Eventos de facturación

Recursos

billing_event (eventos de facturación) define eventos por los que quieres pagar, como impresiones, clics o diversas acciones. La facturación dependerá del tamaño del público y del presupuesto que definas.

Por ejemplo, si quieres optimizar anuncios en función de POST_ENGAGEMENT (interacción con publicaciones) y pagar por IMPRESSIONS (impresiones):


curl -X POST \
  -F 'name="My First Adset"' \
  -F 'lifetime_budget=20000' \
  -F 'start_time="2024-11-21T09:54:30-0800"' \
  -F 'end_time="2024-12-01T09:54:30-0800"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'bid_amount=500' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="POST_ENGAGEMENT"' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ],
         "regions": [
           {
             "key": "4081"
           }
         ],
         "cities": [
           {
             "key": 777934,
             "radius": 10,
             "distance_unit": "mile"
           }
         ]
       },
       "genders": [
         1
       ],
       "age_max": 24,
       "age_min": 20,
       "behaviors": [
         {
           "id": 6002714895372,
           "name": "All travelers"
         }
       ],
       "life_events": [
         {
           "id": 6002714398172,
           "name": "Newlywed (1 year)"
         }
       ],
       "publisher_platforms": [
         "facebook"
       ],
       "device_platforms": [
         "desktop"
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets

Open In Graph API Explorer


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My First Adset',
  'lifetime_budget' : '20000',
  'start_time' : '2024-07-29T17:55:06-0700',
  'end_time' : '2024-08-08T17:55:06-0700',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'bid_amount' : '500',
  'billing_event' : 'IMPRESSIONS',
  'optimization_goal' : 'POST_ENGAGEMENT',
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'publisher_platforms':['facebook'],'device_platforms':['desktop']},
  'status' : 'PAUSED',
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);

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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My First Adset',
  'lifetime_budget' => '20000',
  'start_time' => '2024-07-29T17:55:06-0700',
  'end_time' => '2024-08-08T17:55:06-0700',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'bid_amount' => '500',
  'billing_event' => 'IMPRESSIONS',
  'optimization_goal' => 'POST_ENGAGEMENT',
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US'),'regions' => array(array('key' => '4081')),'cities' => array(array('key' => 777934,'radius' => 10,'distance_unit' => 'mile'))),'genders' => array(1),'age_max' => 24,'age_min' => 20,'behaviors' => array(array('id' => 6002714895372,'name' => 'All travelers')),'life_events' => array(array('id' => 6002714398172,'name' => 'Newlywed (1 year)')),'publisher_platforms' => array('facebook'),'device_platforms' => array('desktop')),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My First Adset',
  'lifetime_budget': '20000',
  'start_time': '2024-07-29T17:55:06-0700',
  'end_time': '2024-08-08T17:55:06-0700',
  'campaign_id': '<adCampaignLinkClicksID>',
  'bid_amount': '500',
  'billing_event': 'IMPRESSIONS',
  'optimization_goal': 'POST_ENGAGEMENT',
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'publisher_platforms':['facebook'],'device_platforms':['desktop']},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My First Adset\")
      .setLifetimeBudget(20000L)
      .setStartTime(\"2024-07-29T17:55:06-0700\")
      .setEndTime(\"2024-08-08T17:55:06-0700\")
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setBidAmount(500L)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_POST_ENGAGEMENT)
      .setTargeting(
          new Targeting()
            .setFieldAgeMax(24L)
            .setFieldAgeMin(20L)
            .setFieldBehaviors(Arrays.asList(
              new IDName()
                .setFieldId(6002714895372L)
                .setFieldName(\"All travelers\")
            ))
            .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_DESKTOP))
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGenders(Arrays.asList(1L))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCities(Arrays.asList(
                  new TargetingGeoLocationCity()
                    .setFieldDistanceUnit(\"mile\")
                    .setFieldKey(777934L)
                    .setFieldRadius(10L)
                ))
                .setFieldCountries(Arrays.asList(\"US\"))
                .setFieldRegions(Arrays.asList(
                  new TargetingGeoLocationRegion()
                    .setFieldKey(\"4081\")
                ))
            )
            .setFieldLifeEvents(Arrays.asList(
              new IDName()
                .setFieldId(6002714398172L)
                .setFieldName(\"Newlywed (1 year)\")
            ))
            .setFieldPublisherPlatforms(Arrays.asList(\"facebook\"))
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My First Adset',
    lifetime_budget: '20000',
    start_time: '2024-07-29T17:55:06-0700',
    end_time: '2024-08-08T17:55:06-0700',
    campaign_id: '<adCampaignLinkClicksID>',
    bid_amount: '500',
    billing_event: 'IMPRESSIONS',
    optimization_goal: 'POST_ENGAGEMENT',
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'publisher_platforms':['facebook'],'device_platforms':['desktop']},
    status: 'PAUSED',
})

