Le ciblage de base se compose des critères suivants :
Les annonceurs diffusant des publicités relatives au logement, à l’emploi, au crédit, aux élections et à la politique, et établis aux États-Unis ou diffusant des publicités destinées aux États-Unis sont soumis à d’autres restrictions.
Commencez par un ciblage de base axé sur les données démographiques et le lieu. En règle générale, vous obtenez les données nécessaires à la définition du ciblage en faisant une recherche avec Targeting Search, puis définissez des options dans les spécifications de ciblage. Ces dernières sont des attributs des ensembles de publicités permettant de spécifier les personnes qui verront les publicités.
À moins d’utiliser des audiences personnalisées, vous devez spécifier au moins un pays dans le ciblage.
Ciblage par données démographiques :
use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
AdSetFields::NAME => 'My AdSet',
AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
AdSetFields::BID_AMOUNT => 2,
AdSetFields::DAILY_BUDGET => 1000,
AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
AdSetFields::TARGETING => (new Targeting())->setData(array(
TargetingFields::GEO_LOCATIONS => array(
'countries' => array(
'US',
),
),
TargetingFields::RELATIONSHIP_STATUSES => array(2, 4),
TargetingFields::LIFE_EVENTS => array(
array(
'id' => 6003054185372,
'name' => 'Recently Moved',
),
),
TargetingFields::INDUSTRIES => array(
array(
'id' => 6009003307783,
'name' => 'Accounting and finance',
),
),
)),
));
$adset->create(array(
AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));
from facebookads.adobjects.adset import AdSet
adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
AdSet.Field.name: 'My AdSet',
AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
AdSet.Field.bid_amount: 150,
AdSet.Field.daily_budget: 2000,
AdSet.Field.campaign_id: <CAMPAIGN_ID>,
AdSet.Field.targeting: {
'geo_locations': {
'countries': ['US'],
},
'relationship_statuses': [2, 4],
'life_events': [
{
'id': 6003054185372,
'name': 'Recently Moved',
},
],
'industries': [
{
'id': 6009003307783,
'name': 'Accounting and finance',
},
],
},
})
adset.remote_create(params={
'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
.setName("My AdSet")
.setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
.setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
.setBidAmount(2L)
.setDailyBudget(1000L)
.setCampaignId(<CAMPAIGN_ID>)
.setTargeting(
new Targeting()
.setFieldGeoLocations(
new TargetingGeoLocation()
.setFieldCountries(Arrays.asList("US"))
)
.setFieldIndustries(Arrays.asList(
new IDName()
.setFieldId("6009003307783")
.setFieldName("Accounting and finance")
))
.setFieldLifeEvents(Arrays.asList(
new IDName()
.setFieldId("6003054185372")
.setFieldName("Recently Moved")
))
.setFieldRelationshipStatuses(Arrays.asList(2L, 4L))
)
.setStatus(AdSet.EnumStatus.VALUE_ACTIVE)
.execute();
String ad_set_id = adSet.getId();
curl \
-F 'name=My AdSet' \
-F 'optimization_goal=REACH' \
-F 'billing_event=IMPRESSIONS' \
-F 'bid_amount=2' \
-F 'daily_budget=1000' \
-F 'campaign_id=<CAMPAIGN_ID>' \
-F 'targeting={
"geo_locations": {"countries":["US"]},
"industries": [{"id":6009003307783,"name":"Accounting and finance"}],
"life_events": [{"id":6003054185372,"name":"Recently Moved"}],
"relationship_statuses": [2,4]
}' \
-F 'status=ACTIVE' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets
Nom | Description |
---|---|
| Ciblage par genre. Valeur par défaut : all (tous). |
| Âge minimum. Valeur par défaut : 18. Si cette option est utilisée, l’âge minimum est de 13 ans. Si l’application propose des paramètres personnalisés pour les restrictions d’âge, les restrictions de l’application seront utilisées pour les publicités associées aux objectifs APP_INSTALL. Par exemple, si vous choisissez 13 pour |
| Âge maximum. Si cette option est utilisée, l’âge maximum est de 65 ans. |
Recherchez et récupérez des valeurs pour le ciblage géographique dans l’API Targeting Search. Deux paramètres sont associés à ce ciblage : geo_locations
pour cibler des lieux précis et, éventuellement, excluded_geo_locations
pour exclure des zones.
