4: Verify Your Data

Once your integration is functioning, the system will begin conducting data validation checks.

1. Return to the Settings tab of your CRM Pixel in Events Manager. The status of your integration should display "Wait for X days of CRM events" during the validation process.
   


2. The system will check for the following list of requirements before you can proceed:
   1. Continually send at least 7 days worth of data.
      This does not have to be 7 days in a row since you may not generate leads on the weekends.
   2. Your Lead Coverage is at least 60%. Lead Coverage is defined as the percentage of leads that have matching events uploaded to Meta. The best way to increase your Lead Coverage is to include the Meta Lead ID in your payload and upload the raw lead event that represents all leads generated on Meta and downloaded into your CRM. You may view your current Lead Coverage by clicking the View Reports button in the Settings tab of your CRM Pixel.
      
   3. A minimum of 2 lead stages for events from your sales funnel.
      For example, only sending the "Converted" event will not be enough. Make sure you send all previous stages in the sales funnel, including the top funnel stage which represents every lead generated on Facebook and Instagram. Refer to the Send production data section for an illustrated example.
   4. Data has all the required parameters and is in the correct format. Refer to the Payload Specification section for more details.


3. If the system detects any errors in your integration, we will let you know in the Settings tab of your CRM Pixel. You can also find errors listed in the Diagnostics tab along with instructions on how to fix them.


4. If your integration passes all the data verification checks, then you can continue to the Configure Your Sales Funnel.