市场营销 API

价值导向型类似受众

价值导向型类似受众是类似受众的增强版。借助价值导向型类似受众，您可以在使用 CRM 数据创建种子自定义受众时为每个用户组添加任意数值。Facebook 会根据此值，以量化方式确定受众中的哪些用户对您最为重要。

要使用这一产品，您必须同意使用此功能的每个广告帐户都须遵守的价值导向型类似受众服务条款。请参阅服务条款。

创建

第 1 步：创建价值导向型自定义受众

这是专门的多键自定义受众，使用 is_value_based 参数创建而成。


curl -X POST \
  -F 'name="Value-Based Custom Audience"' \
  -F 'subtype="CUSTOM"' \
  -F 'is_value_based=1' \
  -F 'customer_file_source="PARTNER_PROVIDED_ONLY"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/customaudiences

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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'Value-Based Custom Audience',
  'subtype' : 'CUSTOM',
  'is_value_based' : '1',
  'customer_file_source' : 'PARTNER_PROVIDED_ONLY',
};
const customaudiences = (new AdAccount(id)).createCustomAudience(
  fields,
  params
);
logApiCallResult('customaudiences api call complete.', customaudiences);

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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'Value-Based Custom Audience',
  'subtype' => 'CUSTOM',
  'is_value_based' => '1',
  'customer_file_source' => 'PARTNER_PROVIDED_ONLY',
);
echo json_encode((new AdAccount($id))->createCustomAudience(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'Value-Based Custom Audience',
  'subtype': 'CUSTOM',
  'is_value_based': '1',
  'customer_file_source': 'PARTNER_PROVIDED_ONLY',
}
print AdAccount(id).create_custom_audience(
  fields=fields,
  params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCustomAudience()
      .setName(\"Value-Based Custom Audience\")
      .setSubtype(CustomAudience.EnumSubtype.VALUE_CUSTOM)
      .setIsValueBased(true)
      .setCustomerFileSource(CustomAudience.EnumCustomerFileSource.VALUE_PARTNER_PROVIDED_ONLY)
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
customaudiences = ad_account.customaudiences.create({
    name: 'Value-Based Custom Audience',
    subtype: 'CUSTOM',
    is_value_based: '1',
    customer_file_source: 'PARTNER_PROVIDED_ONLY',
})

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第 2 步：填充种子受众

您需要使用支持的标识符和架构键 LOOKALIKE_VALUE 填充新受众。您可以使用整数或任意非负浮点数来代表类似受众的值。


curl -X POST \
  -F 'payload={
       "schema": [
         "EMAIL",
         "LOOKALIKE_VALUE"
       ],
       "data": [
         [
           "9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254",
           44.5
         ],
         [
           "8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee",
           140
         ],
         [
           "4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a",
           0
         ],
         [
           "98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56",
           0.9
         ]
       ]
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<CUSTOM_AUDIENCE_ID>/users

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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<CUSTOM_AUDIENCE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'payload' : {'schema':['EMAIL','LOOKALIKE_VALUE'],'data':[['9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254',44.5],['8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee',140],['4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a',0],['98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56',0.9]]},
};
const users = (new CustomAudience(id)).createUser(
  fields,
  params
);
logApiCallResult('users api call complete.', users);

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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<CUSTOM_AUDIENCE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'payload' => array('schema' => array('EMAIL','LOOKALIKE_VALUE'),'data' => array(array('9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254',44.5),array('8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee',140),array('4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a',0),array('98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56',0.9))),
);
echo json_encode((new CustomAudience($id))->createUser(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'payload': {'schema':['EMAIL','LOOKALIKE_VALUE'],'data':[['9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254',44.5],['8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee',140],['4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a',0],['98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56',0.9]]},
}
print CustomAudience(id).create_user(
  fields=fields,
  params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<CUSTOM_AUDIENCE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new CustomAudience(id, context).createUser()
      .setPayload(\"{\\"schema\\":[\\"EMAIL\\",\\"LOOKALIKE_VALUE\\"],\\"data\\":[[\\"9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254\\",44.5],[\\"8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee\\",140],[\\"4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a\\",0],[\\"98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56\\",0.9]]}\")
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

custom_audience = FacebookAds::CustomAudience.get(id)
users = custom_audience.users.create({
    payload: {'schema':['EMAIL','LOOKALIKE_VALUE'],'data':[['9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254',44.5],['8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee',140],['4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a',0],['98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56',0.9]]},
})

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第 3 步：创建价值导向型类似受众

在自定义受众包含至少 100 个用户后，您便可以将其用作种子受众来创建 custom_ratio 类型的新类似受众。


curl -X POST \
  -F 'name="Value-Based lookalike"' \
  -F 'subtype="LOOKALIKE"' \
  -F 'origin_audience_id="<CUSTOM_AUDIENCE_ID>"' \
  -F 'lookalike_spec={
       "type": "custom_ratio",
       "ratio": 0.01,
       "country": "US"
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/customaudiences

Open In Graph API Explorer


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'Value-Based lookalike',
  'subtype' : 'LOOKALIKE',
  'origin_audience_id' : '<valueBasedCustomAudienceID>',
  'lookalike_spec' : {'type':'custom_ratio','ratio':0.01,'country':'US'},
};
const customaudiences = (new AdAccount(id)).createCustomAudience(
  fields,
  params
);
logApiCallResult('customaudiences api call complete.', customaudiences);

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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'Value-Based lookalike',
  'subtype' => 'LOOKALIKE',
  'origin_audience_id' => '<valueBasedCustomAudienceID>',
  'lookalike_spec' => array('type' => 'custom_ratio','ratio' => 0.01,'country' => 'US'),
);
echo json_encode((new AdAccount($id))->createCustomAudience(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);

Open In Graph API Explorer


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'Value-Based lookalike',
  'subtype': 'LOOKALIKE',
  'origin_audience_id': '<valueBasedCustomAudienceID>',
  'lookalike_spec': {'type':'custom_ratio','ratio':0.01,'country':'US'},
}
print AdAccount(id).create_custom_audience(
  fields=fields,
  params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCustomAudience()
      .setName(\"Value-Based lookalike\")
      .setSubtype(CustomAudience.EnumSubtype.VALUE_LOOKALIKE)
      .setOriginAudienceId(\"<valueBasedCustomAudienceID>\")
      .setLookalikeSpec(\"{\\"type\\":\\"custom_ratio\\",\\"ratio\\":0.01,\\"country\\":\\"US\\"}\")
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
customaudiences = ad_account.customaudiences.create({
    name: 'Value-Based lookalike',
    subtype: 'LOOKALIKE',
    origin_audience_id: '<valueBasedCustomAudienceID>',
    lookalike_spec: {'type':'custom_ratio','ratio':0.01,'country':'US'},
})

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您可以读取、更新和删除价值导向型类似受众，方法与读取、更新和删除普通的类似受众相同。另请参阅参考文档 > 自定义受众和参考文档 > 自定义受众用户。

设置目标受众

您可以向价值导向型类似受众投放广告，方法与向其他任何自定义受众投放广告一样。请参阅参考文档 > 广告组。