Business Management APIs

Reference

Post

Endpoint	Description
`/{ad-account-id}/ads`	Create an ad.
`/{business-id}/initiated_sharing_agreements`	Approve or decline a pending business agreement request.
`/{business-creative-folder-id}`	Create and update a business creative folder.
`/{business-id}/creative_folders`	Provide a business creative folder.
`/{business-id}/images`	Upload images to a creative folder.
`/{business-id}/videos`	Upload videos to a creative folder.
`/{business-creative-folder-id}/agencies`	Add a partner to a creative folder.
`/{business-creative-folder-id}/assigned_users`	Get a list of people who have access to the business creative folder.

Read

Endpoint	Description
`/{business-creative-folder-id}`	Get details about a business creative folder.
`/{business-id}/creative_folders`	Get a list of business creative folders a business can access.
`/{business-id}/creatives`	Get business images and business videos of the business.
`/{business-id}/initiated_sharing_agreement`	Get a list of pending agreement requests. This endpoint was reintroduced in May 2020. Previously, `/initiated_sharing_agreement` had been deprecated with the launch of Graph API V6.0.
`/{business-image-id}`	Get details for an image.
`/{business-image-id}/insights`	Get insights for a shared image.
`/{business-video-id}`	Get details of the shared video.
`/{business-video-id}/insights`	Get the insights for the shared video.
`/{business-creative-folder-id}/agencies`	Get a list of businesses who have access to your creative folder.
`/{business-creative-folder-id}/assigned_users`	Get a list of people who have access to your creative folder.

Delete

Endpoint	Description
`/{business-creative-folder-id}`	Delete a creative folder.
`/{business-creative-folder-id}/agencies`	Remove a partner from the creative folder.
`/{business-creative-folder-id}/assigned_users`	Remove a user from the creative folder.
`/{business-image-id}`	Remove a shared image.
`/{business-video-id}`	Remove a shared video.

Permitted Tasks

Business User Permitted Task	Description
`CREATE_CONTENT`	This user can create folders.
`MANAGE_CONTENT`	This user can manage creative folder assets.
`MANAGE_PERMISSIONS`	This user can manage business creative folder permissions.
`VIEW_CONTENT`	This user can view assets in a creative folder.
`VIEW_INSIGHTS`	This user can view the insights for a creative asset.

Insights

These metrics are under development.

Metric Name	Description
`impressions`	The number of times your image or video appeared in an ad.
`inline_link_clicks`	The number of clicks on links in your ad. Inline link clicks use a fixed 1-day-click attribution window.
`video_play_actions`	The number of times your video starts to play. We count this for each video impression, and exclude replays.
`actions`	The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions. See this document for a full list of supported types.
`video_thruplay_watched_actions`	The number of times your video was played to completion, or for at least 15 seconds.
`quality_ranking`	A ranking of your ad's perceived quality. Quality is measured using an ad's feedback and the post-click experience. An ad is ranked against other ads that competed for the same audience. Possible values include: `BELOW_AVERAGE_10` `BELOW_AVERAGE_20` `BELOW_AVERAGE_35` `AVERAGE` `ABOVE_AVERAGE` `UNKNOWN`, if there is not enough information about the ad. This is related to ad relevance diagnostics.

The following breakdowns are available:

age
gender
country
objective
publisher_platform
platform_position
device_platform
optimization_goal