Peristiwa Tagihan

billing_event menentukan peristiwa yang ingin Anda bayar seperti impresi, klik, atau berbagai tindakan. Tagihan bergantung pada ukuran pemirsa dan anggaran Anda.

Contoh: untuk mengoptimalkan POST_ENGAGEMENT dan membayar per IMPRESSIONS:

curl -X POST \ -F 'name="My First Adset"' \ -F 'lifetime_budget=20000' \ -F 'start_time="2024-11-21T09:28:18-0800"' \ -F 'end_time="2024-12-01T09:28:18-0800"' \ -F 'campaign_id="<AD_CAMPAIGN_ID>"' \ -F 'bid_amount=500' \ -F 'billing_event="IMPRESSIONS"' \ -F 'optimization_goal="POST_ENGAGEMENT"' \ -F 'targeting={ "facebook_positions": [ "feed" ], "geo_locations": { "countries": [ "US" ], "regions": [ { "key": "4081" } ], "cities": [ { "key": 777934, "radius": 10, "distance_unit": "mile" } ] }, "genders": [ 1 ], "age_max": 24, "age_min": 20, "behaviors": [ { "id": 6002714895372, "name": "All travelers" } ], "life_events": [ { "id": 6002714398172, "name": "Newlywed (1 year)" } ], "publisher_platforms": [ "facebook" ], "device_platforms": [ "desktop" ] }' \ -F 'status="PAUSED"' \ -F 'access_token=<ACCESS_TOKEN>' \ https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets
'use strict'; const bizSdk = require('facebook-nodejs-business-sdk'); const AdAccount = bizSdk.AdAccount; const AdSet = bizSdk.AdSet; const access_token = '<ACCESS_TOKEN>'; const app_secret = '<APP_SECRET>'; const app_id = '<APP_ID>'; const id = '<AD_ACCOUNT_ID>'; const api = bizSdk.FacebookAdsApi.init(access_token); const showDebugingInfo = true; // Setting this to true shows more debugging info. if (showDebugingInfo) { api.setDebug(true); } const logApiCallResult = (apiCallName, data) => { console.log(apiCallName); if (showDebugingInfo) { console.log('Data:' + JSON.stringify(data)); } }; let fields, params; fields = [ ]; params = { 'name' : 'My First Adset', 'lifetime_budget' : '20000', 'start_time' : '2024-07-29T17:55:06-0700', 'end_time' : '2024-08-08T17:55:06-0700', 'campaign_id' : '<adCampaignLinkClicksID>', 'bid_amount' : '500', 'billing_event' : 'IMPRESSIONS', 'optimization_goal' : 'POST_ENGAGEMENT', 'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'publisher_platforms':['facebook'],'device_platforms':['desktop']}, 'status' : 'PAUSED', }; const adsets = (new AdAccount(id)).createAdSet( fields, params ); logApiCallResult('adsets api call complete.', adsets);
require __DIR__ . '/vendor/autoload.php'; use FacebookAds\Object\AdAccount; use FacebookAds\Object\AdSet; use FacebookAds\Api; use FacebookAds\Logger\CurlLogger; $access_token = '<ACCESS_TOKEN>'; $app_secret = '<APP_SECRET>'; $app_id = '<APP_ID>'; $id = '<AD_ACCOUNT_ID>'; $api = Api::init($app_id, $app_secret, $access_token); $api->setLogger(new CurlLogger()); $fields = array( ); $params = array( 'name' => 'My First Adset', 'lifetime_budget' => '20000', 'start_time' => '2024-07-29T17:55:06-0700', 'end_time' => '2024-08-08T17:55:06-0700', 'campaign_id' => '<adCampaignLinkClicksID>', 'bid_amount' => '500', 'billing_event' => 'IMPRESSIONS', 'optimization_goal' => 'POST_ENGAGEMENT', 'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US'),'regions' => array(array('key' => '4081')),'cities' => array(array('key' => 777934,'radius' => 10,'distance_unit' => 'mile'))),'genders' => array(1),'age_max' => 24,'age_min' => 20,'behaviors' => array(array('id' => 6002714895372,'name' => 'All travelers')),'life_events' => array(array('id' => 6002714398172,'name' => 'Newlywed (1 year)')),'publisher_platforms' => array('facebook'),'device_platforms' => array('desktop')), 'status' => 'PAUSED', ); echo json_encode((new AdAccount($id))->createAdSet( $fields, $params )->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount from facebook_business.adobjects.adset import AdSet from facebook_business.api import FacebookAdsApi access_token = '<ACCESS_TOKEN>' app_secret = '<APP_SECRET>' app_id = '<APP_ID>' id = '<AD_ACCOUNT_ID>' FacebookAdsApi.init(access_token=access_token) fields = [ ] params = { 'name': 'My First Adset', 'lifetime_budget': '20000', 'start_time': '2024-07-29T17:55:06-0700', 'end_time': '2024-08-08T17:55:06-0700', 'campaign_id': '<adCampaignLinkClicksID>', 'bid_amount': '500', 'billing_event': 'IMPRESSIONS', 'optimization_goal': 'POST_ENGAGEMENT', 'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'publisher_platforms':['facebook'],'device_platforms':['desktop']}, 'status': 'PAUSED', } print AdAccount(id).create_ad_set( fields=fields, params=params, )
import com.facebook.ads.sdk.*; import java.io.File; import java.util.Arrays; public class SAMPLE_CODE_EXAMPLE { public static void main (String args[]) throws APIException { String access_token = \"<ACCESS_TOKEN>\"; String app_secret = \"<APP_SECRET>\"; String app_id = \"<APP_ID>\"; String id = \"<AD_ACCOUNT_ID>\"; APIContext context = new APIContext(access_token).enableDebug(true); new AdAccount(id, context).createAdSet() .setName(\"My First Adset\") .setLifetimeBudget(20000L) .setStartTime(\"2024-07-29T17:55:06-0700\") .setEndTime(\"2024-08-08T17:55:06-0700\") .setCampaignId(\"<adCampaignLinkClicksID>\") .setBidAmount(500L) .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS) .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_POST_ENGAGEMENT) .setTargeting( new Targeting() .setFieldAgeMax(24L) .setFieldAgeMin(20L) .setFieldBehaviors(Arrays.asList( new IDName() .setFieldId(6002714895372L) .setFieldName(\"All travelers\") )) .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_DESKTOP)) .setFieldFacebookPositions(Arrays.asList(\"feed\")) .setFieldGenders(Arrays.asList(1L)) .setFieldGeoLocations( new TargetingGeoLocation() .setFieldCities(Arrays.asList( new TargetingGeoLocationCity() .setFieldDistanceUnit(\"mile\") .setFieldKey(777934L) .setFieldRadius(10L) )) .setFieldCountries(Arrays.asList(\"US\")) .setFieldRegions(Arrays.asList( new TargetingGeoLocationRegion() .setFieldKey(\"4081\") )) ) .setFieldLifeEvents(Arrays.asList( new IDName() .setFieldId(6002714398172L) .setFieldName(\"Newlywed (1 year)\") )) .setFieldPublisherPlatforms(Arrays.asList(\"facebook\")) ) .setStatus(AdSet.EnumStatus.VALUE_PAUSED) .execute(); } }
require 'facebook_ads' access_token = '<ACCESS_TOKEN>' app_secret = '<APP_SECRET>' app_id = '<APP_ID>' id = '<AD_ACCOUNT_ID>' FacebookAds.configure do |config| config.access_token = access_token config.app_secret = app_secret end ad_account = FacebookAds::AdAccount.get(id) adsets = ad_account.adsets.create({ name: 'My First Adset', lifetime_budget: '20000', start_time: '2024-07-29T17:55:06-0700', end_time: '2024-08-08T17:55:06-0700', campaign_id: '<adCampaignLinkClicksID>', bid_amount: '500', billing_event: 'IMPRESSIONS', optimization_goal: 'POST_ENGAGEMENT', targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'publisher_platforms':['facebook'],'device_platforms':['desktop']}, status: 'PAUSED', })

