估計值和調整中洞察報告衡量指標

洞察報告 API 會傳回屬於估計值或調整中的數項衡量指標。在某些情況下，同一個衡量指標可能兼具估計值和調整中兩種性質。這表示：

估計值 - Facebook 使用採樣或模型分析方式來估計某些衡量指標。估計值衡量指標可針對難以精準量化的廣告成果提供大方向的資料分析。隨著我們收集的資料量增加，這些衡量指標也會更加精準。請參閱廣告使用說明：估計值衡量指標，瞭解詳情。
調整中 - 我們現在會標示屬於調整中的衡量指標。這種衡量指標仍在測試階段，可能會隨著我們改進計算方式而有所變更。建議您在尋找大方向指引時可以運用這項指標，但若是要比較歷史記錄或擬訂策略，請謹慎參考。請參閱廣告使用說明：調整中衡量指標，瞭解詳情。

這些衡量指標中許多都可與廣告規則引擎搭配使用，以根據報告的結果自動執行廣告操作。

估計值衡量指標

conversion_rate_ranking
cost_per_unique_action_type
cost_per_unique_click
cost_per_unique_inline_link_click
cost_per_unique_outbound_click
engagement_rate_ranking
frequency
quality_ranking
reach
relevance_score
social_reach
spend
today_spend
total_unique_actions
unique_actions
unique_clicks
unique_ctr
unique_inline_link_click_ctr
unique_inline_link_clicks
unique_link_clicks_ctr
unique_outbound_clicks
unique_outbound_clicks_ctr
unique_social_clicks
cpp
store_visit_actions
cost_per_store_visit_actions
total_unique_actions
estimated_ad_recallers
estimated_ad_recall_rate
cost_per_estimated_ad_recallers

unique_actions：

app_custom_event.fb_mobile_achievement_unlocked
app_custom_event.fb_mobile_activate_app
app_custom_event.fb_mobile_add_payment_info
app_custom_event.fb_mobile_add_to_cart
app_custom_event.fb_mobile_add_to_wishlist
app_custom_event.fb_mobile_complete_registration
app_custom_event.fb_mobile_content_view
app_custom_event.fb_mobile_initiated_checkout
app_custom_event.fb_mobile_level_achieved
app_custom_event.fb_mobile_purchase
app_custom_event.fb_mobile_rate
app_custom_event.fb_mobile_search
app_custom_event.fb_mobile_spent_credits
app_custom_event.fb_mobile_tutorial_completion
link_click
landing_page_view

cost_per_unique_action_types：

app_custom_event_fb_mobile_activate_app - 在第 3.2 版中已停用
link_click
landing_page_view

協作廣告

下列衡量指標與協作廣告相關：

Metric	Description
`catalog_segment_value`	Value from conversion events, including a breakdown of purchases, add-to-carts and view products for the catalog segment at each ad object level.
`catalog_segment_value_omni_purchase_roas`	Total return on ad spend (ROAS) from purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailer' connected Facebook Business Tools. The amount is attributed to your ads.
`catalog_segment_value_website_purchase_roas`	Total return on ad spend (ROAS) from website purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailers' connected Facebook Business Tools. The amount is attributed to your ads.
`catalog_segment_value_mobile_purchase_roas`	The total return on ad spend (ROAS) from mobile app purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailers' connected Facebook Business Tools. The amount is attributed to your ads.
`catalog_segment_actions`	Similar to `catalog_segment_value`, when using this metric a breakdown of actions is given for the catalog segment at each ad object level.
`converted_product_value`	Value of conversions driven by your ads for a given product ID. This number is recorded by your Retailer partner's Pixel or App SDK. The API only returns Product IDs —see `/{product-item-id}` for information. If you want to get brand names as well, please use Ads Manager.
`converted_product_quantity`	Quantity of conversions driven by your ads for a given product ID. This number is recorded by your Retailer partner's Pixel or App SDK. The API only returns Product IDs —see `/{product-item-id}` for information. If you want to get brand names as well, please use Ads Manager.

調整中衡量指標

/{business-video-id}/insights/impressions
/{business-video-id}/insights/inline_link_clicks
/{business-video-id}/insights/video_play_actions
/{business-image-id}/impressions
/{business-image-id}/inline_link_clicks
/{business-image-id}/video_play_actions
estimated_ad_recallers
estimated_ad_recall_rate
cost_per_estimated_ad_recallers
landing_page_view
cost_per_action_type:landing_page_view
store_visits
cost_per_store_visit