Utilisez country_groups
à la place de geo_locations
pour cibler des régions plus larges, telles que l’Europe ou l’Amérique du Nord.
Using radius
can cause an error, code: 100, subcode 1815946, when targeting multiple locations. We recommend creating an ad for each location or not using radius
in your call.
Nom | Description |
---|---|
| Ciblage par pays. Nécessite un tableau de codes de pays. Consultez la section Pays de la page Recherche de ciblage. Exemple : |
| État, province, département ou région. Valeurs disponibles : consultez la section Régions de la page Recherche de ciblage. Limite : 200. |
| Renseignez les valeurs de |
| Ciblage par code postal. Consultez la section Code postal de la page Recherche de ciblage. Limite : 50 000. Anciennement 2 500. Si vous en utilisez plus, nous créons un ensemble, connu sous le nom de Pour lire un |
| Indiquez un nom spécifique pour le lieu. Limite : 200. Exemple : |
| Disponible pour l’ensemble des objectifs. Indiquez un lieu exact avec les coordonnées de latitude et de longitude ou une adresse comme centre de la zone. Précisez également un rayon pour votre lieu, entre 1 et 80 kilomètres (entre 0,63 et 50 miles). |
| Latitude du lieu |
| Longitude du lieu |
| Nom à utiliser pour l’adresse. Vous pouvez utiliser le paramètre avec les valeurs |
| Rayon autour de la latitude/longitude, exprimé en miles, sauf si une unité différente est précisée dans le paramètre |
| Facultatif.
|
| Adresse au niveau de la latitude/longitude. Par exemple : 1601 Willow Rd, Menlo Park, CA. Format suggéré : numéro de rue, nom de rue, ville, état / province / département, pays. Sans code postal. |
| Clé à utiliser pour le marché, au format « DMA:501 ». Tous les marchés désignés (DMA - Designated Market Area) sont pris en charge. Pour obtenir les codes DMA, envoyez une requête par nom DMA avec l’API de recherche de ciblage Targeting Search. Limite : 2 500 |
| Clé pour les circonscriptions électorales. Pour obtenir les circonscriptions, consultez la section Circonscriptions électorales de la page Recherche par ciblage. |
| Remarque : À partir de la version 18.0, le tableau Pour les versions ultérieures à la version 18.0, en absence de
|
| Régions géographiques et zones de libre-échange. Fournissez un tableau de codes de groupes de pays :
Consultez la section Groupes de pays de la page Recherche de ciblage. Exemple : |
curl -X POST \
-F 'name="My Reach Ad Set"' \
-F 'optimization_goal="REACH"' \
-F 'billing_event="IMPRESSIONS"' \
-F 'bid_amount=2' \
-F 'daily_budget=1000' \
-F 'campaign_id="<AD_CAMPAIGN_ID>"' \
-F 'targeting={
"geo_locations": {
"countries": [
"US"
]
},
"facebook_positions": [
"feed"
]
}' \
-F 'status="PAUSED"' \
-F 'promoted_object={
"page_id": "<PAGE_ID>"
}' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets
curl -X POST \
-F 'name="My Reach Ad Set"' \
-F 'optimization_goal="REACH"' \
-F 'billing_event="IMPRESSIONS"' \
-F 'bid_amount=2' \
-F 'daily_budget=1000' \
-F 'campaign_id="<AD_CAMPAIGN_ID>"' \
-F 'targeting={
"excluded_geo_locations": {
"regions": [
{
"key": "3847"
}
]
},
"geo_locations": {
"countries": [
"US"
]
},
"facebook_positions": [
"feed"
]
}' \
-F 'status="PAUSED"' \
-F 'promoted_object={
"page_id": "<PAGE_ID>"
}' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets
use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
AdSetFields::NAME => 'My AdSet',
AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
AdSetFields::BID_AMOUNT => 2,
AdSetFields::DAILY_BUDGET => 1000,
AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
AdSetFields::TARGETING => (new Targeting())->setData(array(
TargetingFields::GEO_LOCATIONS => array(
TargetingFields::ZIPS => array(
array(
'key' => 'US:94304',
),
array(
'key' => 'US:00501',
),
),
),
)),
));
$adset->create(array(
AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));