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Una vez que selecciones un optimization_goal (objetivo de optimización), podrías tener una o varias opciones para billing_event (evento de facturación). Consulta Objetivo de optimización y eventos de facturación, y CPA.

Validación

Tipo de compra y eventos de facturación

buying_type es el método que utiliza el anunciante para pagar la entrega de los anuncios, y se define en el nivel de la campaña. La mayoría de las veces, solo utilizamos AUCTION, pero hay ocasiones especiales en que la nota de pago pendiente se basa en una predicción, lo que se conoce como RESERVED, o acordamos un precio fijo con el anunciante denominado FIXED_CPM. En las campañas con buying_type, es necesario usar conjuntos de anuncios que tengan un billing_event definido.

Valores válidos de billing_event para cada opción de buying_type:

	AUCTION	RESERVED	FIXED_CPM
`IMPRESSIONS`	✓	✓	✓
`LINK_CLICKS`	✓
`PAGE_LIKES`	✓
`POST_ENGAGEMENT`	✓
`VIDEO_VIEWS`	✓

Objetivo de optimización y eventos de facturación

En el caso de las campañas que usen buying_type=AUCTION y tengan definido un optimization_goal, aplicamos restricciones respecto de las opciones de billing_event que puedes elegir para el conjunto de anuncios.

En las restricciones que figuran a continuación, suponemos que definiste un objective en el nivel de la campaña.

`optimization_goal`	Valor válido de "billing_event" para el conjunto de anuncios
`APP_INSTALLS`	`IMPRESSIONS`
`AD_RECALL_LIFT`	`IMPRESSIONS`
`ENGAGED_USERS`	`IMPRESSIONS`
`EVENT_RESPONSES`	`IMPRESSIONS`
`IMPRESSIONS`	`IMPRESSIONS`
`LEAD_GENERATION`	`IMPRESSIONS`
`LINK_CLICKS`	`LINK_CLICKS`, `IMPRESSIONS`
`OFFSITE_CONVERSIONS`	`IMPRESSIONS`
`PAGE_LIKES`	`IMPRESSIONS`
`POST_ENGAGEMENT`	`IMPRESSIONS`. A partir de la versión 2.11, `POST_ENGAGEMENT` ya no es un valor válido para este campo.
`REACH`	`IMPRESSIONS`
`REPLIES`	`IMPRESSIONS`
`SOCIAL_IMPRESSIONS`	`IMPRESSIONS`
`THRUPLAY`	`IMPRESSIONS`, `THRUPLAY`
`TWO_SECOND_CONTINUOUS_VIDEO_VIEWS`	`IMPRESSIONS`, `TWO_SECOND_CONTINUOUS_VIDEO_VIEWS`
	`IMPRESSIONS` y `VIDEO_VIEWS`
`VALUE`	`IMPRESSIONS`
`LANDING_PAGE_VIEWS`	`IMPRESSIONS`