Setelah memilih optimization_goal, Anda memiliki satu atau beberapa opsi billing_event. Lihat Pengoptimalan Tujuan dan Peristiwa Tagihan dan CPA.

Validasi

Jenis Pembelian dan Peristiwa Tagihan

buying_type adalah cara pengiklan membayar penayangan iklannya, yang ditentukan di level kampanye. Pada umumnya, kami hanya menggunakan AUCTION, tetapi ada beberapa kasus khusus saat kami menagih berdasarkan prediksi, yang disebut RESERVED, atau menggunakan harga tetap untuk menegosiasikan harga yang akan dibayar pengiklan, yang disebut FIXED_CPM. Kampanye dengan buying_type membutuhkan set iklan dengan billing_event yang telah ditentukan.

billing_event yang valid untuk setiap buying_type:

LELANG RESERVED FIXED_CPM

IMPRESSIONS

LINK_CLICKS

PAGE_LIKES

POST_ENGAGEMENT

VIDEO_VIEWS

Tujuan Pengoptimalan dan Peristiwa Tagihan

Untuk kampanye buying_type=AUCTION, dengan set optimization_goal, kami memberlakukan batasan pada billing_event yang bisa Anda pilih untuk set iklan Anda.

Dalam batasan berikut, kami menganggap Anda memiliki objective yang telah ditentukan di level kampanye.

`optimization_goal` `billing_event` set iklan yang valid

APP_INSTALLS

IMPRESSIONS

AD_RECALL_LIFT

IMPRESSIONS

ENGAGED_USERS

IMPRESSIONS

EVENT_RESPONSES

IMPRESSIONS

IMPRESSIONS

IMPRESSIONS

LEAD_GENERATION

IMPRESSIONS

LINK_CLICKS

LINK_CLICKS, IMPRESSIONS

OFFSITE_CONVERSIONS

IMPRESSIONS

PAGE_LIKES

IMPRESSIONS

POST_ENGAGEMENT

IMPRESSIONS. Mulai v2.11, POST_ENGAGEMENT tidak bisa dipilih.

REACH

IMPRESSIONS

REPLIES

IMPRESSIONS

SOCIAL_IMPRESSIONS

IMPRESSIONS

THRUPLAY

IMPRESSIONS, THRUPLAY

TWO_SECOND_CONTINUOUS_VIDEO_VIEWS

IMPRESSIONS, TWO_SECOND_CONTINUOUS_VIDEO_VIEWS

IMPRESSIONS dan VIDEO_VIEWS

VALUE

IMPRESSIONS

LANDING_PAGE_VIEWS

IMPRESSIONS