The Conversions API Gateway is a self-serve configuration option in Events Manager. It enables businesses to integrate following best practices guidance and send events with the Meta Pixel and the Conversions API in a redundant set up, without dedicated developer resources, so no third-party partners or coding is necessary.
Additionally, the Conversions API Gateway offers incremental efficiencies, such as:
The current version of Conversions API Gateway only supports Amazon Web Services (AWS).
The Conversions API Gateway is configured by self-provisioning a server instance in your cloud environment, which is used to send web events through a reliable server to server connection to Facebook.
Below is a high level diagram of the major components involved in Conversions API Gateway:
In this diagram:
event_id
deduplication key is automatically generated and propagated to help with deduplication between both channels.The Conversions API Gateway supports multiple domains. For example, you can have multiple domains such as “domain.com” , “domain.co.uk”, “anotherdomain.com”. All of these domains could be configured within a single instance of the Conversions API Gateway during deployment. Please review the Setup Guide for more details.
The Conversions API Gateway supports multiple Meta Pixels. To configure this, your pixel should be under the same business account and have an existing Conversions API Gateway deployment for one of your pixels. Please review the Setup Guide for more details.
The Conversions API Gateway requires a non-Meta third-party managed cloud provider (for example, AWS) account to allow businesses to automatically deploy the underlying infrastructure without the need of a developer as well as to have a predictable cost.
The current version of the Conversions API Gateway only supports Amazon Web Services (AWS) accounts.
Meta Pixel
Meta standard JavaScript library loaded on the advertiser’s website that allows business to share data about customer actions, referred to as Business Tools Data in the Business Tools Terms. For businesses which enable the Conversions API Gateway, this JavaScript tag will:
Conversions API Gateway
The Conversions API Gateway is a standalone Meta product and a Kubernetes-based deployment hosted on an AWS EKS cluster instance. It is provisioned within an AWS account owned by the business, using AWS CloudFormation. It is composed of two main modules:
The Conversions API Gateway provides a user interface with the product. You can access this UI from “https://<Conversions API Gateway Endpoint>/hub/capig” (i.e., the Conversions API Gateway endpoint that you have configured in DNS).
From this UI, you can see: