Marketing API

Geschätzte und in Entwicklung befindliche Kennzahlen

Die Insights API kann mehrere Kennzahlen zurückgeben, die geschätzt oder in Entwicklung sind. In einigen Fällen kann ein Kennzahl sowohlgeschätzt als auch in Entwicklung sein. Das bedeutet:

  • Geschätzt – Facebook schätzt einige Kennzahlen mit Sampling oder Modellierung. Geschätzte Kennzahlen können Trend-Informationen zu Ergebnissen liefern, die sich nur schwer genau quantifizieren lassen. Diese Kennzahlen können sich ändern, je mehr Daten wir erfassen. Mehr dazu unter Hilfebereich für Werbung, Geschätzte Kennzahlen.

  • In Entwicklung – Wir kennzeichnen jetzt Kennzahlen, die sich in Entwicklung befinden. Diese Kennzahlen werden noch getestet und ändern sich eventuell, wenn wir unsere Methodologien verfeinern. Wir empfehlen dir, diese Kennzahlen nur richtungsweisend zu verwenden, sie aber bei historischen Vergleichen oder zur strategischen Planung nur mit höchster Vorsicht einzusetzen. Mehr dazu unter Hilfebereich für Werbung, Kennzahlen in Entwicklung.

Du kannst viele dieser Kennzahlen mit der Anzeigenregelmaschine verwenden, um Handlungen für deine Anzeigen anhand der gemeldeten Ergebnisse zu automatisieren.

Geschätzte Kennzahlen

  • conversion_rate_ranking

  • cost_per_unique_action_type

  • cost_per_unique_click

  • cost_per_unique_inline_link_click

  • cost_per_unique_outbound_click

  • engagement_rate_ranking

  • frequency

  • quality_ranking

  • reach

  • relevance_score

  • social_reach

  • spend

  • today_spend

  • total_unique_actions

  • unique_actions

  • unique_clicks

  • unique_ctr

  • unique_inline_link_click_ctr

  • unique_inline_link_clicks

  • unique_link_clicks_ctr

  • unique_outbound_clicks

  • unique_outbound_clicks_ctr

  • unique_social_clicks

  • cpp

  • store_visit_actions

  • cost_per_store_visit_actions

  • total_unique_actions

  • estimated_ad_recallers

  • estimated_ad_recall_rate

  • cost_per_estimated_ad_recallers

unique_actions:

  • app_custom_event.fb_mobile_achievement_unlocked
  • app_custom_event.fb_mobile_activate_app
  • app_custom_event.fb_mobile_add_payment_info
  • app_custom_event.fb_mobile_add_to_cart
  • app_custom_event.fb_mobile_add_to_wishlist
  • app_custom_event.fb_mobile_complete_registration
  • app_custom_event.fb_mobile_content_view
  • app_custom_event.fb_mobile_initiated_checkout
  • app_custom_event.fb_mobile_level_achieved
  • app_custom_event.fb_mobile_purchase
  • app_custom_event.fb_mobile_rate
  • app_custom_event.fb_mobile_search
  • app_custom_event.fb_mobile_spent_credits
  • app_custom_event.fb_mobile_tutorial_completion
  • link_click
  • landing_page_view

cost_per_unique_action_types:

  • app_custom_event_fb_mobile_activate_app – In v3.2 veraltet
  • link_click
  • landing_page_view

Collaborative Ads

Die folgenden Kennzahlen beziehen sich auf Collaborative Ads:

MetricDescription

catalog_segment_value

Value from conversion events, including a breakdown of purchases, add-to-carts and view products for the catalog segment at each ad object level.

catalog_segment_value_omni_purchase_roas

Total return on ad spend (ROAS) from purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailer' connected Facebook Business Tools. The amount is attributed to your ads.

catalog_segment_value_website_purchase_roas

Total return on ad spend (ROAS) from website purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailers' connected Facebook Business Tools. The amount is attributed to your ads.

catalog_segment_value_mobile_purchase_roas

The total return on ad spend (ROAS) from mobile app purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailers' connected Facebook Business Tools. The amount is attributed to your ads.

catalog_segment_actions

Similar to catalog_segment_value, when using this metric a breakdown of actions is given for the catalog segment at each ad object level.

converted_product_value

Value of conversions driven by your ads for a given product ID. This number is recorded by your Retailer partner's Pixel or App SDK.


The API only returns Product IDs —see /{product-item-id} for information. If you want to get brand names as well, please use Ads Manager.

converted_product_quantity

Quantity of conversions driven by your ads for a given product ID. This number is recorded by your Retailer partner's Pixel or App SDK.


The API only returns Product IDs —see /{product-item-id} for information. If you want to get brand names as well, please use Ads Manager.

Kennzahlen in Entwicklung

  • /{business-video-id}/insights/impressions

  • /{business-video-id}/insights/inline_link_clicks

  • /{business-video-id}/insights/video_play_actions

  • /{business-image-id}/impressions

  • /{business-image-id}/inline_link_clicks

  • /{business-image-id}/video_play_actions

  • estimated_ad_recallers

  • estimated_ad_recall_rate

  • cost_per_estimated_ad_recallers

  • landing_page_view

  • cost_per_action_type:landing_page_view

  • store_visits

  • cost_per_store_visit