Managed Partner Ads
Managed Partner Ads is primarily an API-based solution from Collaborative Ads for marketplaces to run ads on behalf of their sellers as a monetizable service at scale.
Marketplaces can help run Meta ads on behalf of sellers who typically lack the expertise or resources to do it on their own. This also allows them to apply insights captured from onsite and offsite data to optimize seller campaigns, which can help target seller ads to high intent customers. This results in greater exposure of small, unknown seller businesses via brand equity of the marketplace.
Sellers interact with the ad service exclusively through the marketplace’s dedicated, self-contained and built surface, and not through a Meta onsite experience. This allows the marketplace to control and manage all aspects of the seller ads ecosystem, even though the ads appear offsite on Facebook.
To get started, please review the Get Started section and follow the link to the Integration page.
Benefits
Some of the key benefits listed for both Marketplaces and Sellers:
Marketplace
- Get more traffic and sales on your eCommerce site by empowering your sellers on running Meta ads
- Have an additional revenue stream by monetizing through an optional service fee
- Monitor all seller marketing activity on Meta through Collaboration Center, a platform powered by Meta
- Measure the impact of seller-funded campaigns on sales
- Apply insights captured from onsite and offsite data to optimize seller campaigns, which can help target seller ads to high intent customers
- Build a custom interface for sellers to engage your services by utilising the Managed Partner Ads APIs
Seller
- Enable more online discovery and sales of products where people already spend their time
- Boost exposure and brand image of small, unknown seller businesses via brand equity of the marketplace host
- Reduce the operational and creative cost of running ads by enabling marketplaces to run it for them
- Requires no Meta Pixel or Meta SDK implementation on the sellers’ side
- Measure the impact of marketplace-run ads
Terminology
The common terminology referenced in our API documentation/reference.
| Term | Description |
|---|---|
Marketplace (Parent) or Retailer | Platforms that bring consumers and sellers together exclusively online. They often stock and sell products from different brands. This is sometimes referred to as "parent" in our API documentation. |
Seller (Child) | Businesses that sell their products through marketplaces and/or retailers. This is sometimes referred to as "child" in our API documentation. |
A unique-string generated by Meta to allow developers to make Meta API calls from their application. | |
An admin system user from the marketplace Business Manager that is a financial editor and an admin on the marketplace/parent catalog. |
Get Started
There are three main steps to start the integration process for Managed Partner Ads:
- Preparation - ensure you meet all the minimum requirements to be eligible for Managed Partner Ads
- Integration - start building the integration for your sellers using our APIs
- Launch - communicate and launch this service to your sellers
To understand these steps in more detail, please review the Integration Section of the Managed Partner Ads developer documentation to start the integration process.