Advantage+ Audience

Enable Advantage+ audience on your campaigns to create the broadest possible audience to search within. Non-negotiable business constraints are NOT expanded, these include location constraints, minimum age, language and custom audience exclusions.

For more information about Advantage+ audience, see Help Center: About Advantage+ audience.

• To opt in, set the advantage_audience parameter within targeting_automation to 1.
• To opt out, set the advantage_audience parameter within targeting_automation to 0.

When Advantage+ audience is enabled you can set the age_range parameter within targeting_spec.

Example

"targeting": {
  "age_range": [25, 35],
  "geo_locations": {
  	"countries": ["GB"]
  },
  "targeting_automation": {
  	"advantage_audience": 1
  }
}

• When age_range is not passed, the age range will be created from age min/max.
• When Advantage+ audience is enabled the values of age min/max are reset to default values.
• When Advantage+ audience is enabled advertisers can pass age_min values ranging between 18 - 25 only.
• When Advantage+ audience is enabled advertisers cannot set age_max values. It is set to 65 only.

Example

curl -X POST \
  -F 'name="advantage audience test"' \
  -F 'is_autobid="true"' \
  -F 'daily_budget="100"' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'campaign_id="<CAMPAIGN ID>"' \
  -F 'targeting={"age_max": 65, "age_min": 18, "age_range": [25,35], "geo_locations": {"countries": ["US", "GB"]},"targeting_automation": {"advantage_audience": 1 }}' \
  -F 'access_token="<ACCESS_TOKEN>"' \
https://facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets