.EnumType.VALUE_INSTALL_MOBILE_APP)
              .setFieldValue(
                new AdCreativeLinkDataCallToActionValue()
                  .setFieldLink(<APP_STORE_URL>)
              )
          )
          .setFieldLinkDescription("try it out")
          .setFieldImageUrl(<THUMBNAIL_URL>)
          .setFieldVideoId(<VIDEO_ID>)
      )
  )
  .execute();
String ad_creative_id = adCreative.getId();

curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "video_data": { 
      "call_to_action": {"type":"INSTALL_MOBILE_APP","value":{"link":"<APP_STORE_URL>"}}, 
      "image_url": "<THUMBNAIL_URL>", 
      "video_id": "<VIDEO_ID>" 
    } 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

或者，您也可以通过公共主页的视频端点创建公共主页帖子，然后在创意中使用相应视频编号。请参阅以下示例部分，以查看更多示例。

读取

如需检索公共主页帖子的详细信息，请参阅链接公共主页帖子文档或视频公共主页帖子文档。

您可以通过公共主页的 /promotable_posts 连线列出所有公共主页帖子。

curl https://graph.facebook.com/{API_VERSION}/{PAGE_ID}/promotable_posts

如需检索广告创意相关详细信息，请参阅广告创意文档。

移动应用成效衡量

请参阅主应用广告文档。

深度链接

准备工作

将应用设置为支持深度链接
pages_manage_ads 权限
由可在公共主页上执行 ADVERTISE 任务的用户请求的公共主页访问口令
如果应用支持应用链接，还需准备应用链接

代码示例

"call_to_action={'type':'LEARN_MORE', 'value':{'link':'https://itunes.apple.com/us/app/facebook/id284882215', 'app_link':'facebook://path/to/page'}}"

指定应用链接之前，您应发出如下调用以验证是否已抓取链接：

https://graph.facebook.com/{API_VERSION}/?type=og&amp;scrape=true&amp;id={APP_LINK}

移动应用成效分析

成效分析仅适用于带有含应用编号的推广对象的广告。如需获取应用编号，请在 Facebook 上注册应用。

Meta 会提供汇总的每日成效分析，让您了解安装应用的用户人口统计数据。如需检索成效分析，您应使用应用访问口令并查询

https://graph.facebook.com/{API_VERSION}/{APP_ID}/insights/application_mobile_app_installs?&access_token={ACCESS_TOKEN}

您也可以指定额外的网址参数 breakdown 来细分统计数据，这个参数可为以下任一值。目前您无法合并细分数据。

名称	描述
`gender_age`	按受众的年龄和性别细分统计数据
`country`	按受众所在的国家/地区细分统计数据
`locale`	按受众的语言设置细分统计数据

示例：

https://graph.facebook.com/{API_VERSION}/{APP_ID}/insights/application_mobile_app_installs?breakdown=gender_age&amp;access_token={ACCESS_TOKEN}

https://graph.facebook.com/{API_VERSION}/{APP_ID}/insights/application_mobile_app_installs?breakdown=country&amp;access_token={ACCESS_TOKEN}

https://graph.facebook.com/{API_VERSION}/{APP_ID}/insights/application_mobile_app_installs?breakdown=locale&amp;access_token={ACCESS_TOKEN}

示例

创建移动应用安装图片广告

第 1 步：创建包含图片的公共主页帖子。请注意，您应使用 PAGE_ACCESS_TOKEN 和公共主页 API 会话来创建公共主页帖子。

use FacebookAds\Api;
use FacebookAds\Http\RequestInterface;

$params = array(
  'message' => 'Sign up today',
  'picture' => '<IMAGE_URL>',
  'link' => '<LINK>',
  'published' => 1,
  'call_to_action' => array(
    'type' => 'SIGN_UP',
    'value' => array(
      'link' => '<LINK>',
    ),
  ),
);

$data = Api::instance()->call(
  '/'.<PAGE_ID>.'/feed',
  RequestInterface::METHOD_POST,
  $params)->getContent();

from facebookads import FacebookAdsApi

params = {
    'massage': 'Sign up today.',
    'picture': '<IMAGE_URL>',
    'link': '<LINK>',
    'published': 1,
    'call_to_action': {
        'type': 'SIGN_UP',
        'value': {
            'link': '<LINK>',
        },
    },
}

data = FacebookAdsApi.get_default_api().\
    call('POST', (<PAGE_ID>, 'feed'), params=params)

curl \
  -F 'message=Sign up today' \
  -F 'picture=<IMAGE_URL>' \
  -F 'link=<LINK>' \
  -F 'published=1' \
  -F 'call_to_action={"type":"SIGN_UP","value":{"link":"<LINK>"}}' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/<PAGE_ID>/feed

