Marketing API

Serupa Berbasis Nilai

Serupa berbasis nilai merupakan penyempurnaan dari Pemirsa Serupa. Dengan pemirsa jenis ini, Anda dapat menyertakan nilai numerik arbitrer untuk setiap pengguna yang telah ditetapkan saat Anda membuat pemirsa khusus seed dari data CRM. Facebook menggunakan ini untuk menentukan pengguna mana di dalam pemirsa yang paling layak bagi Anda, dengan cara yang dapat diukur.

Untuk menggunakan produk ini, Anda harus menyetujui ketentuan layanan serupa berbasis nilai untuk setiap akun iklan menggunakan fitur ini. Lihat Ketentuan Layanan.

Membuat

Langkah 1: Buat Pemirsa Khusus Berbasis Nilai

Ini merupakan pemirsa khusus multi-kunci terspesialisasi, yang Anda buat dengan parameter is_value_based.

curl -X POST \
  -F 'name="Value-Based Custom Audience"' \
  -F 'subtype="CUSTOM"' \
  -F 'is_value_based=1' \
  -F 'customer_file_source="PARTNER_PROVIDED_ONLY"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/customaudiences
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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'Value-Based Custom Audience',
  'subtype' : 'CUSTOM',
  'is_value_based' : '1',
  'customer_file_source' : 'PARTNER_PROVIDED_ONLY',
};
const customaudiences = (new AdAccount(id)).createCustomAudience(
  fields,
  params
);
logApiCallResult('customaudiences api call complete.', customaudiences);
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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'Value-Based Custom Audience',
  'subtype' => 'CUSTOM',
  'is_value_based' => '1',
  'customer_file_source' => 'PARTNER_PROVIDED_ONLY',
);
echo json_encode((new AdAccount($id))->createCustomAudience(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'Value-Based Custom Audience',
  'subtype': 'CUSTOM',
  'is_value_based': '1',
  'customer_file_source': 'PARTNER_PROVIDED_ONLY',
}
print AdAccount(id).create_custom_audience(
  fields=fields,
  params=params,
)
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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCustomAudience()
      .setName(\"Value-Based Custom Audience\")
      .setSubtype(CustomAudience.EnumSubtype.VALUE_CUSTOM)
      .setIsValueBased(true)
      .setCustomerFileSource(CustomAudience.EnumCustomerFileSource.VALUE_PARTNER_PROVIDED_ONLY)
      .execute();

  }
}
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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
customaudiences = ad_account.customaudiences.create({
    name: 'Value-Based Custom Audience',
    subtype: 'CUSTOM',
    is_value_based: '1',
    customer_file_source: 'PARTNER_PROVIDED_ONLY',
})
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Langkah 2: Isilah Pemirsa Seed

Anda perlu mengisi pemirsa baru dengan pengidentifikasi yang didukung dan dengan kunci skema LOOKALIKE_VALUE. Anda dapat mewakili nilai serupa dengan bilangan bulat atau bilangan non-negatif arbitrer poin float. 

curl -X POST \
  -F 'payload={
       "schema": [
         "EMAIL",
         "LOOKALIKE_VALUE"
       ],
       "data": [
         [
           "9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254",
           44.5
         ],
         [
           "8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee",
           140
         ],
         [
           "4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a",
           0
         ],
         [
           "98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56",
           0.9
         ]
       ]
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<CUSTOM_AUDIENCE_ID>/users
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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<CUSTOM_AUDIENCE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'payload' : {'schema':['EMAIL','LOOKALIKE_VALUE'],'data':[['9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254',44.5],['8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee',140],['4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a',0],['98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56',0.9]]},
};
const users = (new CustomAudience(id)).createUser(
  fields,
  params
);
logApiCallResult('users api call complete.', users);
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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<CUSTOM_AUDIENCE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'payload' => array('schema' => array('EMAIL','LOOKALIKE_VALUE'),'data' => array(array('9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254',44.5),array('8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee',140),array('4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a',0),array('98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56',0.9))),
);
echo json_encode((new CustomAudience($id))->createUser(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'payload': {'schema':['EMAIL','LOOKALIKE_VALUE'],'data':[['9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254',44.5],['8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee',140],['4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a',0],['98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56',0.9]]},
}
print CustomAudience(id).create_user(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<CUSTOM_AUDIENCE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new CustomAudience(id, context).createUser()
      .setPayload(\"{\\"schema\\":[\\"EMAIL\\",\\"LOOKALIKE_VALUE\\"],\\"data\\":[[\\"9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254\\",44.5],[\\"8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee\\",140],[\\"4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a\\",0],[\\"98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56\\",0.9]]}\")
      .execute();

