市场营销 API

基本定位

基本或核心定位包括：

限制

若广告主是在美国投放住房、招聘、信贷广告及议题、选举或政治广告或是向美国定向投放广告，则会受到不同限制。

人口统计数据和活动

您可由基于人口统计数据和地区的基本定位入手。通常情况下，您可从定位搜索中获得用于定义定位的数据，然后在定位规范中指定选项。定位规范指定义观看广告的对象的广告组属性。

如果您未使用自定义受众，则必须在定位中最少指定一个国家/地区。

按人口统计数据定位：

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My AdSet',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array(
        'US',
      ),
    ),
    TargetingFields::RELATIONSHIP_STATUSES => array(2, 4),
    TargetingFields::LIFE_EVENTS => array(
      array(
        'id' => 6003054185372,
        'name' => 'Recently Moved',
      ),
    ),
    TargetingFields::INDUSTRIES => array(
      array(
        'id' => 6009003307783,
        'name' => 'Accounting and finance',
      ),
    ),
  )),
));
$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));
from facebookads.adobjects.adset import AdSet

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.targeting: {
        'geo_locations': {
            'countries': ['US'],
        },
        'relationship_statuses': [2, 4],
        'life_events': [
            {
                'id': 6003054185372,
                'name': 'Recently Moved',
            },
        ],
        'industries': [
            {
                'id': 6009003307783,
                'name': 'Accounting and finance',
            },
        ],
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My AdSet")
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setBidAmount(2L)
  .setDailyBudget(1000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCountries(Arrays.asList("US"))
      )
      .setFieldIndustries(Arrays.asList(
        new IDName()
          .setFieldId("6009003307783")
          .setFieldName("Accounting and finance")
      ))
      .setFieldLifeEvents(Arrays.asList(
        new IDName()
          .setFieldId("6003054185372")
          .setFieldName("Recently Moved")
      ))
      .setFieldRelationshipStatuses(Arrays.asList(2L, 4L))
  )
  .setStatus(AdSet.EnumStatus.VALUE_ACTIVE)
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My AdSet' \
  -F 'optimization_goal=REACH' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "geo_locations": {"countries":["US"]}, 
    "industries": [{"id":6009003307783,"name":"Accounting and finance"}], 
    "life_events": [{"id":6003054185372,"name":"Recently Moved"}], 
    "relationship_statuses": [2,4] 
  }' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

可用字段

名称描述

genders

数组

按性别定位。默认为全部。1 = 男性，2 = 女性。

age_min

整数

最小年龄。默认为 18。如要使用，则数值必须为 13 或以上。如果应用已针对年龄限制作出自定义设置，系统将对设有 APP_INSTALL 目标的广告使用应用的年龄限制。例如，如果您将 age_min 设为 13，而应用的最小年龄设为 18，则在进行广告定位时，系统使用的年龄限制将为 18。

age_max

整数

最大年龄。如要使用，数值必须为 65 或以下。

地区

在定位搜索 API 中搜索并检索地区定位值。此定位有两个参数：geo_locations 用于定位地区，而可选的 excluded_geo_locations 则用于排除区域。

可将 country_groups 用于 geo_locations 以定位更广泛的地理区域，例如欧洲或北美。

Using radius can cause an error, code: 100, subcode 1815946, when targeting multiple locations. We recommend creating an ad for each location or not using radius in your call.

可用字段

名称描述

countries

数组

国家/地区定位。需要国家/地区代码数组。请参阅国家/地区定位搜索。示例：'countries': ['US']

regions

数组

州、省或地区。如需了解可用值，请参阅地区定位搜索。限值：200。
示例：'regions': [{'key':'3847'}]

cities

数组

指定 key、radius 和 distance_unit。对于 key，请参阅城市定位搜索。radius 为城市周边范围（10 至 50 英里或 17 至 80 公里）。distance_unit 可以是英里，也可以是公里。限制：250。
示例：'cities': [{'key':'2430536', 'radius':12, 'distance_unit':'mile'}]

zips

数组

如要按邮政编码定位，请参阅定位搜索 API。限制：50,000。原先为 2,500。如果您提供的数量超过 2,500，我们会创建一个名为 location_cluster 的数组，该数组代表一组邮政编码。示例：'zips':[{'key':'US:94304'},{'key':'US:00501'}]

