透過 API,您可以輕鬆在 Facebook 上建立、衡量及優化影片和輪播廣告。請查看 Facebook for Business,輪播廣告。如要了解廣告支援的影片格式,請查看廣告客戶幫助中心,影片。
如要在 VIDEO_VIEWS
目標中建立影片廣告並優化出價以接觸更多受眾,請按以下步驟操作:
使用現有影片編號及上載至 Facebook 的影片建立影片廣告。
您將需要下列項目:
pages_read_engagement
及 ads_management
權限act_{ad-account-id}/advideos
端點的影片use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdCreativeVideoData;
use FacebookAds\Object\Fields\AdCreativeVideoDataFields;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Fields\AdCreativeFields;
$video_data = new AdCreativeVideoData();
$video_data->setData(array(
AdCreativeVideoDataFields::IMAGE_URL => '<THUMBNAIL_URL>',
AdCreativeVideoDataFields::VIDEO_ID => <VIDEO_ID>,
));
$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
AdCreativeObjectStorySpecFields::VIDEO_DATA => $video_data,
));
$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');
$creative->setData(array(
AdCreativeFields::NAME => 'Sample Creative',
AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
));
$creative->create();
from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativeobjectstoryspec \
import AdCreativeObjectStorySpec
from facebookads.adobjects.adcreativevideodata \
import AdCreativeVideoData
video_data = AdCreativeVideoData()
video_data[AdCreativeVideoData.Field.description] = 'My Description'
video_data[AdCreativeVideoData.Field.video_id] = <VIDEO_ID>
video_data[AdCreativeVideoData.Field.image_url] = '<IMAGE_URL>'
object_story_spec = AdCreativeObjectStorySpec()
object_story_spec[AdCreativeObjectStorySpec.Field.page_id] = <PAGE_ID>
object_story_spec[AdCreativeObjectStorySpec.Field.video_data] = video_data
creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Video Ad Creative'
creative[AdCreative.Field.object_story_spec] = object_story_spec
creative.remote_create()
AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
.setName("Sample Creative")
.setObjectStorySpec(
new AdCreativeObjectStorySpec()
.setFieldPageId(<PAGE_ID>)
.setFieldVideoData(
new AdCreativeVideoData()
.setFieldImageUrl(<THUMBNAIL_URL>)
.setFieldVideoId(<VIDEO_ID>)
)
)
.execute();
String ad_creative_id = adCreative.getId();
curl \
-F 'name=Sample Creative' \
-F 'object_story_spec={
"page_id": "<PAGE_ID>",
"video_data": {"image_url":"<THUMBNAIL_URL>","video_id":"<VIDEO_ID>"}
}' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives
若要將品牌宣傳活動延伸或推展到新興市場的基本功能手機上,或是要建立簡易影片,不妨使用圖像微影片格式。將圖像上載到影片素材中。例如:
use FacebookAds\Object\AdVideo;
use FacebookAds\Object\Fields\AdVideoFields;
$video = new AdVideo(null, 'act_<AD_ACCOUNT_ID>');
$video->{AdVideoFields::SLIDESHOW_SPEC} = array (
'images_urls' => array(
'<IMAGE_URL_1>',
'<IMAGE_URL_2>',
'<IMAGE_URL_3>',
),
'duration_ms' => 2000,
'transition_ms' => 200,
);
$video->create();
from facebookads.adobjects.advideo import AdVideo
from facebookads.specs import SlideshowSpec
video = AdVideo(parent_id='act_<AD_ACCOUNT_ID>')
slideshow = SlideshowSpec()
slideshow.update({
SlideshowSpec.Field.images_urls: <IMAGE_URLS>,
SlideshowSpec.Field.duration_ms: 2000,
SlideshowSpec.Field.transition_ms: 200,
})
video[AdVideo.Field.slideshow_spec] = slideshow
video.remote_create()
new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdVideo()
.setSlideshowSpec("{\"images_urls\":[\"" + <IMAGE_URL_1> + "\",\"" + <IMAGE_URL_2> + "\",\"" + <IMAGE_URL_3> + "\"],\"duration_ms\":\"2000\",\"transition_ms\":\"200\"}")
.execute();
curl \
-F 'slideshow_spec={
"images_urls": [
"<IMAGE_URL_1>",
"<IMAGE_URL_2>",
"<IMAGE_URL_3>"
],
"duration_ms": 2000,
"transition_ms": 200
}' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph-video.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/advideos
將目標設為 VIDEO_VIEWS
:
請查看參考資料:宣傳活動、以 PHP 編寫的 AdObjectives 和 以 Python 編寫的 AdObjectives
如果您的目標是得到最低的單次觀看成本,則應將廣告宣傳活動的影片觀看次數目標與廣告組合的 optimization_goal=THRUPLAY
配對。您可以將 bidding_event
設定為 IMPRESSIONS
或 THRUPLAY
,按瀏覽次數或影片觀看次數支付費用。請查看CPV 出價。
