청구 이벤트

리소스

billing_event는 노출, 클릭 또는 다양한 행동 등 대가를 지불하려는 이벤트를 정의합니다. 청구는 타겟과 예산의 규모에 따라 달라집니다.

예를 들어 POST_ENGAGEMENT에 대해 최적화하고 IMPRESSIONS를 기준으로 비용을 지불하려면 다음과 같이 합니다.


curl -X POST \
  -F 'name="My First Adset"' \
  -F 'lifetime_budget=20000' \
  -F 'start_time="2024-05-18T10:37:14-0700"' \
  -F 'end_time="2024-05-28T10:37:14-0700"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'bid_amount=500' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="POST_ENGAGEMENT"' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ],
         "regions": [
           {
             "key": "4081"
           }
         ],
         "cities": [
           {
             "key": 777934,
             "radius": 10,
             "distance_unit": "mile"
           }
         ]
       },
       "genders": [
         1
       ],
       "age_max": 24,
       "age_min": 20,
       "behaviors": [
         {
           "id": 6002714895372,
           "name": "All travelers"
         }
       ],
       "life_events": [
         {
           "id": 6002714398172,
           "name": "Newlywed (1 year)"
         }
       ],
       "publisher_platforms": [
         "facebook"
       ],
       "device_platforms": [
         "desktop"
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adsets


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My First Adset',
  'lifetime_budget' : '20000',
  'start_time' : '2024-04-01T11:26:40-0700',
  'end_time' : '2024-04-11T11:26:40-0700',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'bid_amount' : '500',
  'billing_event' : 'IMPRESSIONS',
  'optimization_goal' : 'POST_ENGAGEMENT',
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'publisher_platforms':['facebook'],'device_platforms':['desktop']},
  'status' : 'PAUSED',
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My First Adset',
  'lifetime_budget' => '20000',
  'start_time' => '2024-04-01T11:26:40-0700',
  'end_time' => '2024-04-11T11:26:40-0700',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'bid_amount' => '500',
  'billing_event' => 'IMPRESSIONS',
  'optimization_goal' => 'POST_ENGAGEMENT',
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US'),'regions' => array(array('key' => '4081')),'cities' => array(array('key' => 777934,'radius' => 10,'distance_unit' => 'mile'))),'genders' => array(1),'age_max' => 24,'age_min' => 20,'behaviors' => array(array('id' => 6002714895372,'name' => 'All travelers')),'life_events' => array(array('id' => 6002714398172,'name' => 'Newlywed (1 year)')),'publisher_platforms' => array('facebook'),'device_platforms' => array('desktop')),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My First Adset',
  'lifetime_budget': '20000',
  'start_time': '2024-04-01T11:26:40-0700',
  'end_time': '2024-04-11T11:26:40-0700',
  'campaign_id': '<adCampaignLinkClicksID>',
  'bid_amount': '500',
  'billing_event': 'IMPRESSIONS',
  'optimization_goal': 'POST_ENGAGEMENT',
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'publisher_platforms':['facebook'],'device_platforms':['desktop']},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My First Adset\")
      .setLifetimeBudget(20000L)
      .setStartTime(\"2024-04-01T11:26:40-0700\")
      .setEndTime(\"2024-04-11T11:26:40-0700\")
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setBidAmount(500L)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_POST_ENGAGEMENT)
      .setTargeting(
          new Targeting()
            .setFieldAgeMax(24L)
            .setFieldAgeMin(20L)
            .setFieldBehaviors(Arrays.asList(
              new IDName()
                .setFieldId(6002714895372L)
                .setFieldName(\"All travelers\")
            ))
            .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_DESKTOP))
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGenders(Arrays.asList(1L))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCities(Arrays.asList(
                  new TargetingGeoLocationCity()
                    .setFieldDistanceUnit(\"mile\")
                    .setFieldKey(777934L)
                    .setFieldRadius(10L)
                ))
                .setFieldCountries(Arrays.asList(\"US\"))
                .setFieldRegions(Arrays.asList(
                  new TargetingGeoLocationRegion()
                    .setFieldKey(\"4081\")
                ))
            )
            .setFieldLifeEvents(Arrays.asList(
              new IDName()
                .setFieldId(6002714398172L)
                .setFieldName(\"Newlywed (1 year)\")
            ))
            .setFieldPublisherPlatforms(Arrays.asList(\"facebook\"))
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My First Adset',
    lifetime_budget: '20000',
    start_time: '2024-04-01T11:26:40-0700',
    end_time: '2024-04-11T11:26:40-0700',
    campaign_id: '<adCampaignLinkClicksID>',
    bid_amount: '500',
    billing_event: 'IMPRESSIONS',
    optimization_goal: 'POST_ENGAGEMENT',
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'publisher_platforms':['facebook'],'device_platforms':['desktop']},
    status: 'PAUSED',
})

optimization_goal을 선택하면 billing_event 옵션이 한 개 이상 제공될 수 있습니다. 최적화 목표 및 청구 이벤트와 CPA를 참조하세요.

검증

구매 유형과 청구 이벤트

buying_type은 광고주가 광고 게재 비용을 지불하는 방법으로, 캠페인 수준에서 정의됩니다. 대부분의 경우 단순히 AUCTION을 사용하지만, 예측을 기반으로 청구(RESERVED)하거나 고정 가격 수단을 사용하여 광고주가 지불하는 가격을 협상(FIXED_CPM)하는 몇 가지 특별한 경우가 있습니다. buying_type을 사용하는 캠페인에는 billing_event가 정의된 광고 세트가 필요합니다.

각 buying_type에 유효한 billing_event:

	AUCTION	RESERVED	FIXED_CPM
`IMPRESSIONS`	✓	✓	✓
`LINK_CLICKS`	✓
`PAGE_LIKES`	✓
`POST_ENGAGEMENT`	✓
`VIDEO_VIEWS`	✓

최적화 목표 및 청구 이벤트

optimization_goal이 설정된 buying_type=AUCTION캠페인의 경우 광고 세트에 선택할 수 있는 billing_event에 제한이 있습니다.

아래 제한 사항에서는 캠페인 수준에서 objective를 지정했다고 가정합니다.

'optimization_goal'	유효한 광고 세트 'billing_event'
`APP_INSTALLS`	`IMPRESSIONS`
`AD_RECALL_LIFT`	`IMPRESSIONS`
`ENGAGED_USERS`	`IMPRESSIONS`
`EVENT_RESPONSES`	`IMPRESSIONS`
`IMPRESSIONS`	`IMPRESSIONS`
`LEAD_GENERATION`	`IMPRESSIONS`
`LINK_CLICKS`	`LINK_CLICKS`, `IMPRESSIONS`
`OFFSITE_CONVERSIONS`	`IMPRESSIONS`
`PAGE_LIKES`	`IMPRESSIONS`
`POST_ENGAGEMENT`	`IMPRESSIONS`. v2.11부터 `POST_ENGAGEMENT`는 옵션이 아닙니다.
`REACH`	`IMPRESSIONS`
`REPLIES`	`IMPRESSIONS`
`SOCIAL_IMPRESSIONS`	`IMPRESSIONS`
`THRUPLAY`	`IMPRESSIONS`, `THRUPLAY`
`TWO_SECOND_CONTINUOUS_VIDEO_VIEWS`	`IMPRESSIONS`, `TWO_SECOND_CONTINUOUS_VIDEO_VIEWS`
	`IMPRESSIONS` 및 `VIDEO_VIEWS`
`VALUE`	`IMPRESSIONS`
`LANDING_PAGE_VIEWS`	`IMPRESSIONS`