读取 location_cluster 和查看定位的地区：GET /location_cluster_ID

编辑 location_cluster 和指定 locations：POST /location_cluster_ID

places

数组

提供特定地点。限值：200。示例："places":[{"key":129672430416115,"name":"SFO", "radius":10, "distance_unit":"mile"}]

custom_locations

数组

适用于所有目标。以纬度和经度或地址的形式提供确切地区，将其用作区域的中心。也可指定地点的半径（0.63 至 50 英里或 1 至 80 公里）。distance_unit 可以是英里，也可以是公里；默认为英里。限制：200。address_string 并不支持只含邮政信箱的地址。您必须至少提供街道地址。示例：'custom_locations':[{'address_string': '1601 Willow Road, Menlo Park, CA', 'radius': 5},{'latitude': 36, 'longitude': -121.0, 'radius': 5, 'distance_unit': 'kilometer'},]

custom_locations.latitude

浮点数

地区的纬度

custom_locations.longitude

浮点数

地区的经度

custom_locations.name

字符串

地址名称。可使用 latitude 和 longitude 值以定位地理地区，而无需提供 address_string

custom_locations.radius

浮点数

纬度或经度周围的半径，除非另有设置，否则 distance_unit 的默认单位为英里。允许的距离为 0.63 至 50 英里或 1 至 80 公里。

custom_locations.distance_unit

字符串

可选。

kilometer 或 mile；默认设置为 mile

custom_locations.address_string

字符串

纬度或经度地址，如 1601 Willow Rd, Menlo Park, CA。建议格式：街道号码，街道名称，城市，州份/省份，国家/地区。邮政编码除外。

geo_markets

数组

市场键，格式为“DMA:501”。我们支持所有指定的市场区域 (DMA)。通过定位搜索查询，按 DMA 名称获得 DMA 代码。限制：2500
示例'geo_markets':[{'key': 'DMA:501', 'name': 'New York'},{'key': 'DMA:543', 'name': 'Springfield-Holyoke'},]

electoral_district

数组

选区键。通过选区定位搜索获得选区。
示例：'electoral_districts':[{'key':'US:AK00'},{'key':'US:CA01'},{'key':'US:NY14'}]

location_types

数组

注意：从 v18.0 开始，数组 ['home', 'recent'] 将是可用的唯一选项。


对于 v18.0 及更高版本，如果未提供 location_types，系统将默认使用数组 ['home', 'recent']。


  • recent：根据移动设备数据，确定最近地区位于所选区域的用户。不适用于排除地区。
  • home：在 Facebook 个人主页“所在地”中注明的地区位于特定区域内的用户。Facebook 会通过用户好友个人主页地区的 IP 和信息验证此信息。

country_groups

数组

全球地理区域及自由贸易区。提供国家/地区组代码数组：


worldwide：全球。

africa：非洲。

afta：东盟自由贸易区。

android_app_store：Android App Store 中支持付费应用的国家/地区。

android_free_store：Android App Store 中支持免费应用的国家/地区。

apec：亚洲太平洋经济合作组织。

asia：亚洲

caribbean：加勒比海地区。

central_america：中美洲。

cisfta：独立国家联合体自由贸易区。

eea：欧洲经济区。

emerging_markets：新兴市场的国家/地区

europe：欧洲。

gcc：海湾合作委员会。

itunes_app_store：支持 iTunes App Store 的国家/地区。

mercosur：南方共同市场。

nafta：北美自由贸易协定。

north_america：北美洲。

oceania：大洋洲。

south_america：南美洲。


请参阅国家/地区组定位搜索。

示例：'country_groups': ['asia','mercosur']

示例

按国家/地区定位

curl -X POST \
  -F 'name="My Reach Ad Set"' \
  -F 'optimization_goal="REACH"' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'targeting={
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "facebook_positions": [
         "feed"
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'promoted_object={
       "page_id": "<PAGE_ID>"
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adsets
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Reach Ad Set',
  'optimization_goal' : 'REACH',
  'billing_event' : 'IMPRESSIONS',
  'bid_amount' : '2',
  'daily_budget' : '1000',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'targeting' : {'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
  'status' : 'PAUSED',
  'promoted_object' : {'page_id':'<pageID>'},
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Reach Ad Set',
  'optimization_goal' => 'REACH',
  'billing_event' => 'IMPRESSIONS',
  'bid_amount' => '2',
  'daily_budget' => '1000',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'targeting' => array('geo_locations' => array('countries' => array('US')),'facebook_positions' => array('feed')),
  'status' => 'PAUSED',
  'promoted_object' => array('page_id' => '<pageID>'),
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Reach Ad Set',
  'optimization_goal': 'REACH',
  'billing_event': 'IMPRESSIONS',
  'bid_amount': '2',
  'daily_budget': '1000',
  'campaign_id': '<adCampaignLinkClicksID>',
  'targeting': {'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
  'status': 'PAUSED',
  'promoted_object': {'page_id':'<pageID>'},
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My Reach Ad Set\")
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setBidAmount(2L)
      .setDailyBudget(1000L)
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setTargeting(
          new Targeting()
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .setPromotedObject(\"{\\"page_id\\":\\"<pageID>\\"}\")
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My Reach Ad Set',
    optimization_goal: 'REACH',
    billing_event: 'IMPRESSIONS',
    bid_amount: '2',
    daily_budget: '1000',
    campaign_id: '<adCampaignLinkClicksID>',
    targeting: {'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
    status: 'PAUSED',
    promoted_object: {'page_id':'<pageID>'},
})

使用排除法来进行地区定位

curl -X POST \
  -F 'name="My Reach Ad Set"' \
  -F 'optimization_goal="REACH"' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'targeting={
       "excluded_geo_locations": {
         "regions": [
           {
             "key": "3847"
           }
         ]
       },
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "facebook_positions": [
         "feed"
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'promoted_object={
       "page_id": "<PAGE_ID>"
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adsets
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Reach Ad Set',
  'optimization_goal' : 'REACH',
  'billing_event' : 'IMPRESSIONS',
  'bid_amount' : '2',
  'daily_budget' : '1000',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'targeting' : {'excluded_geo_locations':{'regions':[{'key':'3847'}]},'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
  'status' : 'PAUSED',
  'promoted_object' : {'page_id':'<pageID>'},
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Reach Ad Set',
  'optimization_goal' => 'REACH',
  'billing_event' => 'IMPRESSIONS',
  'bid_amount' => '2',
  'daily_budget' => '1000',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'targeting' => array('excluded_geo_locations' => array('regions' => array(array('key' => '3847'))),'geo_locations' => array('countries' => array('US')),'facebook_positions' => array('feed')),
  'status' => 'PAUSED',
  'promoted_object' => array('page_id' => '<pageID>'),
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Reach Ad Set',
  'optimization_goal': 'REACH',
  'billing_event': 'IMPRESSIONS',
  'bid_amount': '2',
  'daily_budget': '1000',
  'campaign_id': '<adCampaignLinkClicksID>',
  'targeting': {'excluded_geo_locations':{'regions':[{'key':'3847'}]},'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
  'status': 'PAUSED',
  'promoted_object': {'page_id':'<pageID>'},
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My Reach Ad Set\")
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setBidAmount(2L)
      .setDailyBudget(1000L)
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setTargeting(
          new Targeting()
            .setFieldExcludedGeoLocations(
              new TargetingGeoLocation()
                .setFieldRegions(Arrays.asList(
                  new TargetingGeoLocationRegion()
                    .setFieldKey(\"3847\")
                ))
            )
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .setPromotedObject(\"{\\"page_id\\":\\"<pageID>\\"}\")
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My Reach Ad Set',
    optimization_goal: 'REACH',
    billing_event: 'IMPRESSIONS',
    bid_amount: '2',
    daily_budget: '1000',
    campaign_id: '<adCampaignLinkClicksID>',
    targeting: {'excluded_geo_locations':{'regions':[{'key':'3847'}]},'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
    status: 'PAUSED',
    promoted_object: {'page_id':'<pageID>'},
})

按邮政编码定位

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My AdSet',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      TargetingFields::ZIPS => array(
        array(
          'key' => 'US:94304',
        ),
        array(
          'key' => 'US:00501',
        ),
      ),
    ),
  )),
));
$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));
from facebookads.adobjects.adset import AdSet

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.targeting: {
        'geo_locations': {
            'zips': [
                {
                    'key': 'US:94304',
                },
                {
                    'key': 'US:00501',
                },
            ],
        },
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My AdSet")
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setBidAmount(2L)
  .setDailyBudget(1000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldZips(Arrays.asList(
            new TargetingGeoLocationZip()
              .setFieldKey("US:94304")
          , 
            new TargetingGeoLocationZip()
              .setFieldKey("US:00501")
          ))
      )
  )
  .setStatus(AdSet.EnumStatus.VALUE_ACTIVE)
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My AdSet' \
  -F 'optimization_goal=REACH' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={"geo_locations":{"zips":[{"key":"US:94304"},{"key":"US:00501"}]}}' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

按自定义地区、DMA 及地区类型定位

以下代码为以下地点设置了定位条件：

  • 1601 Willow Road, Menlo Park, CA 的 5 英里范围内
  • 纬度 36、经度 -121.0 的 5 公里范围内
  • DMA 501 及 543 且地区类型为 recent 及 home
use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My AdSet',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'custom_locations' => array(
        array(
          'address_string' => '1601 Willow Road, Menlo Park, CA',
          'radius' => '5',
        ),
        array(
          'latitude' => '36',
          'longitude' => '-121.0',
          'radius' => '5',
          'distance_unit' => 'kilometer',
        ),
      ),
      'geo_markets' => array(
        array(
          'key' => 'DMA:501',
          'name' => 'New York',
        ),
        array(
          'key' => 'DMA:543',
          'name' => 'Springfield-Holyoke',
        ),
      ),
      'location_types' => array('recent', 'home'),
    ),
  )),
));
$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));
from facebookads.adobjects.adset import AdSet

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.targeting: {
        'geo_locations': {
            'custom_locations': [
                {
                    'custom_type': 'multi_city',
                    'min_population': 500000,
                    'max_population': 1000000,
                    'country': 'BR',
                },
                {
                    'custom_type': 'multi_city',
                    'country_group': 'Europe',
                },
            ],
            'location_types': ['recent', 'home'],
        },
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My AdSet")
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setBidAmount(2L)
  .setDailyBudget(1000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCustomLocations(Arrays.asList(
            new TargetingGeoLocationCustomLocation()
              .setFieldAddressString("1601 Willow Road, Menlo Park, CA")
              .setFieldRadius((double) 5)
          , 
            new TargetingGeoLocationCustomLocation()
              .setFieldDistanceUnit("kilometer")
              .setFieldLatitude((double) 36)
              .setFieldLongitude((double) -121.0)
              .setFieldRadius((double) 5)
          ))
          .setFieldGeoMarkets(Arrays.asList(
            new TargetingGeoLocationMarket()
              .setFieldKey("DMA:501")
              .setFieldName("New York")
          , 
            new TargetingGeoLocationMarket()
              .setFieldKey("DMA:543")
              .setFieldName("Springfield-Holyoke")
          ))
          .setFieldLocationTypes(Arrays.asList("recent", "home"))
      )
  )
  .setStatus(AdSet.EnumStatus.VALUE_ACTIVE)
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My AdSet' \
  -F 'optimization_goal=REACH' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "geo_locations": { 
      "custom_locations": [ 
        {"address_string":"1601 Willow Road, Menlo Park, CA","radius":"5"}, 
        { 
          "latitude": "36", 
          "longitude": "-121.0", 
          "radius": "5", 
          "distance_unit": "kilometer" 
        } 
      ], 
      "geo_markets": [ 
        {"key":"DMA:501","name":"New York"}, 
        {"key":"DMA:543","name":"Springfield-Holyoke"} 
      ], 
      "location_types": ["recent","home"] 
    } 
  }' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

搜索和定位

如要定位加州门洛帕克 10 英里范围内或居住在德州或日本的 20-24 岁男性：

第 1 步

首先，获取日本的国家/地区代码：

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::GEOLOCATION,
  null,
  'japan',
  array(
    'location_types' => array('country'),
  ));
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'q': 'japan',
    'type': 'adgeolocation',
    'location_types': ['country'],
}

resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
  -d 'location_types=["country"]' \
  -d 'type=adgeolocation' \
  -d 'q=japan' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/search
第 2 步

获取德州地区代码：

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::GEOLOCATION,
  null,
  'texas',
  array(
    'location_types' => array('region'),
  ));
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'q': 'texas',
    'type': 'adgeolocation',
    'location_types': ['region'],
}

resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
  -d 'location_types=["region"]' \
  -d 'type=adgeolocation' \
  -d 'q=texas' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/search
第 3 步

搜索加州门洛帕克的城市代码：

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::GEOLOCATION,
  null,
  'menlo',
  array(
    'location_types' => array('city'),
  ));
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'q': 'menlo',
    'type': 'adgeolocation',
    'location_types': ['city'],
}

resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
  -d 'location_types=["city"]' \
  -d 'type=adgeolocation' \
  -d 'q=menlo' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/search
第 4 步

提供 genders，并提供介于 age_min 和 age_max 之间的年龄。

第 5 步

我们的定位规范已设有国家代码、地区代码及城市代码：

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Values\AdSetBillingEventValues;


$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My First AdSet',
  AdSetFields::DAILY_BUDGET => 10000,
  AdSetFields::BID_AMOUNT => 300,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::PROMOTED_OBJECT => array(
    'page_id' => <PAGE_ID>,
  ),
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('JP'),
      'regions' => array(array('key' => '3886')),
      'cities' => array(
        array(
          'key' => '2420605',
          'radius' => 10,
          'distance_unit' => 'mile',
        ),
      ),
    ),
    TargetingFields::GENDERS => array(1),
    TargetingFields::AGE_MIN => 20,
    TargetingFields::AGE_MAX => 24,
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
  )),
));


$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.promoted_object: {'page_id': <PAGE_ID>},
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['JP'],
            'regions': [
                {'key': '3886'},
            ],
            'cities': [
                {
                    'key': '2420605',
                    'radius': '10',
                    'distance_unit': 'mile',
                },
            ],
        },
        Targeting.Field.genders: [1],
        Targeting.Field.age_min: 20,
        Targeting.Field.age_max: 24,
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My First AdSet")
  .setDailyBudget(10000L)
  .setBidAmount(300L)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setCampaignId(<CAMPAIGN_ID>)
  .setPromotedObject("{\"page_id\":\"" + <PAGE_ID> + "\"}")
  .setTargeting(
    new Targeting()
      .setFieldAgeMax(24L)
      .setFieldAgeMin(20L)
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGenders(Arrays.asList(1L))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCities(Arrays.asList(
            new TargetingGeoLocationCity()
              .setFieldDistanceUnit("mile")
              .setFieldKey("2420605")
              .setFieldRadius(10L)
          ))
          .setFieldCountries(Arrays.asList("JP"))
          .setFieldRegions(Arrays.asList(
            new TargetingGeoLocationRegion()
              .setFieldKey("3886")
          ))
      )
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My First AdSet' \
  -F 'daily_budget=10000' \
  -F 'bid_amount=300' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=REACH' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'promoted_object={"page_id":"<PAGE_ID>"}' \
  -F 'targeting={ 
    "age_max": 24, 
    "age_min": 20, 
    "device_platforms": ["mobile"], 
    "genders": [1], 
    "geo_locations": { 
      "countries": ["JP"], 
      "regions": [{"key":"3886"}], 
      "cities": [ 
        { 
          "key": "2420605", 
          "radius": 10, 
          "distance_unit": "mile" 
        } 
      ] 
    }, 
    "publisher_platforms": ["facebook","audience_network"] 
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

定位多个城市

将 custom_type 设为 'multi_city'，并按照上文所述定义 country 或 country_group。其他可选参数如下所示：

名称 描述

min_population

整数

所选目标城市的最低人口阈值。

max_population

整数

所选目标城市的最高人口阈值。

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;

$adset = new AdSet();
$adset->setParentId('act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My AdSet',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'custom_locations' => array(
        array(
          'custom_type' => 'multi_city',
          'min_population' => 500000,
          'max_population' => 1000000,
          'country' => 'BR',
        ),
        array(
          'custom_type' => 'multi_city',
          'country_group' => 'Europe',
        ),
      ),
      'location_types' => array('recent', 'home'),
    ),
  )),
));
$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));
from facebookads.adobjects.adaccount import AdAccount
from facebookads.adobjects.adset import AdSet

ad_account = AdAccount(fbid='act_<AD_ACCOUNT_ID>')

params = {
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.targeting: {
        'geo_locations': {
            'custom_locations': [
                {
                    'custom_type': 'multi_city',
                    'min_population': 500000,
                    'max_population': 1000000,
                    'country': 'BR',
                },
                {
                    'custom_type': 'multi_city',
                    'country_group': 'Europe',
                },
            ],
            'location_types': ['recent', 'home'],
        },
    },
    AdSet.Field.status: AdSet.Status.active,
}
adset = ad_account.create_ad_set(params=params)
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My First AdSet")
  .setDailyBudget(10000L)
  .setBidAmount(300L)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setCampaignId(<CAMPAIGN_ID>)
  .setPromotedObject("{\"page_id\":\"" + <PAGE_ID> + "\"}")
  .setTargeting(
    new Targeting()
      .setFieldAgeMax(24L)
      .setFieldAgeMin(20L)
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGenders(Arrays.asList(1L))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCustomLocations(Arrays.asList(
            new TargetingGeoLocationCustomLocation()
              .setFieldCountry("BR")
              .setFieldCustomType("multi_city")
              .setFieldMaxPopulation(1000000L)
              .setFieldMinPopulation(500000L)
          , 
            new TargetingGeoLocationCustomLocation()
              .setFieldCountryGroup("Asia")
              .setFieldCustomType("multi_city")
          ))
          .setFieldLocationTypes(Arrays.asList("recent", "home"))
      )
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My AdSet' \
  -F 'optimization_goal=REACH' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "geo_locations": { 
      "custom_locations": [ 
        { 
          "custom_type": "multi_city", 
          "min_population": 500000, 
          "max_population": 1000000, 
          "country": "BR" 
        }, 
        {"custom_type":"multi_city","country_group":"Europe"} 
      ], 
      "location_types": ["recent","home"] 
    } 
  }' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

兴趣定位

根据用户时间线中表现出的兴趣、其点赞的公共主页，或与其使用的公共主页或应用相关的关键词定位。请参阅定位搜索：兴趣。

如要定位对足球感兴趣的用户，请先查询：

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::INTEREST,
  null,
  'soccer');
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'q': 'soccer',
    'type': 'adinterest',
}

resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
  -d 'type=adinterest' \
  -d 'q=soccer' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/search

按 name 和 id 将此兴趣添加至定位规范，其中 path 为广告工具内此兴趣的路径。

curl -X POST \
  -F 'name="My First AdSet"' \
  -F 'daily_budget=10000' \
  -F 'bid_amount=300' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="REACH"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'promoted_object={
       "page_id": "<PAGE_ID>"
     }' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ],
         "regions": [
           {
             "key": "4081"
           }
         ],
         "cities": [
           {
             "key": 777934,
             "radius": 10,
             "distance_unit": "mile"
           }
         ]
       },
       "genders": [
         1
       ],
       "age_max": 24,
       "age_min": 20,
       "publisher_platforms": [
         "facebook",
         "audience_network"
       ],
       "device_platforms": [
         "mobile"
       ],
       "flexible_spec": [
         {
           "interests": [
             {
               "id": "<INTEREST_ID>",
               "name": "<INTEREST_NAME>"
             }
           ]
         }
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adsets
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My First AdSet',
  'daily_budget' : '10000',
  'bid_amount' : '300',
  'billing_event' : 'IMPRESSIONS',
  'optimization_goal' : 'REACH',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'promoted_object' : {'page_id':'<pageID>'},
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'publisher_platforms':['facebook','audience_network'],'device_platforms':['mobile'],'flexible_spec':[{'interests':[{'id':'<adsInterestID>','name':'<adsInterestName>'}]}]},
  'status' : 'PAUSED',
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My First AdSet',
  'daily_budget' => '10000',
  'bid_amount' => '300',
  'billing_event' => 'IMPRESSIONS',
  'optimization_goal' => 'REACH',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'promoted_object' => array('page_id' => '<pageID>'),
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US'),'regions' => array(array('key' => '4081')),'cities' => array(array('key' => 777934,'radius' => 10,'distance_unit' => 'mile'))),'genders' => array(1),'age_max' => 24,'age_min' => 20,'publisher_platforms' => array('facebook','audience_network'),'device_platforms' => array('mobile'),'flexible_spec' => array(array('interests' => array(array('id' => '<adsInterestID>','name' => '<adsInterestName>'))))),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My First AdSet',
  'daily_budget': '10000',
  'bid_amount': '300',
  'billing_event': 'IMPRESSIONS',
  'optimization_goal': 'REACH',
  'campaign_id': '<adCampaignLinkClicksID>',
  'promoted_object': {'page_id':'<pageID>'},
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'publisher_platforms':['facebook','audience_network'],'device_platforms':['mobile'],'flexible_spec':[{'interests':[{'id':'<adsInterestID>','name':'<adsInterestName>'}]}]},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My First AdSet\")
      .setDailyBudget(10000L)
      .setBidAmount(300L)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setPromotedObject(\"{\\"page_id\\":\\"<pageID>\\"}\")
      .setTargeting(
          new Targeting()
            .setFieldAgeMax(24L)
            .setFieldAgeMin(20L)
            .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldFlexibleSpec(Arrays.asList(
              new FlexibleTargeting()
                .setFieldInterests(Arrays.asList(
                  new IDName()
                    .setFieldId(\"<adsInterestID>\")
                    .setFieldName(\"<adsInterestName>\")
                ))
            ))
            .setFieldGenders(Arrays.asList(1L))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCities(Arrays.asList(
                  new TargetingGeoLocationCity()
                    .setFieldDistanceUnit(\"mile\")
                    .setFieldKey(777934L)
                    .setFieldRadius(10L)
                ))
                .setFieldCountries(Arrays.asList(\"US\"))
                .setFieldRegions(Arrays.asList(
                  new TargetingGeoLocationRegion()
                    .setFieldKey(\"4081\")
                ))
            )
            .setFieldPublisherPlatforms(Arrays.asList(\"facebook\", \"audience_network\"))
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My First AdSet',
    daily_budget: '10000',
    bid_amount: '300',
    billing_event: 'IMPRESSIONS',
    optimization_goal: 'REACH',
    campaign_id: '<adCampaignLinkClicksID>',
    promoted_object: {'page_id':'<pageID>'},
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US'],'regions':[{'key':'4081'}],'cities':[{'key':777934,'radius':10,'distance_unit':'mile'}]},'genders':[1],'age_max':24,'age_min':20,'publisher_platforms':['facebook','audience_network'],'device_platforms':['mobile'],'flexible_spec':[{'interests':[{'id':'<adsInterestID>','name':'<adsInterestName>'}]}]},
    status: 'PAUSED',
})