curl \ -F 'name=A CPV Ad Set' \ -F 'campaign_id=<CAMPAIGN_ID>' \ -F 'daily_budget=500' \ -F 'start_time=2018-02-06T04:45:29+0000' \ -F 'end_time=2018-02-13T04:45:29+0000' \ -F 'billing_event=THRUPLAY' \ -F 'optimization_goal=THRUPLAY' \ -F 'bid_amount=100' \ -F 'targeting={ "device_platforms": ["mobile"], "geo_locations": {"countries":["US"]}, "publisher_platforms": ["facebook"] }' \ -F 'status=PAUSED' \ -F 'access_token=<ACCESS_TOKEN>' \ https://graph.facebook.com/<VERSION>/<AD_ACCOUNT_ID>/adsets
相較針對影片觀看次數優化的觸及率和頻率購買的 CPV 而言,具有 optimization_goal=THRUPLAY
的廣告組合的單次觀看成本較低。請查看參考資料:廣告組合。
使用現有的廣告組合和廣告創意:
如果宣傳活動目標為 VIDEO_VIEWS
,則廣告預設為獲取合適的追蹤規格,用於定義針對廣告追蹤的操作。以影片觀看次數為例:
{'action.type':'video_view','post':'POST_ID','post.wall':'PAGE_ID'}
請查看廣告管理員:我的宣傳活動和參考資料:廣告。
如要建立影片廣告,以提高品牌知名度,請查看品牌知名度網誌。
如要讓影片接觸更多人,請將宣傳活動的影片觀看次數目標設為觸及率和頻率。您必須建立預測資料,然後將其預定並分配給廣告組合。
按照建立影片觀看次數中的步驟操作,但將觸及率和頻率套用至廣告組合。指定下列額外參數:
$adset->{AdSetFields::RF_PREDICTION_ID} = <RESERVATION_ID>;
為鼓勵用戶從了解某個品牌轉變為使用某個品牌,請查看輪播格式的影片廣告創意。
藉由使用影片廣告再營銷,廣告顧客便可同時鎖定來自 Facebook 和 Instagram 上自主或付費影片的特定自訂廣告受眾。這項功能可將用戶從「認識品牌」帶往更深層的漏斗目標,例如產生共鳴和觸動意願。請查看參考資料:有效創意組合。
您需要有影片所在專頁的廣告客戶權限,才能為該影片建立廣告受眾。
至於受眾,請設定 subtype=ENGAGEMENT
。然後,針對您要建立的廣告受眾撰寫規則。每項規則都有一個 object_id
(例如影片編號)和 event_name
。event_name
可以是以下其中一項:
video_watched
:用戶觀看影片總計最少 3 秒或幾乎達到總長度的次數(以較先者為準)。video_completed
:影片觀看進度達 95% 的次數,包括直接跳到這個時間點的次數。video_view_10s
:用戶觀看影片總計最少 10 秒或幾乎達到總長度的次數(以較先者為準)。 video_view_15s
:用戶觀看影片總計最少 15 秒或幾乎達到總長度的次數(以較先者為準)。video_view_25_percent
:影片觀看進度達 25% 的次數,包括直接跳到這個時間點的次數。video_view_50_percent
:影片觀看進度達 50% 的次數,包括直接跳到這個時間點的次數。video_view_75_percent
:影片觀看進度達 75% 的次數,包括直接跳到這個時間點的次數。您可以結合多部影片,根據各種影片和動作建立廣告受眾。舉例來說,某個廣告受眾可能包含觀看影片 A 3 秒的動作,以及看完影片 B 和 C 的動作。
這樣就能根據過去 14 天內觀看影片 1 超過 3 秒的觀眾,以及看完影片 2 的觀眾來建立廣告受眾。由於設定了 prefill=true
,所以系統會在建立廣告受眾前,將其自動填入為觀看者。
use FacebookAds\Object\CustomAudience;
use FacebookAds\Object\Fields\CustomAudienceFields;
$audience = new CustomAudience(null, $ad_account_id);
$audience->setData(array(
CustomAudienceFields::NAME => 'Video Ads Engagement Audience',
CustomAudienceFields::SUBTYPE => 'ENGAGEMENT',
CustomAudienceFields::DESCRIPTION => 'Users who watched my video',
CustomAudienceFields::PREFILL => true,
CustomAudienceFields::RULE => array(
array(
'object_id' => $video_id_1,
'event_name' => 'video_watched',
),
array(
'object_id' => $video_id_2,
'event_name' => 'video_completed',
),
),
));
$audience->create();
from facebookads.adobjects.customaudience import CustomAudience
audience = CustomAudience(parent_id=ad_account_id)
audience[CustomAudience.Field.subtype] = CustomAudience.Subtype.engagement
audience[CustomAudience.Field.name] = 'Video Ads Engagement Audience'
audience[CustomAudience.Field.description] = 'Users who watched my video'
audience[CustomAudience.Field.prefill] = True
audience[CustomAudience.Field.rule] = [
{
"object_id": video_id_1,
"event_name": "video_watched",
},
{
"object_id": video_id_2,
"event_name": "video_completed",
},
]
audience.remote_create()
curl \
-F 'name=Video Ads Engagement Audience' \
-F 'subtype=ENGAGEMENT' \
-F 'description=Users who watched my video' \
-F 'prefill=1' \
-F 'rule=[
{"object_id":"%video_id_1","event_name":"video_watched"},
{"object_id":"%video_id_2","event_name":"video_completed"}
]' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/%ad_account_id/customaudiences
2015 年 10 月 16 日以後的影片觀看次數支援回填。
包含呼籲字句的影片會提示用戶了解詳情並前往網站上的特定網頁。如果您的主要目標是推升影片觀看次數或品牌知名度,且次要目標是推升離站點擊次數,使用呼籲字句便可改善成效。您應該為次要目標使用影片連結廣告。呼籲字句的顯示方式:
您在影片中只能使用具有下列宣傳活動目標的呼籲字句:
PAGE_LIKES
LINK_CLICKS
CONVERSIONS
VIDEO_VIEWS
BRAND_AWARENESS
請查看將影片擴展用於其他目標。以下代碼將建立具有 GET_DIRECTIONS
呼籲字句的影片廣告:
use FacebookAds\Object\AdCreative;
use FacebookAds\Object\Fields\AdCreativeVideoDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\AdCreativeVideoData;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\Values\AdCreativeCallToActionTypeValues;
$video_data = new AdCreativeVideoData();
$video_data->setData(array(
AdCreativeVideoDataFields::IMAGE_URL => '<THUMBNAIL_URL>',
AdCreativeVideoDataFields::VIDEO_ID => <VIDEO_ID>,
AdCreativeVideoDataFields::LINK_DESCRIPTION =>
"Come check out our new store in Menlo Park!",
AdCreativeVideoDataFields::CALL_TO_ACTION => array(
'type' => AdCreativeCallToActionTypeValues::GET_DIRECTIONS,