  }
}
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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

custom_audience = FacebookAds::CustomAudience.get(id)
users = custom_audience.users.create({
    payload: {'schema':['EMAIL','LOOKALIKE_VALUE'],'data':[['9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254',44.5],['8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee',140],['4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a',0],['98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56',0.9]]},
})
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Langkah 3: Buat Serupa Berbasis Nilai

Setelah pemirsa khusus berisi sedikitnya 100 orang, Anda dapat menggunakannya sebagai pemirsa seed untuk serupa baru jenis custom_ratio.

curl -X POST \
  -F 'name="Value-Based lookalike"' \
  -F 'subtype="LOOKALIKE"' \
  -F 'origin_audience_id="<CUSTOM_AUDIENCE_ID>"' \
  -F 'lookalike_spec={
       "type": "custom_ratio",
       "ratio": 0.01,
       "country": "US"
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/customaudiences
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'Value-Based lookalike',
  'subtype' : 'LOOKALIKE',
  'origin_audience_id' : '<valueBasedCustomAudienceID>',
  'lookalike_spec' : {'type':'custom_ratio','ratio':0.01,'country':'US'},
};
const customaudiences = (new AdAccount(id)).createCustomAudience(
  fields,
  params
);
logApiCallResult('customaudiences api call complete.', customaudiences);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'Value-Based lookalike',
  'subtype' => 'LOOKALIKE',
  'origin_audience_id' => '<valueBasedCustomAudienceID>',
  'lookalike_spec' => array('type' => 'custom_ratio','ratio' => 0.01,'country' => 'US'),
);
echo json_encode((new AdAccount($id))->createCustomAudience(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'Value-Based lookalike',
  'subtype': 'LOOKALIKE',
  'origin_audience_id': '<valueBasedCustomAudienceID>',
  'lookalike_spec': {'type':'custom_ratio','ratio':0.01,'country':'US'},
}
print AdAccount(id).create_custom_audience(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCustomAudience()
      .setName(\"Value-Based lookalike\")
      .setSubtype(CustomAudience.EnumSubtype.VALUE_LOOKALIKE)
      .setOriginAudienceId(\"<valueBasedCustomAudienceID>\")
      .setLookalikeSpec(\"{\\"type\\":\\"custom_ratio\\",\\"ratio\\":0.01,\\"country\\":\\"US\\"}\")
      .execute();

  }
}
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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
customaudiences = ad_account.customaudiences.create({
    name: 'Value-Based lookalike',
    subtype: 'LOOKALIKE',
    origin_audience_id: '<valueBasedCustomAudienceID>',
    lookalike_spec: {'type':'custom_ratio','ratio':0.01,'country':'US'},
})
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Anda dapat membaca, memperbarui, dan menghapus serupa berbasis nilai seperti layaknya Pemirsa Serupa normal. Lihat juga Pemirsa Khusus, Referensi dan Pengguna Pemirsa Khusus, Referensi.

Penargetan

Anda dapat menargetkan iklan dengan serupa berbasis nilai layaknya pemirsa khusus lainnya. Lihat Set Iklan, Referensi.