Regardless of billing_event
, if optimization_goal
is APP_INSTALLS
, we deliver your ads to people we predict have a higher chance of installing your app. We do not consider billing_event
when we delivery ads. billing_event
only impacts delivery through pacing if your budget is limited. Performance in either case is close, while you risk uneven delivery or a slightly higher cost per install due to variance in action predictions and actual actions.
is_autobid
và is_average_price_pacing
trong v3