'value' => array(
'link' => 'fbgeo://37.48327, -122.15033, "1601 Willow Rd Menlo Park CA"',
),
),
));
$story = new AdCreativeObjectStorySpec();
$story->setData(array(
AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
AdCreativeObjectStorySpecFields::VIDEO_DATA => $video_data,
));
$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');
$creative->{AdCreativeFields::OBJECT_STORY_SPEC} = $story;
$creative->create();
from facebookads.adobjects.adcreativevideodata import AdCreativeVideoData
from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativeobjectstoryspec \
import AdCreativeObjectStorySpec
video_data = AdCreativeVideoData()
video_data[AdCreativeVideoData.Field.image_url] = image_url
video_data[AdCreativeVideoData.Field.video_id] = <VIDEO_ID>
video_data[AdCreativeVideoData.Field.description]\
= 'Come check out our new store in Menlo Park!'
video_data[AdCreativeVideoData.Field.call_to_action] = {
'type': 'GET_DIRECTIONS',
'value': {
'link': 'fbgeo://37.48327, -122.15033, "1601 Willow Rd Menlo Park CA"',
},
}
story = AdCreativeObjectStorySpec()
story[AdCreativeObjectStorySpec.Field.page_id] = <PAGE_ID>
story[AdCreativeObjectStorySpec.Field.video_data] = video_data
creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.object_story_spec] = story
creative.remote_create()
AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
.setObjectStorySpec(
new AdCreativeObjectStorySpec()
.setFieldPageId(<PAGE_ID>)
.setFieldVideoData(
new AdCreativeVideoData()
.setFieldCallToAction(
new AdCreativeLinkDataCallToAction()
.setFieldType(AdCreativeLinkDataCallToAction.EnumType.VALUE_GET_DIRECTIONS)
.setFieldValue(
new AdCreativeLinkDataCallToActionValue()
.setFieldLink("fbgeo://37.48327, -122.15033, \"1601 Willow Rd Menlo Park CA\"")
)
)
.setFieldLinkDescription("Come check out our new store in Menlo Park!")
.setFieldImageUrl(<THUMBNAIL_URL>)
.setFieldVideoId(<VIDEO_ID>)
)
)
.execute();
String ad_creative_id = adCreative.getId();
curl \
-F 'object_story_spec={
"page_id": "<PAGE_ID>",
"video_data": {
"call_to_action": {
"type": "GET_DIRECTIONS",
"value": {
"link": "fbgeo:\/\/37.48327, -122.15033, \"1601 Willow Rd Menlo Park CA\""
}
},
"image_url": "<THUMBNAIL_URL>",
"link_description": "Come check out our new store in Menlo Park!",
"video_id": "<VIDEO_ID>"
}
}' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives
進一步了解影片在 Facebook 上的成效,並針對影片內容作出更明智的決定。目前,您只有在用戶開始觀看影片後才會取得相關衡量數據。影片觀看次數、不重複影片觀看次數、平均影片觀看時間長度,以及廣告受眾留存率都包含在內。了解用戶在哪個時間點放棄觀看影片,以及他們可能對哪些部分最感興趣。
使用廣告洞察報告 API。回應包含各種影片衡量數據。
檢索按照影片類型(例如自動播放、隨點即播)分組的影片廣告統計資料。在 action_breakdowns
中加入 action_video_type
。action_video_type
的預期值為 total
、click_to_play
和 auto_play
。
我們目前正在對 action_video_type
選項進行小範圍測試。如要透過資料細節確定客戶,請查看廣告帳戶的 CAN_USE_VIDEO_METRICS_BREAKDOWN
。
use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Fields\AdsInsightsFields;
use FacebookAds\Object\Values\AdsInsightsActionBreakdownsValues;
use FacebookAds\Object\Values\AdsInsightsDatePresetValues;
$account = new AdAccount('act_<AD_ACCOUNT_ID>');
$params = array(
'action_breakdowns' => AdsInsightsActionBreakdownsValues::ACTION_VIDEO_TYPE,
'date_preset' => AdsInsightsDatePresetValues::LAST_30D,
);
$fields = array(
AdsInsightsFields::ACTIONS,
AdsInsightsFields::VIDEO_AVG_PCT_WATCHED_ACTIONS,
AdsInsightsFields::VIDEO_COMPLETE_WATCHED_ACTIONS,
);
$stats = $account->getInsights($fields, $params);
from facebookads.adobjects.adaccount import AdAccount
from facebookads.adobjects.adsinsights import AdsInsights
account = AdAccount('act_<AD_ACCOUNT_ID>')
params = {
'action_breakdowns': AdsInsights.ActionBreakdowns.action_video_type,
'date_preset': AdsInsights.DatePreset.last_30_days,
'fields': [
AdsInsights.Field.actions,
AdsInsights.Field.video_avg_pct_watched_actions,
AdsInsights.Field.video_complete_watched_actions,
],
}
stats = account.get_insights(params=params)
print(stats)
APINodeList<AdsInsights> adsInsightss = new AdAccount(act_<AD_ACCOUNT_ID>, context).getInsights()
.setActionBreakdowns("action_video_type")
.setDatePreset(AdsInsights.EnumDatePreset.VALUE_LAST_30_DAYS)
