Bidding Guides
Use these guides for bidding and optimization.
Campaign Budget Optimizationbid strategy is the core function you choose to control your cost efficiency. Different bid strategies can affect your bids and your cost differently. Optimized Cost Per Mille AdsPrioritize your marketing goals then automatically deliver ads towards these goals in the most effective way possible. Cost Per Action AdsSpecify conversion events and get charged by the amount of conversions. | Reach and FrequencyBid on a predicted unique audience reach for your ads on Facebook and Instagram and control display frequency. Bid MultipliersBid multipliers enables you to reduce the amount of audience segmentation required because it allows you to maintain a nuanced bidding strategy within a single ad set with one targeted audience. |