第 2 步：创建广告创意（以 '{PAGE_ID}_{POST_ID}' 形式呈现 {STORY_ID}）


curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adcreatives


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdCreative = bizSdk.AdCreative;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'object_story_id' : '<pageID>_<postID>',
};
const adcreatives = (new AdAccount(id)).createAdCreative(
  fields,
  params
);
logApiCallResult('adcreatives api call complete.', adcreatives);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'object_story_id' => '<pageID>_<postID>',
);
echo json_encode((new AdAccount($id))->createAdCreative(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'object_story_id': '<pageID>_<postID>',
}
print AdAccount(id).create_ad_creative(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdCreative()
      .setObjectStoryId(\"<pageID>_<postID>\")
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adcreatives = ad_account.adcreatives.create({
    object_story_id: '<pageID>_<postID>',
})

第 3 步：在广告中使用创意


curl -X POST \
  -F 'name="My AdGroup with Redownload"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
       "creative_id": "<CREATIVE_ID>"
     }' \
  -F 'redownload=1' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/ads


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My AdGroup with Redownload',
  'adset_id' : '<adSetID>',
  'creative' : {'creative_id':'<adCreativeID>'},
  'redownload' : '1',
  'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
  fields,
  params
);
logApiCallResult('ads api call complete.', ads);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My AdGroup with Redownload',
  'adset_id' => '<adSetID>',
  'creative' => array('creative_id' => '<adCreativeID>'),
  'redownload' => '1',
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My AdGroup with Redownload',
  'adset_id': '<adSetID>',
  'creative': {'creative_id':'<adCreativeID>'},
  'redownload': '1',
  'status': 'PAUSED',
}
print AdAccount(id).create_ad(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAd()
      .setName(\"My AdGroup with Redownload\")
      .setAdsetId(<adSetID>L)
      .setCreative(
          new AdCreative()
            .setFieldId(\"<adCreativeID>\")
        )
      .setParam(\"redownload\", \"1\")
      .setStatus(Ad.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
    name: 'My AdGroup with Redownload',
    adset_id: '<adSetID>',
    creative: {'creative_id':'<adCreativeID>'},
    redownload: '1',
    status: 'PAUSED',
})

创建附有深度链接的移动应用图片广告，以点击量为优化目标，按展示次数付款

第 1 步：创建包含图片的公共主页帖子。请注意，您应使用 PAGE_ACCESS_TOKEN 和公共主页 API 会话来创建公共主页帖子。


curl -X POST \
  -F 'message="This is a test message"' \
  -F 'call_to_action={
       "type": "BUY_NOW",
       "value": {
         "link": "{app-store-url}",
         "app_link": "{deep-link}"
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/{page-id}/feed


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const Page = bizSdk.Page;
const PagePost = bizSdk.PagePost;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<PAGE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'message' : 'This is a test message',
  'call_to_action' : {'type':'BUY_NOW','value':{'link':'<appLink>','app_link':'<deepLinkURL>'}},
};
const feed = (new Page(id)).createFeed(
  fields,
  params
);
logApiCallResult('feed api call complete.', feed);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\Page;
use FacebookAds\Object\PagePost;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<PAGE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'message' => 'This is a test message',
  'call_to_action' => array('type' => 'BUY_NOW','value' => array('link' => '<appLink>','app_link' => '<deepLinkURL>')),
);
echo json_encode((new Page($id))->createFeed(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.page import Page
from facebook_business.adobjects.pagepost import PagePost
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<PAGE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'message': 'This is a test message',
  'call_to_action': {'type':'BUY_NOW','value':{'link':'<appLink>','app_link':'<deepLinkURL>'}},
}
print Page(id).create_feed(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<PAGE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new Page(id, context).createFeed()
      .setMessage(\"This is a test message\")
      .setCallToAction(\"{\\"type\\":\\"BUY_NOW\\",\\"value\\":{\\"link\\":\\"<appLink>\\",\\"app_link\\":\\"<deepLinkURL>\\"}}\")
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<PAGE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

page = FacebookAds::Page.get(id)
feed = page.feed.create({
    message: 'This is a test message',
    call_to_action: {'type':'BUY_NOW','value':{'link':'<appLink>','app_link':'<deepLinkURL>'}},
})

第 2 步：创建广告创意


curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adcreatives


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdCreative = bizSdk.AdCreative;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'object_story_id' : '<pageID>_<postID>',
};
const adcreatives = (new AdAccount(id)).createAdCreative(
  fields,
  params
);
logApiCallResult('adcreatives api call complete.', adcreatives);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'object_story_id' => '<pageID>_<postID>',
);
echo json_encode((new AdAccount($id))->createAdCreative(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'object_story_id': '<pageID>_<postID>',
}
print AdAccount(id).create_ad_creative(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdCreative()
      .setObjectStoryId(\"<pageID>_<postID>\")
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adcreatives = ad_account.adcreatives.create({
    object_story_id: '<pageID>_<postID>',
})