以下为另一个示例：

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My AdSet',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array(
        'US',
      ),
    ),
    TargetingFields::INTERESTS => array(
      array(
        'id' => 6003139266461,
        'name' => 'Movies',
      ),
      array(
        'id' => 6003397425735,
        'name' => 'Tennis',
      ),
      array(
        'id' => 6003659420716,
        'name' => 'Cooking',
      ),
    ),
  )),
));
$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_ACTIVE,
));
from facebookads.adobjects.adset import AdSet

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.targeting: {
        'geo_locations': {
            'countries': ['US'],
        },
        'interests': [
            {
                'id': 6003139266461,
                'name': 'Movies',
            },
            {
                'id': 6003397425735,
                'name': 'Tennis',
            },
            {
                'id': 6003659420716,
                'name': 'Cooking',
            },
        ],
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My AdSet")
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setBidAmount(2L)
  .setDailyBudget(1000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCountries(Arrays.asList("US"))
      )
      .setFieldInterests(Arrays.asList(
        new IDName()
          .setFieldId("6003139266461")
          .setFieldName("Movies")
      , 
        new IDName()
          .setFieldId("6003397425735")
          .setFieldName("Tennis")
      , 
        new IDName()
          .setFieldId("6003659420716")
          .setFieldName("Cooking")
      ))
  )
  .setStatus(AdSet.EnumStatus.VALUE_ACTIVE)
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My AdSet' \
  -F 'optimization_goal=REACH' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "geo_locations": {"countries":["US"]}, 
    "interests": [ 
      {"id":6003139266461,"name":"Movies"}, 
      {"id":6003397425735,"name":"Tennis"}, 
      {"id":6003659420716,"name":"Cooking"} 
    ] 
  }' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

可用字段

名称 描述

interests

数组

具有“id”和可选“name”字段的数组：'interests':[{id: 6003139266461, 'name': 'Movies'}, {id: 6003139266462}, 6003139266463]

行为定位

根据数字活动、用户所使用的设备、过去或计划中的购买活动，以及旅游活动定位。请前往 Browse 查阅选项，如旅行爱好者。请参阅定位搜索 API。

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::TARGETING_CATEGORY,
  'behaviors');
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'type': 'adTargetingCategory',
    'class': 'behaviors',
}

resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
  -d 'type=adTargetingCategory' \
  -d 'class=behaviors' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/search

将行为添加至 targeting_spec：

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Values\AdSetBillingEventValues;


$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My First AdSet',
  AdSetFields::DAILY_BUDGET => 10000,
  AdSetFields::BID_AMOUNT => 300,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::PROMOTED_OBJECT => array(
    'page_id' => <PAGE_ID>,
  ),
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('JP'),
      'regions' => array(array('key' => '3886')),
      'cities' => array(
        array(
          'key' => '2420605',
          'radius' => 10,
          'distance_unit' => 'mile',
        ),
      ),
    ),
    TargetingFields::GENDERS => array(1),
    TargetingFields::AGE_MIN => 20,
    TargetingFields::AGE_MAX => 24,
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
    TargetingFields::INTERESTS => array(
      array(
        'id' => 6003107902433,
        'name' => 'Association football (Soccer)',
      ),
    ),
    TargetingFields::BEHAVIORS => array(
      array(
        'id' => 6002714895372,
        'name' => 'All frequent travelers',
      ),
    ),
  )),
));


