Ciblage de base

Le ciblage de base se compose des critères suivants :

Données démographiques et évènements
Lieux
Centres d’intérêt
Comportements

Restrictions

Les annonceurs diffusant des publicités relatives au logement, à l’emploi, au crédit, aux élections et à la politique, et établis aux États-Unis ou diffusant des publicités destinées aux États-Unis sont soumis à d’autres restrictions.

Données démographiques et évènements

Commencez par un ciblage de base axé sur les données démographiques et le lieu. En règle générale, vous obtenez les données nécessaires à la définition du ciblage en faisant une recherche avec Targeting Search, puis définissez des options dans les spécifications de ciblage. Ces dernières sont des attributs des ensembles de publicités permettant de spécifier les personnes qui verront les publicités.

À moins d’utiliser des audiences personnalisées, vous devez spécifier au moins un pays dans le ciblage.

Ciblage par données démographiques :

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My AdSet',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array(
        'US',
      ),
    ),
    TargetingFields::RELATIONSHIP_STATUSES => array(2, 4),
    TargetingFields::LIFE_EVENTS => array(
      array(
        'id' => 6003054185372,
        'name' => 'Recently Moved',
      ),
    ),
    TargetingFields::INDUSTRIES => array(
      array(
        'id' => 6009003307783,
        'name' => 'Accounting and finance',
      ),
    ),
  )),
));
$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));

from facebookads.adobjects.adset import AdSet

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.targeting: {
        'geo_locations': {
            'countries': ['US'],
        },
        'relationship_statuses': [2, 4],
        'life_events': [
            {
                'id': 6003054185372,
                'name': 'Recently Moved',
            },
        ],
        'industries': [
            {
                'id': 6009003307783,
                'name': 'Accounting and finance',
            },
        ],
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})

AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My AdSet")
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setBidAmount(2L)
  .setDailyBudget(1000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCountries(Arrays.asList("US"))
      )
      .setFieldIndustries(Arrays.asList(
        new IDName()
          .setFieldId("6009003307783")
          .setFieldName("Accounting and finance")
      ))
      .setFieldLifeEvents(Arrays.asList(
        new IDName()
          .setFieldId("6003054185372")
          .setFieldName("Recently Moved")
      ))
      .setFieldRelationshipStatuses(Arrays.asList(2L, 4L))
  )
  .setStatus(AdSet.EnumStatus.VALUE_ACTIVE)
  .execute();
String ad_set_id = adSet.getId();

curl \
  -F 'name=My AdSet' \
  -F 'optimization_goal=REACH' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "geo_locations": {"countries":["US"]}, 
    "industries": [{"id":6009003307783,"name":"Accounting and finance"}], 
    "life_events": [{"id":6003054185372,"name":"Recently Moved"}], 
    "relationship_statuses": [2,4] 
  }' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

Champs disponibles

Nom	Description
`genders` tableau	Ciblage par genre. Valeur par défaut : all (tous). `1` = homme et `2` = femme.
`age_min` nombre entier	Âge minimum. Valeur par défaut : 18. Si cette option est utilisée, l’âge minimum est de 13 ans. Si l’application propose des paramètres personnalisés pour les restrictions d’âge, les restrictions de l’application seront utilisées pour les publicités associées aux objectifs APP_INSTALL. Par exemple, si vous choisissez 13 pour `age_min`, mais que l’âge minimum pour votre application est 18, nous utiliserons 18 pour le ciblage publicitaire.
`age_max` nombre entier	Âge maximum. Si cette option est utilisée, l’âge maximum est de 65 ans.

Lieu

Recherchez et récupérez des valeurs pour le ciblage géographique dans l’API Targeting Search. Deux paramètres sont associés à ce ciblage : geo_locations pour cibler des lieux précis et, éventuellement, excluded_geo_locations pour exclure des zones.

Utilisez country_groups à la place de geo_locations pour cibler des régions plus larges, telles que l’Europe ou l’Amérique du Nord.

Using radius can cause an error, code: 100, subcode 1815946, when targeting multiple locations. We recommend creating an ad for each location or not using radius in your call.

Champs disponibles

Nom	Description
`countries` tableau	Ciblage par pays. Nécessite un tableau de codes de pays. Consultez la section Pays de la page Recherche de ciblage. Exemple : `'countries': ['US']`
`regions` tableau	État, province, département ou région. Valeurs disponibles : consultez la section Régions de la page Recherche de ciblage. Limite : 200. Exemple : `'regions': [{'key':'3847'}]`
`cities` tableau	Renseignez les valeurs de `key`, `radius` et `distance_unit`. Pour `key`, consultez la section Villes de la page Recherche de ciblage. `radius` correspond à une distance autour des villes, comprise entre 17 et 80 kilomètres (entre 10 et 50 miles). `distance_unit` est l’unité de distance : mile ou kilomètre. Limite : 250. Exemple : `'cities': [{'key':'2430536', 'radius':12, 'distance_unit':'mile'}]`
`zips` tableau	Ciblage par code postal. Consultez la section Code postal de la page Recherche de ciblage. Limite : 50 000. Anciennement 2 500. Si vous en utilisez plus, nous créons un ensemble, connu sous le nom de `location_cluster`, représentant un groupe de codes postaux. Exemple : `'zips':[{'key':'US:94304'},{'key':'US:00501'}]` Pour lire un `location_cluster` et voir les emplacements ciblés, utilisez `GET /location_cluster_ID`. Pour modifier un `location_cluster`, spécifiez `locations` : `POST /location_cluster_ID`
`places` tableau	Indiquez un nom spécifique pour le lieu. Limite : 200. Exemple : `"places":[{"key":129672430416115,"name":"SFO", "radius":10, "distance_unit":"mile"}]`
`custom_locations` tableau	Disponible pour l’ensemble des objectifs. Indiquez un lieu exact avec les coordonnées de latitude et de longitude ou une adresse comme centre de la zone. Précisez également un rayon pour votre lieu, entre 1 et 80 kilomètres (entre 0,63 et 50 miles). `distance_unit` correspond à l’unité de distance (mile ou kilomètre) ; l’unité par défaut est le mile. Limite : 200. `address_string` n’accepte pas la boîte postale seule. Vous devez, au minimum, indiquer une adresse. Exemple : `'custom_locations':[{'address_string': '1601 Willow Road, Menlo Park, CA', 'radius': 5},{'latitude': 36, 'longitude': -121.0, 'radius': 5, 'distance_unit': 'kilometer'},]`
`custom_locations.latitude` virgule flottante	Latitude du lieu
`custom_locations.longitude` virgule flottante	Longitude du lieu
`custom_locations.name` chaîne	Nom à utiliser pour l’adresse. Vous pouvez utiliser le paramètre avec les valeurs `latitude` et `longitude` pour effectuer un ciblage géographique sans fournir `address_string`.
`custom_locations.radius` virgule flottante	Rayon autour de la latitude/longitude, exprimé en miles, sauf si une unité différente est précisée dans le paramètre `distance_unit`. Entre 1 et 80 kilomètres (entre 0,63 et 50 miles).
`custom_locations.distance_unit` chaîne	Facultatif. `kilometer` ou `mile` ; valeur par défaut : `mile`
`custom_locations.address_string` chaîne	Adresse au niveau de la latitude/longitude. Par exemple : 1601 Willow Rd, Menlo Park, CA. Format suggéré : numéro de rue, nom de rue, ville, état / province / département, pays. Sans code postal.
`geo_markets` tableau	Clé à utiliser pour le marché, au format « DMA:501 ». Tous les marchés désignés (DMA - Designated Market Area) sont pris en charge. Pour obtenir les codes DMA, envoyez une requête par nom DMA avec l’API de recherche de ciblage Targeting Search. Limite : 2 500 Exemple : `'geo_markets':[{'key': 'DMA:501', 'name': 'New York'},{'key': 'DMA:543', 'name': 'Springfield-Holyoke'},]`
`electoral_district` tableau	Clé pour les circonscriptions électorales. Pour obtenir les circonscriptions, consultez la section Circonscriptions électorales de la page Recherche par ciblage. Exemple : `'electoral_districts':[{'key':'US:AK00'},{'key':'US:CA01'},{'key':'US:NY14'}]`
`location_types` tableau	Remarque : À partir de la version 18.0, le tableau `['home', 'recent']` sera la seule option disponible. Pour les versions ultérieures à la version 18.0, en absence de `location_types`, le tableau par défaut sera `['home', 'recent']`. `recent` : personnes dont le lieu récent se situe dans la zone sélectionnée, telle qu’elle a été déterminée sur la base des données de l’application mobile. Non disponible pour exclure des lieux. `home` : personnes dont le lieu indiqué dans le champ « Ville actuelle » de leur profil Facebook se trouve dans une zone. Facebook valide cette valeur avec l’adresse IP et les informations relatives aux lieux sur les profils de leurs ami·es.
`country_groups` tableau	Régions géographiques et zones de libre-échange. Fournissez un tableau de codes de groupes de pays : `worldwide` : monde entier. `africa` : Afrique. `afta` : zone de libre-échange ANASE. `android_app_store` : pays acceptant les applications payantes dans la boutique d’applications Android. `android_free_store` : pays acceptant les applications gratuites dans la boutique d’applications Android. `apec` : Coopération économique pour l’Asie-Pacifique. `asia` : Asie. `caribbean` : Caraïbes. `central_america` : Amérique centrale. `cisfta` : Accord de libre-échange au sein de la Communauté des États indépendants. `eea` : Espace économique européen. `emerging_markets` : pays des marchés émergents. `europe` : Europe. `gcc` : Conseil de coopération du Golfe. `itunes_app_store` : pays pris en charge pour l’App Store iTunes. `mercosur` : MERCOSUR. `nafta` : Accord de libre-échange nord-américain (ALENA). `north_america` : Amérique du Nord. `oceania` : Océanie. `south_america` : Amérique du Sud. Consultez la section Groupes de pays de la page Recherche de ciblage. Exemple : `'country_groups': ['asia','mercosur']`

