Évènements de facturation

Ressources

billing_event définit les évènements que vous voulez payer, comme les impressions, les clics ou différentes actions. La facturation dépend de la taille de votre audience et de votre budget.

Par exemple, pour optimiser POST_ENGAGEMENT et payer au nombre d’IMPRESSIONS :


curl -X POST \
  -F 'name="My First Adset"' \
  -F 'lifetime_budget=20000' \
  -F 'start_time="2024-05-18T09:25:23-0700"' \
  -F 'end_time="2024-05-28T09:25:23-0700"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'bid_amount=500' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="POST_ENGAGEMENT"' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ],
         "regions": [
           {
             "key": "4081"
           }
         ],
         "cities": [
           {
             "key": 777934,
             "radius": 10,
             "distance_unit": "mile"
           }
         ]
       },
       "genders": [
         1
       ],
       "age_max": 24,
       "age_min": 20,
       "behaviors": [
         {
           "id": 6002714895372,
           "name": "All travelers"
         }
       ],
       "life_events": [
         {
           "id": 6002714398172,
           "name": "Newlywed (1 year)"
         }
       ],
       "publisher_platforms": [
         "facebook"
       ],
       "device_platforms": [
         "desktop"
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adsets


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My First Adset',
  'lifetime_budget' : '20000',
  'start_time' : '2024-04-01T11:26:40-0700',
  'end_time' : '2024-04-11T11:26:40-0700',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'bid_amount' : '500',
  'billing_event' : 'IMPRESSIONS',
  'optimization_goal' : 'POST_ENGAGEMENT',
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'publisher_platforms':['facebook'],'device_platforms':['desktop']},
  'status' : 'PAUSED',
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My First Adset',
  'lifetime_budget' => '20000',
  'start_time' => '2024-04-01T11:26:40-0700',
  'end_time' => '2024-04-11T11:26:40-0700',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'bid_amount' => '500',
  'billing_event' => 'IMPRESSIONS',
  'optimization_goal' => 'POST_ENGAGEMENT',
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US'),'regions' => array(array('key' => '4081')),'cities' => array(array('key' => 777934,'radius' => 10,'distance_unit' => 'mile'))),'genders' => array(1),'age_max' => 24,'age_min' => 20,'behaviors' => array(array('id' => 6002714895372,'name' => 'All travelers')),'life_events' => array(array('id' => 6002714398172,'name' => 'Newlywed (1 year)')),'publisher_platforms' => array('facebook'),'device_platforms' => array('desktop')),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My First Adset',
  'lifetime_budget': '20000',
  'start_time': '2024-04-01T11:26:40-0700',
  'end_time': '2024-04-11T11:26:40-0700',
  'campaign_id': '<adCampaignLinkClicksID>',
  'bid_amount': '500',
  'billing_event': 'IMPRESSIONS',
  'optimization_goal': 'POST_ENGAGEMENT',
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'publisher_platforms':['facebook'],'device_platforms':['desktop']},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My First Adset\")
      .setLifetimeBudget(20000L)
      .setStartTime(\"2024-04-01T11:26:40-0700\")
      .setEndTime(\"2024-04-11T11:26:40-0700\")
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setBidAmount(500L)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_POST_ENGAGEMENT)
      .setTargeting(
          new Targeting()
            .setFieldAgeMax(24L)
            .setFieldAgeMin(20L)
            .setFieldBehaviors(Arrays.asList(
              new IDName()
                .setFieldId(6002714895372L)
                .setFieldName(\"All travelers\")
            ))
            .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_DESKTOP))
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGenders(Arrays.asList(1L))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCities(Arrays.asList(
                  new TargetingGeoLocationCity()
                    .setFieldDistanceUnit(\"mile\")
                    .setFieldKey(777934L)
                    .setFieldRadius(10L)
                ))
                .setFieldCountries(Arrays.asList(\"US\"))
                .setFieldRegions(Arrays.asList(
                  new TargetingGeoLocationRegion()
                    .setFieldKey(\"4081\")
                ))
            )
            .setFieldLifeEvents(Arrays.asList(
              new IDName()
                .setFieldId(6002714398172L)
                .setFieldName(\"Newlywed (1 year)\")
            ))
            .setFieldPublisherPlatforms(Arrays.asList(\"facebook\"))
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My First Adset',
    lifetime_budget: '20000',
    start_time: '2024-04-01T11:26:40-0700',
    end_time: '2024-04-11T11:26:40-0700',
    campaign_id: '<adCampaignLinkClicksID>',
    bid_amount: '500',
    billing_event: 'IMPRESSIONS',
    optimization_goal: 'POST_ENGAGEMENT',
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'behaviors':[{'id':6002714895372,'name':'All travelers'}],'life_events':[{'id':6002714398172,'name':'Newlywed (1 year)'}],'publisher_platforms':['facebook'],'device_platforms':['desktop']},
    status: 'PAUSED',
})

