Werbekampagnenstruktur

Die Kampagnenstruktur von Facebook umfasst drei Ebenen: Kampagne, Werbeanzeigengruppe und Werbeanzeige. In der API haben Entwickler*innen Zugriff auf eine vierte Ebene, die Anzeigengestaltung.

So funktioniert’s

Kampagne

Diese Objekte enthalten dein Werbeziel und eine oder mehrere Anzeigengruppen. So kannst du die Ergebnisse für jedes Werbeziel einfacher optimieren und messen.

Anzeigengruppen

Anzeigengruppen enthalten eine oder mehrere Werbeanzeige(n). Du legst das Budget und den Zeitplan für jede Anzeigengruppe fest. Erstelle eine Anzeigegruppe für jede Zielgruppe mit deinem Gebot; Anzeigen in der Gruppe richten sich an dieselbe Zielgruppe mit demselben Gebot. So kannst du den Betrag, den du für jede Zielgruppe ausgibst, besser steuern, festlegen, wann die jeweilige Zielgruppe deine Werbeanzeigen sieht, und für jede Zielgruppe spezifische Kennzahlen einsehen.

Anzeigen

Enthält den Inhalt der Werbeanzeige. Erstelle mehrere Werbeanzeigen pro Anzeigengruppe, um die Auslieferung mit verschiedenen Bildern, Links, Videos, Texten oder Platzierungen zu optimieren.

Inhalte der Werbeanzeigen

Enthalten nur die visuellen Elemente der Anzeige und können nach der Erstellung nicht mehr geändert werden. Jedes Werbekonto verfügt über eine Inhaltsbibliothek, in der Werbeanzeigeninhalte für die Wiederverwendung in Werbeanzeigen gespeichert werden.

	Ziel	Plan	Budget	Gebote	Targeting	Anzeigengestaltung
Kampagne	✓
Anzeigengruppe		✓	✓	✓	✓
Werbeanzeige						✓

Zuordnung der öffentlichen Namen von Objekten zu API-Endpunkten:

Öffentlicher Name	API-Endpunkt
Kampagne	/campaigns
Anzeigengruppe	/adsets
Werbeanzeige	/ads
Anzeigengestaltung	/adcreatives

Kampagnen

Referenzdokumentation

Werbekampagne

Eine Kampagne stellt die oberste organisatorische Strukturebene in einem Werbekonto dar und sollte für Werbetreibende ein einzelnes Ziel verfolgen, z. B. die Interaktionen mit Seitenbeiträgen fördern. Indem ein Werbeziel für die Kampagne festgelegt wird, wird eine Überprüfung der Werbeanzeigen erreicht, die der Kampagne hinzugefügt werden.

Im Werbeanzeigenmanager werden alle aktiven und angehaltenen Kampagnen in einem Werbekonto angezeigt.

Um Informationen zu den Kampagnen anzuzeigen, die mit einem spezifischen Konto verknüpft sind, führst du eine Abfrage für die Verbindung des verwendeten Werbekontos aus. Standardmäßig geben wir nur Ergebnisse für Kampagnen mit dem Status ACTIVE oder PAUSED zurück. Gegebenenfalls musst du also zusätzliche Statusangaben definieren:


curl -X GET \
  -d 'effective_status=[
       "ACTIVE",
       "PAUSED"
     ]' \
  -d 'fields="name,objective"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/campaigns

Open In Graph API Explorer


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
  'name',
  'objective',
];
params = {
  'effective_status' : ['ACTIVE','PAUSED'],
};
const campaignss = (new AdAccount(id)).getCampaigns(
  fields,
  params
);
logApiCallResult('campaignss api call complete.', campaignss);

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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
  'name',
  'objective',
);
$params = array(
  'effective_status' => array('ACTIVE','PAUSED'),
);
echo json_encode((new AdAccount($id))->getCampaigns(
  $fields,
  $params
)->getResponse()->getContent(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
  'name',
  'objective',
]
params = {
  'effective_status': ['ACTIVE','PAUSED'],
}
print AdAccount(id).get_campaigns(
  fields=fields,
  params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).getCampaigns()
      .setEffectiveStatus(Arrays.asList(Campaign.EnumEffectiveStatus.VALUE_ACTIVE,Campaign.EnumEffectiveStatus.VALUE_PAUSED))
      .requestNameField()
      .requestObjectiveField()
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
campaignss = ad_account.campaigns({
    fields: { 'name''objective' },
    effective_status: ['ACTIVE','PAUSED'],
})

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Es werden außerdem einige allgemeine Statistiken angezeigt, z. B. Impressionen, Klicks und Ausgaben. Du kannst diese Informationen durch die Abfrage des folgenden Endpunkts erhalten. Optional kann die Start- und/oder Endzeit angegeben werden:

use FacebookAds\Object\Campaign;

$campaign = new Campaign(<CAMPAIGN_ID>);
$insights = $campaign->getInsights(array(
  AdsInsightsFields::IMPRESSIONS,
  AdsInsightsFields::INLINE_LINK_CLICKS,
  AdsInsightsFields::SPEND,
), array(
  'end_time' => (new \DateTime('now'))->getTimestamp(),
));

from facebookads.adobjects.campaign import Campaign
from facebookads.adobjects.adsinsights import AdsInsights
import time

fields = [
    AdsInsights.Field.impressions,
    AdsInsights.Field.inline_link_clicks,
    AdsInsights.Field.spend,
]

params = {
    'end_time': int(time.time()),
}

campaign = Campaign(<CAMPAIGN_ID>)
insights = campaign.get_insights(fields=fields, params=params)

APINodeList<AdsInsights> adsInsightss = new Campaign(<CAMPAIGN_ID>, context).getInsights()
  .setParam("end_time", end_time)
  .requestField("impressions")
  .requestField("inline_link_clicks")
  .requestField("spend")
  .execute();

curl -G \
  -d 'end_time=1517287567' \
  -d 'fields=impressions,inline_link_clicks,spend' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/<CAMPAIGN_ID>/insights

Ziele

Hilfebereich

Das richtige Werbeziel auswählen

Ziele sind Handlungen, die Benutzer*innen beim Betrachten deiner Anzeige ausführen sollen. Während der Kampagnenerstellung musst du das von dir gewählte Ziel angeben.

Das explizite Festlegen des Ziels bietet folgende Vorteile:

Du erhältst die korrekten Tracking-, Optimierungs- und Gebotsoptionen für deine Werbeanzeige.
Du kannst individuelle Nutzungsoberflächen und Analyse-Dashboards für jedes Ziel aufrufen.

Der mindestens erforderliche API-Aufruf zum Erstellen einer Kampagne ist:


curl -X POST \
  -F 'name="My First Campaign"' \
  -F 'objective="OUTCOME_ENGAGEMENT"' \
  -F 'status="PAUSED"' \
  -F 'special_ad_categories=[]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/campaigns

Open In Graph API Explorer


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My First Campaign',
  'objective' : 'OUTCOME_ENGAGEMENT',
  'status' : 'PAUSED',
  'special_ad_categories' : [],
};
const campaigns = (new AdAccount(id)).createCampaign(
  fields,
  params
);
logApiCallResult('campaigns api call complete.', campaigns);

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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My First Campaign',
  'objective' => 'OUTCOME_ENGAGEMENT',
  'status' => 'PAUSED',
  'special_ad_categories' => array(),
);
echo json_encode((new AdAccount($id))->createCampaign(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My First Campaign',
  'objective': 'OUTCOME_ENGAGEMENT',
  'status': 'PAUSED',
  'special_ad_categories': [],
}
print AdAccount(id).create_campaign(
  fields=fields,
  params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCampaign()
      .setName(\"My First Campaign\")
      .setObjective(Campaign.EnumObjective.VALUE_OUTCOME_ENGAGEMENT)
      .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
      .setParam(\"special_ad_categories\", \"[]\")
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
    name: 'My First Campaign',
    objective: 'OUTCOME_ENGAGEMENT',
    status: 'PAUSED',
    special_ad_categories: [],
})

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Ressourcen:

Anzeigengruppen

Bei Anzeigengruppen handelt es sich um Gruppen von Werbeanzeigen. Sie werden verwendet, um das Budget und die Laufzeit deiner Werbeanzeigen zu konfigurieren. Alle Anzeigen, die innerhalb einer Anzeigenkampagne enthalten sind, sollten dieselben Werte für Targeting, Budget, Abrechnung, Optimierungsziel und Dauer aufweisen.