from facebookads.adobjects.adset import AdSet
adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
AdSet.Field.name: 'My AdSet',
AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
AdSet.Field.bid_amount: 150,
AdSet.Field.daily_budget: 2000,
AdSet.Field.campaign_id: <CAMPAIGN_ID>,
AdSet.Field.targeting: {
'geo_locations': {
'zips': [
{
'key': 'US:94304',
},
{
'key': 'US:00501',
},
],
},
},
})
adset.remote_create(params={
'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
.setName("My AdSet")
.setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
.setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
.setBidAmount(2L)
.setDailyBudget(1000L)
.setCampaignId(<CAMPAIGN_ID>)
.setTargeting(
new Targeting()
.setFieldGeoLocations(
new TargetingGeoLocation()
.setFieldZips(Arrays.asList(
new TargetingGeoLocationZip()
.setFieldKey("US:94304")
,
new TargetingGeoLocationZip()
.setFieldKey("US:00501")
))
)
)
.setStatus(AdSet.EnumStatus.VALUE_ACTIVE)
.execute();
String ad_set_id = adSet.getId();
curl \
-F 'name=My AdSet' \
-F 'optimization_goal=REACH' \
-F 'billing_event=IMPRESSIONS' \
-F 'bid_amount=2' \
-F 'daily_budget=1000' \
-F 'campaign_id=<CAMPAIGN_ID>' \
-F 'targeting={"geo_locations":{"zips":[{"key":"US:94304"},{"key":"US:00501"}]}}' \
-F 'status=ACTIVE' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets
Le code suivant permet de cibler les personnes répondant aux critères suivants :
use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
AdSetFields::NAME => 'My AdSet',
AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
AdSetFields::BID_AMOUNT => 2,
AdSetFields::DAILY_BUDGET => 1000,
AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
AdSetFields::TARGETING => (new Targeting())->setData(array(
TargetingFields::GEO_LOCATIONS => array(
'custom_locations' => array(
array(
'address_string' => '1601 Willow Road, Menlo Park, CA',
'radius' => '5',
),
array(
'latitude' => '36',
'longitude' => '-121.0',
'radius' => '5',
'distance_unit' => 'kilometer',
),
),
'geo_markets' => array(
array(
'key' => 'DMA:501',
'name' => 'New York',
),
array(
'key' => 'DMA:543',
'name' => 'Springfield-Holyoke',
),
),
'location_types' => array('recent', 'home'),
),
)),
));
$adset->create(array(
AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));
from facebookads.adobjects.adset import AdSet
adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
AdSet.Field.name: 'My AdSet',
AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
AdSet.Field.bid_amount: 150,
AdSet.Field.daily_budget: 2000,
AdSet.Field.campaign_id: <CAMPAIGN_ID>,
AdSet.Field.targeting: {
'geo_locations': {
'custom_locations': [
{
'custom_type': 'multi_city',
'min_population': 500000,
'max_population': 1000000,
'country': 'BR',
},
{
'custom_type': 'multi_city',
'country_group': 'Europe',
},
],
'location_types': ['recent', 'home'],
},
},
})
adset.remote_create(params={
'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
.setName("My AdSet")
.setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
.setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
.setBidAmount(2L)
.setDailyBudget(1000L)
.setCampaignId(<CAMPAIGN_ID>)
.setTargeting(
new Targeting()
.setFieldGeoLocations(
new TargetingGeoLocation()
.setFieldCustomLocations(Arrays.asList(
new TargetingGeoLocationCustomLocation()
.setFieldAddressString("1601 Willow Road, Menlo Park, CA")
.setFieldRadius((double) 5)
,
new TargetingGeoLocationCustomLocation()
.setFieldDistanceUnit("kilometer")
.setFieldLatitude((double) 36)
.setFieldLongitude((double) -121.0)
.setFieldRadius((double) 5)
))
.setFieldGeoMarkets(Arrays.asList(
new TargetingGeoLocationMarket()
.setFieldKey("DMA:501")
.setFieldName("New York")
,
new TargetingGeoLocationMarket()
.setFieldKey("DMA:543")
.setFieldName("Springfield-Holyoke")
))
.setFieldLocationTypes(Arrays.asList("recent", "home"))
)
)
.setStatus(AdSet.EnumStatus.VALUE_ACTIVE)
.execute();
String ad_set_id = adSet.getId();
curl \
-F 'name=My AdSet' \
-F 'optimization_goal=REACH' \
-F 'billing_event=IMPRESSIONS' \
-F 'bid_amount=2' \
-F 'daily_budget=1000' \
-F 'campaign_id=<CAMPAIGN_ID>' \
-F 'targeting={
"geo_locations": {
"custom_locations": [
{"address_string":"1601 Willow Road, Menlo Park, CA","radius":"5"},
{
"latitude": "36",
"longitude": "-121.0",
"radius": "5",
"distance_unit": "kilometer"
}
],
"geo_markets": [
{"key":"DMA:501","name":"New York"},
{"key":"DMA:543","name":"Springfield-Holyoke"}
],
"location_types": ["recent","home"]
}
}' \
-F 'status=ACTIVE' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets
Pour cibler les hommes âgés de 20 à 24 ans, dans un rayon de 10 miles de Menlo Park en Californie, ou résidant au Texas ou au Japon :
Commencez par obtenir le code de pays du Japon :
use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;
$result = TargetingSearch::search(
TargetingSearchTypes::GEOLOCATION,
null,
'japan',
array(
'location_types' => array('country'),
));
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
'q': 'japan',
'type': 'adgeolocation',
'location_types': ['country'],
}
resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
-d 'location_types=["country"]' \
-d 'type=adgeolocation' \
-d 'q=japan' \
-d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/search
Obtenez le code régional du Texas :
use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;
$result = TargetingSearch::search(
TargetingSearchTypes::GEOLOCATION,
null,
'texas',
array(
'location_types' => array('region'),
));
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
'q': 'texas',
'type': 'adgeolocation',
'location_types': ['region'],
}
resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
-d 'location_types=["region"]' \
-d 'type=adgeolocation' \
-d 'q=texas' \
-d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/search
Recherchez le code de la ville de Menlo Park en Californie :
use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;
$result = TargetingSearch::search(
TargetingSearchTypes::GEOLOCATION,
null,
'menlo',
array(
'location_types' => array('city'),
));
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
'q': 'menlo',
'type': 'adgeolocation',
'location_types': ['city'],
}
resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
-d 'location_types=["city"]' \
-d 'type=adgeolocation' \
-d 'q=menlo' \
-d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/search
Précisez le genre dans genders
, ainsi qu’une fourchette d’âge avec age_min
et age_max
.
Nos spécifications de ciblage sont prêtes avec les codes de pays, de région et de ville :
use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Values\AdSetBillingEventValues;
$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
AdSetFields::NAME => 'My First AdSet',
AdSetFields::DAILY_BUDGET => 10000,
AdSetFields::BID_AMOUNT => 300,
AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
AdSetFields::PROMOTED_OBJECT => array(
'page_id' => <PAGE_ID>,
),
AdSetFields::TARGETING => (new Targeting())->setData(array(
TargetingFields::GEO_LOCATIONS => array(
'countries' => array('JP'),
'regions' => array(array('key' => '3886')),
'cities' => array(
array(
'key' => '2420605',
'radius' => 10,
'distance_unit' => 'mile',
),
),
),
TargetingFields::GENDERS => array(1),
TargetingFields::AGE_MIN => 20,
TargetingFields::AGE_MAX => 24,
TargetingFields::PUBLISHER_PLATFORMS => array(
'facebook',
'audience_network',
),
TargetingFields::DEVICE_PLATFORMS => array('mobile'),
)),
));
$adset->create(array(
AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting
adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
AdSet.Field.name: 'My AdSet',
AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
AdSet.Field.bid_amount: 150,
AdSet.Field.daily_budget: 2000,
AdSet.Field.campaign_id: <CAMPAIGN_ID>,
AdSet.Field.promoted_object: {'page_id': <PAGE_ID>},
AdSet.Field.targeting: {
Targeting.Field.geo_locations: {
'countries': ['JP'],
'regions': [
{'key': '3886'},
],
'cities': [
{
'key': '2420605',
'radius': '10',
'distance_unit': 'mile',
},
],
},
Targeting.Field.genders: [1],
Targeting.Field.age_min: 20,
Targeting.Field.age_max: 24,
Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
Targeting.Field.device_platforms: ['mobile'],
},
})
adset.remote_create(params={
'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
.setName("My First AdSet")
.setDailyBudget(10000L)
.setBidAmount(300L)
.setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
.setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
.setCampaignId(<CAMPAIGN_ID>)
.setPromotedObject("{\"page_id\":\"" + <PAGE_ID> + "\"}")
.setTargeting(
new Targeting()
.setFieldAgeMax(24L)
.setFieldAgeMin(20L)
.setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
.setFieldGenders(Arrays.asList(1L))
.setFieldGeoLocations(
new TargetingGeoLocation()
.setFieldCities(Arrays.asList(
new TargetingGeoLocationCity()
.setFieldDistanceUnit("mile")
.setFieldKey("2420605")
.setFieldRadius(10L)
))
.setFieldCountries(Arrays.asList("JP"))
.setFieldRegions(Arrays.asList(
new TargetingGeoLocationRegion()
.setFieldKey("3886")
))
)
.setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
)
.setStatus(AdSet.EnumStatus.VALUE_PAUSED)
.execute();
String ad_set_id = adSet.getId();
curl \
-F 'name=My First AdSet' \
-F 'daily_budget=10000' \
-F 'bid_amount=300' \
-F 'billing_event=IMPRESSIONS' \
-F 'optimization_goal=REACH' \
-F 'campaign_id=<CAMPAIGN_ID>' \
-F 'promoted_object={"page_id":"<PAGE_ID>"}' \
-F 'targeting={
"age_max": 24,
"age_min": 20,
"device_platforms": ["mobile"],
"genders": [1],
"geo_locations": {
"countries": ["JP"],
"regions": [{"key":"3886"}],
"cities": [
{
"key": "2420605",
"radius": 10,
"distance_unit": "mile"
}
]
},
"publisher_platforms": ["facebook","audience_network"]
}' \
-F 'status=PAUSED' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets
Définissez custom_type
sur 'multi_city'
et configurez country
ou country_group
comme indiqué précédemment. Les autres paramètres facultatifs sont les suivants :
Nom | Description |
---|---|
| Seuil de population minimale au niveau duquel les villes sont choisies pour le ciblage. |
| Seuil de population maximale au niveau duquel les villes sont choisies pour le ciblage. |
use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
$adset = new AdSet();
$adset->setParentId('act_<AD_ACCOUNT_ID>');
$adset->setData(array(
AdSetFields::NAME => 'My AdSet',
AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
AdSetFields::BID_AMOUNT => 2,
AdSetFields::DAILY_BUDGET => 1000,
AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
AdSetFields::TARGETING => (new Targeting())->setData(array(
TargetingFields::GEO_LOCATIONS => array(
'custom_locations' => array(
array(
'custom_type' => 'multi_city',
'min_population' => 500000,
'max_population' => 1000000,
'country' => 'BR',
),
array(
'custom_type' => 'multi_city',
'country_group' => 'Europe',
),
),
'location_types' => array('recent', 'home'),
),
)),
));
$adset->create(array(
AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));
from facebookads.adobjects.adaccount import AdAccount
from facebookads.adobjects.adset import AdSet
ad_account = AdAccount(fbid='act_<AD_ACCOUNT_ID>')
params = {
AdSet.Field.name: 'My AdSet',
AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
AdSet.Field.bid_amount: 150,
AdSet.Field.daily_budget: 2000,
AdSet.Field.campaign_id: <CAMPAIGN_ID>,
AdSet.Field.targeting: {
'geo_locations': {
'custom_locations': [
{
'custom_type': 'multi_city',
'min_population': 500000,