Une fois que vous avez sélectionné optimization_goal, vous pouvez avoir une ou plusieurs options billing_event. Consultez les rubriques Objectif d’optimisation et évènements de facturation et CPA.

Validation

Types d’achat et évènements de facturation

buying_type correspond à la manière dont l’annonceur paie la diffusion de ses publicités. Celle-ci est définie au niveau de la campagne. La plupart du temps, nous utilisons simplement AUCTION, mais dans certains cas particuliers, nous pouvons avoir recours à la facturation basée sur la prévision (appelée RESERVED) ou être amenés à utiliser un prix fixe négocié avec l’annonceur (appelé FIXED_CPM). Dans les campagnes avec buying_type, les ensembles de publicités doivent avoir un billing_event défini.

Évènements de facturation billing_event valides pour chaque buying_type :

	AUCTION	RESERVED	FIXED_CPM
`IMPRESSIONS`	✓	✓	✓
`LINK_CLICKS`	✓
`PAGE_LIKES`	✓
`POST_ENGAGEMENT`	✓
`VIDEO_VIEWS`	✓

Objectif d’optimisation et évènements de facturation

Pour les campagnesbuying_type=AUCTION, avec un ensemble optimization_goal, des restrictions s’appliquent au billing_event que vous pouvez choisir pour votre ensemble de publicités.

Pour les restrictions ci-dessous, nous partons du principe que vous avez défini un objective particulier au niveau de la campagne.

optimization_goal	billing_event d’ensemble de publicités valide
`APP_INSTALLS`	`IMPRESSIONS`
`AD_RECALL_LIFT`	`IMPRESSIONS`
`ENGAGED_USERS`	`IMPRESSIONS`
`EVENT_RESPONSES`	`IMPRESSIONS`
`IMPRESSIONS`	`IMPRESSIONS`
`LEAD_GENERATION`	`IMPRESSIONS`
`LINK_CLICKS`	`LINK_CLICKS`, `IMPRESSIONS`
`OFFSITE_CONVERSIONS`	`IMPRESSIONS`
`PAGE_LIKES`	`IMPRESSIONS`
`POST_ENGAGEMENT`	`IMPRESSIONS`. À partir de la version 2.11, `POST_ENGAGEMENT` n’est plus une option.
`REACH`	`IMPRESSIONS`
`REPLIES`	`IMPRESSIONS`
`SOCIAL_IMPRESSIONS`	`IMPRESSIONS`
`THRUPLAY`	`IMPRESSIONS`, `THRUPLAY`
`TWO_SECOND_CONTINUOUS_VIDEO_VIEWS`	`IMPRESSIONS`, `TWO_SECOND_CONTINUOUS_VIDEO_VIEWS`
	`IMPRESSIONS` et `VIDEO_VIEWS`
`VALUE`	`IMPRESSIONS`
`LANDING_PAGE_VIEWS`	`IMPRESSIONS`