第 3 步：设置广告组的竞价，以点击量为优化目标，按展示次数付款。

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'LifetimeBudgetSet',
  AdsetFields::LIFETIME_BUDGET => 100000,
  AdSetFields::BID_AMOUNT => 500,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::LINK_CLICKS,
  AdSetFields::PROMOTED_OBJECT => array(
      'application_id' => <APP_ID>,
      'object_store_url' => '<APP_STORE_URL>',
  ),
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::USER_OS => array(
      'IOS',
    ),
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',

    ),
    TargetingFields::FACEBOOK_POSITIONS => array('feed'),
  )),
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::END_TIME =>
    (new \DateTime("+1 week"))->format(\DateTime::ISO8601),
));

$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));

import time
from facebookads.adobjects.adset import AdSet

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'LifetimeBudgetSet',
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.lifetime_budget: 10000,
    AdSet.Field.start_time: int(time.time()),
    AdSet.Field.end_time: int(time.time() + 100000),
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.link_clicks,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 500,
    AdSet.Field.promoted_object: {
        'application_id': <APP_ID>,
        'object_store_url': '<APP_STORE_URL>',
    },
    AdSet.Field.targeting: {
        'geo_locations': {
            'countries': ['US'],
        },
        'user_os': ['iOS'],
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.facebook_positions: ['feed'],
    },
})

adset.remote_create(params={
    'status': AdSet.Status.paused,
})

curl \
  -F 'name=LifetimeBudgetSet' \
  -F 'lifetime_budget=100000' \
  -F 'bid_amount=500' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'promoted_object={"application_id":"<APP_ID>","object_store_url":"<APP_STORE_URL>"}' \
  -F 'targeting={ 
    "facebook_positions": ["feed"], 
    "geo_locations": {"countries":["US"]}, 
    "publisher_platforms": ["facebook","audience_network"], 
    "user_os": ["IOS"] 
  }' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'end_time=2018-02-06T04:45:30+0000' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

第 4 步：在广告中使用创意

use FacebookAds\Object\Ad;
use FacebookAds\Object\Fields\AdFields;

$data = array(
  AdFields::NAME => 'My Ad',
  AdFields::ADSET_ID => <AD_SET_ID>,
  AdFields::CREATIVE => array(
    'creative_id' => <CREATIVE_ID>,
  ),
);

$ad = new Ad(null, 'act_<AD_ACCOUNT_ID>');
$ad->setData($data);
$ad->create(array(
  'redownload' => 1,
));

from facebookads.adobjects.ad import Ad

ad = Ad(parent_id='act_<AD_ACCOUNT_ID>')
ad[Ad.Field.name] = 'My Ad'
ad[Ad.Field.adset_id] = <AD_SET_ID>
ad[Ad.Field.creative] = {'creative_id': <CREATIVE_ID>}
ad[Ad.Field.redownload] = True
ad.remote_create(params={
    'status': Ad.Status.paused,
})

Ad ad = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAd()
  .setName("My Ad")
  .setAdsetId(<AD_SET_ID>)
  .setCreative(
    new AdCreative()
      .setFieldId(<CREATIVE_ID>)
  )
  .setRedownload(true)
  .execute();
String ad_id = ad.getId();

curl \
  -F 'name=My Ad' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'redownload=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/ads

创建附有应用链接的移动应用互动式图片广告，以应用事件为优化目标，按展示次数付款

第 1 步：创建包含图片的公共主页帖子。请注意，您应使用 PAGE_ACCESS_TOKEN 和公共主页 API 会话来创建公共主页帖子。

use FacebookAds\Api;
use FacebookAds\Http\RequestInterface;

$params = array(
  'message' => 'Check out this App today. Available on iTunes.',
  'published' => 1,
  'link' => '<APP_STORE_URL>',
  'picture' => '<IMAGE_URL>',
  'call_to_action' => array(
    'type' => 'LEARN_MORE',
    'value' => array(
      'link' => '<APP_STORE_URL>',
      'app_link' => '<APP_DEEP_LINK>',
    ),
  ),
);

$data = Api::instance()->call(
  '/'.<PAGE_ID>.'/feed',
  RequestInterface::METHOD_POST,
  $params)->getContent();

from facebookads import FacebookAdsApi

params = {
    'massage': 'Check out this App today. Available on iTunes.',
    'picture': '<IMAGE_URL>',
    'link': '<APP_STORE_URL>',
    'published': 1,
    'call_to_action': {
        'type': 'LEARN_MORE',
        'value': {
            'link': '<APP_STORE_URL>',
            'app_link': '<APP_DEEP_LINK>',
        },
    },
}

path = "/{}/feed".format(<PAGE_ID>)
data = FacebookAdsApi.get_default_api().call('POST', (path,), params=params)

curl \
  -F 'message=Check out this App today. Available on iTunes.' \
  -F 'published=1' \
  -F 'link=<APP_STORE_URL>' \
  -F 'picture=<IMAGE_URL>' \
  -F 'call_to_action={ 
    "type": "LEARN_MORE", 
    "value": {"link":"<APP_STORE_URL>","app_link":"<APP_DEEP_LINK>"} 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/<PAGE_ID>/feed

第 2 步：创建广告创意


curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adcreatives


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdCreative = bizSdk.AdCreative;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'object_story_id' : '<pageID>_<postID>',
};
const adcreatives = (new AdAccount(id)).createAdCreative(
  fields,
  params
);
logApiCallResult('adcreatives api call complete.', adcreatives);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'object_story_id' => '<pageID>_<postID>',
);
echo json_encode((new AdAccount($id))->createAdCreative(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'object_story_id': '<pageID>_<postID>',
}
print AdAccount(id).create_ad_creative(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdCreative()
      .setObjectStoryId(\"<pageID>_<postID>\")
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adcreatives = ad_account.adcreatives.create({
    object_story_id: '<pageID>_<postID>',
})

第 3 步：设置广告组的竞价，以应用事件为优化目标，按展示次数付款。

请注意，您也必须设置广告组的 promoted_object，使其包含 custom_event_type，以优化受众，请参考广告组文档以了解详情。


curl -X POST \
  -F 'name="A CPA Ad Set optimized for App Events"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'daily_budget=300' \
  -F 'start_time="2024-05-11T07:06:11-0700"' \
  -F 'end_time="2024-05-18T07:06:11-0700"' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="OFFSITE_CONVERSIONS"' \
  -F 'bid_amount=100' \
  -F 'status="PAUSED"' \
  -F 'promoted_object={
       "application_id": "<APP_ID>",
       "object_store_url": "<APP_STORE_URL>",
       "custom_event_type": "PURCHASE"
     }' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "user_os": [
         "iOS"
       ]
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adsets


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'A CPA Ad Set optimized for App Events',
  'campaign_id' : '<adCampaignAppInstallsID>',
  'daily_budget' : '300',
  'start_time' : '2024-04-08T11:26:49-0700',
  'end_time' : '2024-04-15T11:26:49-0700',
  'billing_event' : 'IMPRESSIONS',
  'optimization_goal' : 'OFFSITE_CONVERSIONS',
  'bid_amount' : '100',
  'status' : 'PAUSED',
  'promoted_object' : {'application_id':'<appID>','object_store_url':'<appLink>','custom_event_type':'PURCHASE'},
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'user_os':['iOS']},
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'A CPA Ad Set optimized for App Events',
  'campaign_id' => '<adCampaignAppInstallsID>',
  'daily_budget' => '300',
  'start_time' => '2024-04-08T11:26:49-0700',
  'end_time' => '2024-04-15T11:26:49-0700',
  'billing_event' => 'IMPRESSIONS',
  'optimization_goal' => 'OFFSITE_CONVERSIONS',
  'bid_amount' => '100',
  'status' => 'PAUSED',
  'promoted_object' => array('application_id' => '<appID>','object_store_url' => '<appLink>','custom_event_type' => 'PURCHASE'),
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US')),'user_os' => array('iOS')),
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'A CPA Ad Set optimized for App Events',
  'campaign_id': '<adCampaignAppInstallsID>',
  'daily_budget': '300',
  'start_time': '2024-04-08T11:26:49-0700',
  'end_time': '2024-04-15T11:26:49-0700',
  'billing_event': 'IMPRESSIONS',
  'optimization_goal': 'OFFSITE_CONVERSIONS',
  'bid_amount': '100',
  'status': 'PAUSED',
  'promoted_object': {'application_id':'<appID>','object_store_url':'<appLink>','custom_event_type':'PURCHASE'},
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'user_os':['iOS']},
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"A CPA Ad Set optimized for App Events\")
      .setCampaignId(\"<adCampaignAppInstallsID>\")
      .setDailyBudget(300L)
      .setStartTime(\"2024-04-08T11:26:49-0700\")
      .setEndTime(\"2024-04-15T11:26:49-0700\")
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_OFFSITE_CONVERSIONS)
      .setBidAmount(100L)
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .setPromotedObject(\"{\\"application_id\\":\\"<appID>\\",\\"object_store_url\\":\\"<appLink>\\",\\"custom_event_type\\":\\"PURCHASE\\"}\")
      .setTargeting(
          new Targeting()
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
            .setFieldUserOs(Arrays.asList(\"iOS\"))
        )
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'A CPA Ad Set optimized for App Events',
    campaign_id: '<adCampaignAppInstallsID>',
    daily_budget: '300',
    start_time: '2024-04-08T11:26:49-0700',
    end_time: '2024-04-15T11:26:49-0700',
    billing_event: 'IMPRESSIONS',
    optimization_goal: 'OFFSITE_CONVERSIONS',
    bid_amount: '100',
    status: 'PAUSED',
    promoted_object: {'application_id':'<appID>','object_store_url':'<appLink>','custom_event_type':'PURCHASE'},
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'user_os':['iOS']},
})