'max_population': 1000000,
'country': 'BR',
},
{
'custom_type': 'multi_city',
'country_group': 'Europe',
},
],
'location_types': ['recent', 'home'],
},
},
AdSet.Field.status: AdSet.Status.active,
}
adset = ad_account.create_ad_set(params=params)
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
.setName("My First AdSet")
.setDailyBudget(10000L)
.setBidAmount(300L)
.setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
.setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
.setCampaignId(<CAMPAIGN_ID>)
.setPromotedObject("{\"page_id\":\"" + <PAGE_ID> + "\"}")
.setTargeting(
new Targeting()
.setFieldAgeMax(24L)
.setFieldAgeMin(20L)
.setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
.setFieldGenders(Arrays.asList(1L))
.setFieldGeoLocations(
new TargetingGeoLocation()
.setFieldCustomLocations(Arrays.asList(
new TargetingGeoLocationCustomLocation()
.setFieldCountry("BR")
.setFieldCustomType("multi_city")
.setFieldMaxPopulation(1000000L)
.setFieldMinPopulation(500000L)
,
new TargetingGeoLocationCustomLocation()
.setFieldCountryGroup("Asia")
.setFieldCustomType("multi_city")
))
.setFieldLocationTypes(Arrays.asList("recent", "home"))
)
.setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
)
.setStatus(AdSet.EnumStatus.VALUE_PAUSED)
.execute();
String ad_set_id = adSet.getId();
curl \
-F 'name=My AdSet' \
-F 'optimization_goal=REACH' \
-F 'billing_event=IMPRESSIONS' \
-F 'bid_amount=2' \
-F 'daily_budget=1000' \
-F 'campaign_id=<CAMPAIGN_ID>' \
-F 'targeting={
"geo_locations": {
"custom_locations": [
{
"custom_type": "multi_city",
"min_population": 500000,
"max_population": 1000000,
"country": "BR"
},
{"custom_type":"multi_city","country_group":"Europe"}
],
"location_types": ["recent","home"]
}
}' \
-F 'status=ACTIVE' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets
Effectuez un ciblage basé sur des centres d’intérêt en fonction du journal d’une personne, des Pages avec la mention J’aime, ou des mots-clés associés aux pages ou aux applications utilisées par une personne. Consultez la section Centres d’intérêt de la page Recherche de ciblage.
Pour cibler les amateurs de football, commencez par la requête suivante :
use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;
$result = TargetingSearch::search(
TargetingSearchTypes::INTEREST,
null,
'soccer');
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
'q': 'soccer',
'type': 'adinterest',
}
resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
-d 'type=adinterest' \
-d 'q=soccer' \
-d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/search
Ajoutez ce centre d’intérêt à une spécification de ciblage grâce aux paramètres name
et id
, où path
est le chemin d’accès de ce centre d’intérêt dans les outils publicitaires.
curl -X POST \
-F 'name="My First AdSet"' \
-F 'daily_budget=10000' \
-F 'bid_amount=300' \
-F 'billing_event="IMPRESSIONS"' \
-F 'optimization_goal="REACH"' \
-F 'campaign_id="<AD_CAMPAIGN_ID>"' \
-F 'promoted_object={
"page_id": "<PAGE_ID>"
}' \
-F 'targeting={
"facebook_positions": [
"feed"
],
"geo_locations": {
"countries": [
"US"
],
"regions": [
{
"key": "4081"
}
],
"cities": [
{
"key": 777934,
"radius": 10,
"distance_unit": "mile"
}
]
},
"genders": [
1
],
"age_max": 24,
"age_min": 20,
"publisher_platforms": [
"facebook",
"audience_network"
],
"device_platforms": [
"mobile"
],
"flexible_spec": [
{
"interests": [
{
"id": "<INTEREST_ID>",
"name": "<INTEREST_NAME>"
}
]
}
]
}' \
-F 'status="PAUSED"' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets
Voici un autre exemple :
use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
AdSetFields::NAME => 'My AdSet',
AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
AdSetFields::BID_AMOUNT => 2,
AdSetFields::DAILY_BUDGET => 1000,
AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