curl -X POST \
  -F 'name="My First AdSet"' \
  -F 'lifetime_budget=20000' \
  -F 'start_time="2024-11-28T06:45:26-0800"' \
  -F 'end_time="2024-12-05T06:45:26-0800"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'bid_amount=500' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="POST_ENGAGEMENT"' \
  -F 'targeting={
       "age_min": 20,
       "age_max": 24,
       "behaviors": [
         {
           "id": 6002714895372,
           "name": "All travelers"
         }
       ],
       "genders": [
         1
       ],
       "geo_locations": {
         "countries": [
           "US"
         ],
         "regions": [
           {
             "key": "4081"
           }
         ],
         "cities": [
           {
             "key": "777934",
             "radius": 10,
             "distance_unit": "mile"
           }
         ]
       },
       "interests": [
         {
           "id": "<INTEREST_ID>",
           "name": "<INTEREST_NAME>"
         }
       ],
       "life_events": [
         {
           "id": 6002714398172,
           "name": "Newlywed (1 year)"
         }
       ],
       "facebook_positions": [
         "feed"
       ],
       "publisher_platforms": [
         "facebook",
         "audience_network"
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets

Open In Graph API Explorer


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My First AdSet',
  'lifetime_budget' : '20000',
  'start_time' : '2024-07-27T00:46:29-0700',
  'end_time' : '2024-08-03T00:46:29-0700',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'bid_amount' : '500',
  'billing_event' : 'IMPRESSIONS',
  'optimization_goal' : 'POST_ENGAGEMENT',
  'targeting' : {'age_min':20,'age_max':24,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'genders':[1],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':'777934','radius':10,'distance_unit':'mile'}]},'interests':[{'id':'<adsInterestID>','name':'<adsInterestName>'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'facebook_positions':['feed'],'publisher_platforms':['facebook','audience_network']},
  'status' : 'PAUSED',
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);

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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My First AdSet',
  'lifetime_budget' => '20000',
  'start_time' => '2024-07-27T00:46:29-0700',
  'end_time' => '2024-08-03T00:46:29-0700',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'bid_amount' => '500',
  'billing_event' => 'IMPRESSIONS',
  'optimization_goal' => 'POST_ENGAGEMENT',
  'targeting' => array('age_min' => 20,'age_max' => 24,'behaviors' => array(array('id' => 6002714895372,'name' => 'All travelers')),'genders' => array(1),'geo_locations' => array('countries' => array('US'),'regions' => array(array('key' => '4081')),'cities' => array(array('key' => '777934','radius' => 10,'distance_unit' => 'mile'))),'interests' => array(array('id' => '<adsInterestID>','name' => '<adsInterestName>')),'life_events' => array(array('id' => 6002714398172,'name' => 'Newlywed (1 year)')),'facebook_positions' => array('feed'),'publisher_platforms' => array('facebook','audience_network')),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My First AdSet',
  'lifetime_budget': '20000',
  'start_time': '2024-07-27T00:46:29-0700',
  'end_time': '2024-08-03T00:46:29-0700',
  'campaign_id': '<adCampaignLinkClicksID>',
  'bid_amount': '500',
  'billing_event': 'IMPRESSIONS',
  'optimization_goal': 'POST_ENGAGEMENT',
  'targeting': {'age_min':20,'age_max':24,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'genders':[1],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':'777934','radius':10,'distance_unit':'mile'}]},'interests':[{'id':'<adsInterestID>','name':'<adsInterestName>'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'facebook_positions':['feed'],'publisher_platforms':['facebook','audience_network']},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My First AdSet\")
      .setLifetimeBudget(20000L)
      .setStartTime(\"2024-07-27T00:46:29-0700\")
      .setEndTime(\"2024-08-03T00:46:29-0700\")
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setBidAmount(500L)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_POST_ENGAGEMENT)
      .setTargeting(
          new Targeting()
            .setFieldAgeMax(24L)
            .setFieldAgeMin(20L)
            .setFieldBehaviors(Arrays.asList(
              new IDName()
                .setFieldId(6002714895372L)
                .setFieldName(\"All travelers\")
            ))
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGenders(Arrays.asList(1L))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCities(Arrays.asList(
                  new TargetingGeoLocationCity()
                    .setFieldDistanceUnit(\"mile\")
                    .setFieldKey(\"777934\")
                    .setFieldRadius(10L)
                ))
                .setFieldCountries(Arrays.asList(\"US\"))
                .setFieldRegions(Arrays.asList(
                  new TargetingGeoLocationRegion()
                    .setFieldKey(\"4081\")
                ))
            )
            .setFieldInterests(Arrays.asList(
              new IDName()
                .setFieldId(\"<adsInterestID>\")
                .setFieldName(\"<adsInterestName>\")
            ))
            .setFieldLifeEvents(Arrays.asList(
              new IDName()
                .setFieldId(6002714398172L)
                .setFieldName(\"Newlywed (1 year)\")
            ))
            .setFieldPublisherPlatforms(Arrays.asList(\"facebook\", \"audience_network\"))
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My First AdSet',
    lifetime_budget: '20000',
    start_time: '2024-07-27T00:46:29-0700',
    end_time: '2024-08-03T00:46:29-0700',
    campaign_id: '<adCampaignLinkClicksID>',
    bid_amount: '500',
    billing_event: 'IMPRESSIONS',
    optimization_goal: 'POST_ENGAGEMENT',
    targeting: {'age_min':20,'age_max':24,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'genders':[1],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':'777934','radius':10,'distance_unit':'mile'}]},'interests':[{'id':'<adsInterestID>','name':'<adsInterestName>'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'facebook_positions':['feed'],'publisher_platforms':['facebook','audience_network']},
    status: 'PAUSED',
})