.requestField("actions")
.requestField("video_avg_pct_watched_actions")
.requestField("video_complete_watched_actions")
.execute();
curl -G \
-d 'action_breakdowns=action_video_type' \
-d 'date_preset=last_30_days' \
-d 'fields=actions,video_avg_pct_watched_actions,video_complete_watched_actions' \
-d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.8/act_<AD_ACCOUNT_ID>/insights
其回應含有 action_type
為 video_view
並包含 action_video_type
鍵值的物件:
{ "data": [ { "actions": [ ... { "action_type": "video_play", "value": 9898 }, { "action_type": "video_view", "action_video_type": "total", "value": 921129 }, { "action_type": "video_view", "action_video_type": "auto_play", "value": 915971 }, { "action_type": "video_view", "action_video_type": "click_to_play", "value": 5158 } ], "video_avg_pct_watched_actions": [ { "action_type": "video_view", "action_video_type": "total", "value": 60.59 }, { "action_type": "video_view", "action_video_type": "auto_play", "value": 60.47 }, { "action_type": "video_view", "action_video_type": "click_to_play", "value": 80.63 } ], "video_complete_watched_actions": [ { "action_type": "video_view", "action_video_type": "total", "value": 156372 }, { "action_type": "video_view", "action_video_type": "auto_play", "value": 154015 }, { "action_type": "video_view", "action_video_type": "click_to_play", "value": 2357 } ], "date_start": "2014-12-26", "date_stop": "2015-03-25" } ], "paging": { "cursors": { "before": "MA==", "after": "MA==" } } }
請查看廣告洞察報告 API
在動態消息中取得更多廣告創意版位,並吸引用戶前往您的網站或流動應用程式完成轉換。建立輪播廣告的方法有兩種:
Facebook 限時動態不支援輪播廣告。
在建立廣告創意的同時,建立輪播廣告專頁帖子。在 object_story_spec
中指定專頁帖子內容,該參數根據 adcreatives
建立贊助式專頁帖子。請查看廣告創意。例如:
use FacebookAds\Object\AdCreative;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataChildAttachmentFields;
use FacebookAds\Object\AdCreativeLinkDataChildAttachment;
use FacebookAds\Object\AdCreativeLinkData;
use FacebookAds\Object\AdCreativeObjectStorySpec;
$product1 = (new AdCreativeLinkDataChildAttachment())->setData(array(
AdCreativeLinkDataChildAttachmentFields::LINK =>
'https://www.link.com/product1',
AdCreativeLinkDataChildAttachmentFields::NAME => 'Product 1',
AdCreativeLinkDataChildAttachmentFields::DESCRIPTION => '$8.99',
AdCreativeLinkDataChildAttachmentFields::IMAGE_HASH => '<IMAGE_HASH>',
AdCreativeLinkDataChildAttachmentFields::VIDEO_ID => '<VIDEO_ID>',
));
$product2 = (new AdCreativeLinkDataChildAttachment())->setData(array(
AdCreativeLinkDataChildAttachmentFields::LINK =>
'https://www.link.com/product2',
AdCreativeLinkDataChildAttachmentFields::NAME => 'Product 2',
AdCreativeLinkDataChildAttachmentFields::DESCRIPTION => '$9.99',
AdCreativeLinkDataChildAttachmentFields::IMAGE_HASH => '<IMAGE_HASH>',
AdCreativeLinkDataChildAttachmentFields::VIDEO_ID => '<VIDEO_ID>',
));
$product3 = (new AdCreativeLinkDataChildAttachment())->setData(array(
AdCreativeLinkDataChildAttachmentFields::LINK =>
'https://www.link.com/product3',
AdCreativeLinkDataChildAttachmentFields::NAME => 'Product 3',
AdCreativeLinkDataChildAttachmentFields::DESCRIPTION => '$10.99',
AdCreativeLinkDataChildAttachmentFields::IMAGE_HASH => '<IMAGE_HASH>',
));
$link_data = new AdCreativeLinkData();
$link_data->setData(array(
AdCreativeLinkDataFields::LINK => '<URL>',
AdCreativeLinkDataFields::CHILD_ATTACHMENTS => array(
$product1, $product2, $product3,
),
));
$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
AdCreativeObjectStorySpecFields::LINK_DATA => $link_data,
));
$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');
$creative->setData(array(
AdCreativeFields::NAME => 'Sample Creative',
AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
));
$creative->create();
from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativelinkdata import AdCreativeLinkData
from facebookads.adobjects.adcreativeobjectstoryspec \
import AdCreativeObjectStorySpec
from facebookads.adobjects.adcreativelinkdatachildattachment \
import AdCreativeLinkDataChildAttachment
product1 = AdCreativeLinkDataChildAttachment()
product1[AdCreativeLinkDataChildAttachment.Field.link] = '<URL>' + '/product1'
product1[AdCreativeLinkDataChildAttachment.Field.name] = 'Product 1'
product1[AdCreativeLinkDataChildAttachment.Field.description] = '$8.99'
product1[AdCreativeLinkDataChildAttachment.Field.image_hash] = '<IMAGE_HASH>'
product1[AdCreativeLinkDataChildAttachment.Field.video_id] = '<VIDEO_ID>'
product2 = AdCreativeLinkDataChildAttachment()
product2[AdCreativeLinkDataChildAttachment.Field.link] = '<URL>' + '/product2'
product2[AdCreativeLinkDataChildAttachment.Field.name] = 'Product 2'
product2[AdCreativeLinkDataChildAttachment.Field.description] = '$9.99'
product2[AdCreativeLinkDataChildAttachment.Field.image_hash] = '<IMAGE_HASH>'
product3 = AdCreativeLinkDataChildAttachment()
product3[AdCreativeLinkDataChildAttachment.Field.link] = '<URL>' + '/product3'
product3[AdCreativeLinkDataChildAttachment.Field.name] = 'Product 3'
product3[AdCreativeLinkDataChildAttachment.Field.description] = '$10.99'
product3[AdCreativeLinkDataChildAttachment.Field.image_hash] = '<IMAGE_HASH>'
link = AdCreativeLinkData()
link[link.Field.link] = '<URL>'
link[link.Field.child_attachments] = [product1, product2, product3]
story = AdCreativeObjectStorySpec()
story[story.Field.page_id] = <PAGE_ID>
story[story.Field.link_data] = link
creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'MPA Creative'
creative[AdCreative.Field.object_story_spec] = story
creative.remote_create()
print(creative)
AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
.setName("Sample Creative")
.setObjectStorySpec(
new AdCreativeObjectStorySpec()
.setFieldLinkData(
new AdCreativeLinkData()
.setFieldCaption("My caption")
.setFieldChildAttachments(Arrays.asList(
new AdCreativeLinkDataChildAttachment()
.setFieldDescription("$8.99")
.setFieldImageHash(<IMAGE_HASH>)
.setFieldLink("https://www.link.com/product1")
.setFieldName("Product 1")
.setFieldVideoId(<VIDEO_ID>)
,
new AdCreativeLinkDataChildAttachment()
.setFieldDescription("$9.99")
.setFieldImageHash(<IMAGE_HASH>)
.setFieldLink("https://www.link.com/product2")
.setFieldName("Product 2")
.setFieldVideoId(<VIDEO_ID>)
,
new AdCreativeLinkDataChildAttachment()
.setFieldDescription("$10.99")
.setFieldImageHash(<IMAGE_HASH>)
.setFieldLink("https://www.link.com/product3")
.setFieldName("Product 3")
))
.setFieldLink(<URL>)
)
.setFieldPageId(<PAGE_ID>)
)
.execute();
String ad_creative_id = adCreative.getId();
curl \
-F 'name=Sample Creative' \
-F 'object_story_spec={
"link_data": {
"child_attachments": [
{
"description": "$8.99",
"image_hash": "<IMAGE_HASH>",
"link": "https:\/\/www.link.com\/product1",
"name": "Product 1",
"video_id": "<VIDEO_ID>"
},
{
"description": "$9.99",
"image_hash": "<IMAGE_HASH>",
"link": "https:\/\/www.link.com\/product2",
"name": "Product 2",
"video_id": "<VIDEO_ID>"
},
{
"description": "$10.99",
"image_hash": "<IMAGE_HASH>",
"link": "https:\/\/www.link.com\/product3",
"name": "Product 3"
}
],
"link": "<URL>"
},
"page_id": "<PAGE_ID>"
}' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives
回應為廣告創意編號:
{"id":"<CREATIVE_ID>"}
建立贊助式專頁帖子。child_attachments
是連結物件陣列。在每個連結物件中,picture
、name
和 description
是選用項目。這些帖子可以專頁的身分使用專頁存取憑證來發佈。
curl -X GET \
-d 'message="Browse our latest products"' \
-d 'published=0' \
-d 'child_attachments=[
{
"link": "{app-store-url}",
"name": "Product 1",
"description": "$4.99",
"image_hash": "{image-hash}"
},
{
"link": "{app-store-url}",
"name": "Product 2",
"description": "$4.99",
"image_hash": "{image-hash}"
},
{
"link": "{app-store-url}",
"name": "Product 3",
"description": "$4.99",
"image_hash": "{image-hash}"
},
{
"link": "{app-store-url}",
"name": "Product 4",
"description": "$4.99",
"image_hash": "{image-hash}"
}
]' \
-d 'caption="WWW.EXAMPLE.COM"' \
-d 'link="http://www.example.com/products"' \
-d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v19.0/{page-id}/posts
接著,使用此贊助式專頁帖子提供廣告創意。將 id
用作廣告創意中的 object_story_id
。
影片輪播廣告支援在子附件中加入「說明文字」,以便自訂結束畫面上的顯示網址:
"child_attachments": [ { "link": "https://www.facebookmarketingdevelopers.com/", "name": "Facebook Marketing Developers", "description": "Facebook Marketing Developers", "call_to_action": { "type": "APPLY_NOW", "value": { "link_title": "Facebook Marketing Developers" } }, "video_id": "123", "caption": "mycustomlinkcaption.com" }, ]
如要獲取子附件的詳細資料,請使用編號並呼叫 Graph API、影片、參考資料。
限制:
child_attachment
中指定相同的應用程式商店連結。您不必在 call_to_action:{'value':{'link':... }}}
中再次指定該連結舉例來說,若要建立以流動應用程式安裝次數為目標的輪播廣告:
curl -X POST \
-F 'name="Carousel app ad"' \
-F 'object_story_spec={
"page_id": "<PAGE_ID>",
"link_data": {
"message": "My message",
"link": "http://www.example.com/appstoreurl",
"caption": "WWW.ITUNES.COM",
"name": "The link name",
"description": "The link description",
"child_attachments": [
{
"link": "http://www.example.com/appstoreurl",
"image_hash": "<IMAGE_HASH>",
"call_to_action": {
"type": "USE_MOBILE_APP",
"value": {
"app_link": "<DEEP_LINK>"
}
}
},
{
"link": "http://www.example.com/appstoreurl",
"image_hash": "<IMAGE_HASH>",
"call_to_action": {
"type": "USE_MOBILE_APP",
"value": {
"app_link": "<DEEP_LINK>"
}
}
},
{
"link": "http://www.example.com/appstoreurl",
"image_hash": "<IMAGE_HASH>",
"call_to_action": {
"type": "USE_MOBILE_APP",
"value": {
"app_link": "<DEEP_LINK>"
}
}
},
{
"link": "http://www.example.com/appstoreurl",
"image_hash": "<IMAGE_HASH>",
"call_to_action": {
"type": "USE_MOBILE_APP",
"value": {
"app_link": "<DEEP_LINK>"
}
}
}
],
"multi_share_optimized": true
}
}' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v19.0
/act_<AD_ACCOUNT_ID>/adcreatives
您只能以該流動應用程式連結的 Facebook 專頁身分發佈帖子。此外,您必須使用專頁存取憑證。
$child_attachments = array();
for ($i = 0; $i <= 3; $i++) {
$child_attachments[] = array(
'link' => '<APP_STORE_URL>',
'image_hash' => '<IMAGE_HASH_I>',
'call_to_action' => array(
'type' => 'USE_MOBILE_APP',
'value' => array(
'app_link' => '<DEEP_LINK_I>',
'link_title' => '<LINK_TITLE_I>',
),
),
);
}
$params = array(
'message' => 'My description',
'link' => '<APP_STORE_URL>',
'caption' => 'WWW.ITUNES.COM',
'child_attachments' => $child_attachments,
'multi_share_optimized' => true,
);
$data = Api::instance()->call(
'/'.'<PAGE_ID>'.'/feed',
RequestInterface::METHOD_POST,
$params)->getContent();
from facebookads import FacebookAdsApi
from facebookads.adobjects.adcreativelinkdatachildattachment \
import AdCreativeLinkDataChildAttachment
child_attachments = list()
for i in range(3):
child_attachments.append({
AdCreativeLinkDataChildAttachment.Field.link: '<APP_STORE_URL>',
AdCreativeLinkDataChildAttachment.Field.image_hash: '<IMAGE_HASH>',
AdCreativeLinkDataChildAttachment.Field.call_to_action: {
'type': 'USE_MOBILE_APP',
'value': {
'app_link': '<DEEP_LINK_I>',
'link_title': '<LINK_TITLE_I>',
},
},
})
params = {
'message': 'My description',
'link': '<APP_STORE_URL>',
'caption': 'WWW.ITUNES.COM',
'child_attachments': child_attachments,
'multi_share_optimized': True,
}
data = FacebookAdsApi.get_default_api().\
call('POST', (<PAGE_ID>, 'feed'), params)
curl \
-F 'message=My description' \
-F 'link=<APP_STORE_URL>' \
-F 'caption=WWW.ITUNES.COM' \
-F 'child_attachments=[
{
"link": "<APP_STORE_URL>",
"image_hash": "<IMAGE_HASH_I>",
"call_to_action": {
"type": "USE_MOBILE_APP",
"value": {"app_link":"<DEEP_LINK_I>","link_title":"<LINK_TITLE_I>"}
}
},
{
"link": "<APP_STORE_URL>",
"image_hash": "<IMAGE_HASH_I>",
"call_to_action": {
"type": "USE_MOBILE_APP",
"value": {"app_link":"<DEEP_LINK_I>","link_title":"<LINK_TITLE_I>"}
}
},
{
"link": "<APP_STORE_URL>",
"image_hash": "<IMAGE_HASH_I>",
"call_to_action": {
"type": "USE_MOBILE_APP",
"value": {"app_link":"<DEEP_LINK_I>","link_title":"<LINK_TITLE_I>"}
}
},
{
"link": "<APP_STORE_URL>",
"image_hash": "<IMAGE_HASH_I>",
"call_to_action": {
"type": "USE_MOBILE_APP",
"value": {"app_link":"<DEEP_LINK_I>","link_title":"<LINK_TITLE_I>"}
}
}
]' \
-F 'multi_share_optimized=1' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/<PAGE_ID>/feed
使用回應中的 id
建立廣告創意:
此為 iOS 版輪播廣告,顯示所述欄位的使用方式。
名稱 | 說明 |
---|---|
類型:物件 | 輪播廣告需要包含 2-10 個素材的連結物件陣列。為獲得最佳效果,您應最少使用 3 個物件;2 個物件可實現輕量化整合,而且使用 2 個物件可獲得次優宣傳活動成效。 |
類型:字串 | 已附加到帖子的連結網址或應用程式商店網址。此為必要項目。 |
