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Create a New Conversions API Gateway for Multiple Accounts Instance

Check the prerequisites before kicking-off the creation of a new Conversions API Gateway for multiple accounts instance.

Start by logging in to the AWS account. Access the AWS CloudFormation service and choose the region where the Gateway for multiple accounts will be deployed in.

Best practice: Choose the region where the majority of the advertiser operates or where most of the user activity is expected.


AWS regions not supported for advertiser IP address preservation:

  • China (Beijing, Ningxia)
  • AWS GovCloud (US-East, US-West)

Click Create Stack and select With new resources.


Paste the Conversions API Gateway for multiple accounts CloudFormation template URL below in the Amazon S3 URL field:

https://conversions-api-gateway-release-production.s3.us-west-2.amazonaws.com/conversions-api-gateway.eks_multiaccount.yaml

Click Next. Provide the following parameters to create the stack:

  • Stack name: The name of the stack, shown on the AWS CloudFormation dashboard. Best practice: Choose a meaningful name, to easily recall the instance.
  • SystemHealthInformation: Opt-in to periodically send telemetry data to Meta for monitoring and troubleshooting. Activate to periodically send to Meta essential data for monitoring and troubleshooting your instance.

The current Conversions API Gateway for multiple accounts version only supports the m5.large instance type. You can find a rough monthly cost estimate here based on the AWS Cost calculator: $350 for m5.large. (This will vary depending on region).

This cost is due to the minimum deployment, including instances across two availability zones. The default deployment has 2 instances, one in each availability zone and the Conversions API Gateway can deploy more instances to handle more traffic. We estimate the default pair of m5.large instances can handle 50 pixels and this will vary based on how much traffic each pixel is sending. The maximum number of instances to deploy can be set in the Auto scaling limits menu of the Admin UI.



Click Next, Next, and then Create Stack. No action is needed on the second CloudFormation page.

It will take about 40 minutes for the stack creation and deployment to complete. The stack creation process will create in total 8 stacks, as described below.


Once stack creation and deployment terminates, access the Outputs tab of the main stack.


The Conversions API Gateway for multiple accounts instance is now created. Click the link mentioned in the CapigSetupURL section to finalize its configuration.