Create a New Conversions API Gateway Connection

Review the prerequisites before starting to create a new Conversions API Gateway connection.

Start by logging in to your Amazon Web Services account. Access the AWS CloudFormation service and choose the region where your Conversions API Gateway will be hosted.

Best practice: Choose the region that is closest to where the business (or businesses) that will be supported using this Conversions API Gateway connection operate, or select the region where most of your user activity is expected. Supported regions are highlighted in green in the image below.



  • Click Create Stack and select With new resources.


Paste the Conversions API Gateway CloudFormation template URL below in the Amazon S3 URL field:

https://conversions-api-gateway-release-production.s3.amazonaws.com/conversions-api-gateway.apprunner.yaml 

Click Next. Provide the following parameters to create the stack:

  • Stack name: The name of the stack, shown on the AWS CloudFormation dashboard.
    • Best practice: Choose a meaningful name that will make it easier to remember the name for your setup.
  • SystemHealthInformation: Opt-in to periodically send telemetry data to Meta for monitoring and troubleshooting. Activate to periodically send Meta essential data for monitoring and troubleshooting your setup.


Click Next for both Step 2 and Step 3, then click Create Stack. No action is needed on the second CloudFormation page.

It will take about 15 minutes for the stack creation and deployment to complete.

Once stack creation and deployment terminates, access the Outputs tab of the main stack.



The Conversions API Gateway connection is now created. Click the link from the CapigSetupURL section to finalize its configuration.

You can find a rough monthly cost estimate here based on the AWS Cost calculator. The cost will be upwards of $30 depending on usage. (This will vary depending on region). You can find more details here.

The default setup can handle an estimated 50 pixels, but this will vary depending on how much traffic each pixel sends. The maximum number of connections can be set in the Auto scaling limits page using an Admin account.