類型:網址 | 與此連結關聯的預覽圖像。如要獲取最佳畫質,長闊比例必須為 1:1,尺寸最少必須為 458 x 458 像素。必須指定 |
類型:字串 | 與廣告圖像資料庫中的連結相關的預覽圖像雜湊(如要獲取最佳畫質,長闊比例必須為 1:1,尺寸最少必須為 458 x 458 像素)。必須指定 |
類型:字串 | 連結預覽標題。如未指定,則會使用已連結頁面標題。超過 35 個字元時通常會無法完整顯示。您應設定不重複的 |
類型:字串 | 價格、折扣或網站網域。如未指定,則會擷取並使用已連結頁面內容。超過 30 個字元時通常會無法完整顯示。 |
類型:物件 | 選用呼籲字句。請查看呼籲字句。您不必在 |
類型:字串 | 影片廣告的編號。可用於任何子素材。如已指定,則必須同時設定 |
類型:字串 | 帖子主要內文,又稱為狀態訊息。 |
類型:字串 | 「查看更多」連結的網址。此為必要項目。 |
類型:字串 | 「查看更多」連結中要顯示的網址。不適用於輪播流動應用程式廣告 |
類型:布林值 | 如果設定為 |
類型:布林值 | 如果設定為 |
使用 actions_breakdown=['action_carousel_card_id', 'action_carousel_card_name']
按每個商品把輪播廣告操作分組。每個 child_attachment
都有不同的卡片編號。action_carousel_card_id
和 action_carousel_card_name
僅可用於輪播廣告。
取得各說明卡的下列統計資料:
website_ctr
:指定 fields=['website_ctr']
時可用app_install
、app_use
、apps.uses
、credit_spent
、mobile_app_install
、tab_view
、link_click
、mobile_app_install
、app_custom_event.*
、offsite_conversion.*
:指定 fields=['actions']
時可用。其他操作無法配搭說明卡資料細節使用。use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Fields\AdsInsightsFields;
use FacebookAds\Object\Values\AdsInsightsActionBreakdownsValues;
use FacebookAds\Object\Values\AdsInsightsBreakdownsValues;
use FacebookAds\Object\Values\AdsInsightsLevelValues;
use FacebookAds\Object\Values\AdsInsightsDatePresetValues;
use FacebookAds\Object\Values\InsightsIncrements;
use FacebookAds\Object\Values\InsightsOperators;
$account = new AdAccount('act_<AD_ACCOUNT_ID>');
$params = array(
'action_breakdowns' => array(
AdsInsightsActionBreakdownsValues::ACTION_TYPE,
AdsInsightsActionBreakdownsValues::ACTION_CAROUSEL_CARD_ID,
),
'level' => AdsInsightsLevelValues::AD,
'date_preset' => AdsInsightsDatePresetValues::LAST_30D,
'time_increment' => InsightsIncrements::ALL_DAYS,
'breakdowns' => AdsInsightsBreakdownsValues::PLACEMENT,
'filtering' => array(
array(
'field' => 'action_type',
'operator' => InsightsOperators::IN,
'value' => array('link_click'),
),
),
);
$fields = array(
AdsInsightsFields::IMPRESSIONS,
AdsInsightsFields::INLINE_LINK_CLICKS,
AdsInsightsFields::ACTIONS,
AdsInsightsFields::WEBSITE_CTR,
);
$stats = $account->getInsights($fields, $params);
from facebookads.adobjects.adaccount import AdAccount
from facebookads.adobjects.adsinsights import AdsInsights
account = AdAccount('act_<AD_ACCOUNT_ID>')
params = {
'action_breakdowns': [
AdsInsights.ActionBreakdowns.action_type,
AdsInsights.ActionBreakdowns.action_carousel_card_id,
],
'fields': [
AdsInsights.Field.impressions,
AdsInsights.Field.unique_clicks,
AdsInsights.Field.actions,
AdsInsights.Field.website_ctr,
],
'level': AdsInsights.Level.ad,
'date_preset': AdsInsights.DatePreset.last_30_days,
'time_increment': 'all_days',
'breakdowns': AdsInsights.Breakdowns.placement,
'filtering': [
{
'field': 'action_type',
'operator': 'IN',
'value': ['link_click'],
},
],
}
stats = account.get_insights(params=params)
print(stats)
APINodeList<AdsInsights> adsInsightss = new AdAccount(act_<AD_ACCOUNT_ID>, context).getInsights()
.setActionBreakdowns("[\"action_type\",\"action_carousel_card_id\"]")
.setLevel(AdsInsights.EnumLevel.VALUE_AD)
.setDatePreset(AdsInsights.EnumDatePreset.VALUE_LAST_30_DAYS)
.setTimeIncrement("all_days")
.setBreakdowns("placement")
.setFiltering("[{\"field\":\"action_type\",\"operator\":\"IN\",\"value\":[\"link_click\"]}]")
.requestField("impressions")
.requestField("inline_link_clicks")
.requestField("actions")
.requestField("website_ctr")
.execute();
curl -G \
-d 'action_breakdowns=["action_type","action_carousel_card_id"]' \
-d 'level=ad' \
-d 'date_preset=last_30_days' \
-d 'time_increment=all_days' \
-d 'breakdowns=placement' \
--data-urlencode 'filtering=[
{
"field": "action_type",
"operator": "IN",
"value": ["link_click"]
}
]' \
-d 'fields=impressions,inline_link_clicks,actions,website_ctr' \
-d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.8/act_<AD_ACCOUNT_ID>/insights
回應:
{ ... "website_ctr": [ { "action_carousel_card_id": "1", "action_type": "link_click", "value": 51.401869158878 }, { "action_carousel_card_id": "2", "action_type": "link_click", "value": 50.980392156863 } ], "placement": "mobile_feed", "date_start": "2015-05-25", "date_stop": "2015-05-28" }