AdSetFields::TARGETING => (new Targeting())->setData(array(
TargetingFields::GEO_LOCATIONS => array(
'countries' => array(
'US',
),
),
TargetingFields::INTERESTS => array(
array(
'id' => 6003139266461,
'name' => 'Movies',
),
array(
'id' => 6003397425735,
'name' => 'Tennis',
),
array(
'id' => 6003659420716,
'name' => 'Cooking',
),
),
)),
));
$adset->create(array(
AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));
from facebookads.adobjects.adset import AdSet
adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
AdSet.Field.name: 'My AdSet',
AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
AdSet.Field.bid_amount: 150,
AdSet.Field.daily_budget: 2000,
AdSet.Field.campaign_id: <CAMPAIGN_ID>,
AdSet.Field.targeting: {
'geo_locations': {
'countries': ['US'],
},
'interests': [
{
'id': 6003139266461,
'name': 'Movies',
},
{
'id': 6003397425735,
'name': 'Tennis',
},
{
'id': 6003659420716,
'name': 'Cooking',
},
],
},
})
adset.remote_create(params={
'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
.setName("My AdSet")
.setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
.setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
.setBidAmount(2L)
.setDailyBudget(1000L)
.setCampaignId(<CAMPAIGN_ID>)
.setTargeting(
new Targeting()
.setFieldGeoLocations(
new TargetingGeoLocation()
.setFieldCountries(Arrays.asList("US"))
)
.setFieldInterests(Arrays.asList(
new IDName()
.setFieldId("6003139266461")
.setFieldName("Movies")
,
new IDName()
.setFieldId("6003397425735")
.setFieldName("Tennis")
,
new IDName()
.setFieldId("6003659420716")
.setFieldName("Cooking")
))
)
.setStatus(AdSet.EnumStatus.VALUE_ACTIVE)
.execute();
String ad_set_id = adSet.getId();
curl \
-F 'name=My AdSet' \
-F 'optimization_goal=REACH' \
-F 'billing_event=IMPRESSIONS' \
-F 'bid_amount=2' \
-F 'daily_budget=1000' \
-F 'campaign_id=<CAMPAIGN_ID>' \
-F 'targeting={
"geo_locations": {"countries":["US"]},
"interests": [
{"id":6003139266461,"name":"Movies"},
{"id":6003397425735,"name":"Tennis"},
{"id":6003659420716,"name":"Cooking"}
]
}' \
-F 'status=ACTIVE' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets
Nom | Description |
---|---|
| Tableau d’objets avec le champ « id » et un champ « name » facultatif : |
Effectuez un ciblage sur la base des activités numériques, des appareils utilisés par les personnes, des achats passés ou planifiés et des voyages. Consultez les options dans Browse
, telles que Grands voyageurs. Consultez la section Comportements de la page Recherche de ciblage.
use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;
$result = TargetingSearch::search(
TargetingSearchTypes::TARGETING_CATEGORY,
'behaviors');
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
'type': 'adTargetingCategory',
'class': 'behaviors',
}
resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
-d 'type=adTargetingCategory' \
-d 'class=behaviors' \
-d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/search
Ajoutez le comportement à targeting_spec
:
use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Values\AdSetBillingEventValues;
$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
AdSetFields::NAME => 'My First AdSet',
AdSetFields::DAILY_BUDGET => 10000,
AdSetFields::BID_AMOUNT => 300,
AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
AdSetFields::PROMOTED_OBJECT => array(
'page_id' => <PAGE_ID>,
),
AdSetFields::TARGETING => (new Targeting())->setData(array(
TargetingFields::GEO_LOCATIONS => array(
'countries' => array('JP'),
'regions' => array(array('key' => '3886')),
'cities' => array(
array(
'key' => '2420605',
'radius' => 10,
'distance_unit' => 'mile',
),
),
),
TargetingFields::GENDERS => array(1),
TargetingFields::AGE_MIN => 20,
TargetingFields::AGE_MAX => 24,
TargetingFields::PUBLISHER_PLATFORMS => array(
'facebook',
'audience_network',
),