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Du kannst eine Liste alle Anzeigengruppe innerhalb einer Kampagne anzeigen, indem du eine Anforderung an den folgenden Pfad ausführst und die gewünschten Felder und Status angibst:


curl -X GET \
  -d 'fields="name,start_time,end_time,daily_budget,lifetime_budget"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<AD_CAMPAIGN_ID>/adsets

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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const Campaign = bizSdk.Campaign;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_CAMPAIGN_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
  'name',
  'start_time',
  'end_time',
  'daily_budget',
  'lifetime_budget',
];
params = {
};
const adsetss = (new Campaign(id)).getAdSets(
  fields,
  params
);
logApiCallResult('adsetss api call complete.', adsetss);

Open In Graph API Explorer


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\Campaign;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_CAMPAIGN_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
  'name',
  'start_time',
  'end_time',
  'daily_budget',
  'lifetime_budget',
);
$params = array(
);
echo json_encode((new Campaign($id))->getAdSets(
  $fields,
  $params
)->getResponse()->getContent(), JSON_PRETTY_PRINT);

Open In Graph API Explorer


from facebook_business.adobjects.campaign import Campaign
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_CAMPAIGN_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
  'name',
  'start_time',
  'end_time',
  'daily_budget',
  'lifetime_budget',
]
params = {
}
print Campaign(id).get_ad_sets(
  fields=fields,
  params=params,
)

Open In Graph API Explorer


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_CAMPAIGN_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new Campaign(id, context).getAdSets()
      .requestNameField()
      .requestStartTimeField()
      .requestEndTimeField()
      .requestDailyBudgetField()
      .requestLifetimeBudgetField()
      .execute();

  }
}

Open In Graph API Explorer


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_CAMPAIGN_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

campaign = FacebookAds::Campaign.get(id)
adsetss = campaign.adsets({
    fields: { 'name''start_time''end_time''daily_budget''lifetime_budget' },
})

Open In Graph API Explorer

Anzeigen

Ein Werbeanzeigenobjekt enthält alle notwendigen Informationen, um eine Werbeanzeige auf Facebook anzuzeigen, z. B. den Inhalt der Werbeanzeige.


curl -X POST \
  -F 'name="My Ad"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
       "creative_id": "<CREATIVE_ID>"
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/ads

Open In Graph API Explorer Open In Postman


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Ad',
  'adset_id' : '<adSetID>',
  'creative' : {'creative_id':'<adCreativeID>'},
  'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
  fields,
  params
);
logApiCallResult('ads api call complete.', ads);