$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.promoted_object: {'page_id': <PAGE_ID>},
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['JP'],
            'regions': [
                {'key': '3886'},
            ],
            'cities': [
                {
                    'key': '2420605',
                    'radius': '10',
                    'distance_unit': 'mile',
                },
            ],
        },
        Targeting.Field.genders: [1],
        Targeting.Field.age_min: 20,
        Targeting.Field.age_max: 24,
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
        Targeting.Field.interests: [
            {
                'id': 6003107902433,
                'name': 'Association football (Soccer)',
            },
        ],
        Targeting.Field.behaviors: [
            {
                'id': 6002714895372,
                'name': 'All frequent travelers',
            },
        ],
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My First AdSet")
  .setDailyBudget(10000L)
  .setBidAmount(300L)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setCampaignId(<CAMPAIGN_ID>)
  .setPromotedObject("{\"page_id\":\"" + <PAGE_ID> + "\"}")
  .setTargeting(
    new Targeting()
      .setFieldAgeMax(24L)
      .setFieldAgeMin(20L)
      .setFieldBehaviors(Arrays.asList(
        new IDName()
          .setFieldId("6002714895372")
          .setFieldName("All frequent travelers")
      ))
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGenders(Arrays.asList(1L))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCities(Arrays.asList(
            new TargetingGeoLocationCity()
              .setFieldDistanceUnit("mile")
              .setFieldKey("2420605")
              .setFieldRadius(10L)
          ))
          .setFieldCountries(Arrays.asList("JP"))
          .setFieldRegions(Arrays.asList(
            new TargetingGeoLocationRegion()
              .setFieldKey("3886")
          ))
      )
      .setFieldInterests(Arrays.asList(
        new IDName()
          .setFieldId("6003107902433")
          .setFieldName("Association football (Soccer)")
      ))
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My First AdSet' \
  -F 'daily_budget=10000' \
  -F 'bid_amount=300' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=REACH' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'promoted_object={"page_id":"<PAGE_ID>"}' \
  -F 'targeting={ 
    "age_max": 24, 
    "age_min": 20, 
    "behaviors": [{"id":6002714895372,"name":"All frequent travelers"}], 
    "device_platforms": ["mobile"], 
    "genders": [1], 
    "geo_locations": { 
      "countries": ["JP"], 
      "regions": [{"key":"3886"}], 
      "cities": [ 
        { 
          "key": "2420605", 
          "radius": 10, 
          "distance_unit": "mile" 
        } 
      ] 
    }, 
    "interests": [{"id":6003107902433,"name":"Association football (Soccer)"}], 
    "publisher_platforms": ["facebook","audience_network"] 
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

以下为另一个示例：

curl -X POST \
  -F 'name="My AdSet"' \
  -F 'optimization_goal="REACH"' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "behaviors": [
         {
           "id": 6007101597783,
           "name": "Business Travelers"
         },
         {
           "id": 6004386044572,
           "name": "Android Owners (All)"
         }
       ]
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adsets
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My AdSet',
  'optimization_goal' : 'REACH',
  'billing_event' : 'IMPRESSIONS',
  'bid_amount' : '2',
  'daily_budget' : '1000',
  'campaign_id' : '<adCampaignConversionsID>',
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'behaviors':[{'id':6007101597783,'name':'Business Travelers'},{'id':6004386044572,'name':'Android Owners (All)'}]},
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My AdSet',
  'optimization_goal' => 'REACH',
  'billing_event' => 'IMPRESSIONS',
  'bid_amount' => '2',
  'daily_budget' => '1000',
  'campaign_id' => '<adCampaignConversionsID>',
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US')),'behaviors' => array(array('id' => 6007101597783,'name' => 'Business Travelers'),array('id' => 6004386044572,'name' => 'Android Owners (All)'))),
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My AdSet',
  'optimization_goal': 'REACH',
  'billing_event': 'IMPRESSIONS',
  'bid_amount': '2',
  'daily_budget': '1000',
  'campaign_id': '<adCampaignConversionsID>',
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'behaviors':[{'id':6007101597783,'name':'Business Travelers'},{'id':6004386044572,'name':'Android Owners (All)'}]},
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My AdSet\")
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setBidAmount(2L)
      .setDailyBudget(1000L)
      .setCampaignId(\"<adCampaignConversionsID>\")
      .setTargeting(
          new Targeting()
            .setFieldBehaviors(Arrays.asList(
              new IDName()
                .setFieldId(6007101597783L)
                .setFieldName(\"Business Travelers\")
            , 
              new IDName()
                .setFieldId(6004386044572L)
                .setFieldName(\"Android Owners (All)\")
            ))
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
        )
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My AdSet',
    optimization_goal: 'REACH',
    billing_event: 'IMPRESSIONS',
    bid_amount: '2',
    daily_budget: '1000',
    campaign_id: '<adCampaignConversionsID>',
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'behaviors':[{'id':6007101597783,'name':'Business Travelers'},{'id':6004386044572,'name':'Android Owners (All)'}]},
})

可用字段

名称 描述

behaviors

数组

具有“id”和可选“name”字段的数组：'behaviors':[{id: 6004386044572, 'name': 'Android Owners (All)'}, {id: 6004386044573}, 6004386044574]

资源

其他定位：

  • Audience Network - 在 Audience Network 上投放广告，并扩大链接式广告或应用广告的覆盖人数