您還可以要求 cost_per_action_type
,按操作類型獲取成本資料細節:
use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Fields\AdsInsightsFields;
use FacebookAds\Object\Values\AdsInsightsActionBreakdownsValues;
use FacebookAds\Object\Values\AdsInsightsBreakdownsValues;
use FacebookAds\Object\Values\AdsInsightsLevelValues;
$account = new AdAccount('act_<AD_ACCOUNT_ID>');
$params = array(
'action_breakdowns' => array(
AdsInsightsActionBreakdownsValues::ACTION_TYPE,
AdsInsightsActionBreakdownsValues::ACTION_CAROUSEL_CARD_NAME,
),
'level' => AdsInsightsLevelValues::AD,
'breakdowns' => AdsInsightsBreakdownsValues::PLACEMENT,
);
$fields = array(
AdsInsightsFields::IMPRESSIONS,
AdsInsightsFields::CAMPAIGN_NAME,
AdsInsightsFields::COST_PER_ACTION_TYPE,
);
$stats = $account->getInsights($fields, $params);
from facebookads.adobjects.adaccount import AdAccount
from facebookads.adobjects.adsinsights import AdsInsights
account = AdAccount('act_<AD_ACCOUNT_ID>')
params = {
'action_breakdowns': [
AdsInsights.ActionBreakdowns.action_type,
AdsInsights.ActionBreakdowns.action_carousel_card_name,
],
'fields': [
AdsInsights.Field.impressions,
AdsInsights.Field.campaign_name,
AdsInsights.Field.cost_per_action_type,
],
'level': AdsInsights.Level.ad,
}
stats = account.get_insights(params=params)
print(stats)
APINodeList<AdsInsights> adsInsightss = new AdAccount(act_<AD_ACCOUNT_ID>, context).getInsights()
.setActionBreakdowns("[\"action_type\",\"action_carousel_card_name\"]")
.setLevel(AdsInsights.EnumLevel.VALUE_AD)
.setBreakdowns("placement")
.requestField("impressions")
.requestField("campaign_name")
.requestField("cost_per_action_type")
.execute();
curl -G \
-d 'action_breakdowns=["action_type","action_carousel_card_name"]' \
-d 'level=ad' \
-d 'breakdowns=placement' \
-d 'fields=impressions,campaign_name,cost_per_action_type' \
-d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.8/act_<AD_ACCOUNT_ID>/insights
回應範例:
{ "data": [ { "impressions": "1862555", "campaign_name": "My Campaign", "cost_per_action_type": [ { "action_carousel_card_name": "My Carousel Card 1", "action_type": "app_custom_event.fb_mobile_activate_app", "value": 0.093347346315861 }, { "action_carousel_card_name": "My Carousel Card 2", "action_type": "app_custom_event.fb_mobile_activate_app", "value": 0.38324089579301 }, ... ], } ] }
action_report_time=impression
輪播廣告資料細節衡量數據有誤。 action_report_time=conversion
輪播廣告資料細節衡量數據有誤。如果您僅選擇 right_hand_column
作為版位,則只能在廣告組合中使用單影片或輪播格式。我們不支援僅選擇了一個 right_hand_column
版位的影片格式。請查看進階目標設定和版位。
例如,建立一個廣告組合並使用 right_hand_column
作為唯一版位:
curl \ -F 'name=RHS only Ad Set' \ -F 'campaign_id=<CAMPAIGN_ID>' \ -F 'daily_budget=500' \ -F 'start_time=2017-11-21T15:41:36+0000' \ -F 'end_time=2017-11-28T15:41:36+0000' \ -F 'billing_event=IMPRESSIONS' \ -F 'optimization_goal=LINK_CLICKS' \ -F 'bid_amount=100' \ -F 'targeting={ "device_platforms": ["mobile"], "geo_locations": {"countries":["US"]}, "publisher_platforms": ["facebook"] , "facebook_positions": ["right_hand_column"] , }' \ -F 'status=PAUSED' \ -F 'access_token=ACCESS_TOKEN' \ https://graph.facebook.com/VERSION/act_AD_ACCOUNT_ID/adsets }
提供附有影片的廣告創意:
curl \ -F 'name=Sample Creative' \ -F 'object_story_spec={ "page_id": "<PAGE_ID>", "video_data": {"image_url":"THUMBNAIL_URL","video_id":"VIDEO_ID"} }' \ -F 'access_token=ACCESS_TOKEN' \ https://graph.facebook.com/VERSION/act_AD_ACCOUNT_ID/adcreatives }
或者,提供適用於廣告創意的全螢幕展示廣告格式:
curl \ -F 'image_hash=IMAGE_HASH' \ -F 'object_story_spec={ "link_data": { "call_to_action": {"type":"LEARN_MORE"}, "image_hash": "IMAGE_HASH", "link": "CANVAS_LINK", "name": "Creative message" }, "page_id": "PAGE_ID" }' \ -F 'access_token=ACCESS_TOKEN' \ https://graph.facebook.com/VERSION/act_AD_ACCOUNT_ID/adcreatives }
如果您要建立附有廣告組合和廣告創意的廣告:
curl \ -F 'name=My Ad' \ -F 'adset_id=<AD_SET_ID>' \ -F 'creative={"creative_id":"CREATIVE_ID"}' \ -F 'status=ACTIVE' \ -F 'access_token=ACCESS_TOKEN' \ https://graph.facebook.com/VERSION/act_AD_ACCOUNT_ID/ads </c:code> }
如果您收到錯誤代碼,請提供系統支援的廣告創意,或變更您的目標指定。