Open In Graph API Explorer Open In Postman


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Ad',
  'adset_id' => '<adSetID>',
  'creative' => array('creative_id' => '<adCreativeID>'),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);

Open In Graph API Explorer Open In Postman


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Ad',
  'adset_id': '<adSetID>',
  'creative': {'creative_id':'<adCreativeID>'},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad(
  fields=fields,
  params=params,
)

Open In Graph API Explorer Open In Postman


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAd()
      .setName(\"My Ad\")
      .setAdsetId(<adSetID>L)
      .setCreative(
          new AdCreative()
            .setFieldId(\"<adCreativeID>\")
        )
      .setStatus(Ad.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}

Open In Graph API Explorer Open In Postman


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
    name: 'My Ad',
    adset_id: '<adSetID>',
    creative: {'creative_id':'<adCreativeID>'},
    status: 'PAUSED',
})

Open In Graph API Explorer Open In Postman

In unserem Leitfaden erfährst du, wie du eine Vorschau deiner Werbeanzeige anzeigst.

Schließlich kannst du eine Anforderung an den folgenden Pfad durchführen, um eine Liste aller Anzeigen für eine Anzeigengruppe abzurufen. Gib dabei die Felder an, die du abrufen möchtest:

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Values\ArchivableCrudObjectEffectiveStatuses;
use FacebookAds\Object\Fields\AdFields;

$adset = new AdSet(<AD_SET_ID>);
$ads = $adset->getAds(array(
  AdFields::NAME,
  AdFields::CONFIGURED_STATUS,
  AdFields::EFFECTIVE_STATUS,
  AdFields::CREATIVE,
), array(
  AdFields::EFFECTIVE_STATUS => array(
    ArchivableCrudObjectEffectiveStatuses::ACTIVE,
    ArchivableCrudObjectEffectiveStatuses::PAUSED,
    ArchivableCrudObjectEffectiveStatuses::PENDING_REVIEW,
    ArchivableCrudObjectEffectiveStatuses::PREAPPROVED,
  ),
));

from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.ad import Ad

fields = [
    Ad.Field.name,
    Ad.Field.configured_status,
    Ad.Field.effective_status,
    Ad.Field.creative,
]

params = {
    Ad.Field.effective_status: [
        'ACTIVE',
        'PAUSED',
        'PENDING_REVIEW',
        'PREAPPROVED',
    ],
}

ad_set = AdSet(<AD_SET_ID>)
ads = ad_set.get_ads(fields=fields, params=params)

APINodeList<Ad> ads = new AdSet(<AD_SET_ID>, context).getAds()
  .setEffectiveStatus("[\"ACTIVE\",\"PAUSED\",\"PENDING_REVIEW\",\"PREAPPROVED\"]")
  .requestNameField()
  .requestConfiguredStatusField()
  .requestEffectiveStatusField()
  .requestCreativeField()
  .execute();

curl -G \
  --data-urlencode 'effective_status=[ 
    "ACTIVE", 
    "PAUSED", 
    "PENDING_REVIEW", 
    "PREAPPROVED" 
  ]' \
  -d 'fields=name,configured_status,effective_status,creative' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/<AD_SET_ID>/ads

Du wirst eventuell feststellen, dass die Gesamtzahl der Werbeanzeigen größer ist als die Anzahl, die du auf einer einzelnen Seite anzeigen möchtest. In diesem Fall kannst du im Feld limit die Anzahl der Elemente angeben, die du abrufen möchtest, und dann eine Paginierung für die verbleibenden Elemente definieren.

Die Paginierung wird anhand der Cursor ausgeführt, die im Rahmen der Abfrage zurückgegeben werden:

"paging": {
  "previous" : "https://graph.facebook.com/...",
  "next": "https://graph.facebook.com/...", 
  "cursors": {
    "before": "NjAxNjc3NTU1ODMyNw==", 
    "after": "NjAxMTc0NTU2MjcyNw=="
  }

Falls zusätzliche Seiten abgerufen werden müssen, enthält die Antwort die Felder previous und next; mithilfe dieser URLs können diese Datenseiten abgerufen werden. Weitere Informationen findest du unter Cursor-basierte Paginierung.