第 4 步：在广告中使用创意

use FacebookAds\Object\Ad;
use FacebookAds\Object\Fields\AdFields;

$data = array(
  AdFields::NAME => 'My Ad',
  AdFields::ADSET_ID => <AD_SET_ID>,
  AdFields::CREATIVE => array(
    'creative_id' => <CREATIVE_ID>,
  ),
);

$ad = new Ad(null, 'act_<AD_ACCOUNT_ID>');
$ad->setData($data);
$ad->create(array(
  'redownload' => 1,
));

from facebookads.adobjects.ad import Ad

ad = Ad(parent_id='act_<AD_ACCOUNT_ID>')
ad[Ad.Field.name] = 'My Ad'
ad[Ad.Field.adset_id] = <AD_SET_ID>
ad[Ad.Field.creative] = {'creative_id': <CREATIVE_ID>}
ad[Ad.Field.redownload] = True
ad.remote_create(params={
    'status': Ad.Status.paused,
})

Ad ad = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAd()
  .setName("My Ad")
  .setAdsetId(<AD_SET_ID>)
  .setCreative(
    new AdCreative()
      .setFieldId(<CREATIVE_ID>)
  )
  .setRedownload(true)
  .execute();
String ad_id = ad.getId();

curl \
  -F 'name=My Ad' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'redownload=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/ads

公共主页帖子广告示例

请注意，您应使用 PAGE_ACCESS_TOKEN 和公共主页 API 会话来创建公共主页帖子。对于视频帖，网域为 "video-graph.facebook.com" 而非 "graph.facebook.com"。

创建移动应用安装视频广告

use FacebookAds\Api;
use FacebookAds\Http\RequestInterface;
use FacebookAds\Object\Values\AdCreativeCallToActionTypeValues;

$params = array(
  'name' => 'My Video',
  'message' => 'Check out this app!',
  'thumbnail' => '<THUMBNAIL_PATH>',
  'published' => 0,
  'call_to_action' => array(
    'type' => AdCreativeCallToActionTypeValues::INSTALL_MOBILE_APP,
    'value' => array(
      'link' => '<APP_STORE_URL>',
    ),
  ),
);

$request = Api::instance()->prepareRequest(
  '/'.<PAGE_ID>.'/videos',
  RequestInterface::METHOD_POST,
  $params);

$request->setLastLevelDomain('graph-video');
$request->getFileParams()->offsetSet('source', '<VIDEO_PATH>');
$response = Api::instance()->executeRequest($request);

$data = $response->getContent();

from facebookads import FacebookAdsApi

params = {
    'name': 'My Video',
    'massage': 'Check out this app!',
    'thumbnail': '<THUMBNAIL_URL>',
    'published': 0,
    'call_to_action': {
        'type': 'INSTALL_MOBILE_APP',
        'value': {
            'link': '<APP_STORE_URL>',
        },
    },
}

url = 'https://graph-video.facebook.com/' + FacebookAdsApi.API_VERSION
path = "/{}/videos".format(<PAGE_ID>)
files = {'source': open('<VIDEO_PATH>', 'rb')}

data = FacebookAdsApi.get_default_api().call(
    'POST',
    url + path,
    params=params,
    files=files
)

curl \
  -F 'name=My Video' \
  -F 'message=Check out this app!' \
  -F 'thumbnail=<APP_STORE_URL>' \
  -F 'published=0' \
  -F 'call_to_action={"type":"INSTALL_MOBILE_APP","value":{"link":"<APP_STORE_URL>"}}' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph-video.facebook.com/v2.11/<PAGE_ID>/videos

创建附有深度链接的移动应用视频广告

use FacebookAds\Api;
use FacebookAds\Http\RequestInterface;
use FacebookAds\Object\Values\AdCreativeCallToActionTypeValues;

$params = array(
  'name' => 'My Video',
  'message' => 'Check out this app!',
  'thumbnail' => '<THUMBNAIL_PATH>',
  'published' => 0,
  'call_to_action' => array(
    'type' => AdCreativeCallToActionTypeValues::LEARN_MORE,
    'value' => array(
      'link' => '<APP_STORE_URL>',
      'app_link' => '<APP_DEEP_LINK>',
    ),
  ),
);
$request = Api::instance()->prepareRequest(
  '/'.<PAGE_ID>.'/videos',
  RequestInterface::METHOD_POST,
  $params);

$request->setLastLevelDomain('graph-video');
$request->getFileParams()->offsetSet('source', '<VIDEO_PATH>');
$response = Api::instance()->executeRequest($request);