Exemples

Ciblage par pays


curl -X POST \
  -F 'name="My Reach Ad Set"' \
  -F 'optimization_goal="REACH"' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'targeting={
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "facebook_positions": [
         "feed"
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'promoted_object={
       "page_id": "<PAGE_ID>"
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adsets


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Reach Ad Set',
  'optimization_goal' : 'REACH',
  'billing_event' : 'IMPRESSIONS',
  'bid_amount' : '2',
  'daily_budget' : '1000',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'targeting' : {'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
  'status' : 'PAUSED',
  'promoted_object' : {'page_id':'<pageID>'},
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Reach Ad Set',
  'optimization_goal' => 'REACH',
  'billing_event' => 'IMPRESSIONS',
  'bid_amount' => '2',
  'daily_budget' => '1000',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'targeting' => array('geo_locations' => array('countries' => array('US')),'facebook_positions' => array('feed')),
  'status' => 'PAUSED',
  'promoted_object' => array('page_id' => '<pageID>'),
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Reach Ad Set',
  'optimization_goal': 'REACH',
  'billing_event': 'IMPRESSIONS',
  'bid_amount': '2',
  'daily_budget': '1000',
  'campaign_id': '<adCampaignLinkClicksID>',
  'targeting': {'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
  'status': 'PAUSED',
  'promoted_object': {'page_id':'<pageID>'},
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My Reach Ad Set\")
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setBidAmount(2L)
      .setDailyBudget(1000L)
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setTargeting(
          new Targeting()
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .setPromotedObject(\"{\\"page_id\\":\\"<pageID>\\"}\")
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My Reach Ad Set',
    optimization_goal: 'REACH',
    billing_event: 'IMPRESSIONS',
    bid_amount: '2',
    daily_budget: '1000',
    campaign_id: '<adCampaignLinkClicksID>',
    targeting: {'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
    status: 'PAUSED',
    promoted_object: {'page_id':'<pageID>'},
})

Ciblage géographique avec exclusions


curl -X POST \
  -F 'name="My Reach Ad Set"' \
  -F 'optimization_goal="REACH"' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'targeting={
       "excluded_geo_locations": {
         "regions": [
           {
             "key": "3847"
           }
         ]
       },
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "facebook_positions": [
         "feed"
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'promoted_object={
       "page_id": "<PAGE_ID>"
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adsets


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Reach Ad Set',
  'optimization_goal' : 'REACH',
  'billing_event' : 'IMPRESSIONS',
  'bid_amount' : '2',
  'daily_budget' : '1000',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'targeting' : {'excluded_geo_locations':{'regions':[{'key':'3847'}]},'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
  'status' : 'PAUSED',
  'promoted_object' : {'page_id':'<pageID>'},
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Reach Ad Set',
  'optimization_goal' => 'REACH',
  'billing_event' => 'IMPRESSIONS',
  'bid_amount' => '2',
  'daily_budget' => '1000',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'targeting' => array('excluded_geo_locations' => array('regions' => array(array('key' => '3847'))),'geo_locations' => array('countries' => array('US')),'facebook_positions' => array('feed')),
  'status' => 'PAUSED',
  'promoted_object' => array('page_id' => '<pageID>'),
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Reach Ad Set',
  'optimization_goal': 'REACH',
  'billing_event': 'IMPRESSIONS',
  'bid_amount': '2',
  'daily_budget': '1000',
  'campaign_id': '<adCampaignLinkClicksID>',
  'targeting': {'excluded_geo_locations':{'regions':[{'key':'3847'}]},'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
  'status': 'PAUSED',
  'promoted_object': {'page_id':'<pageID>'},
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My Reach Ad Set\")
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setBidAmount(2L)
      .setDailyBudget(1000L)
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setTargeting(
          new Targeting()
            .setFieldExcludedGeoLocations(
              new TargetingGeoLocation()
                .setFieldRegions(Arrays.asList(
                  new TargetingGeoLocationRegion()
                    .setFieldKey(\"3847\")
                ))
            )
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .setPromotedObject(\"{\\"page_id\\":\\"<pageID>\\"}\")
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My Reach Ad Set',
    optimization_goal: 'REACH',
    billing_event: 'IMPRESSIONS',
    bid_amount: '2',
    daily_budget: '1000',
    campaign_id: '<adCampaignLinkClicksID>',
    targeting: {'excluded_geo_locations':{'regions':[{'key':'3847'}]},'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
    status: 'PAUSED',
    promoted_object: {'page_id':'<pageID>'},
})

Ciblage par code postal

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My AdSet',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      TargetingFields::ZIPS => array(
        array(
          'key' => 'US:94304',
        ),
        array(
          'key' => 'US:00501',
        ),
      ),
    ),
  )),
));
$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));

from facebookads.adobjects.adset import AdSet

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.targeting: {
        'geo_locations': {
            'zips': [
                {
                    'key': 'US:94304',
                },
                {
                    'key': 'US:00501',
                },
            ],
        },
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})

AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My AdSet")
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setBidAmount(2L)
  .setDailyBudget(1000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldZips(Arrays.asList(
            new TargetingGeoLocationZip()
              .setFieldKey("US:94304")
          , 
            new TargetingGeoLocationZip()
              .setFieldKey("US:00501")
          ))
      )
  )
  .setStatus(AdSet.EnumStatus.VALUE_ACTIVE)
  .execute();
String ad_set_id = adSet.getId();

curl \
  -F 'name=My AdSet' \
  -F 'optimization_goal=REACH' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={"geo_locations":{"zips":[{"key":"US:94304"},{"key":"US:00501"}]}}' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

Ciblage par lieux personnalisés, codes DMA et types de lieu

Le code suivant permet de cibler les personnes répondant aux critères suivants :

Habitant dans un rayon de cinq miles de 1601 Willow Road, Menlo Park, Californie
Habitant dans un rayon de cinq kilomètres autour de la latitude 36 et la longitude -121,0
Habitant ou ayant récemment habité aux codes DMA 501 et 543 (« location type » défini sur « recent » et « home »)

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My AdSet',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'custom_locations' => array(
        array(
          'address_string' => '1601 Willow Road, Menlo Park, CA',
          'radius' => '5',
        ),
        array(
          'latitude' => '36',
          'longitude' => '-121.0',
          'radius' => '5',
          'distance_unit' => 'kilometer',
        ),
      ),
      'geo_markets' => array(
        array(
          'key' => 'DMA:501',
          'name' => 'New York',
        ),
        array(
          'key' => 'DMA:543',
          'name' => 'Springfield-Holyoke',
        ),
      ),
      'location_types' => array('recent', 'home'),
    ),
  )),
));
$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));

from facebookads.adobjects.adset import AdSet

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.targeting: {
        'geo_locations': {
            'custom_locations': [
                {
                    'custom_type': 'multi_city',
                    'min_population': 500000,
                    'max_population': 1000000,
                    'country': 'BR',
                },
                {
                    'custom_type': 'multi_city',
                    'country_group': 'Europe',
                },
            ],
            'location_types': ['recent', 'home'],
        },
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})

AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My AdSet")
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setBidAmount(2L)
  .setDailyBudget(1000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCustomLocations(Arrays.asList(
            new TargetingGeoLocationCustomLocation()
              .setFieldAddressString("1601 Willow Road, Menlo Park, CA")
              .setFieldRadius((double) 5)
          , 
            new TargetingGeoLocationCustomLocation()
              .setFieldDistanceUnit("kilometer")
              .setFieldLatitude((double) 36)
              .setFieldLongitude((double) -121.0)
              .setFieldRadius((double) 5)
          ))
          .setFieldGeoMarkets(Arrays.asList(
            new TargetingGeoLocationMarket()
              .setFieldKey("DMA:501")
              .setFieldName("New York")
          , 
            new TargetingGeoLocationMarket()
              .setFieldKey("DMA:543")
              .setFieldName("Springfield-Holyoke")
          ))
          .setFieldLocationTypes(Arrays.asList("recent", "home"))
      )
  )
  .setStatus(AdSet.EnumStatus.VALUE_ACTIVE)
  .execute();
String ad_set_id = adSet.getId();

curl \
  -F 'name=My AdSet' \
  -F 'optimization_goal=REACH' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "geo_locations": { 
      "custom_locations": [ 
        {"address_string":"1601 Willow Road, Menlo Park, CA","radius":"5"}, 
        { 
          "latitude": "36", 
          "longitude": "-121.0", 
          "radius": "5", 
          "distance_unit": "kilometer" 
        } 
      ], 
      "geo_markets": [ 
        {"key":"DMA:501","name":"New York"}, 
        {"key":"DMA:543","name":"Springfield-Holyoke"} 
      ], 
      "location_types": ["recent","home"] 
    } 
  }' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

Recherche et ciblage

Pour cibler les hommes âgés de 20 à 24 ans, dans un rayon de 10 miles de Menlo Park en Californie, ou résidant au Texas ou au Japon :

Étape 1

Commencez par obtenir le code de pays du Japon :

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::GEOLOCATION,
  null,
  'japan',
  array(
    'location_types' => array('country'),
  ));

from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'q': 'japan',
    'type': 'adgeolocation',
    'location_types': ['country'],
}

resp = TargetingSearch.search(params=params)
print(resp)

curl -G \
  -d 'location_types=["country"]' \
  -d 'type=adgeolocation' \
  -d 'q=japan' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/search

Étape 2

Obtenez le code régional du Texas :

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::GEOLOCATION,
  null,
  'texas',
  array(
    'location_types' => array('region'),
  ));

from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'q': 'texas',
    'type': 'adgeolocation',
    'location_types': ['region'],
}

resp = TargetingSearch.search(params=params)
print(resp)

curl -G \
  -d 'location_types=["region"]' \
  -d 'type=adgeolocation' \
  -d 'q=texas' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/search

Étape 3

Recherchez le code de la ville de Menlo Park en Californie :

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::GEOLOCATION,
  null,
  'menlo',
  array(
    'location_types' => array('city'),
  ));

from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'q': 'menlo',
    'type': 'adgeolocation',
    'location_types': ['city'],
}

resp = TargetingSearch.search(params=params)
print(resp)

curl -G \
  -d 'location_types=["city"]' \
  -d 'type=adgeolocation' \
  -d 'q=menlo' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/search

Étape 4

Précisez le genre dans genders, ainsi qu’une fourchette d’âge avec age_min et age_max.

