Glossary: Conversions API Gateway for Multiple Accounts
Conversions API Gateway for Multiple Accounts — The Conversions API Gateway for multiple accounts allows an agency, partner, reseller, or advertiser to create a Gateway instance with logically separated accounts, allowing each account to send data to the Conversions API endpoint without having to set up their own Conversions API or Gateway instance. Conversions API Gateway for multiple accounts, Gateway for multiple accounts or simply Gateway are interchangeably used in this document.
Host — The agency, partner, reseller, or advertiser that creates and manages the Gateway for multiple accounts instance. The host is responsible for configuring, monitoring, and troubleshooting the instance, as well as cloud service account management and billing. The host sets the terms for the service offered to businesses that connect to the instance.
Account — A business (advertiser) that connects their data source(s) to a host’s Gateway instance. We recommend to create an account for one or more pixels that are:
- Managed by the same group of people (i.e. all account users have access to the pixel through the business account), or
- Fired on the same advertiser domain.
Managed Account — An account whose Meta Pixel and Conversions API implementations are (also) managed by an agency, partner, or reseller (the host). In particular, the host is delegated admin access to the specific Meta Pixel(s) in the advertiser's Events Manager. The typical process will involve the host creating the account in the Gateway and connecting the advertiser’s data sources to the Gateway instance, under terms set by the host. In addition, the host can create account users with specific permissions for the advertiser's employees that will be able to administrate, manage or simply view the account configuration. The host and the Advertiser are in control of the specific settings and the connection of the data sources to the Gateway instance. The account owner can at any time switch to an unmanaged account.
Unmanaged Account — An account whose Conversions API implementation is NOT managed by an agency, partner, or reseller. The typical process will involve the host creating the account and inviting the business (an account admin) to onboard and connect to the instance, under terms set by the host. The business is in control of their specific settings and the connection of the data sources to the instance. The business can at any time switch to a managed account.
DNS — The Domain Name System (DNS) is the hierarchical and decentralized naming system used to identify computers reachable through the Internet or other Internet Protocol (IP) networks.
Amazon Web Services — Also referred to as AWS, provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. These cloud computing web services provide distributed computing processing capacity and software tools via AWS server farms.
AWS Resource — An AWS resource is an entity that users can work with in AWS, such as an EC2 instance, an Amazon DynamoDB table, an Amazon S3 bucket, an IAM user, or a CloudFormation stack.
AWS Stack — An AWS stack is a collection of AWS resources that you can manage as a single unit.
AWS Regions and Zones — Amazon EC2 is hosted in multiple locations world-wide. These locations are composed of AWS Regions, Availability Zones, Local Zones, AWS Outposts, and Wavelength Zones.
AWS Elastic Kubernetes Service — Also referred to as EKS, it is a managed Kubernetes service to run Kubernetes in the AWS cloud and on-premises data centers. Kubernetes is a portable, extensible, open source platform for managing containerized workloads and services, that facilitates both declarative configuration and automation.
Google Cloud Platform - Also referred to as GCP, is a cloud computing platform that provides on-demand access to a range of computing resources and services, including virtual machines, storage, and databases. GCP offers these resources and services on a pay-as-you-go basis, allowing businesses to scale up or down as needed without having to invest in their own infrastructure.
Google Kubernetes Engine - Also referred to as GKE, is a managed service that allows businesses to deploy, manage, and scale containerized applications on the Google Cloud Platform. It provides a fully-managed environment for running Kubernetes clusters, with features such as automatic scaling, load balancing, and security.
Pixel — The Meta Pixel is a snippet of JavaScript code that allows you to send visitor activity on your website to Meta.
SMTP — The Simple Mail Transfer Protocol (SMTP) is an Internet standard communication protocol for electronic mail transmission.