Conversions API

6: Follow-up Steps

This guide covers:

Funnel analysis and learning period

Congratulations! You have completed the main steps of the Conversion Leads CRM integration and the next steps will be handled by the system. There is no more work on your end unless the system finds an issue with the data. Do not change Pixels after this step. Changing Pixels will start a new integration and restart the training process.

Funnel analysis

After the funnel configuration is complete, the system will analyze your data again to determine if it matches with your indicated funnel. The length of this process will depend on the length of your lead conversion window. If it normally takes 14 days for a lead to convert, then we would need at least that many days of good data uploaded. Remember, your conversion event must occur within 28 days of lead generation and have a conversion rate between 1-40%.

Refer to the Settings tab of your CRM Pixel to see if the system has detected any issues with your integration.

Learning phase

Once your integration is complete and passed the funnel analysis, there is a 1-2 month learning phase before the model finishes training with your data. You may enable the Conversion Leads optimization in the Optimization & Delivery menu of Ads Manager during this period, but you may not see the full performance gains until after the training period. If you observe subpar performance with the Conversion Leads, we recommend waiting for the Learning phase to finish before enabling the optimization.

Check the Settings tab of your CRM Pixel to see if model training is complete. The integration status will display "Learning phase complete".

Share the Pixel with your ad accounts

  1. Ensure that your ad accounts will have access to the Pixel when running a Conversion Leads campaign. Under the Settings tab in Events Manager, click on the Share With an Ad Account button. This will bring you to your Business Settings. This can also be accessed directly in Business Manager.

  2. Select Add Assets under the Connected Assets tab for your Pixel to add any ad accounts you want to have access to the Pixel.