估计和逐步发展的成效分析指标

成效分析 API 可以返回多个估计或逐步发展指标。在某些情况下，一项指标可能同时处于估计和逐步发展状态。这两种指标的定义是：

估计 - Facebook 通过抽样或建模来估计部分指标。对于难以准确量化的成效，估计指标可提供方向性数据分析。估计指标可能会随着我们获得更多数据而逐步发展。请前往广告帮助中心 > 预估指标，了解更多信息。
逐步发展 - 我们现在为逐步发展指标附上标签。这些指标仍处于测试阶段，可能会随着我们衡量方法的改进而更改。建议您将逐步发展指标用于获取方向性指导，但将该指标用于历史数据比较或策略规划时请务必谨慎。请前往广告帮助中心 > 逐步发展指标了解更多信息。

您可以将这些指标中的多数指标与广告规则引擎结合使用，从而根据报告结果自动执行广告操作。

估计指标

conversion_rate_ranking
cost_per_unique_action_type
cost_per_unique_click
cost_per_unique_inline_link_click
cost_per_unique_outbound_click
engagement_rate_ranking
frequency
quality_ranking
reach
relevance_score
social_reach
spend
today_spend
total_unique_actions
unique_actions
unique_clicks
unique_ctr
unique_inline_link_click_ctr
unique_inline_link_clicks
unique_link_clicks_ctr
unique_outbound_clicks
unique_outbound_clicks_ctr
unique_social_clicks
cpp
store_visit_actions
cost_per_store_visit_actions
total_unique_actions
estimated_ad_recallers
estimated_ad_recall_rate
cost_per_estimated_ad_recallers

unique_actions：

app_custom_event.fb_mobile_achievement_unlocked
app_custom_event.fb_mobile_activate_app
app_custom_event.fb_mobile_add_payment_info
app_custom_event.fb_mobile_add_to_cart
app_custom_event.fb_mobile_add_to_wishlist
app_custom_event.fb_mobile_complete_registration
app_custom_event.fb_mobile_content_view
app_custom_event.fb_mobile_initiated_checkout
app_custom_event.fb_mobile_level_achieved
app_custom_event.fb_mobile_purchase
app_custom_event.fb_mobile_rate
app_custom_event.fb_mobile_search
app_custom_event.fb_mobile_spent_credits
app_custom_event.fb_mobile_tutorial_completion
link_click
landing_page_view

cost_per_unique_action_types：

app_custom_event_fb_mobile_activate_app - 在 v3.2 中已停用
link_click
landing_page_view

合作广告

以下指标与合作广告相关：

Metric	Description
`catalog_segment_value`	Value from conversion events, including a breakdown of purchases, add-to-carts and view products for the catalog segment at each ad object level.
`catalog_segment_value_omni_purchase_roas`	Total return on ad spend (ROAS) from purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailer' connected Facebook Business Tools. The amount is attributed to your ads.
`catalog_segment_value_website_purchase_roas`	Total return on ad spend (ROAS) from website purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailers' connected Facebook Business Tools. The amount is attributed to your ads.
`catalog_segment_value_mobile_purchase_roas`	The total return on ad spend (ROAS) from mobile app purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailers' connected Facebook Business Tools. The amount is attributed to your ads.
`catalog_segment_actions`	Similar to `catalog_segment_value`, when using this metric a breakdown of actions is given for the catalog segment at each ad object level.
`converted_product_value`	Value of conversions driven by your ads for a given product ID. This number is recorded by your Retailer partner's Pixel or App SDK. The API only returns Product IDs —see `/{product-item-id}` for information. If you want to get brand names as well, please use Ads Manager.
`converted_product_quantity`	Quantity of conversions driven by your ads for a given product ID. This number is recorded by your Retailer partner's Pixel or App SDK. The API only returns Product IDs —see `/{product-item-id}` for information. If you want to get brand names as well, please use Ads Manager.

逐步发展指标

/{business-video-id}/insights/impressions
/{business-video-id}/insights/inline_link_clicks
/{business-video-id}/insights/video_play_actions
/{business-image-id}/impressions
/{business-image-id}/inline_link_clicks
/{business-image-id}/video_play_actions
estimated_ad_recallers
estimated_ad_recall_rate
cost_per_estimated_ad_recallers
landing_page_view
cost_per_action_type:landing_page_view
store_visits
cost_per_store_visit