Étape 5

Nos spécifications de ciblage sont prêtes avec les codes de pays, de région et de ville :

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Values\AdSetBillingEventValues;


$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My First AdSet',
  AdSetFields::DAILY_BUDGET => 10000,
  AdSetFields::BID_AMOUNT => 300,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::PROMOTED_OBJECT => array(
    'page_id' => <PAGE_ID>,
  ),
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('JP'),
      'regions' => array(array('key' => '3886')),
      'cities' => array(
        array(
          'key' => '2420605',
          'radius' => 10,
          'distance_unit' => 'mile',
        ),
      ),
    ),
    TargetingFields::GENDERS => array(1),
    TargetingFields::AGE_MIN => 20,
    TargetingFields::AGE_MAX => 24,
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
  )),
));


$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));

from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.promoted_object: {'page_id': <PAGE_ID>},
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['JP'],
            'regions': [
                {'key': '3886'},
            ],
            'cities': [
                {
                    'key': '2420605',
                    'radius': '10',
                    'distance_unit': 'mile',
                },
            ],
        },
        Targeting.Field.genders: [1],
        Targeting.Field.age_min: 20,
        Targeting.Field.age_max: 24,
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})

AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My First AdSet")
  .setDailyBudget(10000L)
  .setBidAmount(300L)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setCampaignId(<CAMPAIGN_ID>)
  .setPromotedObject("{\"page_id\":\"" + <PAGE_ID> + "\"}")
  .setTargeting(
    new Targeting()
      .setFieldAgeMax(24L)
      .setFieldAgeMin(20L)
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGenders(Arrays.asList(1L))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCities(Arrays.asList(
            new TargetingGeoLocationCity()
              .setFieldDistanceUnit("mile")
              .setFieldKey("2420605")
              .setFieldRadius(10L)
          ))
          .setFieldCountries(Arrays.asList("JP"))
          .setFieldRegions(Arrays.asList(
            new TargetingGeoLocationRegion()
              .setFieldKey("3886")
          ))
      )
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
  .execute();
String ad_set_id = adSet.getId();

curl \
  -F 'name=My First AdSet' \
  -F 'daily_budget=10000' \
  -F 'bid_amount=300' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=REACH' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'promoted_object={"page_id":"<PAGE_ID>"}' \
  -F 'targeting={ 
    "age_max": 24, 
    "age_min": 20, 
    "device_platforms": ["mobile"], 
    "genders": [1], 
    "geo_locations": { 
      "countries": ["JP"], 
      "regions": [{"key":"3886"}], 
      "cities": [ 
        { 
          "key": "2420605", 
          "radius": 10, 
          "distance_unit": "mile" 
        } 
      ] 
    }, 
    "publisher_platforms": ["facebook","audience_network"] 
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

Ciblage de plusieurs villes

Définissez custom_type sur 'multi_city' et configurez country ou country_group comme indiqué précédemment. Les autres paramètres facultatifs sont les suivants :

Nom	Description
`min_population` nombre entier	Seuil de population minimale au niveau duquel les villes sont choisies pour le ciblage.
`max_population` nombre entier	Seuil de population maximale au niveau duquel les villes sont choisies pour le ciblage.

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;

$adset = new AdSet();
$adset->setParentId('act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My AdSet',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'custom_locations' => array(
        array(
          'custom_type' => 'multi_city',
          'min_population' => 500000,
          'max_population' => 1000000,
          'country' => 'BR',
        ),
        array(
          'custom_type' => 'multi_city',
          'country_group' => 'Europe',
        ),
      ),
      'location_types' => array('recent', 'home'),
    ),
  )),
));
$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));

from facebookads.adobjects.adaccount import AdAccount
from facebookads.adobjects.adset import AdSet

ad_account = AdAccount(fbid='act_<AD_ACCOUNT_ID>')

params = {
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.targeting: {
        'geo_locations': {
            'custom_locations': [
                {
                    'custom_type': 'multi_city',
                    'min_population': 500000,
                    'max_population': 1000000,
                    'country': 'BR',
                },
                {
                    'custom_type': 'multi_city',
                    'country_group': 'Europe',
                },
            ],
            'location_types': ['recent', 'home'],
        },
    },
    AdSet.Field.status: AdSet.Status.active,
}
adset = ad_account.create_ad_set(params=params)

AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My First AdSet")
  .setDailyBudget(10000L)
  .setBidAmount(300L)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setCampaignId(<CAMPAIGN_ID>)
  .setPromotedObject("{\"page_id\":\"" + <PAGE_ID> + "\"}")
  .setTargeting(
    new Targeting()
      .setFieldAgeMax(24L)
      .setFieldAgeMin(20L)
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGenders(Arrays.asList(1L))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCustomLocations(Arrays.asList(
            new TargetingGeoLocationCustomLocation()
              .setFieldCountry("BR")
              .setFieldCustomType("multi_city")
              .setFieldMaxPopulation(1000000L)
              .setFieldMinPopulation(500000L)
          , 
            new TargetingGeoLocationCustomLocation()
              .setFieldCountryGroup("Asia")
              .setFieldCustomType("multi_city")
          ))
          .setFieldLocationTypes(Arrays.asList("recent", "home"))
      )
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
  .execute();
String ad_set_id = adSet.getId();

curl \
  -F 'name=My AdSet' \
  -F 'optimization_goal=REACH' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "geo_locations": { 
      "custom_locations": [ 
        { 
          "custom_type": "multi_city", 
          "min_population": 500000, 
          "max_population": 1000000, 
          "country": "BR" 
        }, 
        {"custom_type":"multi_city","country_group":"Europe"} 
      ], 
      "location_types": ["recent","home"] 
    } 
  }' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

Ciblage basé sur les centres d’intérêt

Effectuez un ciblage basé sur des centres d’intérêt en fonction du journal d’une personne, des Pages avec la mention J’aime, ou des mots-clés associés aux pages ou aux applications utilisées par une personne. Consultez la section Centres d’intérêt de la page Recherche de ciblage.

Pour cibler les amateurs de football, commencez par la requête suivante :

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::INTEREST,
  null,
  'soccer');

from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'q': 'soccer',
    'type': 'adinterest',
}

resp = TargetingSearch.search(params=params)
print(resp)

curl -G \
  -d 'type=adinterest' \
  -d 'q=soccer' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/search

Ajoutez ce centre d’intérêt à une spécification de ciblage grâce aux paramètres name et id, où path est le chemin d’accès de ce centre d’intérêt dans les outils publicitaires.


curl -X POST \
  -F 'name="My First AdSet"' \
  -F 'daily_budget=10000' \
  -F 'bid_amount=300' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="REACH"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'promoted_object={
       "page_id": "<PAGE_ID>"
     }' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ],
         "regions": [
           {
             "key": "4081"
           }
         ],
         "cities": [
           {
             "key": 777934,
             "radius": 10,
             "distance_unit": "mile"
           }
         ]
       },
       "genders": [
         1
       ],
       "age_max": 24,
       "age_min": 20,
       "publisher_platforms": [
         "facebook",
         "audience_network"
       ],
       "device_platforms": [
         "mobile"
       ],
       "flexible_spec": [
         {
           "interests": [
             {
               "id": "<INTEREST_ID>",
               "name": "<INTEREST_NAME>"
             }
           ]
         }
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adsets


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My First AdSet',
  'daily_budget' : '10000',
  'bid_amount' : '300',
  'billing_event' : 'IMPRESSIONS',
  'optimization_goal' : 'REACH',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'promoted_object' : {'page_id':'<pageID>'},
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'publisher_platforms':['facebook','audience_network'],'device_platforms':['mobile'],'flexible_spec':[{'interests':[{'id':'<adsInterestID>','name':'<adsInterestName>'}]}]},
  'status' : 'PAUSED',
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My First AdSet',
  'daily_budget' => '10000',
  'bid_amount' => '300',
  'billing_event' => 'IMPRESSIONS',
  'optimization_goal' => 'REACH',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'promoted_object' => array('page_id' => '<pageID>'),
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US'),'regions' => array(array('key' => '4081')),'cities' => array(array('key' => 777934,'radius' => 10,'distance_unit' => 'mile'))),'genders' => array(1),'age_max' => 24,'age_min' => 20,'publisher_platforms' => array('facebook','audience_network'),'device_platforms' => array('mobile'),'flexible_spec' => array(array('interests' => array(array('id' => '<adsInterestID>','name' => '<adsInterestName>'))))),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My First AdSet',
  'daily_budget': '10000',
  'bid_amount': '300',
  'billing_event': 'IMPRESSIONS',
  'optimization_goal': 'REACH',
  'campaign_id': '<adCampaignLinkClicksID>',
  'promoted_object': {'page_id':'<pageID>'},
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'publisher_platforms':['facebook','audience_network'],'device_platforms':['mobile'],'flexible_spec':[{'interests':[{'id':'<adsInterestID>','name':'<adsInterestName>'}]}]},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My First AdSet\")
      .setDailyBudget(10000L)
      .setBidAmount(300L)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setPromotedObject(\"{\\"page_id\\":\\"<pageID>\\"}\")
      .setTargeting(
          new Targeting()
            .setFieldAgeMax(24L)
            .setFieldAgeMin(20L)
            .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldFlexibleSpec(Arrays.asList(
              new FlexibleTargeting()
                .setFieldInterests(Arrays.asList(
                  new IDName()
                    .setFieldId(\"<adsInterestID>\")
                    .setFieldName(\"<adsInterestName>\")
                ))
            ))
            .setFieldGenders(Arrays.asList(1L))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCities(Arrays.asList(
                  new TargetingGeoLocationCity()
                    .setFieldDistanceUnit(\"mile\")
                    .setFieldKey(777934L)
                    .setFieldRadius(10L)
                ))
                .setFieldCountries(Arrays.asList(\"US\"))
                .setFieldRegions(Arrays.asList(
                  new TargetingGeoLocationRegion()
                    .setFieldKey(\"4081\")
                ))
            )
            .setFieldPublisherPlatforms(Arrays.asList(\"facebook\", \"audience_network\"))
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My First AdSet',
    daily_budget: '10000',
    bid_amount: '300',
    billing_event: 'IMPRESSIONS',
    optimization_goal: 'REACH',
    campaign_id: '<adCampaignLinkClicksID>',
    promoted_object: {'page_id':'<pageID>'},
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'publisher_platforms':['facebook','audience_network'],'device_platforms':['mobile'],'flexible_spec':[{'interests':[{'id':'<adsInterestID>','name':'<adsInterestName>'}]}]},
    status: 'PAUSED',
})

Voici un autre exemple :

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My AdSet',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array(
        'US',
      ),
    ),
    TargetingFields::INTERESTS => array(
      array(
        'id' => 6003139266461,
        'name' => 'Movies',
      ),
      array(
        'id' => 6003397425735,
        'name' => 'Tennis',
      ),
      array(
        'id' => 6003659420716,
        'name' => 'Cooking',
      ),
    ),
  )),
));
$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));

from facebookads.adobjects.adset import AdSet

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.targeting: {
        'geo_locations': {
            'countries': ['US'],
        },
        'interests': [
            {
                'id': 6003139266461,
                'name': 'Movies',
            },
            {
                'id': 6003397425735,
                'name': 'Tennis',
            },
            {
                'id': 6003659420716,
                'name': 'Cooking',
            },
        ],
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})

AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My AdSet")
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setBidAmount(2L)
  .setDailyBudget(1000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCountries(Arrays.asList("US"))
      )
      .setFieldInterests(Arrays.asList(
        new IDName()
          .setFieldId("6003139266461")
          .setFieldName("Movies")
      , 
        new IDName()
          .setFieldId("6003397425735")
          .setFieldName("Tennis")
      , 
        new IDName()
          .setFieldId("6003659420716")
          .setFieldName("Cooking")
      ))
  )
  .setStatus(AdSet.EnumStatus.VALUE_ACTIVE)
  .execute();
String ad_set_id = adSet.getId();

curl \
  -F 'name=My AdSet' \
  -F 'optimization_goal=REACH' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "geo_locations": {"countries":["US"]}, 
    "interests": [ 
      {"id":6003139266461,"name":"Movies"}, 
      {"id":6003397425735,"name":"Tennis"}, 
      {"id":6003659420716,"name":"Cooking"} 
    ] 
  }' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

Champs disponibles

Nom	Description
`interests` tableau	Tableau d’objets avec le champ « id » et un champ « name » facultatif : `'interests':[{id: 6003139266461, 'name': 'Movies'}, {id: 6003139266462}, 6003139266463]`

Ciblage comportemental

Effectuez un ciblage sur la base des activités numériques, des appareils utilisés par les personnes, des achats passés ou planifiés et des voyages. Consultez les options dans Browse, telles que Grands voyageurs. Consultez la section Comportements de la page Recherche de ciblage.

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::TARGETING_CATEGORY,
  'behaviors');

from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'type': 'adTargetingCategory',
    'class': 'behaviors',
}

resp = TargetingSearch.search(params=params)
print(resp)

curl -G \
  -d 'type=adTargetingCategory' \
  -d 'class=behaviors' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/search

Ajoutez le comportement à targeting_spec :

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Values\AdSetBillingEventValues;


$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My First AdSet',
  AdSetFields::DAILY_BUDGET => 10000,
  AdSetFields::BID_AMOUNT => 300,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::PROMOTED_OBJECT => array(
    'page_id' => <PAGE_ID>,
  ),
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('JP'),
      'regions' => array(array('key' => '3886')),
      'cities' => array(
        array(
          'key' => '2420605',
          'radius' => 10,
          'distance_unit' => 'mile',
        ),
      ),
    ),
    TargetingFields::GENDERS => array(1),
    TargetingFields::AGE_MIN => 20,
    TargetingFields::AGE_MAX => 24,
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
    TargetingFields::INTERESTS => array(
      array(
        'id' => 6003107902433,
        'name' => 'Association football (Soccer)',
      ),
    ),
    TargetingFields::BEHAVIORS => array(
      array(
        'id' => 6002714895372,
        'name' => 'All frequent travelers',
      ),
    ),
  )),
));


$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));

from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.promoted_object: {'page_id': <PAGE_ID>},
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['JP'],
            'regions': [
                {'key': '3886'},
            ],
            'cities': [
                {
                    'key': '2420605',
                    'radius': '10',
                    'distance_unit': 'mile',
                },
            ],
        },
        Targeting.Field.genders: [1],
        Targeting.Field.age_min: 20,
        Targeting.Field.age_max: 24,
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
        Targeting.Field.interests: [
            {
                'id': 6003107902433,
                'name': 'Association football (Soccer)',
            },
        ],
        Targeting.Field.behaviors: [
            {
                'id': 6002714895372,
                'name': 'All frequent travelers',
            },
        ],
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})

AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My First AdSet")
  .setDailyBudget(10000L)
  .setBidAmount(300L)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setCampaignId(<CAMPAIGN_ID>)
  .setPromotedObject("{\"page_id\":\"" + <PAGE_ID> + "\"}")
  .setTargeting(
    new Targeting()
      .setFieldAgeMax(24L)
      .setFieldAgeMin(20L)
      .setFieldBehaviors(Arrays.asList(
        new IDName()
          .setFieldId("6002714895372")
          .setFieldName("All frequent travelers")
      ))
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGenders(Arrays.asList(1L))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCities(Arrays.asList(
            new TargetingGeoLocationCity()
              .setFieldDistanceUnit("mile")
              .setFieldKey("2420605")
              .setFieldRadius(10L)
          ))
          .setFieldCountries(Arrays.asList("JP"))
          .setFieldRegions(Arrays.asList(
            new TargetingGeoLocationRegion()
              .setFieldKey("3886")
          ))
      )
      .setFieldInterests(Arrays.asList(
        new IDName()
          .setFieldId("6003107902433")
          .setFieldName("Association football (Soccer)")
      ))
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
  .execute();
String ad_set_id = adSet.getId();

curl \
  -F 'name=My First AdSet' \
  -F 'daily_budget=10000' \
  -F 'bid_amount=300' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=REACH' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'promoted_object={"page_id":"<PAGE_ID>"}' \
  -F 'targeting={ 
    "age_max": 24, 
    "age_min": 20, 
    "behaviors": [{"id":6002714895372,"name":"All frequent travelers"}], 
    "device_platforms": ["mobile"], 
    "genders": [1], 
    "geo_locations": { 
      "countries": ["JP"], 
      "regions": [{"key":"3886"}], 
      "cities": [ 
        { 
          "key": "2420605", 
          "radius": 10, 
          "distance_unit": "mile" 
        } 
      ] 
    }, 
    "interests": [{"id":6003107902433,"name":"Association football (Soccer)"}], 
    "publisher_platforms": ["facebook","audience_network"] 
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

Autre exemple :


curl -X POST \
  -F 'name="My AdSet"' \
  -F 'optimization_goal="REACH"' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "behaviors": [
         {
           "id": 6007101597783,
           "name": "Business Travelers"
         },
         {
           "id": 6004386044572,
           "name": "Android Owners (All)"
         }
       ]
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adsets


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My AdSet',
  'optimization_goal' : 'REACH',
  'billing_event' : 'IMPRESSIONS',
  'bid_amount' : '2',
  'daily_budget' : '1000',
  'campaign_id' : '<adCampaignConversionsID>',
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'behaviors':[{'id':6007101597783,'name':'Business Travelers'},{'id':6004386044572,'name':'Android Owners (All)'}]},
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My AdSet',
  'optimization_goal' => 'REACH',
  'billing_event' => 'IMPRESSIONS',
  'bid_amount' => '2',
  'daily_budget' => '1000',
  'campaign_id' => '<adCampaignConversionsID>',
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US')),'behaviors' => array(array('id' => 6007101597783,'name' => 'Business Travelers'),array('id' => 6004386044572,'name' => 'Android Owners (All)'))),
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My AdSet',
  'optimization_goal': 'REACH',
  'billing_event': 'IMPRESSIONS',
  'bid_amount': '2',
  'daily_budget': '1000',
  'campaign_id': '<adCampaignConversionsID>',
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'behaviors':[{'id':6007101597783,'name':'Business Travelers'},{'id':6004386044572,'name':'Android Owners (All)'}]},
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My AdSet\")
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setBidAmount(2L)
      .setDailyBudget(1000L)
      .setCampaignId(\"<adCampaignConversionsID>\")
      .setTargeting(
          new Targeting()
            .setFieldBehaviors(Arrays.asList(
              new IDName()
                .setFieldId(6007101597783L)
                .setFieldName(\"Business Travelers\")
            , 
              new IDName()
                .setFieldId(6004386044572L)
                .setFieldName(\"Android Owners (All)\")
            ))
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
        )
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My AdSet',
    optimization_goal: 'REACH',
    billing_event: 'IMPRESSIONS',
    bid_amount: '2',
    daily_budget: '1000',
    campaign_id: '<adCampaignConversionsID>',
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'behaviors':[{'id':6007101597783,'name':'Business Travelers'},{'id':6004386044572,'name':'Android Owners (All)'}]},
})

Champs disponibles

Nom	Description
`behaviors` tableau	Tableau d’objets avec le champ « id » et un champ « name » facultatif : `'behaviors':[{id: 6004386044572, 'name': 'Android Owners (All)'}, {id: 6004386044573}, 6004386044574]`

Ressources

Recherche de ciblage : recherchez les options de ciblage publicitaire natives de Facebook.
Ciblage d’audience
Catégorie des publicités spéciales

Autre ciblage :

Audience Network : diffusez des publicités sur Audience Network et étendez la couverture de votre lien ou de vos publicités pour une app.