Presupuestos

Establece un presupuesto diario o un presupuesto total en el nivel de conjunto de anuncios. La cantidad que establezcas para la puja y el presupuesto se expresan en el nivel mínimo de denominación de las divisas de la cuenta publicitaria, como centavos en el caso de USD. Todos los anuncios entregados de ese conjunto no superarán un límite de gasto:

Presupuesto diario: importe medio que quieres gastar al día en un conjunto de anuncios o una campaña. Con el Administrador de anuncios, obtendrás aproximadamente el valor del resultado para el que has optimizado equivalente a tu presupuesto diario. Sin embargo, es posible que algunos días haya mejores oportunidades disponibles. Esos días, es posible que se gaste hasta un 25 % más del presupuesto diario. Por ejemplo, si tienes un presupuesto diario de 10 USD, se podrá gastar hasta 12,50 USD.
Presupuesto total: importe total que quieres gastar a lo largo de todo el periodo durante el que se mostrará el conjunto de anuncios o la campaña. No se te cobrará más del presupuesto total por los resultados del conjunto de anuncios a no ser que cambies la configuración de entrega de los anuncios. Si tu conjunto de anuncios está en circulación durante cinco días y tiene un presupuesto total de 250 USD, podrían gastarse 50 USD cada uno de los dos primeros días. El tercer día, si hay muchos resultados disponibles, se pueden gastar 75 USD. En el caso de que no haya muchas oportunidades disponibles, se pueden gastar 25 USD el cuarto día y 50 USD el quinto.

Para establecer un presupuesto diario de 20 USD:


curl -X POST \
  -F 'name="My First Adset"' \
  -F 'daily_budget=2000' \
  -F 'start_time="2024-05-16T15:47:39-0700"' \
  -F 'end_time="2024-05-23T15:47:39-0700"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'bid_amount=100' \
  -F 'billing_event="LINK_CLICKS"' \
  -F 'optimization_goal="LINK_CLICKS"' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ]
       }
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adsets


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My First Adset',
  'daily_budget' : '2000',
  'start_time' : '2024-04-01T11:26:23-0700',
  'end_time' : '2024-04-08T11:26:23-0700',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'bid_amount' : '100',
  'billing_event' : 'LINK_CLICKS',
  'optimization_goal' : 'LINK_CLICKS',
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US']}},
  'status' : 'PAUSED',
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My First Adset',
  'daily_budget' => '2000',
  'start_time' => '2024-04-01T11:26:23-0700',
  'end_time' => '2024-04-08T11:26:23-0700',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'bid_amount' => '100',
  'billing_event' => 'LINK_CLICKS',
  'optimization_goal' => 'LINK_CLICKS',
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US'))),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My First Adset',
  'daily_budget': '2000',
  'start_time': '2024-04-01T11:26:23-0700',
  'end_time': '2024-04-08T11:26:23-0700',
  'campaign_id': '<adCampaignLinkClicksID>',
  'bid_amount': '100',
  'billing_event': 'LINK_CLICKS',
  'optimization_goal': 'LINK_CLICKS',
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US']}},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My First Adset\")
      .setDailyBudget(2000L)
      .setStartTime(\"2024-04-01T11:26:23-0700\")
      .setEndTime(\"2024-04-08T11:26:23-0700\")
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setBidAmount(100L)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_LINK_CLICKS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_LINK_CLICKS)
      .setTargeting(
          new Targeting()
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My First Adset',
    daily_budget: '2000',
    start_time: '2024-04-01T11:26:23-0700',
    end_time: '2024-04-08T11:26:23-0700',
    campaign_id: '<adCampaignLinkClicksID>',
    bid_amount: '100',
    billing_event: 'LINK_CLICKS',
    optimization_goal: 'LINK_CLICKS',
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US']}},
    status: 'PAUSED',
})

Para establecer un presupuesto total de 200 USD para una campaña configurada para publicarse durante diez días:


curl -X POST \
  -F 'name="My First Adset"' \
  -F 'lifetime_budget=20000' \
  -F 'start_time="2024-05-16T15:47:39-0700"' \
  -F 'end_time="2024-05-26T15:47:39-0700"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'bid_amount=100' \
  -F 'billing_event="LINK_CLICKS"' \
  -F 'optimization_goal="LINK_CLICKS"' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "publisher_platforms": [
         "facebook",
         "audience_network"
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adsets


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My First Adset',
  'lifetime_budget' : '20000',
  'start_time' : '2024-04-01T11:26:32-0700',
  'end_time' : '2024-04-11T11:26:32-0700',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'bid_amount' : '100',
  'billing_event' : 'LINK_CLICKS',
  'optimization_goal' : 'LINK_CLICKS',
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'publisher_platforms':['facebook','audience_network']},
  'status' : 'PAUSED',
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My First Adset',
  'lifetime_budget' => '20000',
  'start_time' => '2024-04-01T11:26:32-0700',
  'end_time' => '2024-04-11T11:26:32-0700',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'bid_amount' => '100',
  'billing_event' => 'LINK_CLICKS',
  'optimization_goal' => 'LINK_CLICKS',
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US')),'publisher_platforms' => array('facebook','audience_network')),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My First Adset',
  'lifetime_budget': '20000',
  'start_time': '2024-04-01T11:26:32-0700',
  'end_time': '2024-04-11T11:26:32-0700',
  'campaign_id': '<adCampaignLinkClicksID>',
  'bid_amount': '100',
  'billing_event': 'LINK_CLICKS',
  'optimization_goal': 'LINK_CLICKS',
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'publisher_platforms':['facebook','audience_network']},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My First Adset\")
      .setLifetimeBudget(20000L)
      .setStartTime(\"2024-04-01T11:26:32-0700\")
      .setEndTime(\"2024-04-11T11:26:32-0700\")
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setBidAmount(100L)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_LINK_CLICKS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_LINK_CLICKS)
      .setTargeting(
          new Targeting()
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
            .setFieldPublisherPlatforms(Arrays.asList(\"facebook\", \"audience_network\"))
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My First Adset',
    lifetime_budget: '20000',
    start_time: '2024-04-01T11:26:32-0700',
    end_time: '2024-04-11T11:26:32-0700',
    campaign_id: '<adCampaignLinkClicksID>',
    bid_amount: '100',
    billing_event: 'LINK_CLICKS',
    optimization_goal: 'LINK_CLICKS',
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'publisher_platforms':['facebook','audience_network']},
    status: 'PAUSED',
})

Si eliges el presupuesto diario, marcamos el ritmo del gasto diario y, a la vez, el presupuesto total marca el ritmo del gasto durante la vida de un conjunto de anuncios.

Presupuestos

Más información