Marketing API
Marketing API Version

Ad Previews

Preview existing ads and generate previews of ads you want to create. Generated previews are based on your ad creative. For ad preview provide a user access token, not a Page access token. For example, preview existing ad creative:

curl -X GET \
  -d 'ad_format="DESKTOP_FEED_STANDARD"' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v24.0/<CREATIVE_ID>/previews

Or preview using creative spec for a domain ad for an external website:

curl -X GET \
  -d 'creative="<CREATIVE_SPEC>"' \
  -d 'ad_format="<AD_FORMAT>"' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v24.0/act_<AD_ACCOUNT_ID>/generatepreviews

Generating Previews

There are a few ways to generate a preview, using:

To use an ad ID for an existing ad, use ad's previews.

https://graph.facebook.com/<API_VERSION>/<AD_ID>/previews

To use an existing ad creative's ID, use the ad creative's previews.

https://graph.facebook.com/<API_VERSION>/<AD_CREATIVE_ID>/previews

To use an ad creative spec, you have two endpoint options:

For Advantage+ catalog ads pass the entire object_story_spec into the /generatepreviews endpoint, and also use product_item_ids described in Advantage+ Catalog Ads, Preview.

Previews from an ad account are only visible to people who have a role on the ad account. Previews generated using generatepreviews edge are visible to anyone.

https://graph.facebook.com/API_VERSION>/act_<AD_ACCOUNT_ID>/generatepreviews
https://graph.facebook.com/API_VERSION>/generatepreviews

Any of the four endpoints above will return an ad preview object

Examples

Create a preview using object_story_spec:

curl -G \
  --data-urlencode 'creative={ 
    "object_story_spec": { 
      "link_data": { 
        "call_to_action": {"type":"SIGN_UP","value":{"link":"<URL>"}}, 
        "description": "Description", 
        "link": "<URL>", 
        "message": "Message", 
        "name": "Name" 
      }, 
      "page_id": "<PAGE_ID>" 
    } 
  }' \
  -d 'ad_format=DESKTOP_FEED_STANDARD' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v24.0/act_<AD_ACCOUNT_ID>/generatepreviews

Create an multi-product ad preview using object_story_id. To get object_story_id, first create a Multi-Product Ad.

curl -X GET \
  -d 'creative={
       "object_story_id": "<PAGE_ID>_<POST_ID>"
     }' \
  -d 'ad_format="DESKTOP_FEED_STANDARD"' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v24.0/act_<AD_ACCOUNT_ID>/generatepreviews

Create an app ad preview using object_story_spec. This is the only way to generate a preview for an app ad.

curl -X GET \
  -d 'creative={
       "object_story_spec": {
         "link_data": {
           "call_to_action": {
             "type": "USE_APP",
             "value": {
               "link": "<URL>"
             }
           },
           "description": "Description",
           "link": "<URL>",
           "message": "Message",
           "name": "Name",
           "picture": "<IMAGE_URL>"
         },
         "page_id": "<PAGE_ID>"
       }
     }' \
  -d 'ad_format="MOBILE_FEED_STANDARD"' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v24.0/act_<AD_ACCOUNT_ID>/generatepreviews


Instagram Explore home Ad Previews using INSTAGRAM_EXPLORE_GRID_HOME ad format

curl -X GET \
  -d 'ad_format="INSTAGRAM_EXPLORE_GRID_HOME"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v24.0/<AD_ID>/previews

This returns something like this:

{
  "data": [
    {
      "body": "<iframe src=\"https://www.facebook.com/ads/api/preview_iframe.php?d=AQKuwYcWpyFgVKLORPWQi52_uTud4v8PpMoDtyBfntL65i0iFtgkiXWN5S4JMBhq-UMKQmvxXFexVxu-5l5Xbf4WWRP48sCAtn3ArQAXwbdrD5qH0EL2z34K-gAgYyENd80cOGAdhVreKGJZvPkLbjDS3iDkdqdNNJQ6yaAFTmUpaz__cjgmhVVCUW68wU3UOZwqlv376mkijYR57Sm2OlyES4U6ivMPNGDx4xnZEd5d8kWyagDD-lPbCaGEk0nnQF5mnyeV9pFqdByhq-IqN6n0ZhSWjCPXZQa84wu5GNQ70YR2w7QxEYoiWCgI2WP0Z2OPeUMiNOf9bhYB-TBZJZ7G6HylsOnzzII9FQ8-0K-b_Q&t=AQJws9t-TtIGrKoFtCM\" width=\"274\" height=\"213\" scrolling=\"yes\" style=\"border: none;\"></iframe>"
    }
  ]
}

Instagram search results Ad Previews using INSTAGRAM_SEARCH_CHAIN ad format

curl -X GET \
  -d 'ad_format="INSTAGRAM_SEARCH_CHAIN"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v24.0/<AD_ID>/previews

This returns something like this:

{
  "data": [
    {
      "body": "<iframe src=\"https://www.facebook.com/ads/api/preview_iframe.php?d=AQKVMPdwuorP3mliXRaOi0TCSvsGRfucEzBTnB4jghArle84f8kBjvJmX3gmdjniUjohKA3GUppDZqljStZwxxRRxkQl9Y4R1o5wV4zRGE3xO3NHf1_qBbFM_uEIGAnAvptMWo_DLpbiIqIYFMjxbXNELzmZQsR0gnbBjaXM9i6gkI29dnHPqnm4xGvPxo2w8RWeXfWvmik2C96_2PrhrRhh4NKL3SOmFC9JDVsTp9Z6SYDlLVcLJWwpRKmciAZqEMOnMEFgepVTZ39yJ4ZiAMRo76RK9XNVGcornsUBtxI8cZHKtdW7nmj3ivq09_NGGUnFiJdJaPm-Mk-obM3K0QyOvgHKwnmLn7wvMiizJeXPEWAcSBa4DPUFLAO1mSuaKla0VQ6tzAM4BqFU9LJOG1-zZmPec7wKxQGDcrXoCOKfv2xkLyzECc-oDS0JJgvxxlo&t=AQI8ECKvkemIoVDaDrs\" width=\"274\" height=\"213\" scrolling=\"yes\" style=\"border: none;\"></iframe>"
    }
  ],
  "__www_request_id__": "AzCC2RoeSL0rMbSPTYDyDHa"
}