TargetingFields::DEVICE_PLATFORMS => array('mobile'),
TargetingFields::INTERESTS => array(
array(
'id' => 6003107902433,
'name' => 'Association football (Soccer)',
),
),
TargetingFields::BEHAVIORS => array(
array(
'id' => 6002714895372,
'name' => 'All frequent travelers',
),
),
)),
));
$adset->create(array(
AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting
adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
AdSet.Field.name: 'My AdSet',
AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
AdSet.Field.bid_amount: 150,
AdSet.Field.daily_budget: 2000,
AdSet.Field.campaign_id: <CAMPAIGN_ID>,
AdSet.Field.promoted_object: {'page_id': <PAGE_ID>},
AdSet.Field.targeting: {
Targeting.Field.geo_locations: {
'countries': ['JP'],
'regions': [
{'key': '3886'},
],
'cities': [
{
'key': '2420605',
'radius': '10',
'distance_unit': 'mile',
},
],
},
Targeting.Field.genders: [1],
Targeting.Field.age_min: 20,
Targeting.Field.age_max: 24,
Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
Targeting.Field.device_platforms: ['mobile'],
Targeting.Field.interests: [
{
'id': 6003107902433,
'name': 'Association football (Soccer)',
},
],
Targeting.Field.behaviors: [
{
'id': 6002714895372,
'name': 'All frequent travelers',
},
],
},
})
adset.remote_create(params={
'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
.setName("My First AdSet")
.setDailyBudget(10000L)
.setBidAmount(300L)
.setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
.setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
.setCampaignId(<CAMPAIGN_ID>)
.setPromotedObject("{\"page_id\":\"" + <PAGE_ID> + "\"}")
.setTargeting(
new Targeting()
.setFieldAgeMax(24L)
.setFieldAgeMin(20L)
.setFieldBehaviors(Arrays.asList(
new IDName()
.setFieldId("6002714895372")
.setFieldName("All frequent travelers")
))
.setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
.setFieldGenders(Arrays.asList(1L))
.setFieldGeoLocations(
new TargetingGeoLocation()
.setFieldCities(Arrays.asList(
new TargetingGeoLocationCity()
.setFieldDistanceUnit("mile")
.setFieldKey("2420605")
.setFieldRadius(10L)
))
.setFieldCountries(Arrays.asList("JP"))
.setFieldRegions(Arrays.asList(
new TargetingGeoLocationRegion()
.setFieldKey("3886")
))
)
.setFieldInterests(Arrays.asList(
new IDName()
.setFieldId("6003107902433")
.setFieldName("Association football (Soccer)")
))
.setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
)
.setStatus(AdSet.EnumStatus.VALUE_PAUSED)
.execute();
String ad_set_id = adSet.getId();
curl \
-F 'name=My First AdSet' \
-F 'daily_budget=10000' \
-F 'bid_amount=300' \
-F 'billing_event=IMPRESSIONS' \
-F 'optimization_goal=REACH' \
-F 'campaign_id=<CAMPAIGN_ID>' \
-F 'promoted_object={"page_id":"<PAGE_ID>"}' \
-F 'targeting={
"age_max": 24,
"age_min": 20,
"behaviors": [{"id":6002714895372,"name":"All frequent travelers"}],
"device_platforms": ["mobile"],
"genders": [1],
"geo_locations": {
"countries": ["JP"],
"regions": [{"key":"3886"}],
"cities": [
{
"key": "2420605",
"radius": 10,
"distance_unit": "mile"
}
]
},
"interests": [{"id":6003107902433,"name":"Association football (Soccer)"}],
"publisher_platforms": ["facebook","audience_network"]
}' \
-F 'status=PAUSED' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets
Autre exemple :
curl -X POST \
-F 'name="My AdSet"' \
-F 'optimization_goal="REACH"' \
-F 'billing_event="IMPRESSIONS"' \
-F 'bid_amount=2' \
-F 'daily_budget=1000' \
-F 'campaign_id="<AD_CAMPAIGN_ID>"' \
-F 'targeting={
"facebook_positions": [
"feed"
],
"geo_locations": {
"countries": [
"US"
]
},
"behaviors": [
{
"id": 6007101597783,
"name": "Business Travelers"
},
{
"id": 6004386044572,
"name": "Android Owners (All)"
}
]
}' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets
Nom | Description |
---|---|
| Tableau d’objets avec le champ « id » et un champ « name » facultatif : |
Autre ciblage :