$data = $response->getContent();

from facebookads import FacebookAdsApi

params = {
    'name': 'My Video',
    'massage': 'Check out this app!',
    'thumbnail': '<THUMBNAIL_URL>',
    'published': 0,
    'call_to_action': {
        'type': 'LEARN_MORE',
        'value': {
            'link': '<APP_STORE_URL>',
            'app_link': '<APP_DEEP_LINK>',
        },
    },
}

url = 'https://graph-video.facebook.com/' + FacebookAdsApi.API_VERSION
path = "/{}/videos".format(<PAGE_ID>)
files = {'source': open('<VIDEO_PATH>', 'rb')}

data = FacebookAdsApi.get_default_api().call(
    'POST',
    url + path,
    params=params,
    files=files
)

curl \
  -F 'name=My Video' \
  -F 'message=Check out this app!' \
  -F 'thumbnail=<APP_STORE_URL>' \
  -F 'published=0' \
  -F 'call_to_action={ 
    "type": "LEARN_MORE", 
    "value": {"link":"<APP_STORE_URL>","app_link":"<APP_DEEP_LINK>"} 
  }' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph-video.facebook.com/v2.11/<PAGE_ID>/videos

创建桌面应用安装视频广告

use FacebookAds\Api;
use FacebookAds\Http\RequestInterface;
use FacebookAds\Object\Values\AdCreativeCallToActionTypeValues;

$params = array(
  'name' => 'My Video',
  'message' => 'Check out this app!',
  'thumbnail' => '<THUMBNAIL_PATH>',
  'published' => 0,
  'call_to_action' => array(
    'type' => AdCreativeCallToActionTypeValues::PLAY_GAME,
    'value' => array(
      'link' => '<URL>',
    ),
  ),
);
$request = Api::instance()->prepareRequest(
  '/'.<PAGE_ID>.'/videos',
  RequestInterface::METHOD_POST,
  $params);

$request->setLastLevelDomain('graph-video');
$request->getFileParams()->offsetSet('source', '<VIDEO_PATH>');
$response = Api::instance()->executeRequest($request);

$data = $response->getContent();

from facebookads import FacebookAdsApi

params = {
    'name': 'My Video',
    'massage': 'Check out this app!',
    'thumbnail': '<THUMBNAIL_URL>',
    'published': 0,
    'call_to_action': {
        'type': 'PLAY_GAME',
        'value': {
            'link': '<URL>',
        },
    },
}

url = 'https://graph-video.facebook.com/' + FacebookAdsApi.API_VERSION
path = "/{}/videos".format(<PAGE_ID>)
files = {'source': open('<VIDEO_PATH>', 'rb')}

data = FacebookAdsApi.get_default_api().call(
    'POST',
    '<URL>' + path,
    params=params,
    files=files
)

curl \
  -F 'name=My Video' \
  -F 'message=Check out this app!' \
  -F 'thumbnail=<THUMBNAIL_PATH>' \
  -F 'published=0' \
  -F 'call_to_action={"type":"PLAY_GAME","value":{"link":"<THUMBNAIL_PATH>"}}' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph-video.facebook.com/v2.11/<PAGE_ID>/videos

创建虚拟商品桌面应用图片广告

use FacebookAds\Api;
use FacebookAds\Http\RequestInterface;
use FacebookAds\Object\Values\AdCreativeCallToActionTypeValues;

$params = array(
  'message' => 'Buy coins now!',
  'picture' => '<IMAGE_URL>',
  'link' => '<LINK>',
  'published' => 1,
  'call_to_action' => array(
    'type' => AdCreativeCallToActionTypeValues::BUY_NOW,
    'value' => array(
      'link' => '<LINK>',
      'product_link' => '<PRODUCT_LINK>',
    ),
  ),
);

$data = Api::instance()->call(
  '/'.<PAGE_ID>.'/feed',
  RequestInterface::METHOD_POST,
  $params)->getContent();

from facebookads import FacebookAdsApi

params = {
    'massage': 'Buy coins now!',
    'picture': '<IMAGE_URL>',
    'link': '<LINK>',
    'published': 1,
    'call_to_action': {
        'type': 'BUY_NOW',
        'value': {
            'link': '<LINK>',
            'product_link': '<PRODUCT_LINK>',
        },
    },
}

data = FacebookAdsApi.get_default_api().\
    call('POST', (<PAGE_ID>, 'feed'), params=params)

curl \
  -F 'message=Buy coins now!' \
  -F 'picture=<IMAGE_URL>' \
  -F 'link=<LINK>' \
  -F 'published=1' \
  -F 'call_to_action={"type":"BUY_NOW","value":{"link":"<LINK>","product_link":"<PRODUCT_LINK>"}}' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/<PAGE_ID>/feed

创建虚拟商品桌面应用视频广告

use FacebookAds\Api;
use FacebookAds\Http\RequestInterface;
use FacebookAds\Object\Values\AdCreativeCallToActionTypeValues;

$params = array(
  'name' => 'My Video',
  'message' => 'Buy coins now!',
  'thumbnail' => '<THUMBNAIL_PATH>',
  'published' => 0,
  'call_to_action' => array(
    'type' => AdCreativeCallToActionTypeValues::BUY_NOW,
    'value' => array(
      'link' => '<APP_URL>',
      'product_link' => '<PRODUCT_LINK>',
    ),
  ),
);

$request = Api::instance()->prepareRequest(
  '/'.<PAGE_ID>.'/videos',
  RequestInterface::METHOD_POST,
  $params);

$request->setLastLevelDomain('graph-video');
$request->getFileParams()->offsetSet('source', '<VIDEO_PATH>');
$response = Api::instance()->executeRequest($request);

$data = $response->getContent();

from facebookads import FacebookAdsApi

params = {
    'name': 'My Video',
    'massage': 'Buy coins now!',
    'thumbnail': '<THUMBNAIL_URL>',
    'published': 0,
    'call_to_action': {
        'type': 'BUY_NOW',
        'value': {
            'link': '<APP_STORE_URL>',
            'product_link': '<PRODUCT_LINK>',
        },
    },
}

files = {'source': open('<VIDEO_PATH>', 'rb')}

data = FacebookAdsApi.get_default_api().call(
    'POST', (<PAGE_ID>, 'videos'),
    params=params,
    files=files
)

curl \
  -F 'name=My Video' \
  -F 'message=Buy coins now!' \
  -F 'thumbnail=<THUMBNAIL_PATH>' \
  -F 'published=0' \
  -F 'call_to_action={ 
    "type": "BUY_NOW", 
    "value": {"link":"<THUMBNAIL_PATH>","product_link":"<THUMBNAIL_PATH>"} 
  }' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph-video.facebook.com/v2.11/<PAGE_ID>/videos

移动应用安装进阶赋能型目录广告

进阶赋能型目录广告可以推动更多用户安装移动应用。这种广告让您可以根据用户的行为，通过移动应用安装广告重新定位他们。

第 1 步：为商品目录创建广告系列


curl -X POST \
  -F 'name="App Installs Campaign with Dynamic Product Ads"' \
  -F 'objective="OUTCOME_APP_PROMOTION"' \
  -F 'status="PAUSED"' \
  -F 'special_ad_categories=[]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/campaigns


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'App Installs Campaign with Dynamic Product Ads',
  'objective' : 'OUTCOME_APP_PROMOTION',
  'status' : 'PAUSED',
  'special_ad_categories' : [],
};
const campaigns = (new AdAccount(id)).createCampaign(
  fields,
  params
);
logApiCallResult('campaigns api call complete.', campaigns);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'App Installs Campaign with Dynamic Product Ads',
  'objective' => 'OUTCOME_APP_PROMOTION',
  'status' => 'PAUSED',
  'special_ad_categories' => array(),
);
echo json_encode((new AdAccount($id))->createCampaign(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'App Installs Campaign with Dynamic Product Ads',
  'objective': 'OUTCOME_APP_PROMOTION',
  'status': 'PAUSED',
  'special_ad_categories': [],
}
print AdAccount(id).create_campaign(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCampaign()
      .setName(\"App Installs Campaign with Dynamic Product Ads\")
      .setObjective(Campaign.EnumObjective.VALUE_OUTCOME_APP_PROMOTION)
      .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
      .setParam(\"special_ad_categories\", \"[]\")
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
    name: 'App Installs Campaign with Dynamic Product Ads',
    objective: 'OUTCOME_APP_PROMOTION',
    status: 'PAUSED',
    special_ad_categories: [],
})

第 2 步：根据上述商品目录，为特定的商品组创建广告组

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');

$adset->setData(array(
  AdSetFields::NAME => 'Mobile App Installs Ad Set with Dynamic Product Ads',
  AdSetFields::BID_AMOUNT => 3000,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::APP_INSTALLS,
  AdSetFields::DAILY_BUDGET => 15000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
    TargetingFields::USER_OS => array(
      'IOS',
    ),
    TargetingFields::DYNAMIC_AUDIENCE_IDS => array(<PRODUCT_AUDIENCE_ID>),
  ),
  AdSetFields::PROMOTED_OBJECT => array(
    'product_set_id' => <PRODUCT_SET_ID>,
    'application_id' => <APP_ID>,
    'object_store_url' => '<APP_STORE_URL>',
  ),
));

$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));

from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'Mobile App Installs Ad Set with Dynamic Product Ads',
    AdSet.Field.promoted_object: {
        'product_set_id': product_set_id,
        'application_id': <APP_ID>,
        'object_store_url': '<APP_STORE_URL>',
    },
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.daily_budget: 15000,
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.app_installs,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 3000,
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['US'],
        },
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
        Targeting.Field.user_os: [
            'IOS',
        ],
        Targeting.Field.dynamic_audience_ids: [
            <PRODUCT_AUDIENCE_ID>,
        ],
    },
})

adset.remote_create(params={
    'status': AdSet.Status.paused,
})

curl \
  -F 'name=Mobile App Installs Ad Set with Dynamic Product Ads' \
  -F 'bid_amount=3000' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=APP_INSTALLS' \
  -F 'daily_budget=15000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "geo_locations": {"countries":["US"]}, 
    "publisher_platforms": ["facebook","audience_network"], 
    "device_platforms": ["mobile"], 
    "user_os": ["IOS"], 
    "dynamic_audience_ids": ["<PRODUCT_AUDIENCE_ID>"] 
  }' \
  -F 'promoted_object={ 
    "product_set_id": "<PRODUCT_SET_ID>", 
    "application_id": "<APP_ID>", 
    "object_store_url": "<APP_STORE_URL>" 
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.8/act_<AD_ACCOUNT_ID>/adsets

第 3 步：使用模版创建进阶赋能型目录广告创意

curl -X POST \
  -F 'name="Advantage+ catalog ads template creative sample"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "template_data": {
         "call_to_action": {
           "type": "INSTALL_MOBILE_APP",
           "value": {
             "link": "http://www.example.com/appstoreurl"
           }
         },
         "message": "Test {{product.name | titleize}}",
         "link": "http://www.example.com/appstoreurl",
         "name": "Headline {{product.price}}",
         "description": "Description {{product.description}}"
       }
     }' \
  -F 'product_set_id="<PRODUCT_SET_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adcreatives

第 4 步：在广告中使用以上广告创意

use FacebookAds\Object\Ad;
use FacebookAds\Object\Fields\AdFields;

$data = array(
  AdFields::NAME => 'My Ad',
  AdFields::ADSET_ID => <AD_SET_ID>,
  AdFields::CREATIVE => array(
    'creative_id' => <CREATIVE_ID>,
  ),
);

$ad = new Ad(null, 'act_<AD_ACCOUNT_ID>');
$ad->setData($data);
$ad->create(array(
  'redownload' => 1,
));

from facebookads.adobjects.ad import Ad

ad = Ad(parent_id='act_<AD_ACCOUNT_ID>')
ad[Ad.Field.name] = 'My Ad'
ad[Ad.Field.adset_id] = <AD_SET_ID>
ad[Ad.Field.creative] = {'creative_id': <CREATIVE_ID>}
ad[Ad.Field.redownload] = True
ad.remote_create(params={
    'status': Ad.Status.paused,
})

Ad ad = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAd()
  .setName("My Ad")
  .setAdsetId(<AD_SET_ID>)
  .setCreative(
    new AdCreative()
      .setFieldId(<CREATIVE_ID>)
  )
  .setRedownload(true)
  .execute();
String ad_id = ad.getId();

curl \
  -F 'name=My Ad' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'redownload=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/ads

将试玩 HTML 文件上传至广告帐户

curl \
 -X POST \
 -F "name=<name>" \
 -F "source=<>" \
 -F "access_token=<access_token>" \
 "https://graph.facebook.com/<API_VERSION>/act_<account_id>/adplayables"

name：用于区分广告素材与广告帐户中其他试玩广告的名称，如 {ad_name} -> {playable_asset_name}
source：文件在本地设备上的绝对路径
access_token：可通过图谱 API 探索工具生成
您也可使用广告帐户中现有的试玩广告素材编号

试玩 HTML 文件中的元标签

您可以向试玩 HTML 5 文件添加两个元数据标签。这么做可使 Meta 将广告中的试玩广告素材与您的应用相关联。

...
<head>
  ...
  <meta name="ref-application-id" content="<YOUR_APP_ID>">
  <meta name="ref-asset-id" content="<YOUR_ASSET_ID>">
  ...
</head>
...

请在试玩 HTML 文件中提供您的 Meta 应用编号和素材编号元标签。当素材出现在广告中时，这么做有助于 Meta 提供准确的素材成效分析。
在您的系统中，素材编号是此试玩元素的唯一标识。

在广告帐户中创建广告

将版位设置为 Facebook 动态。仅限 Audience Network 激励视频广告和插屏广告。如需了解更多详情，请联系您的 Meta 合作伙伴。
创意只支持宽高比不小于 1 的视频
设置预算和排期
在 API 中创建试玩创意：

curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "video_data": { 
      "call_to_action": {"type":"INSTALL_MOBILE_APP","value":{"application":<APP_ID>,"link":"<APP_STORE_URL>"}}, 
      "image_url": "<THUMBNAIL_URL>", 
      "link_description": "try it out", 
      "video_id": "<VIDEO_ID>" 
    } 
  }' \
  -F 'playable_asset_id=<PLAYABLE_ASSET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/adcreatives

在 API 中创建广告：

curl \
  -F 'name=My Ad' \
  -F 'status=ACTIVE' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/ads

应用事件优化

请参阅面向应用广告的应用事件优化。

价值优化

请参阅面向应用广告的价值优化。